How To Do Competitor Analysis and Improve Your Digital Marketing

Unfortunately, many business owners tend to start competitor analysis when trying to develop a new marketing strategy but fail to review it from time to time and determine what else can improve visibility and performance. Therefore, we suggest you learn how to actively conduct competitive analysis and improve your digital marketing strategy from scratch. Here’s what you can do:

7 Effective Tips to Reach Out to Customers & Grow Business

We’ve found that affiliate marketing software tools can be the perfect way to help you automate your processes and get things done quicker. To help you with this, we’ve gathered some of the best affiliate marketing software tools out there right now. Don’t worry – we’ll be updating this list to ensure we are always recommending the best. Here are the tools that we think you should try:

The Annihilation Of Marketing Attribution (And What Comes Next)

As the web becomes more focused on privacy, marketing is entering a new era. Unlike previous decades, consumers are now able to keep much of their online behaviors, such as browsing and purchasing habits, hidden. While this change makes most consumers happy, it makes marketing to them — and measuring the effectiveness of that marketing — more challenging.

6 Ways to Use Video Editing Software to Grow Your Brand Online

Video is one of the most engaging ways for brands to connect with consumers. Last year, 86% of video marketers reported that using videos increased their web traffic and another 84% say videos help their brand generate new leads. Clearly, there’s something to be said about the success of video marketing.

How to Monetize a Virtual Event: The Marketer's Guide

The prevalent uncertainties include: “How do I earn revenue without the sale of physical booths and square meters on a venue floor?” How do I charge for admission from my attendees?” “Why will they be willing to pay if my event is hosted online rather than at a physical location?” “Should I even consider monetizing my virtual event?” But not to worry – we aren’t here for hypotheticals. By the end of this article, all of these questions and more will have an answer.

7 content marketing trends you can’t ignore in 2021

For digital marketers, the coming of a new year comes with a chance to improve and strengthen their marketing strategies. This could mean staying up to date with the trends that could shape the world of digital marketing for small businesses. With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year:

Every Content Marketer Should Use These 9 Tools

As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I've outlined nine of the most important types of content marketing tools out there, along with some advice on how to make sure you select the right ones for you.

Top 5 Martech Companies of 2021

Accelerate your Company’s Growth With The right Martech Stack!

Horrifying Yet All-Too-Common Marketing Mistakes To Avoid

My best advice in the new era is that marketing shouldn’t be a low-priority cost center in any business. Now's the time to charge at full speed, at your absolute best. Stop and think twice before making devastating decisions that have long-term unwanted consequences. Find a trusted and experienced digital marketer to partner with on the success of your business.

17 ecommerce marketing tips to follow in 2021

Running an online store is a lucrative business idea, but it doesn’t come without its challenges. Finding ways to make your ecommerce site stand out can feel like a daunting task. The good news is that there are plenty of marketing tactics you can adopt in order to share your ecommerce brand with the right people, at the right time. If you’re ready to up your marketing efforts and drive online sales, keep reading. This article will walk you through 17 foolproof ecommerce marketing tactics to optimize your online store. Also check out our roundup of the best ecommerce platforms.

How to Make Your Business Stand Out From the Noise

The world of digital marketing is constantly changing. Considering global B2C sales are projected to surpass $4.5 trillion in 2021, it makes sense that businesses and individuals are always looking for any way to get an edge in a competitive marketplace.

7 BEST TOOLS TO INCREASE SALES FOR YOUR E-COMMERCE STORE

In today’s world, e-commerce is a critical component of becoming a successful retailer.

Does Your Content Marketing Strategy Need To Be More Data-Driven?

A data-backed content marketing strategy will not only optimize the whole content writing and content marketing process, it will improve distribution efforts and boost content consumption metrics.Here are a few basic best practices that help set the pace for a better data driven content marketing strategy:

10 Inbound Marketing Ideas Your Brand Will Want to Use

Since inbound marketing relies heavily on organic search engine optimization (SEO), it’s much more cost-effective than traditional outbound marketing strategies like paid advertising.

Why Digital Marketing Is Your Best Defence Against Economic Uncertainty

The COVID-19 pandemic is by no means a stopped clock either, and more often than not, the organisations that are most likely to thrive in these rocky times are those that are using this time to get ahead, refining their SEO to boost their Google visibility, as well as investing in multichannel marketing as a means of staying ahead of the curve. Here are a few other ways digital marketing can be your greatest defence against periods of great economic uncertainty.

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

The 6 Best Email Newsletter Tools That Will Help You Grow Your Audience

Writing a newsletter is an essential tool to growing your online audience. While it may sound like a fairly straightforward process, it can be difficult to make sure your newsletter reaches your readers. Luckily, we have technology on our side to help us with this step. These email newsletter tools make it easy for writers to send newsletters to their audience.

How to increase conversion with b2b lead generation agency strategies?

Learn several effective strategies to attract B2B sales leads. And choose reliable B2B lead generation agency

7 Effective Tips to Reach Out to Customers & Grow Business

Did you know that customer acquisition is a bit more expensive than customer retention? As per stats, your existing customers are more likely to purchase your new products and participate in sales than the new customers. However, it is not true that you should only be concerned about your existing customers; you must equally join in building strategies that also attract your new prospects and turn them into existing ones. Now that you know both customer retention and acquisition lay an equal weightage in growing your business let us discuss seven practical tips to reach out to customers (existing and new) to increase your online business digitally.

Retail Statistics You Should Know

What do the latest retail statistics tell us about retailing in 2021? You might be surprised. We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below.