#Retention related marketing articles

SAP integrates with Gainsight and ChannelEngine

SAP announced new integrations to support customer success, sales and ecommerce at SAP CX Live today.

How to make the jump from product-market fit to platform-market fit

How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack.

Beyond the bait: Threads’ engagement challenge reshapes digital marketing

The era of easy virality through provocation is waning and would likely usher in a new age of authentic engagement that demands a complete overhaul of Threads’ brand promotion strategies.

12 ways to use a customer data platform

Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.

How to plan a website to maximize SEO success

Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.

How marketers can go beyond random acts of AI and why they should

Move beyond isolated AI experiments and adopt strategic frameworks to drive real impact in automation, personalization and business growth.

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