Web Analytics Global Market Report 2022

The global web analytics market is expected to grow from $4.56 billion in 2021 to $5.56 billion in 2022 at a compound annual growth rate (CAGR) of 21.73%. The web analytics market is expected to reach $11.35 billion in 2026 at a compound annual growth rate (CAGR) of 19.57%. The web analytics market consists of sales of web analytics solutions/software and services by entities (organizations, sole traders, and partnerships) that is used to assist businesses in promoting a specific products to the potential customers.It helps in analyzing the behavior of website visitors.

Amazon expands free email marketing capabilities for marketplace sellers

Under the plan, sellers can now use the Amazon Customer Engagement tool to send marketing emails to their most loyal customers. The new tool includes repeat customers (from the previous 12 months), recent customers, and high-spend customers. Previously, sellers could only use email marketing to communicate with customers who followed a brand on Amazon.com.

How To Retain Customers - Top 3 Strategies You Need to Know!

We believe that building a product or service by solely focusing on the price and quality isn't enough anymore. Understanding your customers' needs and expectations is the key to providing excellent customer service — and a chorus of customers endorsing your brand. 

New Bluecore Benchmark Report Reveals that the Majority of Retailers’ Revenue Lies with Existing Shoppers

Bluecore’s 2022 Retail Ecommerce Benchmark Report offers an in-depth analysis of the lifecycle marketing measures of identification, first purchase, and repeat purchase, highlighting specific ecommerce campaigns that are most effective at driving those outcomes, as well as revenue.

Blueshift Announces 2022 Omnies Award Winners and Honorees for Marketing Excellence and Innovation

Orchestration Category Winner: Zumper, Marketing with AI Category Winner: CarParts.com, New Rising Star Category Winner: Sweetwater, Innovative Campaign Category Winner: italki, Engagement Category Winner: Slickdeals, Engagement Category Winner: Udacity, Strategic First-Party Data Category Winner: 14 West, Strategic First-Party Data Category Winner: LendingTree

Marketing for large scale retail: 4 winning examples

1. What is the future for large-scale retail? Examples and trends of online development2. Success stories #1: the irresistible rise of Ecommerce 3. Success stories #2: the digital flyer4. Success stories #3: Email marketing (the Iperal case) 5. Success stories #4: quick or instant commerce 6. Creating spaces for conversation in large-scale retail: the interactive experience of Doxee

'MageMontreal' Unveils Its Range of 'Migrate to Adobe Commerce' Services for E-Commerce Platforms

MageMontreal, the Canada-based certified e-commerce platform developer, has launched a suite of services designed to help retailers migrate their e-commerce platforms to Adobe Commerce (formerly known as Magento Enterprise). This new service provides e-commerce platforms with advanced and dynamic website designs and development solutions, in order to remove the burden of ever-increasing technical complexities. The firm ensures that migrating to Adobe Commerce will assist the businesses in handling their bulk volume of products, product-related data, as well as a large number of online shoppers simultaneously.

Three Ways a Growth Partner Can Advance Digital Engagement Initiatives

C-stores that were early adopters of digital marketing thrived in the pandemic, but those just starting the digital journey can still make up for lost time. Finding a Growth Partner, Bridging Strategies, Clearly Defining Objectives, Identifying Relevant & Agile Programs

‘Retailers need to keep looking for fresh, innovative ways to provide value to the customer’: Wunderkind’s Richard Jones

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

How Privacy-Safe Health Data Will Transform Digital Marketing in Pharma

The State of Pharma Marketing in 2022, Supercharging Pharma Marketing With Real-Time Data and Campaign Optimization

Should Marketers Use Conversational AI to Enable Better Online Journeys?

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. Brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys…

How to Start an XP League Franchise in 2022

XP League is more than just playing video games, as playing esports instills children with a set of lifelong values and skills, including sportsmanship, teamwork, strategic thinking, social skills, problem-solving, improved focus, quicker brain function, hand-eye coordination, multi-tasking, and even fosters STEM-related learning capabilities.

The Advantage Plus Advantage; How Disney’s Kingdom Becomes A Fortress

Advantage + Shopping, Meta’s new solution for DTC and ecommerce sellers, is said to be a hit performance driver and takes a similar approach to Performance Max, which puts a retailer’s product catalog, creative and targeting parameters into the Google machine. Google then finds customers across Gmail, Maps, Search, YouTube and the Google ad network. Mobile Dev Memo has a good breakdown.

Simplify message personalisation, grow your marketing skills and get more business

With the launch of our new personalisation guide, we’re getting into the details of level 2: Message Personaliser. Professionals who are already sending bulk communication and are familiar with the foundations of good copy, design, and data management will get to this level when they’re ready to create more engaging experiences for their recipients, boosting sales, brand reputation, and client retention. Here’s what you need to know at this level and a taste of what you can learn in the guide…

Vuemobi Media Has Developed a Comprehensive Full-Service Digital Marketing Solutions Package to Help Local Businesses Increase Visibility and Growth

The digital marketer’s web design services create high-quality, functional websites one can easily view from different devices like tablets, mobile phones, and computers, among others. They help their clients capture digital customers by using professional photos and visual tours on their websites. The agency works with clients’ vision for their website but has a portfolio of designs to choose from if clients do not have a clear vision of the type of website they want. The designs offer optimal speed, performance, and search engine friendliness.

FindMine Closes New Venture Round

Proceeds from the investment will be used to accelerate go-to-market activities and advance development of FindMine’s AI-powered content engine. Driven by predictive intelligence and merchant sales data, FindMine helps brands articulate their unique points of view to increase revenue and inventory performance across multiple sales channels – including e-commerce, email campaigns and targeted messaging, advertising and social media campaigns, and in-store applications such as kiosks, personal shopper programs and sales associates platforms.

Retailers dedicate more dollars to digital marketing

In this year's digital marketing survey, 73 online retailers weighed in on budgets, tactics and their successes from email to social media.

Cordial Cultivates Momentous Year

Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings, integrations, receiving recognition as a top provider across marketing awards. Cordial was also named a leader in The Forrester WaveTM: Email Marketing Service Providers, Q1 2022 report.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19