#Retail related marketing articles

Connected packaging on the rise in 2024

Companies are overwhelmingly likely to connect their packaging production to their digital marketing or online presence according to new research, as they seek to gain extra value from their marketing.

If you’re marketing on ‘Email Island,’ don’t get yourself voted off

Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them?

The Importance Of An Omnichannel Selling Strategy

In the current digital world that we live in, eCommerce is one of the most important sales channels for companies looking to grow their business. The eCommerce landscape is more competitive than ever, with many businesses looking to grow and expand their online presence. Companies are constantly seeking new strategies to capture customers’ attention, boost sales, and find their sweet spot in the ever-changing landscape of online marketplaces.

Flashtalking by Mediaocean Named Winner of G2 2024 Best Software Awards for Marketing & Digital Advertising Products

Creative Ad Tech platform ranked Leader in Cross-Channel Advertising and several other categories based on authentic customer reviews

Skai published Q4 2023 Digital Marketing Quarterly Trends Report

Double-digit growth in cost-per-click helped propel robust year-over-year increases in spending for retail media, and modest growth in paid search, according to Skai's Quarterly Trends Report.

NP Digital Reveals Emerging Retail Industry Trends and Challenges

Retail industry professionals detail predictions and fears in NP Digital’s 2024 Retail Reveal

The secret to finding your perfect digital marketing niche

“Identifying your niche is akin to finding your compass in a vast landscape. It’s the area you choose to specialize in, narrowing your focus to become an expert rather than a Jack-of-all-trades. With myriad sectors like plumbing, optometry, or cosmetic surgery, selecting a niche allows you to tailor your strategies, ensuring your services hit the mark every time.

Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends

To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.

Marine retailers say customers are responding to social media, email marketing campaigns and text messages.

Digital Marketing

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Consumers Want Their Personalized Loyalty Offers Delivered via Email

The study found that across generations, email is the top way that consumers want to receive these kinds of offers. Sixty-five percent of baby boomers and seniors, 68% of Generation X consumers, 63% of millennials and 52% of Generation Z consumers said they prefer receiving personalized offers via email — greater shares than said the same of any other method of delivering these offers.

A Guide to Retail Email Marketing in India

This guide delves into the transformative potential of personalization, equipping you with actionable strategies and insights tailored to the Indian retail landscape. Packed with compelling statistics, practical examples, and essential considerations, this comprehensive resource will be your compass on the journey to mastering email marketing that resonates deeply with your audience.

Digital Marketing Market Valuation Set to Total USD 1,310.3 billion by 2033 , Amid Rising Demand for Digital Marketing Services and Solutions

The development of innovative advertising formats like interactive ads, video marketing, and augmented reality (AR) experiences has enriched the digital marketing landscape. These formats offer immersive and engaging ways for brands to connect with their audience, further propelling market growth.

Why Accessibility Will be the Foundation of Marketing Strategies in 2024

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!