5 High-Impact Marketing Tactics To Drive Sales For Your Software Company

With the exponential growth of software, technology, and internet companies in the Indian startup landscape, how you market your new solution is crucial to its success

How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

6 Steps to Prepare Email Marketing for iOS 15

The iOS 15 rollout will start as early as September. Beta testing has already begun. Any company that relies on email marketing should prepare now. What follows are six action items.

Best Email Checker Software, Complete Review

Let’s be honest – if a solution doesn’t solve the problem, then it’s not really a solution. At least not for your specific problem. Once you’ve learned this, it’s time to use the email tools you are considering for your marketing campaign and check that they meet all of your requirements. Write them all down to review, and then try to figure out what they cost you.

Opening Up the Email Marketing Engine to Artificial Intelligence

Email. No matter how much people talk about the move away from email and into more real-time communication channels, email’s here to stay. About 35% of marketers choose to send three-to-five emails per week to their customers, according to a HubSpot report. Some of you send more. Admit it.

The Constant Contact Email Marketing Automation Tools to Know About

Constant Contact is one of those companies. In addition to its pre-built email templates, Constant Contact also offers email marketing automation services as part of its Email Plus and E-Commerce Pro pricing package. These tools can help your company automatically welcome new contacts, nurture leads, expand your audience with various list-building tools, improve engagement, and more.

AN EMAIL MARKETING GUIDE FOR 2021

Unfortunately, personal email accounts won’t cut it, trust me, you’ll need more for the volume of emails you intend on sending. This is where the power of an email service provider will come in handy.

Why do you Need Better Buyer Intent Data to Drive your Marketing Strategies?

In today’s data driven marketing and sales environment, it is not enough to just map your prospects behavior. Enriched insights from buyer intent data are now becoming a necessity to not only identify more about prospects but to gauge more on user’s current and potential buying behavior while also helping to identify potential best-fit prospects and customers.

Why Every E-Commerce Brand Needs to Be All-In on Email Marketing

Email isn’t going anywhere, and while SMS marketing may be experiencing industry-high open rates, specifically in the e-commerce industry, email cannot be ignored. Here is why brands need to be all-in on email marketing.

Top 10 Digital Marketing trends to reshape your business

Digital marketing skills have grabbed massive attention in the past few years thankfully all for better reasons!The way Digital Marketing has turned the table of how businesses reach their consumers who are extremely dependent on all online platforms for different uses is not surprising that the need for skilled digital marketing professionals is on a rise.

Global Marketing Analytics Market Report 2021 Featuring market Leaders - Adobe, IBM., Microsoft., SAS Institute, Teradata, and Wipro

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.

How to Use Digital Consumer Psychology to Stand Out From the Competition

With more people shopping online than ever before, it's time to use digital consumer psychology to your advantage.

Why personalisation in digital marketing matters

It’s important for brands to understand their audiences. We can no longer depend on demographics to inform marketing strategies. Customers want their brands to understand them beyond their gender, race, and location. Personalised marketing that speaks to individuals with empathy will result in better engagement. A smart personalised marketing strategy will reap the following benefits for your brand.

5 Reasons to Prioritize Email List Hygiene for Marketing Success

Do you know that your email list hygiene can make or break your next marketing campaign? Not sure what this term means? Email list hygiene is the process of weeding out cold or decayed contacts and retaining the responsive ones. There is nothing wrong with letting go of a chunk of dead contacts from your email lists to make it more effective. In fact, if you don’t indulge in this practice, your sales and marketing teams can experience a steep dip in lead engagement rates. If these professionals work with an unhygienic email list, they will struggle to meet their monthly or quarterly quotas, which will thwart their morale. But, this is not where the story ends! Here are 5 More Reasons Why a Hygienic Email List Should Be Your Marketing Priority.

5 Reasons to Prioritize Email List Hygiene for Marketing Success

Do you know that your email list hygiene can make or break your next marketing campaign? Not sure what this term means? Email list hygiene is the process of weeding out cold or decayed contacts and retaining the responsive ones. There is nothing wrong with letting go of a chunk of dead contacts from your email lists to make it more effective. In fact, if you don’t indulge in this practice, your sales and marketing teams can experience a steep dip in lead engagement rates. If these professionals work with an unhygienic email list, they will struggle to meet their monthly or quarterly quotas, which will thwart their morale. But, this is not where the story ends! Here are 5 More Reasons Why a Hygienic Email List Should Be Your Marketing Priority.

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

How to increase conversion with b2b lead generation agency strategies?

Learn several effective strategies to attract B2B sales leads. And choose reliable B2B lead generation agency

10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data

Email scrubbing refers to the practice of eliminating from your email list all of the addresses belonging to contacts who are non-responsive or who no longer use that email as a point of contact. The reason why you want to do this regularly is because if you exclusively send communications to people who want to hear from you, you’ll increase your open and click-through rates — in turn improving the quality of your leads and ultimately resulting in a higher conversion rate.

Top 7 Marketing Automation Companies for 2021

91% of those who use marketing automation say that it is the most important tool for the overall success of your business.