Microsoft Bing/Copilot use schema for its LLMs
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.
The 11 Microsoft apps I ditch on every new Windows install - and the 11 I keep
A default installation of Windows 11 includes dozens of Microsoft apps. Which ones are worth keeping, and which ones should you uninstall? These are my top picks.
Microsoft Tests Local Business tags on Bing Search Ads
The Local business tag appears within sponsored search results. broader test of blue-labeled tags in Bing advertising.
I spoke with Google's Head of Android about the future of AI - and smart glasses are involved
An intimate conversation with Google's Sameer Samat on the company's approach to AI, the future of wearables, and more.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
Anthropic just gave Claude a superpower: real-time web search. Here’s why it changes everything
The new web search capability, available immediately for paid Claude users in the United States, transforms the AI assistant from a tool limited by its training data cutoff to one that can access and synthesize the latest information across the web.
NotebookLM’s new Mind Maps could help you learn more efficiently
Getting back to the new Mind Map feature, it organizes the information in your notebooks according to topic and displays it in an interactive mind map. This can help you navigate to information on a certain topic quickly, as well as find new connections between it and other copies.
How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
How Google is using AI to improve its medical advice reputation
Here's a look at three big ways Google is using AI to help you gain a better understanding of your overall health.
How to use Google Search Console for keyword research
Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how.
Beyond RAG: SEARCH-R1 integrates search engines directly into reasoning models
Large language models (LLMs) have seen remarkable advancements in using reasoning capabilities. However, their ability to correctly reference and use external data — information that they weren’t trained on — in conjunction with reasoning has largely lagged behind.
7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
Google launches Gemini with Personalization, beating Apple to personal AI
Starting today, Gemini can connect to your Google Search history. Here's how to try it.
The Top 3 YouTube Trends To Pay Attention To Right Now
Explore the latest YouTube trends and how they impact the search and marketing community for better engagement.
7 tips for SEO newbies
SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation.
How to create a searchable database of anything - easily and for free
Need to keep track of collections of things for your home or business? Here's all you need to get started, add new items, and search for them.
AI Technologies Transform Digital Marketing Strategies
The rise of artificial intelligence (AI) technologies is drastically reshaping digital marketing strategies as businesses face unprecedented challenges due to increased bot traffic and AI usage. This fast-evolving digital environment demands companies to rethink and adapt their marketing practices to align with the changing behaviors of consumers.
The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC.
The Engadget team's favorite productivity tools to get things done
These are the apps and programs we rely on regularly in our personal and professional lives.
Digital Marketing Benchmark Report – Early Learnings in 2025
We’ve collected and validated more than 40 key findings, backed by data, real-world application, and expert analysis, that you can apply right now to refine your strategy and drive measurable results.