Over 15 million subject lines tested. The #1 free subject line rating tool.

At UL Solutions, CIO Karriem Shakoor has identified clear cultural and architectural requirements for achieving data democratization so that IT can get out of the reports business and into driving revenue. Recently, I had the chance to speak at length with Shakoor about data strategy at the global safety science company, which has over 15,000 employees in 40 countries. What follows is an edited version of our interview.

The year 2023 will be all about developing the internet, technology, artificial intelligence, automation, cybersecurity, and global connection, based on how quickly the digital world is growing. As the globe gets more interconnected, competition intensifies, as does the need to give genuine value to your consumers. That is precisely why your content marketing approach needs an overhaul. This article discusses the top trends of content marketing in 2023.

Swift Digital has worked successfully with the Australian government and public sector for over 20 years. During this time, they have worked with many departments to help them send newsletters and emails that are effective, engaging and meet key performance indicator’s (KPI’s). Kimberley Key, Swift Digital’s Production and Onboarding Manager, sat down with their design and deliverability team to bring you their top 10 design, layout and email deliverability tips for a successful government newsletter.

One of the critical components of a successful marketing strategy is to meet the target audience where they spend their time. However, as people continue to spend more time on multiple platforms, it becomes essential that marketers develop strategies capable of engaging an audience across channels like email, social media, websites, and more. Companies need a martech stack outfitted with multichannel marketing tools and capabilities to accomplish this.Identifying the best omnichannel, cross-channel, and/or multichannel marketing tools is easier said than done. To help, the editors at Solutions Review have compiled the following list of top-rated solutions to help marketers equip themselves with the tools they need to engage, convert, and retain leads. Our editors selected these based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria.

Simple mail transfer protocol (SMTP) is defined as an email protocol that enables the transmission of emails among user accounts over an internet connection. Simply put, SMTP is a set of rules that allows different email accounts and clients to streamline information exchange. This article covers the meaning, uses, and best practices of SMTP.