Email Segmentation Strategies to Use in 2024
With the proper implementation, email marketing segmentation will increase engagement. Your subscribers will receive more personalized messages based on segmentation criteria. For example, behavioral segmentation is a great way to go. It’s all about segments that are made based on your email subscribers’ actions.
The ActiveCampaign Email Marketing Features You Should Know About
Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and its reputation is well-earned. Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to create automated campaigns that nurture target audiences down the sales funnel with personalized messaging.
7 Amazing Email Marketing Examples In 2024
Email marketing helps you forge meaningful connections with your audience. Not only can it help you deliver targeted messages, but it also helps create memorable brand experiences. When most professionals receive dozens of emails on a daily basis, the challenge for marketers is to break through the noise. For some inspiration, we’ll share some examples of fascinating email marketing campaigns with compelling storytelling and data-driven personalization.
EngageBay Review
In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing.
6 Email Marketing Design Practices to Follow in 2023
Did you know that email is responsible for 20% of online holiday site visits? The holiday season is a magical time of the year when businesses have a unique opportunity to connect with their customers on a deeper level. With festivities and special occasions around the corner, companies need to employ effective marketing strategies to stand out from the crowd. Among these strategies, email marketing holiday campaigns shine as a versatile and powerful tool. In this blog, we will explore the ins and outs of email marketing for holiday campaigns, providing you with the insights and tips needed to make your campaigns shine like a star atop a Christmas tree.
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of AI change is nothing new and his bet on the fact that search isn’t going away anytime soon.