#Sales Funnel related marketing articles

When An Seo Must Go Beyond Best Practices

Search Engine Optimization (SEO) is a pillar of any worthwhile digital marketing strategy, focusing on practices that enhance a website’s ranking on search engine results pages (SERPs) and boost organic traffic. It starts with in-depth keyword research to match your audience’s search terms, guiding content creation that’s both valuable and search-engine friendly. Technical SEO is also vital, encompassing website crawlability, site speed optimization, and mobile-friendliness to ensure accessibility and indexability by search engines.

Skai published Q4 2023 Digital Marketing Quarterly Trends Report

Double-digit growth in cost-per-click helped propel robust year-over-year increases in spending for retail media, and modest growth in paid search, according to Skai's Quarterly Trends Report.

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Week's big sales numbers can blind brands to the need for a marketing strategy that connects with consumers.

EngageBay Review

In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.

Cross-Media Optimization Technology (XMO)

Empower your marketing strategy with LocaliQ's XMO: proprietary AI technology streamlining full-funnel media buying for tailored business goals.

Act-On Data Lake offers smooth data sharing for marketers to better engage target audiences

The Act-On Data Lake allows for seamless data sharing across platforms, helping marketers master targeted audience segmentation with the help of AI and marketing automation.

The art of running an email strategy assessment

New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset.

Github’s Ai Chatbot Is Now Widely Available

Chatbot

Top 10 Email Marketing Services for Small Businesses in 2024

As we welcome the year 2024, it’s the perfect time to shine a light on the top 10 email marketing services. These platforms offer more than just a way to reach out; they are gateways for small businesses to genuinely connect with their audience, turning every email into a potential bridge between a brand and its followers. Let’s dive into these services that empower small businesses to capture attention and nurture relationships with fans and potential buyers alike.

Lead-Gen Advertising And How To Get Quality Leads

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance Max campaigns have become a valuable tool for ecommerce clients – often resulting in a better ROAS for ecommerce advertisers than their predecessor campaign type did.

Digital Marketing Essentialism: 80-20 Approach For B2B, B2C Businesses Announced

RedShift Digital Marketing has launched their new service package based on the 80/20 marketing concept.

Digidarts wins the digital mandate for HomeSharp

The collaboration aims to expand reach to consumers through innovative marketing funnels and strategic data targeting.

Local search in 2024: Key trends and tactics for marketers

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.

Latest Trends in Multichannel Marketing

The proliferation of programmable tools, with their extensive measurement and reporting options, is driving this increase. As a result, marketers expect to see more money going toward programmatic marketing, with the goal of executing larger projects with bigger budgets and better return on investment (ROI).

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