MarTech Interview With Dennis Fois, CEO At Copper

Should the eventual death of third-party cookies serve as a catalyst in the future to B2B marketers? Dennis Fois, CEO at Copper dives deeper in this quick chat:

6 Steps to Prepare Email Marketing for iOS 15

The iOS 15 rollout will start as early as September. Beta testing has already begun. Any company that relies on email marketing should prepare now. What follows are six action items.

7 Effective Tips to Reach Out to Customers & Grow Business

We’ve found that affiliate marketing software tools can be the perfect way to help you automate your processes and get things done quicker. To help you with this, we’ve gathered some of the best affiliate marketing software tools out there right now. Don’t worry – we’ll be updating this list to ensure we are always recommending the best. Here are the tools that we think you should try:

The Annihilation Of Marketing Attribution (And What Comes Next)

As the web becomes more focused on privacy, marketing is entering a new era. Unlike previous decades, consumers are now able to keep much of their online behaviors, such as browsing and purchasing habits, hidden. While this change makes most consumers happy, it makes marketing to them — and measuring the effectiveness of that marketing — more challenging.

5 Email Marketing Trends to Boost Marketing Strategy

Throughout this article, I’ll be examining the five email marketing trends that can be used to support marketing efforts and help businesses stand out in a saturated market while working remotely.

Email Marketing Funnel: How To Attract, Nurture, Convert & Retain Customers [Infographic]

Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients? The team from Branticles share their tips for success in this infographic.

How to lead your on-demand game with ABM

Many B2B demand generation practitioners have accepted ABM, but not everyone has fully understood how to execute their ABM strategies. Utilize these ABM resources to enhance your account-based marketing campaigns.

If you want to work in music, this Music Marketing Master Class Bundle has the answers you need

understand marketing funnels, and even use tactics like email marketing to help turn your artist into a household name. Spotify, Apple Music, Streaming gets users familiar with the streaming world, unlocking how platforms like Spotify, Amazon, Apple TIDAL, and others work, as well as how to pitch music to online music blogs, playlists, and radio stations.

The Ultimate Guide To A Lead Magnet Funnel That Will Boost Your Subscriber Rate

Today's guide will show you how to create the best lead magnet funnel for your business. You will learn about customer personas and their role in creating a compelling lead magnet. You will also discover the different types of magnets you can use and how to build the ultimate opt-in page. Before we cover all that, let's ask ourselves this question: What exactly is a lead magnet funnel?

Lead Generation Strategy: Common Mistakes That Cost You Money

Whether you’re a B2B (business to business) firm generating leads through social media or a B2C (business to consumer) e-commerce site generating sales through your website, a sound lead generation strategy expands your opportunities to make a sale.

How to Make Your Business Stand Out From the Noise

The world of digital marketing is constantly changing. Considering global B2C sales are projected to surpass $4.5 trillion in 2021, it makes sense that businesses and individuals are always looking for any way to get an edge in a competitive marketplace.

How to Improve Customer Retention with Performance Marketing

Improving your performance marketing tactics from the top to the bottom of the funnel will help you keep customers and their recurring revenue, and this is how.

Email Marketing Funnel Optimisation: 4 Essential Tips For Building a Highly Convertible Email Marketing Campaign

Email marketing funnels are excellent tools for helping to guide your prospective customers from A to B whilst minimising the risk of them getting lost along the way. Guiding your audience down this path can help you to gain a greater level of influence over your customers while achieving your conversion goals. But how can you work to ensure that you’re developing a highly convertible email marketing campaign? And how can you adapt your funnel for the greatest level of success? Let’s explore the intricacies of email marketing whilst looking at four essential tips for building the best possible campaign:

8 Must-Have Skills for an Expert Content Marketer

Experts won’t just hand you a blog post to publish. They will build an entire strategy, execution plan and analytics dashboard to keep you up to date on what is working, where and why.

3 Strategies That You Can Implement For Multi-Location Franchise Marketing

This article is meant to give you three things to consider when you tackle the giant of multi-location marketing. If you want to improve your franchise marketing efforts, or you just stepped into the ring, you should be able to implement these tactics instantaneously.

Top 6 Essential Software for Your Startup Business

If you are a startup business, you do not doubt that you have been looking for the essential software to help your company grow. Unfortunately, there are many different options out there, so it can be hard knowing what to choose and which tools will work best for your needs. This post highlights some of the most popular software packages available now and compiled in a perfect list. This blog post also has everything you need to know about choosing the right software package for your business!

20 Marketing Automation Software Options You Need to Accelerate Your Business in 2021 and Beyond

No matter your industry or the goods or services you offer, if people aren’t aware of them, they’re not going to buy them. So what’s a person to do? You already have a schedule full of meetings, demos, networking events, and actual work. How are you supposed to make time for lead nurturing and engaging with people on your business’ social media pages? Thankfully, marketing automation software makes it a lot more manageable. But, how do you know if it’s time to get one? What exactly does it do? And what are the best marketing automation tips for a business owner?

Solutions Review’s Vendors to Know in Marketing Automation in 2021

The editors at Solutions Review continually research the most prominent and influential marketing automation software vendors to assist buyers in searching for the tools befitting their organization’s needs. Choosing the right vendor and solution can be a complicated process, though, as it requires constant market research and often comes down to more than technical capabilities. To help you keep a finger on the pulse of the industry, we’ve listed the vendors to know in the customer relationship management space.

Why Artificial Intelligence Is a Game-Changer for Your Post-Pandemic Marketing

Technology doesn't have to be as complicated as you might think.Here's how to use right.