14 Prospecting Email Tips for Improving Response Rates

Email is still the most popular and profitable way for sales reps to reach out to leads. To help you receive responses from prospects, we broke down the best practices for writing, sending, and continually perfecting prospecting emails.

Engagement Window Shortens for Holiday Email Marketing, Study Finds

Consumer holiday habits and email behavior showed changes last year that suggest marketers might need to retool their approaches to make a bigger impact during the current season