Welcomes Tyler Paschke as Vice President of Data and Analytics's cutting-edge technology helps DTC eCommerce businesses grow by unlocking new, high-intent customer cohorts. We help Shopify businesses identify abandoned-cart and browse-abandonment shoppers and convert them into loyal customers by leveraging existing marketing and automation flows, which can 10x abandonment revenue alone. Tyler brings his wealth of experience to help's DTC eCommerce clients ensure their email marketing campaigns to abandoned-cart and browse-abandonment prospects are as effective as possible, without facing deliverability issues.

Digital Transformation in Marketing: Transforming Your Marketing for Success

In today’s digital world, businesses face increasing pressure to adapt and evolve their marketing strategies and processes. This is where the concept of Digital Transformation comes in. Digital Transformation is the process of using digital technologies to fundamentally change how businesses operate and deliver value to their customers. In this blog, we will explore the concept of Digital Transformation in Marketing and discuss strategies and examples of companies that have successfully undergone this transformation.

Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights

This detailed report compiles the latest survey results from over 600 agency marketers on how they’ve adapted to recent changes within the digital landscape, as well as what’s to come next year. According to the report, 85% of agency marketers believe that proving ROI to clients will be the key to growth next year, while 80% say keeping their martech updated is essential to their marketing agency’s survival. Nearly half of the agencies surveyed mentioned investing in new tools/technologies as their highest priority.


Banks that embrace new technologies and processes to boost offer speed and effectiveness can differentiate themselves in a competitive environment, and facilitate personalized campaigns to drive growth and efficiency

Email marketing outfit GetResponse acquires Recostream, an AI-driven personal recommendation engine

Intelligent product recommendations from Recostream will power customer retention for GetResponse's customer base, following the latter platform's launch earlier this year.

4 Liitle-Known Tips For Ecommerce Businesses: Take Full Advantage Of The 2022 Holiday Season

So, how can eCommerce businesses be more proactive in overcoming the competition? To become the go-to store for shoppers, you will need to engage with them. Make the shopping experience innovative, accessible, flexible, and strategic. Also, include options that suit customer needs, and in doing so, have the best holiday season yet!

Adopting Mobile Marketing To Increase Consumer Engagement in 2023-24

Mobile optimisation for websites and apps is crucial to scaling your digital presence. Data from Think With Google suggests that 63% of smartphone users prefer purchasing from companies having mobile-friendly websites or apps. This mobile marketing channel permits a brand to send text messages to users who have agreed to the same. It has the highest open rate at 98%, with 90% of the text messages being read within the first 3 minutes of receiving the message.

Gamification and B2B Marketing

The fact that it has been around for a while means there is a chance you have interacted with it despite the fact that it may seem daunting and new. In the B2C sector, it is extremely common to experience gamification across campaigns. The goal of gamification is to use interactive game-style approaches that give users a sense of significance and value. Users may find it so fascinating that they are willing to invest more in a brand or product. It is a powerful B2B marketing strategy that may inform, engage, and aid in the collection of leads.

Top 5 Ways to Improve Customer Retention Rate

Customer satisfaction is the most crucial factor to run a successful business. Fostering long-term interpersonal relationships with customers should be the prime objective of your business. Even if your products are excellent and you are giving 100% effort but still seeing a dip in customer retention rate, then you must be lacking somewhere in your customer retention strategies. To improve your customer retention rate, you must be sure of what steps you are taking to take your customer satisfaction to a new level. In this article, I have jotted down the best ways through which you can elevate your customer retention rate. Let’s begin!

Ushur, which aims to automate aspects of the customer experience, raises $50M

Automation tech continues to attract funding in an increasingly challenging macroeconomic environment. That’s because of its cash-saving potential, no doubt. In a recent survey by Zapier — not the most unbiased source, granted, given that the company sells automation software — about 44% of employees say that automation saves them time while almost a third (33%) say it enables them to accomplish more with fewer resources. One of the vendors benefiting from the interest is Ushur, which focuses specifically on automating aspects of companies’ customer experiences. The startup provides dashboards from where users can build AI-powered workflows for tasks like claims processing, customer support and appointment scheduling, letting organizations automate both business processes and front-office, customer-facing tasks (if the sales pitch is to be believed).

10 Smart Tactics to Help You Increase App Engagement and User Retention

In this article, we will be exploring app use, user engagement, and user retention. But there’s more: we will be providing you with easy and clever ways to make sure that your app users don’t churn, and that they keep coming back to your app for more, instead of downloading from your competitors.

Kiteworks and Bluesource Announce Integrated Encrypted Email eDiscovery Solution

Kiteworks, which delivers data privacy and compliance for sensitive content communications through its Private Content Network, and Bluesource, a leading provider of data governance services, announced a partnership that integrates Kiteworks Email Protection Gateway (EPG) capability with email archiving and eDiscovery platforms that enable seamless search and discovery of encrypted emails.

The Rapidly Evolving Martech Landscape: What to Anticipate in 2023

As every industry braces for the challenges of the year ahead, new trends are set to rise as technology innovates faster than ever. From overcoming the anticipated economic slowdown to applying advancements of AI in marketing to leveraging first- and zero-party data, here are a few of the ways we can expect the martech sector to evolve in 2023.