What’s the difference between a head of marketing and a head of growth?

You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

How Text Marketing is Evolving in Today’s B2B Market

Why SMS marketing is growing, Respect consumer privacy, Get permissions first, Never spamming consumers, Lead Generation, Order management, Appointment Scheduling, Reminders and Follow-ups.

Everything You Need to Know About the Marketing Funnel

One of the most fundamental and basic tools of marketing that every business has to understand is the marketing funnel. This important tool helps to categorize important data and gives companies the insight they need to make meaningful decisions. If you have been wondering about what a market funnel is and how it can help improve your entire marketing strategy - here is everything you need to know!

4 Digital Advertising Predictions You Need to Keep Your Eyes On

Video advertising will reign, Brands will invest heavily in developing influencers, Streaming services will emerge as the most-invested platforms, Personal messaging will increase as data hygiene improves.

10 Email Marketing Strategy Tips from G2's Own Email Expert

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

5 essential tools to move your hotel out of the digital stone age

Today, tons of tools and resources are available to manage digital marketing more effectively. From business intelligence tools to market research and workflow-reducing solutions, there is a tool for every challenge. Too bad that most hotels are still stuck in the 2010s and don't make use of these. In this article I will introduce five must-have tools for an up-to-date modern digital marketing setup.


Modern technology has changed marketing techniques. Many businesses have shifted to online platforms. It is not only a trend but a necessity for any company that wants to survive in this fast-paced digital era. By using digital marketing, your company can create an audience and build a following,Digital marketing for recruiters is a technique used by most of the companies which will eventually lead to more customers and improved conversions.

13 Local Marketing Strategies That Work In 2022

Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, “83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.” We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching a local audience.

10 Best Landing Page Builders For Marketers 2022

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.

5 Vital Benefits of Marketing Automation for Your Business

For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. With the pressures of such a competitive market, businesses need to develop real strategies to increase efficiency and achieve more in less time, while also growing their audiences. As a result, automation is a critical component for brands building the multifaceted strategies required when creating a strong online presence. When used properly, marketing automation can help your business achieve great results, whether it's in simple sales processes, customer support, or even content planning on social media platforms.

Re-engagement Emails – A Few Fundamentals

Define when your subscribers are unengaged and create segments, Re-engagement emails should be sent in a sequence, Offer an incentive, Reinforce your value, Provide an opt-out option.

Why Brand Awareness Is The Fifth Pillar Of SEO

Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO, on-site SEO, and off-site SEO. These four areas are typically considered the four pillars of SEO. They work together to help a website rank well on search engines. However, even as extensive as these four pillars are, an SEO strategy isn’t complete if it ignores brand awareness. In this article, you’ll learn why SEO marketers should consider brand awareness as the fifth pillar of SEO

Lead Conversation Tips For A Recession Climate

Unfortunately, understanding the principles of creating a good sales funnel is not enough to guarantee its efficiency. This is especially true at a time when the internet is making trends more variable than ever. As such, the constant update of the strategies is a must, which results in high use of resources and the need for experimentation. This is where SaaS solutions come in, offering an accessible solution that facilitates the funnel creation process while also providing automation features for tasks like testing.

Five new-age marketing tactics fuelling marketers’ festive season gameplan

From conversational media marketing to podcasts, and more, brands are not leaving any stone unturned to woo their customers this festive season

Top 10 Advantages of Facebook Marketing for Your Business

Social media usage has skyrocketed during the pandemic. Utilize this channel now to drive your recovery.

Best Slack Integrations and Apps to Streamline Your Workflow

Slack integrations can help businesses increase collaboration and communication by allowing team members to talk directly to each other in real-time. This can help improve customer service by providing faster response times. It also allows teams to share information more easily between departments, which can improve overall efficiency.