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While social media marketing is buzzing, emails remain reliable for building brand awareness. Besides being inexpensive, email marketing is an efficient way of announcing sales, re-engaging customers, and pursuing new leads. Zippia noted 347.3 billion daily sent emails around the world in 2023. While the inboxes are evidently crowded, well-written and targeted emails can still draw exceptional open rates. But manually emailing a long list of leads and customers can make it easier. Sometimes these emails reach consumers too late, offer irrelevant deals, or need more accurate personalization. Such mistakes in your email marketing plan waste time, hurt your brand image and cause customer churn. Haphazard emails will compromise your pitch and disengage existing customers. Want to avoid these pitfalls? We’ve compiled a guide on leveraging AI’s convenience for email marketing, saving time, and driving better ROI.

Today, Syrup (syrup.io) officially launches, bringing an innovative approach to email marketing that harnesses the power of product usage data coupled with AI to create hyper-personalized experiences for users. Syrup has secured $3.3 million in seed funding, led by Mike Fitzgerald and High Alpha Capital, a leading venture firm specializing in next-generation B2B SaaS companies.

OPTIZMO Technologies, the industry leader in email suppression list management and email compliance, announces the release of the fifth edition in its Email Opt-Out Infographic series, visualizing opt-out behavior from all of the email opt-out request data processed by the company during 2022.

Below, we’re sharing how you can optimize email marketing efforts to grow your customer base and increase sales.

You need to track how people respond to your emails. You will need email tracking software, a solution provided by email tracking Gmail extension. Many email tracking tools in Gmail have unique features and are free. Listed below are the best free email trackers for Gmail that can offer various useful features.

Automated Marketing has become an essential tool for businesses in this digital age to reach their audience, increase conversion rates, and cultivate long-term customer relationships. In general, automated marketing enables businesses to deliver individualized messages to their target audience while simultaneously saving time and resources. Businesses have the ability to boost their reach, engagement, and conversion rates by optimizing their campaigns with data and automation.

Struggling to keep up with the demands of customer engagement and lead generation? Learn how marketing automation can do the heavy lifting for you!

New Solution Extends Multi-Channel Capabilities All Within the Same, Easy-to-Use Emma by Marigold Platform

Customers have opened more than 12 billion marketing emails in 2022 — and email send volume worldwide is expected to hit more than 347 billion by the end of 2023.The channel has never been more important for businesses, topping marketers’ lists and beating out paid search, organic search and social media as their most effective tool. In addition, nearly all (90%) marketing professionals noted that email marketing is critical to their overall success.

Unlike other email marketing tools, Yotpo Email is integrated into a full suite of retention solutions, which unlocks unique connections with other products that enable brands to deliver a more cohesive customer experience across all touchpoints. Most notably, Yotpo Email connects seamlessly with Yotpo SMS, allowing brands to leverage their two most powerful channels in one place.

During the interview Levy shared insights on how email marketing can be a powerful tool to reach and engage with customers, as well as a way to help anyone looking to battle inflation to save money. Levy highlighted the importance of data-driven strategies, personalization, and creating valuable content that resonates with the target audience.