Google Tests Bare-Bones Hotel Search In Three EU Countries
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements.
Google reshapes in-store shopping with AI-powered comparisons
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.
WPP bounces back from tough H1 with key new business gains in Q3
Drivers of the agency holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.
How Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
Network Digital Marketing Talks Retail Media, Affiliate for Good, and PI LIVE Europe
We caught up with Head of Business Development, Richard Draper, to learn more about how affiliate marketing can be a force for good in the world.
Walmart buys Vizio for $2.3B as retail media race turns to streaming
Retail media networks are shifting focus to areas like connected TV and streaming to build out top-of-funnel advertising.
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
Exclusive Skai Study Finds Full-Funnel Strategies Driving Growth Across Digital Media Channels
SAN FRANCISCO, Oct. 30, 2024 /PRNewswire/ -- Today, Skai, the leading omnichannel advertising platform specializing in walled garden media, published its Q3 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined the third quarter of 2024. Topline growth numbers in retail media, paid search, and paid social remain positive, with each channel responding differently to a moderation in ad price inflation.
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and commerce.
Why Home Depot is turning to DIY as its retail media network scales up
Executives at Advertising Week detailed how the home improvement retailer added a self-service.
Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]
Learn about the evolution of structured data in 2024 and its impact on SEO, from knowledge graph development.
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Advertisers will be provided closed-loop measurement as Walmart Connect brings its retail media offering to linear TV for the first time.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
Breaking data silos: Digital marketer’s checklist for strategic data collaboration
Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.
Walmart bets on multiple AI models with new Wallaby LLM
Retail giant Walmart is no stranger to AI and has begun testing its own large language model (LLM), which it may use for other applications.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
New horizons for data-driven direct mail marketing
The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say.
Email Marketing in Retail: A Guide for Your Store (2024)
Got a retail business and want to increase sales? Learn how email marketing is helping small businesses grow and how to use it today.
How to unlock the power of personalization through edge computing
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most.