Despite economic uncertainty, new research confirms businesses plan to prioritize digital communications in the coming year

Survey from Mailjet by Sinch finds email marketing seen as top channel to reach customers in an economic downtown

Alameda Internet Marketing: Dallas SEO Company with Solutions to Help Businesses Increase Profitability

Alameda Internet Marketing, is a full-service internet marketing agency based in Frisco, Texas, established in 2009. The company, popularly called by its shortened form, AIM, is preoccupied with providing top-notch B2B services. It employs the strategy of Search Engine Optimization to improve businesses' visibility online. Some other services that AIM offers include web design services, Google Ads Management, and social media management.

Facebook, step aside for the agency-lead resurrection of Email Marketing

Facebook and Instagram have held the spotlight for too long, with advertisers spending more than US$114 Billion in 2021 alone. These numbers are expected to double in just a few years despite the rising CPC and limitations in consumer tracking due to heightened privacy laws. However, not all advertisers can (or will) dig deeper into their pockets, providing the opportunity for the long-lost hero of the past, email marketing, to make a valiant comeback.

46% of Marketers to Increase Investment in Account-Based Marketing Programs

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future.

How To Write The Perfect Digital Newsletter (Infographic)

Email newsletters are a highly effective marketing tool for smaller firms operating on a tight budget. And that's why small business lender OnDeck created a new infographic guide explaining the fundamentals of writing killer business newsletters. It explains how to write, promote, and track a newsletter campaign from scratch. But before we get on to that, let's look at why newsletter writing is making a big comeback in the post-cookie world.

Getting more out of your customer’s and prospects’ mailbox -improving your direct mail campaign

How to Improve Your Direct Mail Response Rates, Track Every Step of Your Campaign, Target Your Mailings Right out of the Gate, Know Your Audience, Improving direct mail campaign Quality

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19