The Future of Digital Marketing in 2025
Digital marketing has been on a wild ride, and it’s only going to get crazier. With emerging technologies, shifts in consumer behavior, and a dash of unpredictability, businesses need to gear up for what’s coming in 2025. Spoiler alert: it’s going to be fun, fast, and filled with plenty of opportunities. Ready to dive in?
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
Reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators.
Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content starring league pros.
PromoSEO Announces the Launch of Its New Website to Empower British Businesses with Advanced Digital Marketing Solutions
PromoSEO launches a new website, offering innovative digital marketing solutions with a pay-on-conversion model for British businesses.
Threads Continues To Gain Momentum Based on Download Charts
Threads Continues To Gain Momentum Based on Download Charts
Dentsu Performance transforms and sets the bar for digital marketing
Dentsu Performance, the digital powerhouse within dentsu South Africa, is celebrating its third anniversary. In just three short years, the agency has established itself as a leader in digital marketing, delivering exceptional results for clients across various industries.
‘The year of implementation’: How marketers are leveraging AI on mobile
While artificial intelligence has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.
Does generative AI save time in PPC?
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
10 Reasons To Develop an Employee Advocacy Program [Infographic]
Employee advocacy programs can help to amplify your brand messaging, using the personal profiles of your staff to extend your reach in new ways.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
How brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
10 Ways to Maximize ROI from Digital Marketing Campaigns in the U.S. Using AI and Machine Learning
As digital marketing continues to grow in the modern age of technology, the role of AI and machine learning will only become more significant. By leveraging these technologies, businesses can gain a competitive edge, optimize their marketing efforts, and maximize their ROI. Whether it’s personalizing customer experiences, optimizing ad targeting, or enhancing content creation, AI offers countless opportunities to improve the effectiveness of your digital marketing campaigns. Somewhere like the U.S where the digital landscape is highly competitive, staying ahead of the curve is essential. By embracing AI and machine learning, you can create more efficient, effective, and profitable marketing strategies that drive sustained growth for your business.
Utilizing Local Influencers For Digital Marketing Success
Stand out in crowded marketplaces with local influencer marketing. Discover how partnering with trusted influencers can boost your online authority and reach local audiences.
Choice Hotels names new creative, media agencies to drive brand awareness
Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.
GoDaddy Launches AI-Powered Digital Marketing Tools to Empower Entrepreneurs
GoDaddy has announced the launch of its new Digital Marketing tools, designed to help entrepreneurs overcome common marketing challenges and maximize brand awareness. In response to a recent survey where 73% of small business owners expressed doubts about their current marketing strategies, GoDaddy aims to provide a comprehensive solution that addresses the time, money, and skill constraints faced by many small businesses.
11 Ways To Do SEO Content Research Beyond Competitor Analysis
Take your SEO strategy to the next level with content research beyond competitor analysis. Discover how to develop unique niche strategies for long-term success.
Chili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food rivals and marketing to Gen Z with TikTok have helped boost the casual dining chain’s sales.
Top five best email clients for businesses in 2024
As businesses navigate the digital age, email marketing remains unmatched in effectiveness and ROI—explore the top email clients for 2024 to optimise your business communications
A Quick Reference to Hire the Australia-based Digital Marketing Firms
Digital marketing agencies in Australia offer various proven strategies & execute them to create super-effective marketing campaigns that drive sales & revenue