7 Ways to Use Marketing Automation for Lead Nurturing

If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work. That’s where marketing automation comes in. Marketing automation is a new and useful development that can make your marketing efforts easier, faster, and more accurate. By automating certain tasks, you can free up your time to focus on more important things, like the overall vision and growth of your business. In addition, automated marketing can help you track your results and measure your return on investment (ROI).

7 Ways to Use Marketing Automation for Lead Nurturing

If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work. That’s where marketing automation comes in. Marketing automation is a new and useful development that can make your marketing efforts easier, faster, and more accurate. By automating certain tasks, you can free up your time to focus on more important things, like the overall vision and growth of your business. In addition, automated marketing can help you track your results and measure your return on investment (ROI).

Digital marketing in Africa: The window of opportunity is now

As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.

Current And Projected Online Holiday Shopping Sales Trends For 2022

As online sales were projected to rapidly trend upwards over the past few weeks, we’ve seen a much more reserved increase in online sales this year. In the chart above, November 2022 sales between November 1–18 (blue graph) were down 38.50% compared to the same period in 2021 (orange graph). That shift in online sales this year is likely the result of increased in-store sales. Even though we are currently seeing a drop in online sales compared to last year, when you compare 2022 sales between October 1 and November 18 (blue graph below) to pre-COVID 2019 sales for the same period (orange graph below), online sales revenue is up 147.21%.

Four strategies to build momentum before, during and after Black Friday

Black Friday is one of the busiest and most successful periods of the year for small businesses – but only if they have the right strategies in place.

Alameda Internet Marketing: Dallas SEO Company with Solutions to Help Businesses Increase Profitability

Alameda Internet Marketing, is a full-service internet marketing agency based in Frisco, Texas, established in 2009. The company, popularly called by its shortened form, AIM, is preoccupied with providing top-notch B2B services. It employs the strategy of Search Engine Optimization to improve businesses' visibility online. Some other services that AIM offers include web design services, Google Ads Management, and social media management.

How Leveraging digital marketing strategies can help during Inflation

It’s time for digital marketers to help businesses realise how digital marketing is a solid investment, and can help them (companies), Swim Through Inflation!

What is lead generation software?

Software to turn prospective customers into sales

4 Successful Black Friday Marketing Strategies for your Business

Many people also enjoy the excitement and energy of the crowds in the market and the business of the day. Some people simply enjoy the challenge of finding the best deals and getting the most for their money. Whatever the reason may be, Black Friday is a popular shopping day for many, and retailers take full advantage of it to boost their conversions and increase their sales. That’s why most of them start preparing for this day well in advance. If you, too, are looking for marketing strategies for the upcoming Black Friday, this post is for you. In this post, we’ll talk about some of the interesting marketing strategies that can help you get the best out of this day. So let’s get started.

MarTech Interview with Jill Ransome, CMO at Jitterbit

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority:

Alameda Internet Marketing: Dallas SEO Company with Solutions to Help Businesses Increase Profitability

“Gareth Owen, CEO, and Founder of RS Digital, says, “Christmas is the right time for many businesses to make profits and get a ROI if they can execute digital marketing campaigns successfully. You must keep in mind that early preparations for Christmas can bring you success. The most important factors are identifying your target audience and developing the strategy accordingly.””

5 Technologies You Should Get To Grips With, If You Want A Successful Dropshipping Business

While some might paint it as a foolproof way to make money, the reality is that starting a dropshipping business isn’t easy, and achieving success with it is harder still. Having the right technologies on your side is half the battle, so let’s go over the elements you need to master to improve your chances of dropshipping dominance.

Why ‘Black Friday’ is more than 1 day for digital marketers

If you didn't start planning for the holidays in July, now is the perfect time to get creative with your marketing. Here are some things you can do right now to prepare for the holiday season:

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

97% of Global Organizations Surveyed by GoodFirms Rely on Social Media for Marketing their Products or Services

4.3% of businesses spend a whopping 75%-100% of their marketing budget on paid advertising.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

BizTips from SCORE: Making the most of Small Business Saturday 2022

Small Business Saturday, created by American Express, falls on the first Saturday after Thanksgiving each year. In 2010, the day that celebrates and promotes small businesses was promoted by American Express through a nationwide radio and television advertising program. Small Business Saturday (SBS) was created to help small businesses gain exposure and inspire consumers to shop within their own communities during the holiday season. Retailers reported that in 2021 SBS sales total $23 billion. It has been and is a great start to the holiday shopping season. Consider the following best practices from those that have succeeded in preparing for this focused Saturday of shopping.

COST CUTTING SOLUTIONS FOR BROKERAGES

Maintaining an in-house team of content creators and analysts can be incredibly resource intensive. It could be even more expensive if you are targeting traders across regions. This means you need a way to offer multilingual content, which is neither simple to accomplish nor easy in terms of compliance. Fortunately, there is a simple way to minimise costs while implementing all the above. The answer lies in automation of content creation and distribution. Here’s how.

Six Digital Marketing Tips For Small Business Owners During An Economic Downturn

Though digital marketing has been an important marketing strategy for decades, the pandemic dramatically increased consumer demand for digital excellence and resulted in rapid digital marketing adoption by businesses of all sizes. Gartner reports that marketing budgets account for 9.5% of total company revenue in 2022, an increase from 6.4% in 2021. However, small businesses don’t always have the luxury of vastly increasing their marketing budgets, especially in light of economic uncertainty. But, small business owners can leverage the scalability of digital marketing to help fill the gaps and make their businesses recession-resilient throughout the coming months. Here are a few ways your small business can do that.

Digital marketing strategies to get ahead this holiday season

How can brands can get ahead of the Christmas curve? Lauren Gray of Digital Ethos answers, guiding brands on email marketing, sustainability, and artificial intelligence. To remain competitive during the hectic holiday season, all brands must develop a unique Christmas marketing strategy that reflects public sentiment. As consumer spending is changing (again), brands should remain agile and start planning their campaigns to catch the customers' attention.