The Best Email Marketing Tools of 2022

It is very important to work with the best email marketing tools to achieve optimum results. As you know, updates regarding the best email marketing tools are quite frequent, so you may be a little behind the times if you haven’t researched the topic in a while. That is why we have prepared an updated list regarding the best email marketing tools of 2022 and its features.

How Not to Feel the Pinch From the Digital Grinch This Holiday Season

Deliver post-purchase messages and promotions during early holiday, Be part of the gifting conversation ... now, Test merchant feed optimizations on Meta, Look at top performing headlines, assets, and descriptions in PMX and test on Meta, Test retention vs. acquisition ad sets in PMX, Meta performance is driven by TESTING, Test email first vs. email and SMS on email pop-up,

10 ways to improve your airport’s seasonal marketing emails

Are you making the most of the seasons in your airport marketing campaigns? While it’s great to market your flights, hotel and holiday booking service all year round, you’ll know there are peak times when customers are most likely to be planning travel, which tend to be the same year-in-year-out. Planning to ensure your airport marketing campaigns are ready for these peak times is crucial. Target the right customer, with the right travel product, at the right time, and the revenue will soon start rolling in.

The Best Email Marketing Strategies For Your Online Business

The number of email users is increasing yearly. According to statistics, over 4.2 billion users will be by the end of 2022. These numbers prove that email marketing remains the number one communication channel for businesses, whether small-scale businesses or multinational companies. Thanks to email marketing platforms like Ongage, email marketing is still one of the most effective methods when you reach out to potential customers or your existing customer base.

Why do D2C brands need to evolve in digital marketing to avoid overspending on ads?

The advent of D2C brands and digital marketing transformation has necessitated changing brands' digital marketing strategies. They can no longer expand their business only through word of mouth or organic search traffic. Instead, they need to ensure they're spending their marketing budgets wisely and targeting their audience with relevant ads through the right channels.

3 shifts advanced marketers are making

Introduce more 1:1 triggers, Level up with more advanced data models, Streamline platforms, connecting data to activation

Influencer Marketing Platform Market Size to Grow by USD 27.39 Billion, Fashion and Lifestyle to be Largest Revenue-generating Application Segment - Technavio

This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

The Top Strategies For Levelling Up Your Business With E-mail Marketing

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

MarTech Interview with Jill Ransome, CMO at Jitterbit

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority:

Klaviyo Founder: ‘We’re Good at Storing Data’

Andrew Bialecki co-launched Klaviyo in 2012 to help companies access and segment data. Then a friend started a business on Shopify, and Bialecki saw the need to merge consumers’ ecommerce activity — browses, transactions — with email for personalized marketing. Fast forward to 2022, and Klaviyo is a global email-marketing juggernaut, with 1,500 employees, $140 million in revenue, and $778 million in equity funding to date — including a $100 million round in August from Shopify itself. But the management of data remains central to Klaviyo’s mission. “We’re really good a storing data,” Bialecki told me. Klaviyo was a game changer for Beardbrand, my company. I reminded Bialecki when he and I recently spoke for this interview.

64% of Enterprise Marketers Find Email Automation To Be a Major Trend in 2023

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

The Impact of iOS 15 on Email Marketing — One Year Later

Marketers know that change is inevitable. While there was a lot of initial concern about the impact of Apple’s privacy protections, we now see everything will not only be alright, but brands and consumers should be better off because of it. Forcing brands to shift their mindset to an activity-based messaging strategy should provide more engaging and relevant messages for consumers resulting in an overall better shopping experience.

Buying Buddy IDX CRM Announces New Email Marketing Feature for Real Estate Professionals

Buying Buddy IDX CRM, an IDX solution that provides MLS search and display integrated with an advanced customer relationship management (CRM) system, is excited to announce the launch of a new email marketing feature. The new email marketing feature gives agents the ability to create targeted email marketing campaigns for their sphere and farm areas as well as leads and prospects.

How business strategies are being improved by machine learning in the 21st century?

Machine learning is increasingly being adopted by organizations in the current day, pushed by technology. Machine learning has demonstrated its value in forecasting consumer behavior in addition to enabling businesses to tackle complicated challenges using useful information obtained from the careful segmentation of raw data. To improve performance and gain a competitive edge, firms are incorporating machine learning into their operations. It seeks to automatically adjust to new knowledge and respond after data analysis.

Five Ways Anyone Can Build Their Personal Brand

The good news is that there are many tactics available to lawyers at any stage of their careers – such as content marketing, social media, public speaking and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.

Digital marketing strategies to get ahead this holiday season

How can brands can get ahead of the Christmas curve? Lauren Gray of Digital Ethos answers, guiding brands on email marketing, sustainability, and artificial intelligence. To remain competitive during the hectic holiday season, all brands must develop a unique Christmas marketing strategy that reflects public sentiment. As consumer spending is changing (again), brands should remain agile and start planning their campaigns to catch the customers' attention.

Healthcare Marketing Platform SocialClimb Raises $8.5M

The company currently services thousands of physicians and practices nationwide

The Top 10 Must-Read Newsletters for Digital Marketers

If you're looking to stay on top of the latest trends in digital marketing, these newsletters will help you do that. Here are some of the best ones.

How Marketing Automation and Tech Can Boost Your Business

In a rapidly changing business landscape, it’s more important than ever to stay ahead of the curve. And what better way to do that than to embrace new technology? Marketing automation is one of the most game-changing technologies out there for any business, big or small. By automating your marketing processes and using cutting-edge tools, you can enjoy many benefits, including: Improved Customer Segmentation, Marketing Automation Increases Productivity and Efficiency, Improved Customer Engagement, Increased Sales and Revenue, Better Time Management, Marketing Automation Improves ROI, Improved Data-Driven Decision Making

Bloomreach Announces Q3 Product Launches, Revolutionizing Personalized E-Commerce with Advanced Features for Marketing, Product Discovery and Content

Bloomreach, the world’s #1 Commerce Experience Cloud, announced it launched more than 15 new product features in the third quarter of 2022, delivering continued innovation for its customers as the company revolutionizes what’s possible for e-commerce personalization. With advanced features added across the company’s Engagement, Discovery, and Content product pillars, Bloomreach now offers practitioners even more ways to drive impactful business results, fast ROI, and lasting customer loyalty.