Understanding Retargeting: What Is It, And How Does It Work?

If you run any type of online business, you will understand how important advertising and marketing are to its success. The way we advertise and market to consumers has changed a lot with businesses using ads, digital marketing, and digital marketers to get more people interested in their products and services. The problem that arises is when someone is aware of your brand but is not ready to buy or complete an action. The ability to bring these people back is crucial to sales and revenue, and this is where retargeting comes in.

3 STRONG DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES

We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research.

Marketing 1-0-1: Indian SaaS Startups’ Guide To Building A Perfect Marketing Plan From Scratch

In this guide, we’ll break down everything you need to know about building a solid marketing plan for your SaaS product from scratch to help you scale in this crowded marketplace.

How to Create a Successful Email Marketing Strategy at Your Law Firm

I am of course a huge proponent of the power of social media, but don’t underestimate the effectiveness of email marketing to directly reach your prospects, referrals, important contacts, alumni, the media and of course, your clients.

Mobile Marketing Market is expected to grow to US$ 91 billion by 2032 - Persistence Market Research

The rising number of mobile customers preferring online shopping while going through omnichannel to make themselves aware of the product and services is fuelling the growth of the mobile marketing market. Businesses use the mobile web and mobile applications related to their product or service for marketing it amongst the masses.

Furniture retailer embraces digital marketing and measures its impact with analytics

Marketing analytics work. Just ask Justin Bowen, ecommerce manager for The Great American Home Store, a 5-outlet furniture retailer covering a 200-mile radius around the Greater Memphis, Tennessee-area. He and the business have been using the LeadsRx multi-touch attribution (MTA) solution for a couple of years now.

Local Video Marketing: 4 Ways To Win With Video

Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms.

Email template size to match the campaign goal and occasion

Making successful email campaigns never happens without a good and detailed plan, which includes all the template features. It should be visually appealing, easy to read, and simple to view on different devices. That is why searching for optimal sizes and designs is so crucial.

New Data Reveals Amid High Inflation, Consumers Want to Support Small Businesses

According to new data released today from ActiveCampaign, the leader in Customer Experience Automation (CXA), 56% of consumers are prioritizing making purchases from small businesses amid high inflation trends. This is after only 4% of consumers reported not experiencing inflation, and 28% reported noticing prices climbing faster among small- and medium-sized businesses (SMBs)—vs. 20% among larger brands and 49% across all companies. Still, consumers want to support SMBs given the many obstacles they are facing every single day. In fact, 30% of consumers said they want to support small businesses over big brands because they know they have more struggles and less resources.

Key Digital Marketing Statistics to Support Creative Advertising Strategies in 2022

Digital Marketing Statistics: The space of digital content marketing keeps changing frequently. Things that are essential today might not be potent enough in the future. Marketing professionals need to be updated with the latest statistics on content marketing, search engine optimization or paid promotion to meet customers’ demands and offer a personalized consumer experience. Here we have come up with the latest digital marketing statistics that will show how huge the digital marketing space has become in the past few years.

The best way to generate leads using email newsletter advertising

E-mail newsletter advertising is one of the most underutilized strategies in marketing and lead generation. Not only does it offer a streamlined channel to reach new audiences, but it also allows brands to connect with readers in a high-attention environment. In today’s marketing landscape, newsletter advertising is essential to standing out from the competition. However, before you dive in, you’ll need to know the basics of what it entails.