7 Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
Birdseye Adds New Features to its AI-Powered Email Marketing Platform to Automate and Enable Faster, More Profitable Retail Inventory Liquidation
Birdseye is an AI-powered, autonomous email marketing platform that provides a highly targeted approach to liquidating retail inventory. It uses AI to match shoppers to products based on their product preferences like size and color, willingness to pay, and other relevant attributes. After pinpointing the exact customer, Birdseye automatically delivers marketing campaigns only to those likely to be interested in the products. This approach enables retailers to provide engaging and personalized shopping experiences and offers that resonate and, most importantly, convert. (Graphic: Business Wire)
Q&A: Mailchimp’s EMEA Chief Jim Ruddall on email, SMS & AI boosting its marketing strategy
Mobile Marketing Magazine caught up with Intuit Mailchimp’s Head of EMEA, Jim Rudall at the email marketing company’s 2024 From Here to There conference in London to discuss the three cornerstones of its marketing strategy, AI, email marketing and SMS, which was “quietly rolled out” in the UK earlier this week.
Walmart is Taking Delivery One Step Further in California
Company expands InHome delivery now reaching more than 45 million U.S. Homes
Toast Launches Digital Storefront and Marketing Suites Designed to Make it Easier for Restaurants to Bring Guests In and Keep Them Coming Back
Toast (NYSE: TOST), the all-in-one technology platform built for restaurants, today announced details for its Digital Storefront and Marketing Suites. Toast’s Digital Storefront Suite offers robust website and online ordering capabilities. Toast’s Marketing Suite marries marketing tools with automation technology. Together, the suites create a seamless digital hospitality experience for restaurants, integrate across the Toast platform, and allow restaurants to gather guest data from online and point-of-sale (POS) transactions. This data powers automated, targeted campaigns and custom-tailored guest experiences, fostering an engaging online environment that attracts guests and encourages return restaurant visits and repeat orders.
Advantage Sells Digital Marketing Agency Adlucent As Part Of Plan To Simplify Portfolio
Advantage Solutions today said it has sold digital marketing agency Adlucent to BarkleyOKRP, the latest step in the company’s efforts to simplify its portfolio and focus on its core businesses.
Ecommerce in Brazil: Growth Despite Hurdles
Retail ecommerce in Brazil more than doubled to 185 billion reais ($34.5 billion) in 2023 from $70 billion reais in 2018, while the average order increased in the same period from 435 reais to 470, according to the Brazilian Electronic Commerce Association.
Rakuten Introduces Rakuten+ to Connect Brands with High Value Shoppers
Rakuten+ pairs exclusive member access with the full-funnel power of Cash Back to help designer brands engender lifelong loyalty
Dentsu now expects global ad spend to reach 5% growth in 2024
Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.
Email Marketing Through the Seasons
Every season provides a host of ideas for your email campaigns, from national holidays to unusual weather patterns. And, by sending a seasonal email, you will be addressing exactly what’s on your customers minds at the right time. Here are some of the ways you can use email marketing through the seasons:
Logie's AI to Power Prime Day Influencer Campaigns: New Tools for Brand-Influencer Synergy
Logie today announced a suite of new AI tools poised to transform brand-influencer partnerships just in time for Amazon Prime Day. With tiered packages to support eCommerce brands of all sizes, Logie's advanced AI technology and transaction automation shape the future of technology-enabled social marketing relationships.
Walmart opens access to off-site customer journey insights for suppliers
Digital Landscapes enables suppliers to track online shopper behavior before a purchase, which could boost marketing efforts.
How Albertsons’ retail media business is incorporating AI, in-store tech and more
Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.
8 women in retail you’ll hear from at NRF Nexus
From apparel to mass market, these retail leaders are blazing a trail
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19