Digital Marketing: A Tool For Raising Brand Awareness And A Direct Avenue For Sales Generation
Digital Marketing
Google Unveils its Fourth Annual ‘Black Owned Friday’ Business Showcase
As part of its annual Black Friday initiative, Google has unveiled its latest showcase of Black-owned businesses and products, called “Black-Owned Friday”, which is designed to encourage shoppers to buy from smaller, local brands within their shopping process.
The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce
Acorn-i, the leading technology-driven eCommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within Jellyfish: Jellyfish Commerce, a platform-first digital commerce and retail media powerhouse that will combine content, commerce and community, fuelled with pioneering AI technology.
Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital Marketing
IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and scale their operations effectively. With a unique blend of Direct Mail and Digital Marketing strategies, Managed Direct Response offers comprehensive solutions tailored to empower mortgage businesses in their growth endeavors.
Guarding Your Digital Cart and Perimeter This Black Friday and Cyber Monday: Cybersecurity for Bargain Hunting
Purchase-related losses from scams surged by 22% during Black Friday and Cyber Monday 2022, with shoppers losing £970 (~$1,202) on average.
Six must-have email marketing flows to elevate your customer journey
Email marketing flows are crucial for crafting a seamless and personalised customer journey. From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.
How Retailers Can Elevate Marketing And Messaging To Ring In The Revenues
The seasonal calendar has evolved, creating opportunities for brands to innovate CX on mobile and apps and cash in on nuances in user interest and intent.
Birdseye’s AI-powered chief marketing officer drives personalized email campaigns for retailers
Meet Birdseye, a Toronto-based company focused on retail and e-commerce artificial intelligence. Matt Bogoroch started the company in 2021 with his brother, Adam Bogoroch, and Shardul Frey to provide e-commerce analytics for Shopify brands to improve their marketing and advertising efforts and put them in an even playing field with larger companies.
Q3 2023 Digital Marketing Quarterly Trends Report: Skai
Ad spending in retail media, paid search and paid social grew from Q2 to Q3, with every channel seeing its strongest spending month of 2023 during the third quarter, according to Skai's Quarterly Trends Report.
Holiday Email Clutter
During the holidays, we see extreme activity in our email inboxes. The important emails get mixed in with the non-important ones and you get overwhelmed. How many of you are stressed out by the number of emails you’re receiving every day? You can put an end to this right now and get your sanity back.
CitNOW integrated into My BMW, Mini App customer communication
CitNOW Group is partnering with the BMW Group to integrate its Workshop and CitNOW Conversations platforms with the My BMW and Mini App to allow retailers to interact with customers in new ways and improve operational efficiency.
HigherVisibility Recognized as the #1 Ecommerce SEO Agency by DesignRush
HigherVisibility, a premier name in the digital marketing arena, is proud to announce that it has been honored as the #1 Ecommerce SEO Agency by DesignRush, a reputable agency directory and ranking site. This accolade highlights HigherVisibility's commitment to excellence and its success in delivering unparalleled SEO services to ecommerce businesses.
Commerce Leads the Way to Quarter-Over-Quarter Digital Media Spending Growth
Ad spending in retail media, paid search and paid social grew from Q2 to Q3, with every channel seeing its strongest spending month of 2023 during the third quarter, according to Skai’s Quarterly Trends Report.
Is Your Retail Marketing Email Campaign Driving Your Customers Crazy?
A targeted retail marketing email campaign is a great way to bring customers into your store and build customer loyalty for your retail business. But are your retail marketing emails having the opposite effect from what you intended? If you’re sending emails too often, a recent survey cautions, you could be driving customers away.
The Rise of Retail Media – Exploring its Growth
While brands have been targeting prospective customers through social media platforms for many years, the time is now ripe for leveraging retail media. Through this medium, marketers can connect with customers as they are shopping on eCommerce platforms. What exactly is retail media? How has it grown over the years? Read on to learn more about the rise of retail media and its applications for marketers.
Onesend and ActiveCampaign support Australian office gear sales
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
Onesend and ActiveCampaign support Australian office gear sales
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results.
73% of marketers planning to up RMN spend
43% of those surveyed reported positive results from campaigns already run on retail media networks.