The Personal Touch: The Agent-Client Connection in a Digital World

When it comes time to get a quote, your independent agency needs to have the right technology. Agencies should be using automated email campaigns and social media to create brand recognition. You need to be optimizing your website and using Google My Business to show up in local search results. Your insurance agency website needs to have a quoting engine to provide consumers with live, fast quotes.So,how can your agents maximize their personal touch in a digital world?

Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too quickly to implement a change might kill your market performance since it can take 6 – 12 months to start seeing an improvement in your ROI. Wait too long to make a change and your business might fail. What’s a company to do? Let’s start with an understanding of why you need a digital marketing strategy.

4 Ways to Win Big With Email Marketing

E-mail marketing might elicit a yawn from digital marketers focused on more bleeding-edge and trendy technologies, like social media marketing or targeted content marketing. But those folks are missing out on one of the most powerful arrows in any marketer's quiver; a cheap solution that delivers steady, successful results.

5 Digital Marketing Trends For Your Business In 2021

In order for your business to continue to experience growth in the 21st century, you must adapt and adjust your digital marketing strategies.

5 Great Tips for Digital Marketing

It is no doubt that utilising the power of digital marketing is definitely necessary. If you’re looking to reach out to new customers, grow your business, and continue to keep your existing customers, you are essentially missing out if you’re not efficiently using a digital marketing strategy. So, to help you out, here are five great tips so that in 2021, your business will reach new goals with digital marketing.

A Beginner's Guide to Internet Marketing

What is Internet Marketing? Internet marketing is one of the best tools to get your product or service noticed by prospective customers over the World Wide Web. The basic purpose of Internet marketing is to promote businesses through creating a positive long-term impact on customers while also reaching the right audience at the right time. One can use social media platforms for this purpose along with the traditional marketing techniques like search engine optimization, Pay per Click etc.

4 Digital Marketing Tips That Can Help During COVID-19

Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.

Off-Page SEO Tactics For 2021 – How To Gain More Traffic During the Pandemic

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

Why You Need an Email Database for Real Estate Marketing

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

What Is Online Marketing?

What is Online Marketing? Digital marketing is basically the part of advertising which uses modern and internet-based electronic media such as mobile phones, desktop computers and other similar digital devices and platforms to advertise products and services. This form of advertisement has helped businesses achieve remarkable success since the medium allows them to reach more people at a cheaper cost. Businesses can easily create a website from where customers can find all the information about their products and services. This form of advertisement is very effective as it reaches the target audience instantly.

SEO:WHAT IS IT AND HOW DO I USE IT?

SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results.

7 Tips to Choose the Right Digital Marketing Agency

If you are looking to hire the best-in-class agencies for your next digital marketing campaign, then with our detailed guide, you are sure to pick the best company for the job. Check out the following factors and tips to choose the right digital marketing agency that will grow your brand presence and build a community online.

4 Reasons Why the Call Center Should Be Omnichannel

The customer journey is omnichannel, and customers expect and demand an exceptional experience through every channel they interact with, so why should the call center be any different? This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.

Planning and Implementing Your Email Marketing Strategy

In order to understand how best to use email, we first need to look at how the long-term goal is achieved.

Four Clever Ways To Skyrocket User Retention

Today, I want to talk about why you should start focusing on your retention rate. Customer retention is a company’s ability to keep existing customers returning for repeat orders over a specified time.

Internet Marketing Strategies That Works

The most effective way to achieve success in what is internet marketing is to use content creation in addition to search engine optimization, Pay per Click and pay-per-play strategies.

5 digital marketing strategies to boost the HR industry

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

Eight Critical Components Of A Valuable Client Newsletter (And Why You Should Include Them)

Here, eight members of Young Entrepreneur Council discuss some of the components every newsletter should include in order to pique and maintain reader interest. Ensure these components make it into your newsletter design plan to help you build a list with impact.

Marketing Mix: Is Email Marketing Dead? Not If You Stay Updated on Best Practices

Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.