How To Attract Customers by Email

As the inboxes of consumers and prospective clients continue to get flooded with emails, standing out from the pack is more challenging than ever. While the two-second rule still applies, marketers must develop approaches and strategies that grab customers’ attention in the first two seconds and keep it long-term. So how can brands ensure that their email efforts remain fresh and compelling? Naturally, aimless spamming is no longer an option. But, fighting for customer attention is a task email marketers must tackle daily.

How To Retain Customers - Top 3 Strategies You Need to Know!

We believe that building a product or service by solely focusing on the price and quality isn't enough anymore. Understanding your customers' needs and expectations is the key to providing excellent customer service — and a chorus of customers endorsing your brand. 

The power of competitive email intelligence

How large your competitors’ overall email audiences are, How many campaigns each competitor mails, what kind, and when, How large their audiences are for each campaign, How targeted their email campaigns are, How frequently their email campaigns touch each of their subscribers, Find out whether any of your competitors’ deliverability and engagement rates are better than yours, How competitors’ subject lines are structured, What other senders’ audiences overlap with yours.

Blueshift Announces 2022 Omnies Award Winners and Honorees for Marketing Excellence and Innovation

Orchestration Category Winner: Zumper, Marketing with AI Category Winner: CarParts.com, New Rising Star Category Winner: Sweetwater, Innovative Campaign Category Winner: italki, Engagement Category Winner: Slickdeals, Engagement Category Winner: Udacity, Strategic First-Party Data Category Winner: 14 West, Strategic First-Party Data Category Winner: LendingTree

6 B2B Marketing Strategies For Indian Startups

Simply put, the main distinction between B2B and B2C marketing is the two distinct target audiences. B2B marketing focuses on providing services to other businesses, whereas B2C marketing focuses on the needs of the customer. Although B2B and B2C marketing are similar, there are several strategic differences in terms of sales volume, strategy, goals, incentives, drivers, price points, timelines, and, of course, processes. So, what’s the latest buzz in effective B2B marketing today, you may ask? Here are a few top outcome-based trends that must be highlighted.

3 Ways Small Businesses Can Combat Inflation Challenges with CRM Software

It’s no secret that small business owners are dealing with strong macroeconomic headwinds. The Labor Department reported that U.S. inflation hit a new four-decade high in June at 9.1 percent. Worse, rumors of a possible recession continue to loom across the country. This is troubling to small business owners. During these difficult times, small businesses need to assess their tech stack to determine what tools they can leverage to help them boost productivity, improve conversions and maintain customer communications while focusing on their ever-important daily operations.

What’s SMS Got To Do With Conversational Ai

SMS has been around for a while — and it’s only getting smarter. How can you use this communication method in your marketing efforts?

How to Create a Measurable Law Firm Marketing Budget

Throughout its history, many law firms have shied away from traditional marketing to maintain a sincere and pragmatic image. With the rise of digital marketing and increasing competition, law firms are pivoting their focus on full-scope marketing strategies to stand out. Continue reading to learn the need for law firm marketing, how to create a budget, and track your law firm’s budget with legal billing software.

8 Of The Best CRM For Law Firms

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.

Digital Marketing SEO & PPC Agency Releases Google GA4 Guide for UA Users

Geeky Tech, a digital marketing agency specializing in Search Engine Optimization (SEO) and Paid Media (PPC), has released a post on how companies can optimize the transition from Google’s Universal Analytics (UA) to Google Analytics 4 (GA4).

SaaS Major, Netcore Cloud Appoints David Stewart as Senior Vice President – Sales and Business Development in North America

The appointment was undertaken on the back of the company’s aspirations of aggressive expansion in the North American territory

The best way to survive a recession? Loyal customers. Here's how to retain them

Yotpo Loyalty allows brands to set themselves up for success with tailored rewards campaigns, VIP programs, powerful segmentation, and marketing automation integrations.

Maximize Engagement and Retention with These Customer Messaging Strategies

Make Mobile the Priority Channel, Value of a Multichannel Approach, Personalization is Key, Making Data-Driven Decisions for Improved Customer Engagement.

6 tips to maximize your email marketing strategy this Black Friday

With email users reaching over 4 billion in 2020 and expected to reach 4.6 billion in 2025, it’s still one of the best ways to maintain a connection with customers and subscribers.

Retailers dedicate more dollars to digital marketing

In this year's digital marketing survey, 73 online retailers weighed in on budgets, tactics and their successes from email to social media.

Cordial Cultivates Momentous Year

Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings, integrations, receiving recognition as a top provider across marketing awards. Cordial was also named a leader in The Forrester WaveTM: Email Marketing Service Providers, Q1 2022 report.