#Sales related marketing articles

Email Marketing Is Great Again Thanks to This Platform

In the dynamic landscape of digital marketing, email continues to be a cornerstone for businesses aiming to connect with their audience. However, with inboxes flooded daily, capturing and retaining customer attention has become increasingly challenging. Enter Blings, a platform revolutionizing email marketing by integrating personalized, dynamic, and interactive video content, rejuvenating email campaigns’ effectiveness.

Six Digital Marketing Trends for 2025 Every Small Business Should Know

Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.

Core and More Technologies Reports Record-Breaking Year-Over-Year Digital Marketing Performance Growth

Core and More Technologies, a leading New Jersey based digital marketing agency and a Google and Microsoft advertising partner, has released their annual client media statement. The results show a significant year-over-year performance increase across all digital marketing.

Former Google, Meta leaders launch Palona AI, bringing personalized, emotive customer agents to non-techie enterprises

A new startup called Palona debuted last week that aims to fix this sorry state of affairs. It equips direct-to-consumer enterprises — think pizza shops and electronics vendors — with live, 24/7 customer support sales agents that are uniquely reflective of each business’s brand personality, voice, inventory stock and value proposition. The electronics vendor has a “wizard” agent made by Palona, while the pizza shop gets a surfer dude agent personality — naturally.

OpenAI’s new Deep Research is the ChatGPT AI agent we’ve been waiting for – 3 reasons why I can’t wait to use it

Deep reasoning meets autonomous agency

How India’s SaaS brands can create, scale and supercharge global growth

Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.

Types of Digital Marketing: The Marketer’s Toolkit for 2025

Today, digital marketing is one of the most important strategic initiatives for businesses. Many people turn to the internet for information on businesses and products as consumers like to be educated about their purchases. Using different digital marketing strategies to promote your business and products digitally will help you reach your audience through the channels that they’re already engaging with. So before beginning our learning on the types of digital marketing, let us first understand what is digital marketing.

What’s the difference between agentic AI and generative AI?

Two types of AI are dominating the conversation around artificial intelligence. That could change at the rate AI is moving.

My Experience Reviewing 10 Best Email Marketing Software

Based on my personal experience, I’ve broken down the best email marketing tools balance functionality, ease of use, value.

DiscoverMyBusiness Introduces Proven Google Advertising Strategies to Help Law Firms Succeed in 2025

January 14, 2025 /EINPresswire.com/ -- Law firms aiming to amplify their client base and revenue can no longer afford to ignore pay-per-click (PPC) advertising. DiscoverMyBusiness, a trailblazer in digital marketing solutions has released a comprehensive guide detailing the benefits and strategies of PPC advertising tailored specifically for the legal industry.

Why marketing should own sales enablement technologies

These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.

47 Video Marketing Statistics for Ecommerce Business Owners

See key video marketing statistics—covering viewership, budgets, ROI, and trends—to help you shape an effective video strategy for your brand.

Top 5 Digital Marketing Jobs and How to Land Them

Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.

Brand + performance: The secret to maximizing ad ROI

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

This Magnificent Artificial Intelligence (AI) Stock Has Shot Up Over 175% in Just 3 Months, and It Could Soar Higher in 2025

Shares of conversational intelligence solutions player SoundHound AI (NASDAQ: SOUN) have soared more than 175% in the past three months (at the time of this writing). While the recent tech sell-off has affected the company's share prices significantly, it is nevertheless an exciting artificial intelligence (AI)-powered opportunity.

Why SEO Is So Important in Digital Marketing in 2025

It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.

Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends

The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.

How Epic Games drives in-game purchases through personalized email marketing

Fortnite, created by Epic Games, keeps winning in the gaming world thanks to smart email marketing that boosts in-game purchases. The game’s huge player base and strong revenue come from using personalized emails. These emails focus on each player’s likes and actions. This strategy works well to keep players interested and spending, even when the company faces money challenges.

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.

Instagram and TikTok outrank Google for Gen Z shoppers: Survey

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!