DTC Marketing Trends to Watch for in 2022

Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021.

What is WiFi Marketing, and How Can it Help Your Small Business?

WiFi marketing works with what’s often called guest Wi-Fi. It’s where a small business offers a free connection in retail locations and other places. Then, they use that connection for marketing campaigns like promotions and messages.WiFi marketing allows shoppers to gain access to the whole web. Or just your mobile app and online store. Some guest network sites show specific content before they grant WiFi access. Read on to find out more about WiFi marketing solutions.

Global Marketing Automation Industry Forecast to 2030 - Leading Players are SAP, Salesforce, Oracle Corp, Adobe, Teradata Corp, and HubSpot - ResearchAndMarkets.com

The major reasons for the rising demand for these solutions are the growing practice of digital marketing and rising number of people using social media. Moreover, small and medium enterprises (SMEs) are adopting these solutions to achieve marketing efficiency and cut costs.

The new face of CPG marketing: Online-to-Offline marketing

In this article, we’ll show you how the O2O cycle can help you create successful new product launches at retail and achieve: Better ROI on marketing across sales channels, Greater lifetime value (LTV) with consumers, Direct consumer feedback loops to optimize product performance and Validation for future launches

The new face of CPG marketing: Online-to-Offline marketing

In this article, we’ll show you how the O2O cycle can help you create successful new product launches at retail and achieve: Better ROI on marketing across sales channels, Greater lifetime value (LTV) with consumers, Direct consumer feedback loops to optimize product performance and Validation for future launches

Advertising Agencies Global Market Report 2022

Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc.

Sendlane Survey: The State of eCommerce is Strong

Sendlane is a behavior-based email marketing automation tool built to help eCommerce stores turn their online shoppers into lifetime customers. The platform has grown to over 1,700 users and is used by the top digital marketers and eCommerce store owners across the web, successfully delivering billions of emails.

The 5 Marketing Automation Vendors to Watch in 2022

To help you keep your finger on the pulse of the marketplace, we’ve turned our gaze to the future of marketing automation software. Whether its inclusion in a recent analyst report, the release of an innovative new tool, or a bump in venture funding, these are the marketing automation vendors that have earned watch list status from Solutions Review for the year ahead.

Cyber Monday? Cyber Weekend? Cyber Week? It's the busiest ecommerce time of the year

Cyber Monday is Nov. 29, but the emails started way sooner. Sale alerts from my favorite brands started flooding my inbox before I had even torn off the Oct. 31 page of my "Doug the Pug" calendar. As November continued, the sheer volume of holiday promotional emails I received started to get a bit ridiculous.

Global Marketing Automation Markets, 2021-2030: Surging Social Media Usage Across the Globe

The "Marketing Automation Market Research Report - Global Industry Analysis and Growth Forecast to 2030" report has been added to ResearchAndMarkets.com's offering.

11 Newsletter Examples to Inspire Your Own

A weekly newsletter is still a highly useful email marketing strategy, as well as a cost-effective way to reach and engage target audiences, and more small businesses are employing these efforts every day.

Strategies Marketing Teams Can Use To Adapt To Supply Chain Issues This Holiday Season

The supply chain is an ecosystem, and with the impact of labor shortages, manufacturing constraints and shipping delays, customers may not get what they want, when they want. B2B and B2C marketing teams can adapt strategies to react quickly to an ever-changing situation which ultimately requires top-notch marketing finesse, tight execution and a customer-centric approach. Here are three ways marketers can prepare for the upcoming season:

Beef + Lamb New Zealand and Silver Fern Farms Collaboration Increases Sales in U.S. Market

The partnership, which included a series of seasonal marketing campaigns, outdoor advertisements and creative brand programs, resulted in significant sales growth and increased awareness.

Top 10 Best Marketing Tools In India 2022

Companies employ marketing tactics to produce and sell their products and services. The term ‘tools’ refers to approaches, tactics, and materials in this context. To increase sales, the great majority of firms employ various marketing strategies, including advertising, direct mail, and market research. Companies have access to a variety of marketing tools. Some are designed to increase sales, while others collect user data.

Study: Online Ad Spending Now Focused on Five Channels, Led By Facebook and Email Marketing

ClickBank is leveraging its position as an e-commerce industry leader to provide key data and insights for businesses to make the most impactful decisions for success in 2022 and beyond.

LOOKING AHEAD: HEALTHCARE MARKETING TRENDS FOR 2022

Smith & Jones shares several trends that will be essential to healthcare marketing in the coming year.

CommentSold Acquires Vizzlie to Simplify Social Media Marketing for Retailers

Tool Enables CommentSold Merchants to Easily Customize and Schedule Facebook Posts, Comments and Other Customer Communications

First-Party Data: Optimization Tips for Marketers

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let us explore: