Understanding Retargeting: What Is It, And How Does It Work?

If you run any type of online business, you will understand how important advertising and marketing are to its success. The way we advertise and market to consumers has changed a lot with businesses using ads, digital marketing, and digital marketers to get more people interested in their products and services. The problem that arises is when someone is aware of your brand but is not ready to buy or complete an action. The ability to bring these people back is crucial to sales and revenue, and this is where retargeting comes in.