How Has Digital Marketing Affected Consumer Behavior?

Digital marketing campaigns have increased as a result of the integration of digital platforms into marketing strategies and daily life and the rise in the use of digital devices by consumers in place of physical stores. These campaigns often combine search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising.

AI-Powered Personalization and Delivery Increased Email Reach By 35% In 2021

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today announced the release of its Email Benchmark Report 2022. The report analyzes over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail & eCommerce, Beauty, Food, Entertainment, and Media. It covers the shifts in email marketing & benchmark metrics since the global pandemic and aims to help marketers strengthen their email strategy in 2022.

OPINION: Can local businesses compete in the digital age?

Here are some simple things local businesses can do to use this opportunity and become more relevant.

The marketing mix of the digital age

4 Ps of Product, Price, Place and Promotion) are Purpose, Pride, Protection, Partnership, and Personalisation.

How to Stop Consumers From Hitting 'Unsubscribe'

Email doesn't allow for this sort of tailored approach. As Ian Bogost explained in that Atlantic article: "Email isn't a sign of what you want. Not really. It represents the traces of what technology companies think you want." So ditch the "spray and pray" approach to marketing communications, and give consumers more of what they really want. By not "closing" on them — by opening your ears to their true needs and desires — you'll open up a whole new world of opportunities.

5 Strategies Multifamily Marketers Can Borrow From Hospitality

From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.

The secrets of successful content marketing

Set clear and concise goals, Maintain consistency, Utilise tracking tools, Analyse the results of your efforts, Ask for feedback, Monitor metrics to continuously improve

Direct-to-Consumer Marketing 101: How to Get Started

Direct-to-consumer marketing (D2C) is a marketing method where a company markets and sells products and services directly to end consumers, eliminating the need for middlemen.

FAQs disguised as chatbots a ‘hollow interpretation of personalised service’: Ve Global’s Nick Roberts

Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.

How To Leverage Digital Marketing To Drive Sales On Ecommerce Marketplaces

Post the pandemic, ecommerce marketplaces have become the talk of the B2C and D2C industries. Though, many brands still struggle to have a successful ecommerce marketplace experience with their products. In this scenario, digital marketing strategies help brands sell their products and grow their businesses on ecommerce marketplaces. However, the vertical is vast, containing multiple elements such as advertising, performance marketing, SEO (Search Engine Optimisation), and content marketing, among others. Read further to understand how you can leverage digital marketing to increase your startup’s sales, grow ecommerce business on marketplaces.

Use Your Calendar to Drive Sales for eCommerce

Online retail sales have astoundingly topped $4.9 trillion in the United States alone. Additionally, it is expected to grow by over 50% within the next four years. In short, eCommerce businesses are booming. In addition, eCommerce is one of the easier ways to break into the business world for new entrepreneurs. Moreover, an eCommerce company can be operated from home with a much lower startup cost and overhead. But, to separate yourself from the competition and drive eCommerce growth, you need a marketing calendar stat.

Yotpo Grow Helps Black-Owned Businesses Thrive

Ethan Cohen, vice president of ecosystem and community at the SaaS-based e-commerce startup Yotpo, was also asking how Black-owned businesses could use this opportunity of increased awareness to take advantage of this inflection point in time. Cohen had provided strategic support to global brands like Patagonia and Ikea, and knew the impact marketing automation and hands-on experience can have to generate consumer awareness. He helped launch the Yotpo Grow incubator and started working with six companies in the first cohort.

Here’s how to create effective mailer campaigns for your business

If the answers to a few or more of these questions are not favourable, it’s time to rethink your bulk emailing strategy. Strategically plotting a path, where bulk emailing is concerned, is also vital for companies that have not yet started to use bulk emailing as a channel.

Sponsored Emails for Furniture Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

New Data Reveals Amid High Inflation, Consumers Want to Support Small Businesses

According to new data released today from ActiveCampaign, the leader in Customer Experience Automation (CXA), 56% of consumers are prioritizing making purchases from small businesses amid high inflation trends. This is after only 4% of consumers reported not experiencing inflation, and 28% reported noticing prices climbing faster among small- and medium-sized businesses (SMBs)—vs. 20% among larger brands and 49% across all companies. Still, consumers want to support SMBs given the many obstacles they are facing every single day. In fact, 30% of consumers said they want to support small businesses over big brands because they know they have more struggles and less resources.

Set up an online retail store the right way with these tips

Whether you already have a bricks and mortar store and are looking to branch out or start an e-commerce business from scratch, setting up an online retail shop can be daunting. The good news is that doing so has never been easier with e-commerce builders like Shopify. But even with Shopify or other e-commerce platforms, there are still a few things you need to do to set up your online retail store the right way. Here are six tips.

Social Media Management Market Worth $63.74Bn by 2028 at 24.3% CAGR Led by Cloud-Based Deployment, Deep Dive Analysis of 18+ Countries across 5 Key Regions, 50+ Companies Scrutinized in New Research Report by The Insight Partners

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

Bluecore Puts the Shopper First with Retail’s Only Predictive Text Message Marketing

Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile™. The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. For the first time ever, brands can activate their data to put the right messages and recommendations in front of every individual shopper through text.

Versus Systems Announces Partnership with Experiential and Digital Marketing Agency Innovative Group

“Innovative New Media is excited to partner with Versus Systems to offer a transformational omni-channel platform to clients that not only drives awareness, revenue and engagement, but also provides real value to those client’s customers, fans and followers,” said Michael Saks, Chief Development Officer at Innovative Group.

Which personalization techniques work best?

According to Sailthru’s “2022 Retail Personalization Index,” the three most prevalent personalization tactics are predictive personalization, email send-time optimization and buyer journey-based personalization.