Email Marketing Tips

To help you stand out from the crowd, we will share several email marketing tips to boost your clicks and conversions.

Salesforce com : How Salesforce Built Its First Email Design System – And How You Can, Too

This blog covers why and how we built our first email design system at Salesforce - and how you can, too. First, a bit of background. Several years ago, our email marketing team built an automated email send engine using Salesforce's digital marketing platform, Marketing Cloud.

4 advantages of an email marketing platform

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them in their customer engagement.

How To Use Content Marketing For Customer Retention & Loyalty

Learn how to use content marketing to connect with your current customer base, build loyalty, and improve customer retention.

Things You Should Consider Before Starting Out With Marketing Cloud

Everything you need to know to implement your own effective marketing plan.

AiTrillion Recognized as a Momentum Leader in G2’s Winter 2022 Personalized Software Category

G2, the leading B2B software and services review platform for users, buyers, investors, and industry analysts, has recognized AiTrillion as one of the momentum leaders in the most trending personalized software category. AiTrillion, leading ecommerce marketing automation platform, is the first-ever SaaS-based Artificial Intelligence enabled all-in-one sales and marketing automation platform for eCommerce sellers in the USA, UK, Canada, Australia, India and in other countries globally.

Adva Mobile Adds New Auto-Reply Message Option for Creative Artists

Adva Mobile Corporation, the leading mobile marketing platform for Creative Artists to acquire, engage, and sell to their Fans on mobile devices, expanded their popular marketing platform with new custom autoresponder message options when Fans text a specific, Artist defined keyword into their own unique text number. The text number is provided to Creative Artists on the platform and is the center of their mobile marketing efforts to acquire new fans, engage them on mobile devices, and sell to them.

Shopify App Tada Introduces New Lead-Gen Data Capture Capabilities

Top-25 ranking Shopify application Tada announced an expansion of its data capture capabilities for customers using free and paid versions of the app.

3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

Why is knowing the best time to send a marketing email so important? Reports show that your email’s delivery time plays a significant role in open rates, click rates and overall email marketing performance. Consider these factors when determining the best time to send a marketing email.

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do )

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.

BayEngage from TargetBay: An effective mailchimp alternative

If there are cheaper and more affordable email marketing software available like BayEngage, why go for the expensive and ineffective ones?

WinePulse and Digimatic Partner to Deliver Email Campaign Analytics for Wineries

WinePulse, the leading DTC Reporting solution for wineries, is the first reporting solution to provide analytics that aggregate email automation and campaign data with detailed sales and order information in one centralized location.

WHY YOU SHOULD LOOK AT DATA FOR SMART MARKETING?

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

Email marketing 2021-22: the glass is (at least) half full

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

Key Considerations When Choosing An E-mail Marketing Software

Affordable and Scalable, Excellent Customization Options, Segmentation, A/B Testing and Automation, Data Analytics and Reporting

Why and How to Use Mailchimp in WordPress

Sending bulk messages to your subscribers to promote your business in the hope that they'll reciprocate is often far from enough. A successful email marketing campaign requires an analytical and creative approach coupled with excellent software tools to effectively manage mailing strategy, design, deliverability, automation, and other aspects. There are lots of email marketing services out there that can help you grow your business and reach your audience in a productive way. In this article, we'll look at Mailchimp, one of the most popular and cost-effective email-related services, with over 10 million clients, including TED and Vimeo. We’ll discuss why it adds value to your WordPress website and how to use it on WP.

Study by Lytics Finds 47% of Marketers Say End of Third-party Cookies will Have “Large” Impact on Marketing ROI

62% of marketers plan to divert spending to platforms like Facebook, Amazon and Google; Half will double down on owned channels like email marketing

How and When to Use Email Segmentation and Personalization

In this article, I’m going to discuss when and how to use both email segmentation and personalization to get the most out of each approach.

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.

Email Marketing Industry to Expand at a Stellar Pace 22.80% CAGR in Asia Pacific

The global email marketing market is highly competitive and fragmented. Several leading players are present in the global email marketing market, says an upcoming Transparency Market Research (TMR) report. Some of the leading market players in the global email marketing include IBM, Microsoft Corp. Responsys Inc. Zoho Corp, and Epsilon. These players are investing on bringing new technologies to penetrate into the wide arena of the global email marketing market.