DirectIQ Launches Email Marketing Software that Enables Businesses to Automate Effective Email Campaigns

The software comes with multiple features such as creating attractive and appealing email campaigns for free that can help businesses increase their turnover.

How Has Digital Marketing Affected Consumer Behavior?

Digital marketing campaigns have increased as a result of the integration of digital platforms into marketing strategies and daily life and the rise in the use of digital devices by consumers in place of physical stores. These campaigns often combine search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising.

AI-Powered Personalization and Delivery Increased Email Reach By 35% In 2021

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today announced the release of its Email Benchmark Report 2022. The report analyzes over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail & eCommerce, Beauty, Food, Entertainment, and Media. It covers the shifts in email marketing & benchmark metrics since the global pandemic and aims to help marketers strengthen their email strategy in 2022.

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

To succeed in today’s online marketplace, apartment marketers must create flexible budgets rooted in strategic planning. Despite all the changes we’ve seen (social video, increase in virtual communication, etc.), there are still a few guiding principles that will help you navigate any digital landscape and set your budget up for success: Meet prospective residents where they are, Reach prospects across a variety of channels throughout their leasing journey, Tailor your budget allocation to your community’s occupancy needs.

7 Email Marketing Mistakes Killing Mobile Conversion Rate [Infographic]

The team from Reach Mail share the most common mobile email marketing mistakes in this infographic.

5 Strategies Multifamily Marketers Can Borrow From Hospitality

From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.

From Cold Calling to Email Marketing – How to Boost Post Covid Travel Sales

During the pandemic, travel brands lost a vital connection with their core client base. As the world reopens from nationwide lockdowns, we can see a resurgence of the travel industry. US air travel has touched pre-pandemic levels, and hotel bookings are also at a 52-week high. This can be a golden opportunity to grow your client base and reinvent your core values as a travel company. In the post-COVID era, travel company CEOs must start marketing from scratch to boost post covid travel sales.

3 Digital Marketing Channels Every Business Must Leverage to Boost Sales

Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

Titan Earns Top Ranks In G2’s 2022 Summer Report for Email Products

Titan has emerged as the highest-rated email software on G2 with a rating of 4.8/5, accelerating past products such as Microsoft Outlook and Google Workspace. Built specifically for professionals and small businesses, Titan was awarded the #1 position in Customer Service for Email in G2’s Summer 2022 Report. The platform also received top rankings for Ease of Use and Implementation. G2 is a globally recognized platform for peer-to-peer software reviews. Its Summer 2022 Reports of Best Software Products rank the world’s best software based on authentic reviews from real users.

What Is Digital Marketing Attribution & Why Important to B2B Business?

Digital marketing attribution reporting will allow you to understand which marketing strategies can bring the desired results and which areas need to be improved. Find out how to do marketing attribution correctly in this post.

Post-Covid Travel Sales - 5 Strategies that Work

You can enable your travel businesses to achieve more significant sales with reduced overhead expenses by challenging the conventional way of working and defining new norms. When the time comes, make sure to be two steps ahead. To achieve that, you might need to look at some of the digital tools at your disposal and position yourself to utilize them accordingly. These include incorporating online marketing methods and strategies that challenge the traditional outlooks. Below are five strategies to help you boost your travel sales in the post-pandemic period and beyond.

Does Outbound Sales Automation Bring Results? If Yes, Then How?

The traditional methods of marketing by companies are referred to as outbound services. The conventional outbound techniques include email marketing, cold calling, advertising, etc. The advancement of digital marketing has made possible the automation of various tools for making selling services easier. Outbound sales automations has been made possible with multiple sales engagement software available in the market. Email marketing has received a new twist with targeted marketing messages. Emails and messages are getting a personalized touch for more innovative ways of marketing. This is a simple yet effective approach for helping bigger marketing teams to increase their productivity.

MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo

Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo’s latest enhancements:

What they don’t tell you about your email personalisation — SwiftERM

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

What is Lead Generation in Marketing?

Creating quality content and starting discussions are important components of lead generation efforts. The objective is to position your brand as a thought leader and develop a community of professionals who are interested in what you have to say. Some members may become customers and others may become brand advocates. Social proof is an important factor in conversion, and the best way to generate it is through reviews. To make content worth sharing, start conversations with people who use the product or service you’re offering.

Set up an online retail store the right way with these tips

Whether you already have a bricks and mortar store and are looking to branch out or start an e-commerce business from scratch, setting up an online retail shop can be daunting. The good news is that doing so has never been easier with e-commerce builders like Shopify. But even with Shopify or other e-commerce platforms, there are still a few things you need to do to set up your online retail store the right way. Here are six tips.

SEDNA Selects Chain.io to Empower Freight Forwarders Through ‘Smart Email’ Data Integrations With CargoWise

The integration of SEDNA into Chain.io’s network of partners expands freight forwarders’ communication, document management, and business intelligence capabilities. Chain.io’s existing integration with Cargowise TMS allows for seamless embedding of Cargowise data into the SEDNA collaboration tool.

Email Marketing for Real Estate Agents: How to Build an Email List

In the following guide, we’ll discuss how to build an email list, how to manage one over time, and how to leverage that list in the most effective ways for marketing you and your professional services.

Passendo Signs New Strategic Partnerships As It Continues Growth Trajectory

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth – building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

How to Leverage Your Hotel Tech Stack to Improve Loyalty Program Engagement

Hotel operators have the necessary personal data, including buying trends and customer demographics, to develop a hotel loyalty program that attracts guests and encourages them to return.