Brand storytelling vs. digital performance: Finding the right marketing mix for startup success
Traditional marketing clarifies the positioning of a brand, associating it with the right consumer segment, generating awareness, and putting forward the differentiating factors that set the brand apart. This is called the Brand Storytelling.
NFL, Adobe team up for AI-powered league and fan-generated content
As an official partner of the NFL, Adobe’s applications will support the league in generating personalized content across multiple digital touchpoints.
Microsoft 365 Copilot Wave 2 is here: Take a look at what's new
AI agents, GPT-4o image generation, and a new Copilot Notebook feature are all headed your way.
The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
How to use YouTube Shorts to drive sustained growth, engagement
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
14 Benefits of Digital Marketing in 2025
With the rise of the Internet, this means that you can connect with your audience easily on the Internet through digital marketing. But what exactly are the advantages of digital marketing? Let’s discuss all of them in this article on the advantages of digital marketing. Before we learn about the benefits of digital marketing, let's go through what is digital marketing in the first place.
Top Three Most Important Aspects of Digital Marketing
Digital Marketing has become a term we hear every day in business. Very much in vogue for the last year, but what is it? Some would try to simplify and say it is just the process of marketing through online channels. In reality, digital marketing is much more complex and nuanced than this, with many essential elements coming together to achieve success.
10 Best Email Marketing Apps for iOS to Boost Your Campaigns
Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
Email marketing vs. social media: Which one works best in 2025?
Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
Nvidia dominates in gen AI benchmarks, clobbering 2 rival AI chips
A new version of the MLPerf tests simulates how fast a chatbot might respond to prompts.
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.
3 clever ChatGPT tricks that prove it's still the AI to beat
OpenAI's been busy adding some seriously cool features to ChatGPT recently to take it to the next level. Here are a few I love.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.