72% of B2C Companies Don’t Have a Mover Marketing Strategy

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it.

B2B Emails Stink. Let's Fix Them

In this piece, I’ll get prescriptive and share simple tactics personal newsletter writers are using. B2B marketers: steal these tactics and put them to use.

Artico Search Places Chief Marketing Officer for CM Group

The CM Group, founded in 2017, brings together a diverse group of email marketing platforms under a single umbrella, with a variety of solutions for marketers. The company originally included email marketing platforms Campaign Monitor and Emma. Since then, its family of brands has grown to include Liveclicker, a real-time personalization solution; Selligent Marketing Cloud; Sailthru, a cross-channel platform driven by AI; and Vuture, a leading email solution for brands in professional services. The company has over 70,000 customers and sends 180 billion emails annually. CM Group has U.S. offices in Indianapolis, Los Angeles, New York City, Pittsburgh, and San Francisco, along with its Nashville headquarters. It has global offices in Australia, United Kingdom, New Zealand, Uruguay.

HubSpot : 3 Tips for Successful Email Marketing in 2022

These simple methods will help you stay out of the spam folder, avoid the unsubscribe button, and ultimately drive more conversions.

HubSpot : Send Your Clients A Birthday Email That's Sure to Get Engagement

Thankfully, receiving a birthday wishes email from your favorite businesses isn't just good for the consumer. It's also great for the business.

Marketing 1-0-1: Indian SaaS Startups’ Guide To Building A Perfect Marketing Plan From Scratch

In this guide, we’ll break down everything you need to know about building a solid marketing plan for your SaaS product from scratch to help you scale in this crowded marketplace.

7 Rare Digital Marketing Tips to Attract the Right Talent to your AEC Firm

The ultimate goal here is that you have to make it an absolute no-brainer for people to come and work for your firm and that you can grow exactly in the direction you see fit! For the purpose of this article, let’s deep-dive into main efforts you can implement today in order to help you save time, money and give yourself a good shot at reaching your brand's highest potential.

How Belk elevated its customer experience with personalization

High-quality, personalized brand experiences are what customers expect in today's digital landscape.

These 6 Classic Marketing Tactics Stand The Test Of Time

In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have withstood the test of time? The answer is yes — there are quite a few “old school” marketing moves that still pack a punch. Let’s look at six tried and true marketing tactics you should still consider using in the modern era.

Perfect Reasons to Consider Digital Marketing Services for Law Firm

Online platforms have become reliable mediums of marketing. This is because it is versatile and cost-effective, and you will have to reach a broader reach to your clientele base. If you want to keep your law firm’s reputation, it is essential to consider online marketing services. This way, you can easily reach your targeted clientele. The following are the additional benefits of marketing your law firm online.

SaaS Growth Strategies for 2022

The SaaS market is rapidly expanding as new start-ups pop up almost every day. In this digital age, customers turn to search engines to find and compare companies before they commit to investing in a product. As competition grows, SaaS businesses have to up their marketing efforts and ensure that their solutions reach as many potential customers as possible.

A Complete Guide for Automation Software

Marketing automation is a major requirement for today’s marketers. It’s quickly becoming a must-have tool for commercial organizations that want to improve customer satisfaction, increase return on investment, and work more efficiently. Competitive firms—those that wish to enhance client happiness, optimize ROI and work more productively — recognize the need for marketing automation.

5 Easy Ways to Say Goodbye to Email Overwhelm and Burnout

Employees are tired of feeling overwhelmed with their work. So if you want to keep top talent at your company, it's important to do everything you can to help your team avoid this overwhelm – including managing their email. But how exactly do you do that? Let's look at five tips to help your team get their inboxes under control, keep burnout at bay, and improve employee retention at your organization.

B2b Marketing Email Examples?

Consequently, B2B marketers may find themselves increasingly inclined to use modern communication platforms to communicate with customers. Among all the tools available for marketing, email marketing holds a long history.

Personalisation and Automation – The Next Iteration of a Communication Legend

Older than the Internet itself, email has stood the test of time and is as relevant today, for both personal and business communication, as it was for the purpose it served some 50 years ago.

This underrated email marketing tactic receives nearly 100% open rates

The average employee sends about 40 emails per day. It’s the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today:

Affinitiv Solutions Added to the Mitsubishi Motors Certified Dealer Digital Program

Affinitiv will also deliver a full suite of digital solutions, including digital marketing campaigns through social, display, and PPC. Additionally, Affinitiv is supplying a predictive intelligence tool that finds sales and service prospects, as well as in-market buyers for Mitsubishi Motors dealer partners. The solutions Affinitiv is providing are designed to help MMNA dealer partners increase revenue for the sales and service department, while also retaining customers.

Discover the Significant Role of Content Marketing in Your Business

Though content marketing was formerly considered a means of differentiating oneself from the competition, it has evolved into a need for any modern company. A freelance copywriter builds practical digital marketing efforts around content marketing for your business. Each successful brand is built on a foundation of quality and relevant content that resonates with the target audience. However, you may still be asking why content marketing is beneficial. To assist you to grasp the significance of content marketing, below is a list of the top benefits it may give to your small business:

Voice of the Customer: What Is It and Why Does It Matters for CX?

Despite the benefits of Voice of the Customer programs, many business leaders don’t quite understand what they entail and how to use them. This article will explain the intricacies of VoC and how it can help create exceptional customer experiences.