It is unsurprising then that email marketing has experienced a rollercoaster of a year; one which has seen enormous increases in volumes and challenges in the face of a more captive at-home audience.

According to Digital Commerce 360’s annual retail holiday survey release in September, 33 percent of retails are projecting that web sales will increase by as much as 24 percent this holiday season – notably due to the pandemic and the continued shift to online shopping.

Customer relationship management (CRM) platforms are typically used by sales professionals to manage a brand’s relationships and interactions with its current and potential customers.

Online sales will top $189 billion this holiday season, reflecting 33% growth YoY, Adobe Analytics predicts.

This article is for you if you’re working on setting up a digital marketing strategy for your startup. It outlines what data-driven digital marketing is, where AI comes into play, and how you can make the best use of this technology’s potential. With what you’ll learn here, your startup’s digital marketing strategy can excel from the beginning.

Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising.

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I’ll explore how to analyze unsubscribes to improve email performance.

Business owners have an opportunity to change the narrative of their company, from just trying to survive to thrive during difficult times. This report takes you step-by-step on how to bolster your business's online reputation, improve customer communication and build trust, and how operating with integrity and honesty can differentiate your business.

And how are those vendors helping online retailers? The 2021 Leading Vendors to the Top 1000 Report explores just that. It also ranks the Top 10 vendors based on their number of clients in the Digital Commerce 360 Top 1000 across 24 vendor categories, uncovers exclusive results from a Digital Commerce 360 technology survey of e-retailers and much more.

Consumers receive marketing messages from nearly every device and website they visit, often leaving them blind to some of the ads retailers purchase. But retailers can connect effectively with customers if they learn how to utilize data to their advantage and reach shoppers where they are already browsing.

there are specific steps you can take that will greatly increase the magnetism of content.

Ever since the first email blast was sent in 1978, email marketing has been evolving to keep up with changing customer expectations and technological developments.