Top 7 tips for marketing a new product

So, your company has a new product it wants to sing and shout about? That’s great news! However, you need to ensure that your business is following a marketing plan if you want your campaign to be successful.

DTC Marketing Trends to Watch for in 2022

Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021.

Golf Course Marketing for Millennials: The Ultimate Guide

Be social, Authenticity, be the expert!, Mobile, mobile, mobile!, Reinvent yourself, Sell the experience, Loyalty is a process.

What is WiFi Marketing, and How Can it Help Your Small Business?

WiFi marketing works with what’s often called guest Wi-Fi. It’s where a small business offers a free connection in retail locations and other places. Then, they use that connection for marketing campaigns like promotions and messages.WiFi marketing allows shoppers to gain access to the whole web. Or just your mobile app and online store. Some guest network sites show specific content before they grant WiFi access. Read on to find out more about WiFi marketing solutions.

4 Ways to Improve Your Mass Email Marketing Strategy

E-Mail Marketing plays an essential role in customer retention and overall business success. And although spreading emails might seem like a relatively simple undertaking, believe it or not, there is much more afoot for getting the necessary results.

How Newsletter Sponsorships Can Maximize Your Marketing

As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

Jeeng Closes Out Record-Setting Year, Monetizing 5B More Emails Across 2K More Newsletters a Month in 2021

As Email Gains Traction, the Only Publisher-focused Messaging Platform Sees Traffic Soar with Trusted, Personalized Content

Growing Businesses Increase Opportunities for New Customers by 110% with ActiveCampaign

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.

What is the best tool in your marketing toolbox?

I attended a digital summit a few years ago, and then, as well as now, learned that email marketing is the most successful way to reach your customers. It allows you to build relationships with leads, customers and past customers. It allows you to speak directly to them in their email inbox, and they can read it when the time is convenient for them.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

The Recording Academy Appoints John Loken To Executive Vice President, Marketing

As Executive Vice President of Marketing, John Loken is responsible for expanding the Recording Academy’s reach and influence through elevated brand storytelling and oversees creative services, brand communication, social media, email marketing, and more

Experiential Marketing? (How to Incorporate It Into Marketing Emails)

Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. And with a market that’s saturated with competitors, leads and customers are now seeking out experiences when interacting with businesses. This is where experiential marketing comes in. And done effectively, it can help keep your target audience engaged as you build relationships.

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

Video Podcasting Is the Next Step in Your Amplified Marketing Strategy

But the world of marketing doesn’t stand still, and the demand for video is growing. What does that mean for the future of podcasts? Should you abandon them in pursuit of success with video? According to Gartner, streaming rates have gone up for both audio and video during the pandemic. Your audience wants options — why not give them what they want? That’s where video podcasting comes in.

MarTech Interview with João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

ActiveCampaign helps Businesses Increase Opportunities by 110%

The leader in customer experience automation (CXA) achieves strong momentum into Q1 2022 with positive customer satisfaction, new product capabilities and headcount growth

Why and How to Use Mailchimp in WordPress

Sending bulk messages to your subscribers to promote your business in the hope that they'll reciprocate is often far from enough. A successful email marketing campaign requires an analytical and creative approach coupled with excellent software tools to effectively manage mailing strategy, design, deliverability, automation, and other aspects. There are lots of email marketing services out there that can help you grow your business and reach your audience in a productive way. In this article, we'll look at Mailchimp, one of the most popular and cost-effective email-related services, with over 10 million clients, including TED and Vimeo. We’ll discuss why it adds value to your WordPress website and how to use it on WP.

SparkPost Global Survey Reveals 74% of Marketing Leaders Concerned with Impending Privacy Changes

Uncertainties Related to Privacy Regulations and Changing Industry Rules Are Driving 82% of Organizations to Prepare; Causing 95% of Leaders To Commit to Better Organizational Alignment

5 digital marketing strategies that are dominating

In this article, we’ll discuss the basics of digital marketing and explain why it’s such an important tool for businesses of all sizes. We’ll also provide some tips for getting started with digital marketing yourself, by explaining the differences in marketing strategies. So, if you want to learn more about this essential business tool, keep reading.

76ers Select Thunder Mug Cafe for Buy Black Program

This year, the Buy Black Program again received several hundred applications from local Black-owned businesses.