#Retention related marketing articles

How Marketers Can Prepare For A Successful Holiday Season

Marketers are up against a current reality of tough economic conditions, on top of oversaturated inboxes. Therefore, holiday shopping is predicted to take place earlier this year to soften the impact on consumers’ wallets, meaning it’s more important than ever that email marketers get the right message to the right consumers at the right time. But how? Let’s walk through how email marketers can set themselves up for success this holiday sales season.

Preparing for Google SGE: Essential guide for marketers

Uncover insights and actionable tips on how to adapt and thrive in the dynamic landscape of AI-driven search experiences.

The 5 Trends That Should Shape Your Email Marketing Approach in Q4

Q4 is upon us! That means the window has closed for huge, time-gobbling initiatives like onboarding a new marketing automation platform or starting a rebrand. That said, there are plenty of initiatives email marketers can—and should—undertake right now to fully capitalize on the surge of buying intent about to hit (if recent years are indicators, it’ll hit earlier than ever). In this post, I’ll look at the five biggest trends shaping our approach to email marketing this Q4.

Transforming agencies into profit powerhouses with client retention

Learn how agencies can automate or expand their capabilities to delight and retain their clients for years to come.

DMi Partners Celebrates Double Triumph With Prestigious OMMA and EIS Awards Wins

PHILADELPHIA, Oct. 24, 2023 (GLOBE NEWSWIRE) -- DMi Partners, the leading full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, today proudly announces its remarkable showing at this year's OMMA Awards and EIS Awards, securing two prestigious industry accolades. The agency’s excellence was recognized in the Best Email Campaign category at the OMMA Awards and the Best Lifecycle Program category at the EIS Awards. The OMMA and EIS Awards are presented by MediaPost, an integrated publishing and conference company dedicated to providing comprehensive resources for media, marketing, and advertising professionals.

Are Cross-selling and Personalization Now the Same?

Ecommerce product-recommendation technology is blurring the lines among merchandising techniques, making it difficult to know cross-selling from personalization. We are in the midst of a software revolution. Machine learning and, especially, generative artificial intelligence have gone from the realm of data scientists to the commonplace in what feels like barely a year, these technologies are changing how ecommerce websites work.

Twenty7tec updates digital marketing platform

Twenty7tec has launched a new version of its COMMUNICATE digital marketing platform with updates that include a TikTok integration.

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