As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.

Top 3 tips for email success in 2021

More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn't going away just because the COVID-19 pandemic focus is lessening. Here's what brands need to know about engaging email for 2021.

Lead Magnets: What They Are and How They Can Work for You

Lead magnets are freebies or valuable pieces of content given away for free in exchange for your ideal customer’s email address.

Lets compare best email marketing service for small business

There are services and tools to help businesses:

SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized with right frequency and messaging, it can be a highly effective method of communication.

Study: High Growth Marketers More Likely to Have Mature Automation in Place

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area.

Top 10 Email Marketing Companies For Your Startups 2021

With the further advancement of ESPs, features such as A/B checking, integration, and personalization have made the tools much more useful for a marketer who needs to get into a more fragmented audience.

Don’t Be an Inbox Clogger – Email With a Purpose

Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to email with a purpose.

4 Tools e-Commerce Businesses Need to Invest in Right Now

2020 has undoubtedly been a major milestone for businesses. The pandemic has been a big factor in generating a huge behavioral shift in consumers’ behavior by forcefully probing them to purchase online, thus spending online far more than any of the previous years to date.

Why Your Sales Emails Aren't Working, and What to Do About It

Keep your sales emails out of recipients' trash by deploying these five best practices

How a podcast can add value to your marketing

These five questions can help you decide whether a show of your own is the way to go.

EIGHT BEST PHONE MARKETING TIPS FOR BETTER LEAD GENERATION

Below are some reasons why experts recommend the use of mobile marketing to generate more leads:

How Digital Trust Varies Around the World

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.

E-COMMERCE TIPS:SEVEN THINGS TO KNOW BEFORE LAUNCHING AN ONLINE STORE

However, it’s one thing to design and launch a site… and it’s another to generate endless traffic and sales from your online store. To achieve success when selling on these platforms, there are still a few things that you need to know — all of which will be highlighted in this article.

Major Brands Bet on DTC Ecommerce

Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are changing their business model and focusing on digital sales.

Guide to Customer Appreciation Emails, Examples and Best Practices

Let’s break down customer appreciation newsletters so you can transform cold digital surroundings into a pleasant place to be.

E-commerce accounts for half of manufacturing sales

Sana Commerce’s latest finding reveal that e-commerce accounts for half of manufacturing sales revenue

Here's How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

Where should you prioritize your dollars in the coming months? Here is where to start for smart spending.

Why marketing automation remains the missing piece of the optimisation jigsaw puzzle

That’s because savvy platforms in today’s world enable marketers to build email campaigns and landing pages in minutes – rather than hours. Automated systems are designed to take the stress out of an ever-growing ‘to do’ list because they’re capable of managing the routine, manually intensive tasks, so employees don’t have to. Think of the time that could save in a typical working day! True optimisation, right?

Best B2B Marketing Campaigns

Marketing always has new trends, and businesses that leverage those trends, stand out with their marketing campaigns are the ones that not only gain a huge number of customers and enhance their ROI but are also remembered in the world of marketing.