HERE’S HOW TO MARKET YOUR MOBILE APP AND GET MORE USERS

If you've got a mobile app you want to promote, these courses will teach you the best ways to get more users.

Report: Email Marketing Still Leads as a Driver of Sales Revenue

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if looking to drive sales.

10 Steps to Get Started with Email Marketing without Undermining CX

Email marketing is one of the most cost-effective ways to promote your brand, connect with customers, and generate leads. Despite its many benefits, many businesses—small and large—are either unfamiliar with email marketing or are afraid of it. In this guide, we’ll cover everything you need to know about email marketing, including best practices, tips, statistics, and more, in connection to CX.

TECH TALK WITH MIKE: Why email marketing is still relevant

Email is still an active marketing tool. Indeed, it’s still one of the most important digital marketing strategies. If you’re in doubt, consider the following: It’s still the best way to engage customers.

5 Lessons from Netflix Marketing Strategies Your Business Can Use Today

There are a very few businesses in the world that have grown like Netflix. From an old-fashioned DVD rental service to the world’s largest content streaming service, Netflix marketing strategies sure have some great lessons for every business striving to make it big out there.

Boost Your Email Engagement in 15 Minutes or Less

Even if you are completely new to email marketing, you stand a good chance of growing your brand if you keep analyzing your campaigns’ performance and encourage feedback. In a nutshell, that’s all there is to success.However, the trick is in getting people to actually open your emails, which is a bigger challenge than the quality of the actual offer and the content of your messages, believe it or not.

A Beginner's Guide to Internet Marketing

What is Internet Marketing? Internet marketing is one of the best tools to get your product or service noticed by prospective customers over the World Wide Web. The basic purpose of Internet marketing is to promote businesses through creating a positive long-term impact on customers while also reaching the right audience at the right time. One can use social media platforms for this purpose along with the traditional marketing techniques like search engine optimization, Pay per Click etc.

Off-Page SEO Tactics For 2021 – How To Gain More Traffic During the Pandemic

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

Is your business analysing the rise in data to better understand customers?

The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

JON ZACHARIAS SHARES INSIGHTS ON MAINTAINING MARKETING REACH

New informational blog will help you fill the top of your marketing funnel

Why a Full-Funnel Approach is the Key to Performance Marketing

At each stage of the buyer’s journey, the user intent is different. Consumer touchpoints are often taking the form of content placements to achieve a variety of goals throughout each stage of the funnel. With 87% of marketers already creating content for different customer journey stages, it is crucial for brands to embrace a full-funnel approach to remain relevant and visible to consumers among their competition.

How To Use Marketing Infographics To Attract Customers

Digital marketing infographics have the potential to attract and retain audience attention. This is necessary in an online world that has become jam-packed with content.

How To Succeed At E-Commerce During A Pandemic

In this article, we’ll delve into some of the latest e-commerce market trends and discuss how to succeed in e-commerce for the pandemic era. One thing is for sure: Online is where it’s at.

The Importance of Data Quality in Your Email Marketing

Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019).

Questline Report Shows Utility Customer Engagement Accelerated by Pandemic

Energy utility customers are engaging with digital communications from their energy providers more than ever before. Questline’s 2021 Energy Utility Benchmarks Report, released today, showcases that digital adoption was accelerated by the coronavirus pandemic.

How to Use The Inverted Pyramid for SEO Copywriting

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.

More than 70% of Marketers to Boost Social Media Marketing Budgets

Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media. This was followed by search (approximately 70%) and online and mobile video (nearly 60%).However, among those who said they were going to increase their budget for social media, more than 70% said they were “not very confident” in their ability to measure ROI, while just about 30% said they were “very confident.” This indicates that there is still work to do in this area before marketers can reap the benefits of initiatives in this area.

B2B WEB DESIGN TIPS

Nowadays, a trustworthy B2B company needs a sales-prepared website to arrive at consumers utilizing cell phones. To that point, whenever done accurately, your website ought to be your top salesperson. Follow the must-have tips given underneath for your business website’s success.

How to validate email and avoid frauds?

If you are using email for your company's marketing actions, it is essential that you check that these addresses to be real. In this post, we tell you how to validate an email and avoid bounced emails that may affect the statistics of your marketing campaigns.

The Anatomy of Reviews

Once you start collecting reviews efficiently, effectively, and using them internally to drive value externally to your customers (and highlighting them in the process!) you’ll create an always-on feedback loop: capturing reviews, leveraging reviews to create better products, using reviews to tell your story externally, closing new customers, and capturing reviews from them to start the process all over again.