A comprehensive guide to lead generation for small businesses

Lead generation can help you obtain potential clients in your sales funnel. But you can only best achieve this goal after fully understanding lead generation for small businesses. However, learning every detail about lead generation can be daunting for someone new to the field. Luckily, this comprehensive guide has eased all your concerns by explaining all you need to learn about lead generation. The insights provided can help a small business owner avoid common pitfalls some entrepreneurs make. In addition, you can use lead generation as a tool to take your company to the next level.

50 Small Business Advertising Ideas to Consider in 2023

Advertising and marketing campaigns help businesses in nearly every location and industry spread the word about their offerings. The marketing strategy of a local business is likely to look different from a company that sells mainly online. Luckily, there are tons of different advertising avenues for each business to consider. Read on for a guide.

5 Ways Distributors Can Compete with the B2B E-Commerce Giants

In a market where big B2B e-commerce players dominate, it’s understandable why smaller distributors may feel like the odds are stacked against them. Large online distributors and B2B e-commerce companies have strong buying power, big budgets and solid marketing campaigns in their favor. While competing with these big players may seem like a daunting task, as a smaller distributor you have unique advantages and qualities that can make you a formidable competitor. Here’s how you can level the playing field.

The Top 10 Marketing Trends for Small Businesses for 2023

With today's challenging economy and competitive business landscape, it's essential for your brand to stand apart from the competition. The best way to do so is to launch an effective digital marketing campaign leveraging the latest marketing trends to attract and retain consumers. While these trends are constantly evolving, two key pillars of effective marketing revolve around getting the attention of Google and understanding today's consumers so that you can pique their interest and serve their needs.

Owner.com Reviews Three Digital Marketing Strategies Every Business Owner Should Use

Digital marketing has become essential for business owners to reach their target audience and increase sales. But not all digital marketing strategies are created equal. To make the most out of your online presence, it’s essential to choose the right tools and tactics that will help you get the most return on investment. Here are three digital marketing strategies from owner.com reviews that every business owner should consider getting the most from their marketing efforts:

The new era of commercial real estate can win by adopting the path of digital marketing

Digital marketing can be a powerful tool for commercial real estate companies looking to reach and engage with potential clients and customers. According to a survey by the National Association of Realtors, 48% of commercial real estate professionals use social media for marketing, and 41% use their company website for marketing. In addition, a survey by the Commercial Real Estate Development Association found that the most effective digital marketing tactics for commercial real estate professionals were email campaigns (57%), search engine optimization (53%), and social media (53%). Here are a few ways that commercial real estate companies can use digital marketing effectively:

How Much Should Companies Invest In Their Marketing Spend?

Companies should be quick to pour resources into their marketing budget; the key is determining what investment methods best suit your firm's objectives. Whether for a product launch, rebranding initiative, or an overall push in goods and services, investing in marketing will undoubtedly pay off if done correctly.

13 key SEO metrics to track in 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

Which types of marketing are most effective for transport companies?

It is fair to say that the transportation industry has undoubtedly had its challenges, but is not one that has struggled for business. With the rise in digital trading and the constant need for the fast transportation of goods and people, the transport sector has found itself in the middle of something of a boom. Of course, that doesn’t mean that companies have had it easy. Indeed there has been a huge influx in competition in the market as new startups have arisen to take advantage of increasing demand. This means that all transport companies need to invest sensibly in high quality marketing campaigns in order to maximise their success.

What is marketing automation and how can it help B2B marketers?

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.

Third Marble Marketing: Making Google Ads and SEO Super Easy and Affordable

At Third Marble, Chirs and team engineer affordable Google solutions to grow their client’s businesses. He says, “We rarely hear about how small businesses affect the U.S. economy, but did you know that 65% of all new jobs in the last 15 years came from small businesses? If we can support growth, we expect more jobs for small businesses. We believe we play a role in keeping this country strong by providing effective and affordable advertising services. We also agree that small business owners may not afford to spend hundreds of dollars a month on advertising. We hope to be the answer to this problem.”

7 Reasons Your Business Should Invest in Digital Marketing Services

It’s the digital age, and it’s more important than ever for businesses to have a strong online presence. Social media rules the world, and no matter how good your service is, a bad website can end up being a turn off. You may have an idea how to do things, but aren’t reaching enough people. But with the right digital marketing services, you can get new customers and create an efficient lead generation strategy that drives long-term growth.

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling. The practice has evolved from focusing on simply closing leads to opening new and long-term relationships. Nowadays, businesses need to be more strategic and focus on building trust before pitching to prospects. Every business – no matter what it is or where it is – wants to increase sales. Some try tweaking their marketing strategies, enforcing sales performance management software, and perfecting their website. Others rely on sales analytics tools to forecast numbers and insights, only to get mixed results. But what if it didn’t have to be a trial-and-error approach? What if you could implement effective sales strategies that focus on the fundamentals and give straightforward solutions? If that sounds better than crossing your fingers and wishing, keep reading.

Tech Skills You Need to Become a Small Business Owner

Here are some key areas to explore as a small-business owner : Accounting Software, Website Building and SEO, Email Marketing, Social Media Management Tools, CRM Software, Mobile Payment Processing and Security, Project Management Software.

Houston expert: 5 marketing musts for business growth plans in 2023

Continued growth starts with goal setting and coming up with a marketing and business development strategy that fits the unique needs of a business. This works most effectively when a company’s management team ensures that marketing and sales are working in lockstep. They are two sides of the same coin and need to see themselves that way to maximize results and therefore profit.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

7 Content Marketing Best Practices In 2023

Content marketing is one of the best ways for any organization to bring in traffic to their site as it helps continue to educate consumers about the benefits of certain service lines and make them trust that your brand is the right one for their needs.

Why we care about search marketing

A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., pay-per-click or PPC) sit. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. The web is a big, busy place, so marketers competing for consumers’ time, attention and, most importantly, money must understand the critical role search plays in digital marketing — and how to use search to their advantage.

How to Develop a Strong Digital Marketing Strategy for Your Business

Are you ready to take your business to the next level with a strong digital marketing strategy? A solid online presence is essential for any company looking to thrive in today’s digital age. But with so many options and constantly changing algorithms, it can be overwhelming to know where to start. Don’t worry; we’ve got you covered. This article will cover how to create a digital marketing strategy to help your business stand out in a crowded online space. Keep reading to learn more!

Is SEO Still Relevant In 2023? [DesignRush QuickSights]

According to latest Statista data, 44% of marketers worldwide consider social media as the top digital marketing channel, while 26% prefer SEO. Nevertheless, the global SEO services market is expected to reach $103.24 billion in 2028 from $50.45 billion in 2021, indicating that the demand for SEO is still on the rise. Various digital marketing channels have risen in popularity, giving businesses more ways to boost their online presence. DesignRush gathered expert insights on the relevance of SEO in the future.