5 helpful marketing tools for startups

Here are five helpful marketing tools that will make it easier to get the word out about your brand – regularly, affordably and creatively.

I Make A Million Dollars a Year Writing Emails To My Friends. Here’s How You Can Too

I write emails to a list of subscribers I think of as my friends. Sometimes, those emails sell things—in my case, mostly digital courses and mini-courses for personal brands and entrepreneurs. This is technically called email marketing. The emails I send might be called newsletters. But to me, and to my subscribers, each one is still an “email to a friend”—because that’s the style I write it in, and how the person receiving the email experiences it.

Embracing digital helping businesses navigate cost of living crisis

Embracing the power of digital has been crucial for small businesses in weathering the Covid-19 pandemic and the cost of living crisis. This is according to new research, which found over half of firms have grown their income by at least five percent through using tech since 2020, and one in ten have raised their revenues by 50% this way.

5 Insights Into the 9,932-Marketing Technology Landscape

Scott Brinker, author of the Chief Marketing Technologist blog, and fellow researcher Frans Riemersma of MartechTribe, released the latest martech landscape this month and reported 9,932 solutions. That represents a 24% growth from 2020, or 2,904 new solutions added to the landscape.

Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)

Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a few companies that stood out as thought leaders in B2B marketing. One of those is Gartner. So, when I saw recent analysis from Gartner about how to drive better demand generation, I had to dive in. The challenge with these reports is that they're typically very enterprise-focused. In my work as a small business marketing consultant, I'm much more interested in what these findings mean for small business leaders. With that in mind, here's a look at what entrepreneurs can learn from this report.

Why All Entrepreneurs Need a Content Strategist For Their Business

Having content ideas alone is never enough when you do not have a strategist to wield them into a potent marketing weapon. But when there is a content strategist in place, your brand's content aligns with your overall marketing strategy and your target audience's needs. The organic nature of content marketing makes it a handy marketing tool for businesses that do not have the revenue to go big with their marketing, thereby helping them cut costs.

What Most Startups Get Wrong About Digital Marketing

In 2022—ever since the pandemic accelerated the shift to online—digital marketing is the key growth driver for the majority of startups, making it essential for them to master this art. Yet, when exploring how startups typically build a digital marketing strategy, there are a few common mistakes many startuppers make.

What Most Startups Get Wrong About Digital Marketing

In 2022—ever since the pandemic accelerated the shift to online—digital marketing is the key growth driver for the majority of startups, making it essential for them to master this art. Yet, when exploring how startups typically build a digital marketing strategy, there are a few common mistakes many startuppers make.

How to Start an E-Commerce Business: A Step-by-Step Guide

A few years ago, e-commerce businesses were not very popular. Now, they have become a necessity. E-commerce business owners make a lot of profits because this type of business is in demand. E-commerce has increased significantly for some time now, and there are no signs that it will slow down.

TextRetailer raises $150K through accelerator program

Through a “reply to buy” functionality, TextRetailer directly connects vendors to buyers by sending an order proposal via a text message that includes a product description and image. If the customer is intrigued and decides to purchase, they can simply send a text message back specifying what they would like to order.

Use Your Calendar to Drive Sales for eCommerce

Online retail sales have astoundingly topped $4.9 trillion in the United States alone. Additionally, it is expected to grow by over 50% within the next four years. In short, eCommerce businesses are booming. In addition, eCommerce is one of the easier ways to break into the business world for new entrepreneurs. Moreover, an eCommerce company can be operated from home with a much lower startup cost and overhead. But, to separate yourself from the competition and drive eCommerce growth, you need a marketing calendar stat.

A Match Made in Heaven – CRM & Marketing Automation

As more small businesses leveraged CRM over the last 20 years, solution providers realized that CRM in concert with marketing automation could help businesses check two very big boxes off their operational to-do list. An integrated marketing automation and CRM platform means small business leaders don’t have to be a pro to easily generate powerful insights from their customer data.

Yotpo Grow Helps Black-Owned Businesses Thrive

Ethan Cohen, vice president of ecosystem and community at the SaaS-based e-commerce startup Yotpo, was also asking how Black-owned businesses could use this opportunity of increased awareness to take advantage of this inflection point in time. Cohen had provided strategic support to global brands like Patagonia and Ikea, and knew the impact marketing automation and hands-on experience can have to generate consumer awareness. He helped launch the Yotpo Grow incubator and started working with six companies in the first cohort.

Which Growth Metrics Actually Matter for Startups?

The correct answer to this question largely depends on who you're asking, the startup's vertical and maturity and a plethora of other variables.

New Data Reveals Amid High Inflation, Consumers Want to Support Small Businesses

According to new data released today from ActiveCampaign, the leader in Customer Experience Automation (CXA), 56% of consumers are prioritizing making purchases from small businesses amid high inflation trends. This is after only 4% of consumers reported not experiencing inflation, and 28% reported noticing prices climbing faster among small- and medium-sized businesses (SMBs)—vs. 20% among larger brands and 49% across all companies. Still, consumers want to support SMBs given the many obstacles they are facing every single day. In fact, 30% of consumers said they want to support small businesses over big brands because they know they have more struggles and less resources.

Creative B2B Digital Marketing Strategies for Today’s Business

In this article, we look at the most effective digital marketing methods and delve into the world of B2B marketing.

10 digital skills to make you relevant in tech industry

Businesses and organizations in the tech industry are beginning to see the importance of digital skills which can be used in solving issues.

BrandRep Partners With vcita to Launch ‘Business Boost’ App for Small Business Owners

The new application provides small businesses with a single platform to run their business and streamline many time-consuming tasks. From CRM and payment collection to online scheduling email marketing, the platform delivers everything a business owner needs to succeed. In addition, the app uses push notifications to notify businesses when leads are captured, helping them respond faster and convert more leads into paying customers.

6 Tips for Entrepreneurs on Upgrading Their Communication Channels

In a rapidly evolving business landscape, it's more important than ever for entrepreneurs to keep their communication channels up to date. Whether it's updating your website, adding new social media platforms, or simply improving the way you communicate with customers and clients, there are a number of ways you can upgrade your communication channels.

Main Strategies to Promote Your Online Business

Today, the Internet and social media development allow people to create companies that operate solely in the digital sphere. Such businesses depend on online business promotion, while their owners carefully pick where to promote their brand online. Choosing the right approach needs an understanding of the main ways to promote business. Read on to know more about online business promotion and get tips on how to advertise your business there.