Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands
Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions.
Engagement Window Shortens for Holiday Email Marketing, Study Finds
Consumer holiday habits and email behavior showed changes last year that suggest marketers might need to retool their approaches to make a bigger impact during the current season