#Sales related marketing articles

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

Q&A: How Oracle improves email marketing to increase sales

Justin Thorp joined Oracle through an acquisition in 2016, and now he’s guiding email marketing and audience strategy for the global tech company. A core part of the job is finding ways to use email marketing more effectively to drive revenue growth. Part of that effort includes looking at how to best use Oracle’s audience marketing data, in email and together with all other channels. Thorp works closely with channel leads across digital marketing to figure out how they can leverage customer data. Here’s a discussion with Thorp about his experience as a marketer at Oracle, including how using a customer data platform has helped his team execute.

April Newsletter Ideas and Examples for 2024

April is a true spring. The period of overall rejuvenation and renewal is here. We cannot help but enjoy sunny days and warm weather. People are getting more active in their lifestyle, everyday routine, work, and most importantly, shopping, opening opportunities for businesses to boost their email marketing strategies.

How To Win Deals In The High Tide Of Overwhelming Sales Emails

This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.

Google Marketing Platform launches new API with enhanced capabilities

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

The (Underrated) Power of Email Deliverability: What Marketing Leaders Need To Know

The evolution of inboxes and systems means agility is key in auditing and advancing investments to reach consumers, ensuring that email also levels up into a larger, omnichannel engagement strategy. As marketers look to refine and refresh their strategies to keep up with shifting demands, keep these four areas in mind.

Evvnt and Letterhead Forge Partnership to Revolutionize Email Marketing for Events

Evvnt and Letterhead's strategic partnership aims to redefine email marketing for events, leveraging advanced technology for improved engagement and ticket sales.

Earth Media Unveils a New Chapter in Digital Marketing and E-commerce

Digital

2024: The Year AI Revolutionizes Digital Marketing

2024 marks a significant leap forward in digital marketing, fueled by advancements in AI technology.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo

Littledata now integrates with Klaviyo (NYSE: KVYO) for enhanced identity resolution, boosts Klaviyo Attributed Value (KAV), and optimizes email/SMS marketing.

Omnisend Review

A beginner-friendly marketing platform for e-commerce brands

CPG Marketing Embraces New Models for Digital Transformation

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).

Proton email app is out of beta and available for Windows and macOS

The Proton desktop email application has left beta and is now available to all paid users on Windows and macOS. At the same time, Proton is also releasing a beta version of the app for Linux.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

Unlocking Success With Digital Marketing for Your B2B Business

Businesses are constantly seeking creative ways to remain ahead of the curve and spur development in the fast-paced digital world today. This is particularly true in the realm of business-to-business (B2B) marketing, where digital marketing has emerged as a game-changer. Social media and the ever-changing industry have made it easier to build ties with other businesses. Gone are the days of in-person conferences and physical RSVPs – now, any successful marketing strategy is social media-centric. There is no denying on the influence of digital marketing on the changing relationships between different industries, and a wealth of data attests to its efficacy. In this article, we will delve into how B2B marketplaces like ExportersIndia.com are benefiting from utilizing digital marketing services to elevate your B2B enterprise to the next level.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

GoDaddy introduces generative AI tool for small businesses

The domain registry service’s new Airo tool can easily generate domain names, websites, social campaigns and more.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!