#Segmentation related marketing articles

Maropost: A Business On A Mission To Elevate E-commerce Merchants

In the bustling e-commerce arena, differentiating oneself is no easy feat. Amid fierce competition, devising a marketing strategy to boost revenue and captivate customers can be tough. Enter Maropost, a company on a mission to transform this landscape. Maropost is not just any tech company; it is a business on a mission to elevate e-commerce merchants. Founded by Ross Andrew Paquette in 2011, Maropost offers a leading marketing automation and customer engagement platform to help businesses streamline their marketing efforts and drive revenue growth.

The Global Marketing Attribution Software Market size is expected to reach $7.2 billion by 2028, rising at a market growth of 13.7% CAGR during the forecast period

Based on the impact each factor had on the customer or prospect throughout their contacts with the business, companies utilize marketing attribution software to assign a value to each factor that might have contributed to the success of a sale. Since marketing attribution software frequently integrates with other marketing and software tools used by sales, marketing, or public relations departments, such as CRM, email marketing, demand generation, marketing automation, email tracking, or sales analytics tools, it is a hub software that gathers data from other marketing and software tools.

3 recession-defeating marketing strategies

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.

ZeroBounce Launches Free Email List Evaluator

ZeroBounce today announced the launch of a free email list evaluator which provides users a sneak peek into the results they might expect from a full list validation.

How Can Companies Leverage Data To Modernize And Personalize E-mail Marketing?

Engaging with customers and subscribers is key to building long-lasting relationships and driving conversions. Personalization helps your company connect with customers, but the need for data and changes to consumer privacy policies present challenges to personalizing the customer experience. Let’s look at how you can use the data you already have to improve your company’s email marketing operation and nurture relationships with your subscribers.

The Most in Demand Digital Marketing Jobs

With the rapidly changing digital marketing landscape, it can be hard to keep up with the latest trends and technologies. Knowing the latest and greatest is essential if you want to stay ahead of the curve—and get ahead in your career. So, if you’re looking for new opportunities, check out some of the most in demand digital marketing jobs.

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision.

3 Ways Small Businesses Can Use AI to Drive Growth

For businesses looking to optimize their operations and enhance customer experience (CX), artificial intelligence (AI) has emerged as game-changing technology: systems that can perform complex tasks typically requiring human intelligence, such as speech recognition, decision-making, and content creation. With its capability to automate processes and personalize experiences, AI, including platforms such as ChatGPT, has become an invaluable asset for businesses of all sizes. For small businesses, AI offers three strategic advantages to enhance customer service, strengthen marketing and sales, and drive growth.

The Top Digital Marketing Trends To Watch For In 2023

As digital marketing continues to shape how we do business, it’s important to stay updated on the latest trends and strategies for success. 2023 is a big year for digital marketing, with plenty of new developments on the horizon. To help you get ahead of the curve, today we’re looking at some of the top digital marketing trends to watch for in 2023. From AI-driven automation to interactive content, these are the strategies you need to know about if you want to stay competitive and succeed. Let’s get started!

8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates

From growing your email list to boosting engagement, these simple tricks will take your email marketing up a notch.

Contlo Unveils Brand AI Model To Empower Modern Businesses With Contextual Generative AI Marketing Capabilities

Contlo, a Delaware-based leading AI marketing platform has announced the launch of its Brand AI Model™. Being first of its kind, Brand AI Model allows businesses to build their own customizable generative AI model fueled by their brand’s own personality. The self-learning AI model will allow businesses to deploy hyper-personalized marketing activities across customer touchpoints.

The Global Digital Content Creation Market size is expected to reach $50.2 billion by 2028, rising at a market growth of 13.2% CAGR during the forecast period

Digital content is a file or information stored or sent digitally. Digital content production is gathering knowledge and creating ideas from media and surroundings. Low operational expenses, a high return on investment (ROI), simplicity of monitoring and modification, brand extension, goal targeting, segmentation, and a business-focused approach are just a few benefits of developing digital content.

Unlocking the Power of Audience Data-The Key to Successful B2B Marketing

Unleash the power of audience data for B2B marketing success. Find out how to leverage customer insights and optimize campaigns to boost engagement and conversions.

5 Email Marketing Service Providers for D2C Brands

To help you find the right solution for your brand, here are five of the top email marketing solution providers for D2C brands. These providers offer a range of features and tools designed to help you create and send effective email campaigns, track your results, and grow your business. Whether you’re just starting or looking to scale your email marketing efforts, five email marketing service providers for D2C Brands providers can help you achieve your goals.

Marketing Automation Market Manufacturers, Type, Application, Regional Forecasts, and Size and Share Analysis to 2030

According to the most recent report by Emergen Research, the size of the worldwide marketing automation market was USD 4.62 billion in 2021 and is projected to grow at a 12.5% revenue CAGR over the forecast period. The main element fueling the rise of the market’s revenue is the increase in demand for tailored advertising.

Listrak Benchmark Report Reveals What It Takes to Engage Shoppers

Listrak Inc.’s latest Cross-Channel Benchmark report was built on campaign performance across the company’s entire client base of more than 1,000 brands and retailers. The data culled totaled 112 billion email and SMS/MMS messages, compiled from Jan. 1 through Dec. 31, 2022. The results showed the importance of personalization and how text and email marketing, working in tandem, can drive Customer Lifetime Value, or CLV.

Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms

As a high-growth firm or one reaching toward that distinction, you are likely to be focused on expanding your client base, increasing revenue, and driving business growth. In order to achieve those goals, your marketing efforts must be aligned with your company’s overall growth strategy. However, scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.

Adobe launches generative AI tools aimed at marketers

Adobe Experience Manager, Adobe Journey Optimizer, Customer Journey Analytics, and Marketo Engage customers will be the first to be able to take advantage of Generative AI Services, thanks to new native workflow integrations. For example, in Journey Optimizer and AEM Sites, users will be able to tap Generative AI Services to create different versions of advertising email and text copy as well as webpages — rephrasing the copy by selecting the tone of voice, identifying key words and pulling from up-to-date product information. In Marketo Engage, Generative AI Services will power Dynamic Chat, Adobe’s marketing-focused chatbot solution. And in Journey Optimizer, Generative AI Services will create audience segments for personalization campaigns.

How You Can Combine Email Marketing with Content Marketing

In this post we will look at how effective an email-driven content marketing strategy can be for you.

Marbyl Brings Powerful Search to Podcasts, Connects Listeners with Content That Matters to Them, and Automates Podcast Marketing

Serving as an end-to-end ecosystem for search and discovery of podcasts and interesting moments within them, Marbyl solves the fundamental issues preventing podcasts from being discovered, consumed, and monetized.

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