Understanding & Overcoming Top Email Inboxing Challenges

Regular maintenance of subscriber lists continues to be essential in 2021, and email subscriber acquisition is an extraordinarily scalable and cost effective way to keep subscriber lists growing while inactive subscribers are filtered out. Advertisers who leverage DMS for email subscriber acquisition are connected with high-intent subscribers who opted in to receive communications.

The 3-Fold Path to Personalization with Customer Data

Customer data plays a key role in delivering personalized experience to customers, so having the right data is a crucial part of this process. Let’s check out how customer data helps in delivering personalized experience to customers.

Retailers Can Use Record Email Growth and Engagement to Deliver Sales

After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion emails and found that 2020 showed remarkable growth across key email performance metrics, including total send volume, open rates and clickthrough rates. For retailers, email became a lifeline for customer communication, transaction and engagement, and customers responded at record numbers, opening a window of opportunity in 2021 for a new kind of relationship that's more data-informed across online and store channels.

Omnichannel retail best practices for small businesses

Learn how to achieve omnichannel retail success using technologies like POS systems, email, and SMS.

The Secret Behind Growing E-Commerce Revenue: Customer Retention, Part 2

While retention marketing has been around for a while, this area of business will only continue to rise in importance as more consumers embrace e-commerce and the online marketplace becomes increasingly more crowded. In this article, we’ll explore a few more effective strategies for building customer relationships and the psychology behind them.

7 Best Marketing Emails to Attract Consumers Right Away

In this age of social media marketing, are you among those who believe email marketing is dead? Far from being redundant, email marketing is thriving in today’s world.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19