AI in Marketing and Sales for 2021

AI Implementations in Marketing and Sales Underwent a Hype in the Last Year, Now It Is a Norm to Seek Digital Changes for Efficiency and Acceleration.

AI in Marketing and Sales for 2021

AI Implementations in Marketing and Sales Underwent a Hype in the Last Year, Now It Is a Norm to Seek Digital Changes for Efficiency and Acceleration.

How Digital Trust Varies Around the World

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.