Which tasks should you outsource in retail?

Unlike hiring an employee, an outsourced company or individual is responsible for their own taxes and benefits and is able to supply their own equipment and resources. It is often ideal for part-time roles that require niche talent. In retail, there are many tasks that can be beneficial to outsource. Below are just a few tasks that you may want to consider outsourcing.

Email Marketing and the Apple iOS 14 Update

Retailers today utilize every marketing channel at their disposal, from paid search and social to email marketing and direct mail. More often than not, these channels work in conjunction with one another, with data points from one activity informing the next.

In my opinion: improving retail customer engagement requires a mobile mindshift, says MoEngage

When you think from the perspective of the available real estate of a smartphone vs. a desktop computer or a TV screen, you will think differently about everything.

Amazon Prime Day creates halo effect for large rival retailers, email marketing

Amazon's Prime Day lands as the economy is reopening and outdoor activities, travel and brick-and-mortar regain wallet share.

The Shift To Full Funnel: What Brands Should Know Before Hiring An Ad Partner

Increasingly, brands are realizing they can’t just retarget their previous customers; they have to address all areas of the consumer's path to purchase with the same investment and attention. In e-commerce, full-funnel marketing solutions can help sustain sales growth.

Growing Your Best Retail Store Email List

The quality of a retail store email list has never been more important for small businesses and nonprofits. Whether starting from scratch or looking for ways to boost your audience, continuing to grow your list of prospects should remain a top priority.

How B2Bs can embrace a retail model to survive

Consumers have embraced online shopping like never before and while retailers have rapidly transformed to make the most of the opportunities, their B2B counterparts have a lot of catching up to do. Marketers facing the challenge of digital enablement must look to process, people and platform changes to embrace the new digital marketplace, writes Fabian Di Marco.

Ecommerce Business Marketing Tips For a Thriving Online Marketplace

If you are looking for ways to start an Ecommerce business, there are several things that need to be kept in mind. Ecommerce is simply the act of selling or buying goods online over the Internet or via electronic means. The Internet has become an excellent platform for Ecommerce business as it gives you the ability to sell your products almost instantly, and at lower costs than conventional retailing. The Internet also has made it possible for the small businessman to reach out to people who may have no interest in his product.

What are the Benefits of Relationship Marketing Platforms?

Relationship Marketing Platforms play a crucial part in marketing or sales as these platforms help maintain long-term customer relationships. Maintaining and creating relationships is a crucial aspect of every business, and Relationship Marketing Platforms provide an exceptionally good opportunity to do exactly that. Using the interests, needs, and information of every customer, these platforms can help build a great customer relationship with the business. These platforms work largely on increasing customer loyalty with the firm.

Unified Commerce: The Key To Winning The Race Against Customer Expectations

Unified commerce can enable the speed of change required for retailers to win the race against rapidly changing customer expectations.

Top Strategies For Marketing Channels and Brands

The best practices of each of these channels involve attracting customers in order to build relationships with customers and convert them into sales.

Tempe Chamber Of Commerce: 8 E-Commerce Marketing Best Practices To Follow

From targeted outreach to optimizing your product pages, there are several practices that may help you with your e-commerce marketing!

10 Steps to Building a Marketing Communications Strategy For 2021

Since early 2020, customer behaviors have changed drastically. The companies that best adapt to this shift will be the ones that succeed in this brave new world that we now find ourselves in. Whether you’re a fledgling start-up, a company on the rise, or an established voice, there is always room for innovation. Below, we offer a ten-step guide to developing a marketing strategy for 2021.

LinkedIn Lists Top 10 In-Demand Marketing Skills

In the last half year,digital marketing and social media jobs posted on the platform are on the digital or media space.

Toys “R” Us redefines customer experience with a unified digital solution

Retailer Toys “R” Us has traditionally anchored its business on experiential brick-and-mortar stores, but five years ago, the company embarked on a project to integrate its pan-Asian online and offline retail presence.

GUEST COMMENT Creating a strategy for customer engagement for retail in 2021

The key to a successful strategy for customer engagement for retail is to cater to your customers’ needs. The needs that have been identified so far include being supportive and empathetic to your customers, being where your customers are by adopting an omnichannel approach, and being agile. However, keep in mind that if your end-goal is engaging customers in retail, it isn’t about incorporating these tips and ideas but about practicing them regularly.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19