Report: Email delivers for retailers

Email saw a surge in performance over the 2020 holiday season.

Retailers Build Better Customer Engagement With Text Messaging

Jeremy Goldman, principal analyst of eMarketer, in a recent podcast discusses the growth of SMS marketing, stating that many brands are moving towards more text messaging and migrating from email to SMS to reach customers where they are in the shopping journey. Goldman said about SMS, “It is one of the best ways to reach customers.”

5 Ways to Boost January 2021 Retail Sales

For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more.

PANDEMIC – DRIVEN EARLY HOLIDAY PROMOTIONS CANNIBALIZE E-MAIL MARKETING AND SALES ON THANKSGIVING AND BLACK FRIDAY

Concerned about the effects of new pandemic-related restrictions on their operations and consumer optimism, retailers launched their “Black Friday” email promotions early—and the impact of that decision could plainly be seen in Thanksgiving and Black Friday email volume and retail sales.

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales

Here are the four most important takeaways for online retailers:

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19