How to Use Email Marketing to Develop Customer Personas

Customers are the driving force behind every company. If you don’t know who you’re selling to, you’re going to have a hard time growing. Luckily, it’s easier than ever before to get to know potential customers through buyer personas.

20 Email Marketing Services and Tools

So here are some of the most popular email marketing tools on the market. We’ve also included descriptions and some of the main features that set each email marketing service apart.

SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized with right frequency and messaging, it can be a highly effective method of communication.

2021 Is Going to Be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

To thrive in the dawn of post-pandemic emergence, marketers need to craft their ABM tactics to combine strategies and channels in new and interesting ways. Talking of the advanced account-centric approaches, one needs to understand that, progression follows only after the basics have been mastered.

How AI helps execute better email marketing

Today, we are going to discuss how AI helps improve email marketing execution.

5 marketing tips for information security professionals

Here are the best ways to connect with your current and potential customers.

Small Business Guide to Email Segmentation

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

6 Benefits of Email Marketing for Small Businesses

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing.

Best Email Marketing Software

See the ins and outs of email marketing software and our top picks for the best email marketing software.

Email Marketing Through the Eyes of AI

With Apple's iOS 14 update in the wild, it's time for digital marketers to evaluate their current plans and explore new strategies. Rather than relying on targeted advertising through app data tracking, this allows companies to engage with users in new ways including making more personalized connections. These new strategies can help brands develop relationships and communities among consumers, instead of implementing disconnected or impersonal ads. Here's how.

Major Brands Bet on DTC Ecommerce

Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are changing their business model and focusing on digital sales.

The Future of Email Marketing – Maropost releases an exclusive Email Marketing Trends Report

After purposefully engaging some of our incredible partners (like GetEmails, Neto, Hawke Media, Synchronicity Marketing, Digioh, Zembula, and QDM Inc), we are happy to share that we have gathered enormous feedback and insights about what the future looks like for email marketing.

The Benefits of Psychographics In Your Marketing Strategy

In this article, we’ll discuss what psychographics are and how they can benefit you just as much as demographic measurements and other types of research. Ready? Let’s get started.

What Is CTR in Email?

Click-through rate is a critical metric by which a small business can measure its email marketing success.

How to Increase Email Performance with IT Buyers

Here are 3 tips for tech-savvy marketers to increase customer engagement, open rate, conversion, and email performance.


We rounded up the most popular email newsletter services and broke down what makes each unique.


Users can also trust TrueMail, with more than 1,000 companies enlisting their services, including monster heavyweights like Amazon, Google, and Salesforce.

Etsy Marketing and Advertising Tips to Increase Sales

Reaching new customers and keeping your current customers coming back is a huge part of any Etsy store’s success, so you need to build your marketing campaigns with those objectives in mind. This quick introduction breaks down how smart email marketing and social media can help you stay connected to your customers and find more people who’ll love shopping your Etsy store.