#Retention related marketing articles

The ActiveCampaign Email Marketing Features You Should Know About

Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and its reputation is well-earned. Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to create automated campaigns that nurture target audiences down the sales funnel with personalized messaging. However, with so many email marketing solutions available, finding the best one for your company can be daunting. To help, the Solutions Review editors have compiled a rundown of the email marketing features available on ActiveCampaign, a leading email marketing, customer relationship management (CRM), and marketing solution provider for companies across industries.

Introducing Version Two Of The Blue Zone Dashboard: The Ultimate All-In-One Marketing Solution

Blue Zone Marketing, a leading digital marketing agency in the Northwest, has announced the nationwide release of version 2 of their flagship marketing software, The Blue Zone Dashboard.

E- MAIL Marketing Software Market Global Trend And Outlook 2028

E-mail Marketing Software

6 Proven Digital Marketing Strategies For Oil And Gas Companies

Learn how to use digital and traditional marketing strategies to grow a hydrocarbon-based business and rebrand for the future.

Our view: Emails are now protected, thanks to bipartisan work

House Bill 1528 establishes a requirement for state agencies to preserve the emails for at least a year of agency heads and certain elected and appointed state officials.

Leveraging Ai To Automate Your E-mail Marketing And Save Time

While social media marketing is buzzing, emails remain reliable for building brand awareness. Besides being inexpensive, email marketing is an efficient way of announcing sales, re-engaging customers, and pursuing new leads. Zippia noted 347.3 billion daily sent emails around the world in 2023. While the inboxes are evidently crowded, well-written and targeted emails can still draw exceptional open rates. But manually emailing a long list of leads and customers can make it easier. Sometimes these emails reach consumers too late, offer irrelevant deals, or need more accurate personalization. Such mistakes in your email marketing plan waste time, hurt your brand image and cause customer churn. Haphazard emails will compromise your pitch and disengage existing customers. Want to avoid these pitfalls? We’ve compiled a guide on leveraging AI’s convenience for email marketing, saving time, and driving better ROI.

Syrup.io Pioneers AI-Driven Email Marketing for Hyper-Personalization, Led by High Alpha Capital's $3.3M Seed Round

Today, Syrup (syrup.io) officially launches, bringing an innovative approach to email marketing that harnesses the power of product usage data coupled with AI to create hyper-personalized experiences for users. Syrup has secured $3.3 million in seed funding, led by Mike Fitzgerald and High Alpha Capital, a leading venture firm specializing in next-generation B2B SaaS companies.

OPTIZMO™ Releases New Email Opt-Out Infographic

OPTIZMO Technologies, the industry leader in email suppression list management and email compliance, announces the release of the fifth edition in its Email Opt-Out Infographic series, visualizing opt-out behavior from all of the email opt-out request data processed by the company during 2022.

How to improve business sales and customer retention using email marketing campaigns

Below, we’re sharing how you can optimize email marketing efforts to grow your customer base and increase sales.

Nine Best Free Email Tracker for Gmail

You need to track how people respond to your emails. You will need email tracking software, a solution provided by email tracking Gmail extension. Many email tracking tools in Gmail have unique features and are free. Listed below are the best free email trackers for Gmail that can offer various useful features.

How Automated Marketing Affects Your Business

Automated Marketing has become an essential tool for businesses in this digital age to reach their audience, increase conversion rates, and cultivate long-term customer relationships. In general, automated marketing enables businesses to deliver individualized messages to their target audience while simultaneously saving time and resources. Businesses have the ability to boost their reach, engagement, and conversion rates by optimizing their campaigns with data and automation.

How Marketing Automation Can Enhance Customer Engagement and Lead Generation

Struggling to keep up with the demands of customer engagement and lead generation? Learn how marketing automation can do the heavy lifting for you!

Marigold™ Launches SMS Capabilities for Emma Customers

New Solution Extends Multi-Channel Capabilities All Within the Same, Easy-to-Use Emma by Marigold Platform

Communicating The Value Of Email Marketing To The C-Suite

Customers have opened more than 12 billion marketing emails in 2022 — and email send volume worldwide is expected to hit more than 347 billion by the end of 2023.The channel has never been more important for businesses, topping marketers’ lists and beating out paid search, organic search and social media as their most effective tool. In addition, nearly all (90%) marketing professionals noted that email marketing is critical to their overall success.

Yotpo Announces Email Marketing For eCommerce Brands, Leveraging Full Platform Connections to Drive Retention

Unlike other email marketing tools, Yotpo Email is integrated into a full suite of retention solutions, which unlocks unique connections with other products that enable brands to deliver a more cohesive customer experience across all touchpoints. Most notably, Yotpo Email connects seamlessly with Yotpo SMS, allowing brands to leverage their two most powerful channels in one place.

Alchemy Worx CEO Allan Levy Featured on Hit TV Show "Liftoff with Jeanniey Walden" Discusses Email Marketing Impact

During the interview Levy shared insights on how email marketing can be a powerful tool to reach and engage with customers, as well as a way to help anyone looking to battle inflation to save money. Levy highlighted the importance of data-driven strategies, personalization, and creating valuable content that resonates with the target audience.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!