Navigating Email Marketing without Open Rates

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters.

Email Marketing Software Market Report Survey 2021 with Top Countries Data Industry Size, Share, Business Growth, Revenue, Trends , With Covid 19 Analysis

The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

15 basic tools that you will need for your business

There are hundreds of online tools on the market and, of course, choosing the right one sometimes becomes a difficult task for most entrepreneurs.

B2B Lead Generation: The What, Why, and How

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and larger businesses need to keep up with growth and profitability targets by bringing in new customers with the increasing competition from smaller rivals. A good lead generation engine can deliver outsized results and set the business to grow for several years. The good news is with the rise of digital marketing channels and distribution, there are now more ways to generate leads. So how do you start generating leads for your business? Let’s first explore what lead generation is all about.

HOLIDAY MARKETING

Keep Customers Engaged Not Enraged, During Supply Chain Issues

The Benefits Of SMS Marketing For Businesses

Everyone from your children to your grandparents has a mobile phone. This makes targeting mobile phones for marketing a great way to get more clients and interact with customers. SMS is becoming increasingly popular with many businesses, so adding SMS marketing is a must if you want to keep in touch with the latest marketing trends. Here we look at the benefits of SMS marketing for businesses and how to start doing it yourself.

8 Ways to to Improve Your Email Marketing Strategy in One Month

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.

7 Ways To Sell Your Creative Services

Here are key tactics to investigate as you put together a plan to market your creative services, starting with those steps that build awareness and ending with those that help facilitate sales.

Mid-Atlantic Recap - Campaigns: Not just for Politicians

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Why And How To Diversify Your Business' Online Presence

Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an online following — whether of viewers, readers, customers or clients — is a common tactic for doing so.

Five must-have B2B lead generation strategies to dominate

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has been a measure for most successful B2B businesses.

Email Marketing Market Is Dazzling Worldwide , MailChimp, HubSpot, Adobe, Epsilon

The latest update on Global Email Marketing Market study provides comprehensive valuable insights on the market development activities demonstrated by industry players, growth opportunities and market sizing for Email Marketing, complete with analysis by key segments, leading and emerging players and geographies (2021-2027).

Salesforce Marketing Cloud Review

Salesforce Marketing Cloud's Email Studio helps businesses build smarter emails, from basic marketing campaigns to enhanced one-on-one messages. Salesforce's email tools allow you to send your target audience great content, using it to grow your subscriber base and automate all of your email responsibilities. This tool is great for sales teams and larger corporations that want to improve their email marketing efforts through email.

Mailchimp AI tool targets small business email marketing

The veteran email marketing vendor’s new tool, the result of its purchase of martech vendor Inspector 6, is aimed at boosting small businesses email campaigns with AI.

A single source of truth is the foundation of any digital ecosystem

Marketers can truly understand each customer as an individual.

Twilio Expands Into Marketing With First New Product Born Of $3.2 Billion Acquisition Of Segment

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

Email Broadcast Expert Ken Mahar Helps Businesses Step Up Their Email Marketing Game

Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.

The Executive Team of 20/20 Foresight Announces the Launch of Capital Connect, the Only All-In-One Real Estate Marketing Platform

20/20 Foresight is pleased to announce the launch of its new company, Capital Connect. Capital Connect offers the only fully integrated real estate marketing platform – the most extensive real estate contact database in the business, plus a full tech stack that supports email marketing, analytics, automatic real-time updates, client relationship management, and lead management. This platform will allow real estate professionals to expand their network, raise capital faster and more efficiently, and promote their services to the widest audience.

Benchmark Email Marketing Review

It's important to find an email marketing service that offers all of the tools and features you need at a price that makes sense for your growing business. Benchmark boasts key automation features to make email campaigns more efficient and effective, as well as responsive templates and an easy-to-use email editor. The company offers a range of price levels that cater to small to midsize businesses' budgets, making Benchmark our choice for the best low-cost email marketing software.

What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp

Intuit’s $12 billion acquisition of email marketing provider Mailchimp last month represents the largest of any single standalone marketing software startup of its kind. For acquired software providers that focus purely on marketing outcomes, the closest that comes to mind would be Adobe’s $4.75 billion grab of Marketo in 2018. But $12 billion? That’s hallowed ground for private software companies and certainly one of the top for Software-as-a-Service (SaaS)-based providers.