U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty
When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants.
Why hotels should follow new sending requirements for marketing emails and what happens if they don’t
Here, we’ll seek to shed some light on these questions with an eye toward increasing engagement, better reaching customers.
SAP Emarsys launches AI Product Finder
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
Gmail Revolutionized Email 20 Years Ago
It was Gmail, a free service boasting 1 gigabyte of storage per account, an amount that sounds almost pedestrian in an age of one-terabyte iPhones. But it sounded like a preposterous amount of email capacity back then, enough to store about 13,500 emails before running out of space, compared to just 30 to 60 emails in the then-leading webmail services run by Yahoo and Microsoft. That translated into 250 to 500 times more email storage space.
Klaviyo introduces AI to enhance digital marketing
AI may level the playing field for advertisers, but only those who harness its power for innovation will thrive.
Zib Digital prepares for digital marketing transformation with Google’s Search Generative Experience
Thanks to the ever-evolving algorithms of search engines, it becomes increasingly difficult to maintain the interest of a digital user. As search engine king Google announces the launch of their Search Generative Experience tool, Zib Digital, a leading Melbourne digital marketing agency, prepares to align with the inevitable industry transformations.
7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond
Despite the current changes in the digital marketing landscape, SEO remains essential. Bolster your SEO strategy with these seven actionable SEO insights.
Adspace’s launches new suite of digital marketing services
Adspace has published a new suite of digital marketing services. Adspace says this strategic unveiling positions Adspace not just as a service provider but as a pioneer at the intersection of technology and commerce. The full-service marketing agency is committed to driving growth and efficiency for eCommerce brands in an ever-evolving digital marketplace.
A Scoop On Digital Marketing Services
To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.
Agital Earns Prestigious Title of "Best Digital Marketing Agency in North America" by Yotpo for Second Consecutive Year
BURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital, a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.
Intuit Mailchimp Global CMO: We Are “Fighting Daily” To Resolve Personalization And Scale Dilemma In Email Marketing
Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.
AI SEO is Revolutionizing Search Rankings and Making Billions for eCommerce
Landscape of digital marketing, the integration of Artificial Intelligence (AI) into Search Engine Optimization (SEO)
Acquia enhances brand management capabilities
Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
Keever SEO Launches Online Reputation Management for Elite Clients
Keever SEO has announced the expansion of its services to include online reputation management and crisis management, tailored for high-profile and high-net-worth individuals.
7 forward-looking digital marketing tips for small business owners
This article will look at seven smart and easy ways for small businesses to do better in digital marketing in 2024. These strategies are not mere trends but foundational principles that small businesses can integrate seamlessly into their operations.
10 Reasons You Need A Digital Marketing Strategy In 2024
The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.