Marketing Veteran Shawn Dickerson Joins Paubox as Head of Marketing

Paubox, a leader in HIPAA compliant email solutions for healthcare organizations, announced that SaaS marketing veteran Shawn Dickerson was named VP of Marketing. In this role, Dickerson is guiding Paubox’s strategic marketing initiatives for a suite of solutions that support the email compliance and security needs of medical practices, mental health facilities, hospitals and other entities covered by HIPAA regulations.

Cloudflare Expands Its Zero Trust Platform to Become the Only Cloud-Native Provider with Network Scale

Continued innovation to secure all aspects of a company’s applications, devices, and networks drove 100% year over year customer growth and 6X growth in daily traffic.

Paubox Announces Updates to Partner Program for Service Providers

Paubox, the leader in HIPAA compliant email solutions for healthcare organizations, today announced several updates to its partner program, aimed at increasing its footprint among managed service providers (MSPs) that work with healthcare organizations, including hospitals, clinics, dental practices and more. The new program has four tiers for partners: Bronze, Silver, Gold and Platinum.

Can AI Marketing Transform Your Business?

In 2022, Statista published a report that said, "AI is expected to have wide adoption in and implications for every industry vertical and is likely to be one of the next great technological shifts, like the advent of the computer age or the smartphone revolution."

Email marketing campaigns: How to avoid cyberattacks and data leaks

Email security must constantly evolve to keep up with advances in cybercrime. Last year's protection will not suffice today. You have to keep working on your cyber defense.

Global Marketing Automation Market Analysis Report 2022-2026: Increasing Focus on Personalized Marketing & Integration of Artificial Intelligence (AI) with Marketing Automation Software

In 2021, the global marketing automation market was valued at US$5.45 billion. The market is anticipated to propel to US$8.58 billion in 2026.

Perception Point Ranks #1 and is Awarded AAA Rating for Email Security Services Protection in SE Labs Report

SE Labs recognizes Perception Point as the strongest performing email security solution, with a 100% total accuracy rating, 100% detection rate and 0% false positive rate – a record performance among competing security providers

How AI help companies to become high-performance businesses

While mainstream society’s acceptance of AI is a new phenomenon, the concept is not. Artificial intelligence has numerous applications in business. In fact, most of us have daily interactions with AI in some form or another. Artificial intelligence is already disrupting virtually every business process in every industry, from the mundane to the breathtaking. As AI technologies proliferate, they are becoming increasingly important for maintaining a competitive edge.

Why do marketers LOVE BIMI?

In this world of information overload, making a mark on customers’ minds becomes imperative for any brand. Even though apps like Instagram, Facebook and LinkedIn rule the visual market, it’s time marketers use Gmail to their full potential. Therefore, companies today are adopting BIMI and DMARC to enhance their sales and conversion rates.

Why You Need To Beat Confirmation Bias To Win Your Customers

Confirmation bias is the tendency to interpret information in a way that is always consistent with existing beliefs. Simply, it occurs when someone views information in a positive, affirming light, even though the information could be telling a drastically different story. While confirmation bias can often be chalked up to human nature, in a business setting, failure to adequately evaluate and respond to information can be a legitimate issue for a company, and particularly its marketing team.

Top 6 Free Survey Maker Tools For Marketers

Looking for a free survey maker? Here are 6 of the best survey tools out there for marketers, with a list of their pros and cons.

Uncovering permission-based marketing: Seven tips for a cookieless future revealed

In this modern, fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people looking at websites, social media platforms and expecting an omnichannel experience, engaging with customers is crucial to any marketing strategy.

Apple says it’s time your business ran BIMI

This fall, Apple will introduce a new Mail feature to protect brand identity, boost open rates, and protect against phishing attacks. Apple will add another obstacle against successful phishing attacks in iOS 16, iPadOS 16, and macOS Ventura, will show a company’s official logo to help recipients recognize genuine from fake emails.

Social Media Management Market Worth $63.74Bn by 2028 at 24.3% CAGR Led by Cloud-Based Deployment, Deep Dive Analysis of 18+ Countries across 5 Key Regions, 50+ Companies Scrutinized in New Research Report by The Insight Partners

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.