According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.

Marketers don't waste money suggesting products and services to people who have no interest in them. Given that, a host of companies are racing to develop new targeting options that will help sustain the online ad ecosystem. Retailers are starting to experiment with targeted advertising options beyond the third-party browser cookie, and the alternatives hold promise.

Know your brand and know your customers. No two businesses are the same. You might just find that email marketing is the way to go to reach your ideal customer!

Implementing a full-fledged SMS marketing strategy can be quite the investment, though, which is why a lot of e-tailers are questioning its worth in terms of ROI. With that in mind, this post attempts to highlight the value of SMS marketing for e-commerce by dispelling myths, sharing facts and calling attention to important success indicators.

WATConsult, the globally awarded hybrid digital agency from the house of dentsu India, has released its latest issue of WATPapers. Titled ‘Effectiveness of Email Marketing’, the report speaks about the importance of tools in a marketing strategy, its effect on purchase decisions, and a consumer’s in-depth perspective towards marketing emails.

Rethinking the newsletter, Onboarding and Let’s talk tech

Offering the best of both worlds, programmatic printing delivers data-driven targeted propositions with the emotional appeal of high-quality print. By utilizing programmatic printing, marketers can create a more cost-effective, personalized experience utilizing the vibrant colors and imaging only print can produce.

Shopify is an e-commerce platform that helps businesses run an online store. It offers a good alternative to opening brick and mortar stores to reach customers on a global level. It helps you increase both your sales and reach without experiencing the growing pains that come with outlet expansion.

The spread of COVID-19 has made business difficult for brick-and-mortar businesses to make a profit. And as social distancing restrictions have lifted, many businesses have struggled to open their doors back up. The flexible pop-up shop format provides those businesses with a simple solution.

Now is the time to ensure that your strategy is well-targeted and measurable.

Strategic partnership enables retailers to maximize email marketing campaigns in a new way that combines hyper-personalization technology with dynamic content displays.

In the struggle for visibility, differentiation and engagement, financial advisors and asset managers have been pursuing proactive marketing in the form of website blogs, informational email campaigns and social medium messaging.

To better understand what an AI marketing canvas is, I sought insight from Raj Venkatesan, a professor at Darden School of Business. In full disclosure, I work with Raj and his research and work is fascinating.

In the past year and a half, several traditional brick-and-mortar retailers in Canada have accelerated their personalization and segmentation efforts, largely due to the pandemic and the need for brands to communicate more effectively via email. In the end, it fast forwarded the uptake of an innovation that had already been identified as a must-have for competing in the evolving retail landscape.