Effective Content Marketing Tactics for Each Stage of the Marketing Funnel

This article does not establish any hard and fast rule concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

10 Smart Ways To Leverage Seasonal Products And Retain Customers Year After Year

Gaining the attention of potential new customers with seasonal ads and offers can be a good way to tempt them into doing business with you for the first time. Another way to boost end-of-year sales is to ensure repeat business from your existing customers by leveraging those same seasonal products. If you want to learn about other smart ways to draw in customers year after year with your seasonal offerings, the members of Forbes Agency Council share ten smart tips for doing so below.

Validity Enables Marketers to Measure True Email Engagement Given iOS 15 Updates

Today Validity, the leading provider of data quality and email marketing success solutions, announced it will expand engagement analytics within its Everest platform to enable users to proactively address the latest Mail Privacy Protection (MPP) updates from Apple's new iOS 15 system.

How to Write a Cold Email That Gets Results

With short messages dominating modern communication and the rise of popular messaging apps like WhatsApp, the key to standing out is to capture your prospect’s attention in as little time as possible.

The 7 Best Email Scheduling Tools You Should Try

The best email scheduling software allows you to communicate efficiently and maintain a healthy relationship with your email list. Whether you are looking to grow your email marketing strategy or you simply want a more organized approach to sending emails, these 7 email scheduling tools will serve you well.

How Does B2B Automation Marketing Improve Campaigns?

Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. B2B automation marketing as a phenomenon is fast pacing itself to popularity. It is a highly valuable tool to generate leads, nurture and gain new customers. HubSpot in a survey found out that 76% of the businesses in 2021 report using automation in one way or the other.

How To Leverage AI To Optimize Your Email Marketing Strategy

Artificial intelligence can be used for smart segmentation, optimization of email subject lines, and email automation workflow, which can help you to increase click-through rates and open rates. Let’s deep dive into how you can leverage AI to optimize your email marketing strategy.

Email Marketing for Startups: Where to Start

Discover a small guide on how to get started with email marketing as a startup. Learn where to start and what you should take into account when scaling up.

14 Mistakes to Avoid in Holiday Marketing Campaigns

Whether you’re actually selling online or using digital marketing to drive in-store sales, you’ll want to avoid these 14 holiday marketing mistakes that can cost you online visibility, customers, and revenue.

8 Key Digital Marketing Metrics

Marketing campaign metrics, also known as KPIs (Key Performance Indicators), are vital for monitoring and planning marketing initiatives and seeing how we might optimize them for best results. They form a sound base of knowledge by which marketers B2B business owners can formulate and implement all their business decisions.

3 Tips For Ecommerce Small Business Owners to Prepare for the Holidays

Leverage Email Automation to Target and Send Marketing Materials, Use AI-powered Personalization to Optimize the Customer Experience, Optimize Landing and Sales Pages for Conversion Rates, Optimize Your E-commerce Store For the Holidays

Why it’s Never Too Late to Improve Your Business Value Proposition

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

How to best execute a powerful email marketing campaign – Erik Beene, UGA SBDC

Digital marketing was thrust to the forefront of marketing strategy due to last year’s pandemic. Email marketing has emerged and a leading strategic tool for businesses everywhere. On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Erik Beene, Program Coordinator at the UGA SBDC. Today, Beene is going to share his wealth of information on how businesses can leverage the power of a dynamic email marketing campaign.

Exclusive Q&A: Party City gets sales bump from email marketing with AI

A leading party goods retailer is utilizing artificial intelligence (AI) technology to increase the engagement and open rates of customer email campaigns.

CRM for Small Businesses – 5 Best Softwares Available in the Market

If you’re a B2B small business with lean finances and are worried about parting with money to get a CRM tool that serves your needs, we’ve compiled a list of the best free CRM software that can give you the benefits you’re looking for. Stick around to find out.

How Great Is The Idea Of Buying Email Lists in 2022?

An adequately targeted email list may come up with a good number of interested buyers. Thus, a potential customer will get aware of your quirky business solutions. We should understand the need to buy an email list before we hurry. Let’s find out how buying Email lists could prove beneficial for business and growth.

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation often serves as a capability within marketing automation platforms. In fact, more than a few of the major marketing cloud platforms have acquired marketing automation platforms in the last 10 years, including Salesforce-Pardot, Oracle-Eloqua and Adobe-Marketo.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.

Become a Top Team by Leaning Into Your Powerful All-in-One CRM

There is an overwhelming number of tech resources a real estate team can use to support their business. However, when every tool claims to be essential, it’s hard to really know which ones to use. The right technology is about these three fundamental functions: online presence, customer relationship management and email marketing. If your tech is not taking care of those needs in your business, you’re wasting too much of your own time and leaving money on the table!

HubSpot CRM: What Is It and How Can It Benefit Your Business?

HubSpot CRM is a world-renowned CRM platform that fits into HubSpot’s overall “ecosystem” of sales, marketing, as well as customer service tools.