How to Use Marketing Psychology to Influence and Persuade

When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways.

Square Loyalty and Square Marketing Launch for UK Businesses

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes.

Digital Creators Need Email Marketing

A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem. There are certainly examples of creators who have risen to celebrity status and wealth — Khaby Lame (life hacks, TikTok), Charli D’Amelio (dancing, TikTok), and PewDiePie (comedy, YouTube) are all in this category. But the vast majority of vloggers, bloggers, podcasters, and the like don’t earn enough money to quit their day jobs and create full-time. While creators could try to up their TikTok, YouTube, or Instagram output to earn more, a practical solution may be digital products and email marketing.

Why Digital Reinvention Is Luxury’s Next Big Game Changer

The vast majority (up to 95 percent, according to Équité Research) of luxury purchases are influenced by the digital customer journey, whether this is through digital marketing, social media, key opinion leaders, livestreaming, or other digital channels and tools. This number is independent of the category, working similarly for luxury cars, fashion, jewelry, beauty, or hospitality, to name a few.

10 Smart Ways To Leverage Seasonal Products And Retain Customers Year After Year

Gaining the attention of potential new customers with seasonal ads and offers can be a good way to tempt them into doing business with you for the first time. Another way to boost end-of-year sales is to ensure repeat business from your existing customers by leveraging those same seasonal products. If you want to learn about other smart ways to draw in customers year after year with your seasonal offerings, the members of Forbes Agency Council share ten smart tips for doing so below.

Scale your startup and grow your business to full potential with Sendinblue (Sponsored)

Paris-based Sendinblue, an all-in-one marketing and sales solution covering channels such as email, SMS, marketing automation, sales management and live chat, is on a mission to help small- and medium-sized businesses not only weather the storm, but actually scale up in it.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

8 Ways to to Improve Your Email Marketing Strategy in One Month

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.

7 Ways To Sell Your Creative Services

Here are key tactics to investigate as you put together a plan to market your creative services, starting with those steps that build awareness and ending with those that help facilitate sales.

Mid-Atlantic Recap - Campaigns: Not just for Politicians

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Square's new tools want to help your SMB recover after the pandemic

New tools for email marketing and customer loyalty programs

E-Mail Marketing For B2c: Proven Rules And Examples

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing.

3 Tips For Ecommerce Small Business Owners to Prepare for the Holidays

Leverage Email Automation to Target and Send Marketing Materials, Use AI-powered Personalization to Optimize the Customer Experience, Optimize Landing and Sales Pages for Conversion Rates, Optimize Your E-commerce Store For the Holidays

Five must-have B2B lead generation strategies to dominate

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has been a measure for most successful B2B businesses.

Why it’s Never Too Late to Improve Your Business Value Proposition

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

Twilio Expands Into Marketing With First New Product Born Of $3.2 Billion Acquisition Of Segment

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

Email Retargeting Campaigns and Best Practices

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Navigating Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

Baltimore 1-Day Profit Blast to Highlight Sustainable Holiday Designs, Incentive Plans and Marketing Automation

Sponsored by DV Flora, the program will cover sustainable holiday designs, recruiting and retaining employees through incentive plans, and social media and email marketing automation. There will also be time for networking and a Supplier Showcase, where floral industry vendors share their newest products.

Email Broadcast Expert Ken Mahar Helps Businesses Step Up Their Email Marketing Game

Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.