DirectIQ Launches Email Marketing Software that Enables Businesses to Automate Effective Email Campaigns

The software comes with multiple features such as creating attractive and appealing email campaigns for free that can help businesses increase their turnover.

Four tips to supercharge your email marketing

At SWFL Inc., we had the pleasure of sitting down with Nella DeCesare from WBN Marketing and discussed how you can supercharge your email marketing efforts and optimize the time you spend doing it. Here are four tips that came from that conversation:

Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap

Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required

How Lean Restaurant Teams Maximize Marketing Resources

While the big brands have large budgets to allocate toward marketing efforts, independent restaurateurs and groups need to make every dollar count.

The Ultimate Guide to Email Marketing for Attorneys

Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says that email generates $42 for every dollar spent. If you’re not currently investing in email marketing, you might be overwhelmed and unsure of where to start. Here’s everything you need to know about email marketing for attorneys.

Data Quality vs. Data Observability; What’s the Difference?

Today, there are a handful of data quality solutions that focus on shortening the interval between the initial appearance of a data quality issue and its eventual resolution. This typically takes the form of a rules-based monitoring system that tracks live data within a data warehouse, then sends an alert if it sees anything that falls outside of acceptable bounds. Some products use artificial intelligence (AI) to scan for anomalies, fine-tuning their selection criteria along the way. In either case, the process is very much the same: A problem is spotted in the data, then comes an intervention, things get fixed, and life goes on until the next issue shows up. That’s data observability. It’s better than the business user letting you know about the problem.

HOW TO USE DATA TO IMPROVE AFFILIATE MARKETING PROSPECTS

The affiliate marketing industry is a vast, growing, and ever-changing space. New products, trends, and technologies are constantly coming out, which presents a massive opportunity for affiliates to earn more money. One of the best ways to get ahead in this space is by investing in data. Data is the lifeblood of affiliate marketing. Using data can improve your prospects, conversions, and profits. You can read here to know-how. Otherwise, here are five ways to use data to enhance your affiliate marketing prospects.

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? The ROI is impressive too. You can rake in $36-$45 for every dollar you invest in an effective email marketing campaign. Now, back to the feel-good part—just because people willingly signed up to hear from you, doesn’t mean they will open your email. Recent statistics reveal that only 18 percent of marketing emails are opened. In other words, most marketing emails fall into the treacherous valleys of spam folders. So, how do you bump up open rates? We explore that, plus other digital marketing strategies that contribute to higher sales numbers.

Validity launches Mailcharts SMS to enhance mobile marketing capabilities

Validity, a provider of data quality and email marketing solutions has launched a new SMS solution. The company says MailCharts SMS, supports data-driven SMS campaign planning for eCommerce marketing teams. With a library of thousands of SMS messages, marketers can gain insight and inspiration from the SMS strategies from the world’s top brands. What’s working well, how they are deployed, and which industry benchmarks matter is key to success.

Global Marketing Automation Market Analysis Report 2022-2026: Increasing Focus on Personalized Marketing & Integration of Artificial Intelligence (AI) with Marketing Automation Software

In 2021, the global marketing automation market was valued at US$5.45 billion. The market is anticipated to propel to US$8.58 billion in 2026.

What they don’t tell you about your email personalisation — SwiftERM

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

7 Simple Attorney Marketing Hacks

The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some attorney marketing hacks that firms of any size can implement in order to get their websites to rank higher on SERPs and make the most of their web traffic.

ABM in 2022: Make It the Year of Smarter Account Based Marketing

The ABM Strategy, Honing Your Account-Based Insights, Identify Priority Opportunities With Deeper ABM Insights.

What is an email drip campaign and how can it increase sales?

benefits of drip campaigns: Powerful communication channel, Lead cultivation, build connections, Cultivate customer relationships, Targeted segmentation, audience engagement.

GetResponse unveils enhanced ecommerce marketing automation solution

Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel Brzeziński, VP, COO and head of product at GetResponse

Email Marketing for Real Estate Agents: How to Build an Email List

In the following guide, we’ll discuss how to build an email list, how to manage one over time, and how to leverage that list in the most effective ways for marketing you and your professional services.

Klaviyo Announces Renewed Partnership With BigCommerce

Klaviyo, a unified customer platform, announced it renewed its partnership with BigCommerce as an Elite Technology Partner, continuing the company’s history of closely partnering with leading platforms to help brands achieve revenue growth through ecommerce.

Data Science: The Foundation of Any Effective Personalized Marketing Strategy

The last time I thought about science was when I was required to take a science class in college. Well, fear not, data science doesn’t have to be that complicated. Here are some ways you and your team can get started on a data science project, and deliver more relevant, personalized communications to your customers.

Buyer Personas: Digital Marketing’s Secret Sauce

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate details and guesswork. Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers. E-commerce and social media platforms like Amazon, Facebook, and Walmart are no different. They need to shine a light on potential buyers, so marketers are not making sales pitches in the dark.

Marketing Automation vs. Customer Journey Orchestration

“The true benefit of customer journey orchestration is that it allows you to shore up gaps in your customers’ sales journeys that simpler automation or ad retargeting just doesn’t solve,” CX consultant Greg Kihlstrom told Forbes.Sometimes, however, your needs may only require simpler marketing automation. Below is a look at the benefits of each.