Growing small and medium businesses embrace the digital-first world

The 2021 Small and Medium Business Trends report shows that businesses are embracing the digital-first world by accelerating their technology investments.

Constellation ShortList for B2B Marketing Automation Names 8 Providers to Know

The Constellation ShortList for Marketing Automation evaluated 50 B2B marketing automation providers before selecting the 8 companies listed. Constellation used a combination of partner conversations, client inquiries, vendor selection projects, market share, customer references, and internal research to determine which vendors would be included in the report. Constellation also took client company size and marketing resources into consideration.

Email Security Market Worth USD 6.8 Billion by 2025 at a 16.2% CAGR - Report by Market Research Future (MRFR)

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide.

The Future of Video Email Marketing is Here with verbMAIL

The company’s apps are available in over 60 countries and more than 48 languages to large enterprise and small business sales teams that need affordable, easy-to-use and quick-results sales tools. With potential new shutdowns or long-term shifts in consumer behavior from the COVID-19 pandemic, video email communications and livestream e-commerce will soon become the new normal.

UNMUTED FOUNDER MAX VAN DEN INGH ON SUCCESS BEYOND THE METRICS

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues.

How Mature Is Your Marketing Automation?

Nucleus Research developed a four-stage marketing automation maturity model to help you understand how you’re currently using the technology, as well as the subsequent levels you can move towards to achieve greater return on investment and process automation.

5 tactics to scale your agency

Here’s how to overcome the most common agency challenges and grow your operations.

Do This, Not That: Your Guide to Successful Marketing in 2021

Learn what marketing strategies are helping successful businesses thrive and grow in today's remote-first landscape.

What You Should Know about Consumer Marketing

Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. It’s been said that digital marketing has made up 75% of total marketing budgets, making it three-fourths of what marketing executives will end up spending on to expand on their marketing. Clearly, technology is how the modern age of marketing will promote products. Influencers play a main role in this because that’s what makes up consumer marketing. After all, the average attention span of a consumer is eight seconds. You have to admit, that’s a shorter attention span than a fruit fly.

Constant Contact Completes its Acquisition of SharpSpring

SharpSpring will help Constant Contact expand its CRM capabilities with expanded marketing automation tools.

Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions. Polaris Software revenue grew by 23% in Q2 YOY and earlier this year, Polaris Software acquired contact management app, Contacts+ to fuel customer growth and bring new ways for users to ignite relationships.

9 of the Best Marketing Automation Software for Small Businesses

No matter the industry, the market, or size, every business can benefit from marketing automation software solutions. Choosing the right vendor and solution can be a complicated process, though, especially as a small business, where budget and functionalities are crucial, which is why our editors have compiled the following list of the best marketing automation software for small businesses and teams. The companies are listed in alphabetical order.

HubSpot CRM: What Is It and How Can It Benefit Your Business?

HubSpot CRM is a world-renowned CRM platform that fits into HubSpot’s overall “ecosystem” of sales, marketing, as well as customer service tools.

New and Improved NetBlaze App Streamlines, Simplifies, and Automates Digital Marketing to Support Small Business Success

App’s ‘Done-for-You Solutions’ Help Businesses Get Found, Get Customers, and Get Results