As AI Drives Marketing, Customers Still Clamor For Human Support

The post-pandemic retail shift to online was dramatic. According to the U.S. Census Bureau, the most recent 2020 Annual Retail Trade Survey (ARTS) release, e-commerce sales increased by $244.2 billion or 43% in 2020, the first year of the pandemic, rising from $571.2 billion in 2019 to $815.4 billion in 2020.

How to Boost Customer Participation in Rewards and Loyalty Programs

Rewards programs, including both retailers’ proprietary loyalty programs as well as multi-brand rewards programs such as cashback rewards for shopping, are an important driver of customer loyalty in a time of economic instability. When planning their loyalty or rewards programs, brands must also take into consideration factors that influence loyalty, including an exceptional, consistent experience across all of a brand’s channels, a positive emotional connection, and continued improvement in a brand’s products and services that drive better value for the consumer.

Email Marketing Software Market Estimated to Expand at a Robust CAGR over 2023-2029

“The global email marketing software market size was valued at USD 1.15 billion in 2022. The market is projected to grow from USD 1.26 billion in 2023 to USD 2.76 billion by 2029, exhibiting a CAGR of 11.8% during the forecast period.”

Christmas Campaigns That Stood Out from the Crowd In Recent Years

December is a month of festivals and celebrations. We are approaching the end of the year and the central theme of the month is Christmas, a festival celebrated by more than 160 countries across the globe, it is an amazing opportunity for marketers to thrill their customers and end users with their range of products and services using innovative pulls and campaigns. It is a crucial time for both, B2B and B2C companies as this ”holiday” period presents an amazing opportunity.

SMS Marketing – An Overview for Modern-Day Marketers

Mobile device interactions between customers and enterprises are getting more and more common. They frequently expect to be able to text or contact businesses. Therefore, it should come as no surprise that more than half of American retailers planned to expand their digital marketing investment in texting and SMS even back in January 2020, before COVID-19 upended how businesses connect with their customers.

Why do you need email marketing for your retail business?

Advantages of using e-mail marketing for your retail business, Ideas to include in your email marketing strategy for the retail sector

Tech Skills You Need to Become a Small Business Owner

Here are some key areas to explore as a small-business owner : Accounting Software, Website Building and SEO, Email Marketing, Social Media Management Tools, CRM Software, Mobile Payment Processing and Security, Project Management Software.

Tinuiti Snaps Up Ampush To Enhance Its Social Chops

Ampush tracks a metric it calls “acquisitions per impression” (APM), which is a combination of click-through rate and conversion rate. APM measures “how well we can drive yield from a single impression,” Oberlander said, by following audience exposure to ad creative before someone clicks and the effect of creative after a click across landing pages, quizzes and other curated content. APM data and other metrics flow into Amp, Ampush’s proprietary data aggregation tool, which gives users the ability to allocate traffic between different landing pages and measure conversion rates throughout the consumer journey.

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. That’s because the customer will change. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

How swelling software stacks are becoming the new hidden cost of progress

Maropost, a new-age tech company, found early product market fit by providing unity to the fragmented in marketing automation, retail/ wholesale, e-commerce, and logistics.

How retailers can beat the post-holiday sales slump

To beat the post-holiday sales slump, retailers can follow several strategies. One is to continue promoting discounts and sales to encourage consumers to continue shopping. Retailers can also offer special deals and promotions to encourage customers to redeem gift cards and keep spending. A robust, data-driven promotions strategy can help retailers reduce any excess post-holiday inventory and limit the decline in sales. Another strategy is to focus on customer experience. Retailers can create a positive and engaging shopping experience for their customers by offering personalized recommendations, providing excellent customer service, and offering in-store events and experiences.

How Snap and New Balance used AR for a holiday campaign

So what’s Snap’s advantage? “We open to the camera, we have scale,” Silverstein said. In August, the company debuted what it calls “Catalog-Powered AR Shopping Lenses,” which enable users to scroll through different products as they’re trying them on in selfie mode. Nam, Snap’s spokesperson, declined to share how much of its revenue comes from shoppable inventory, but said 250 million Snap users have used AR shopping lenses over 5 billion times since last January.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19