Time To Rethink Your Email Marketing Plan

If your email campaigns are not performing, or are generally neglected, now is the perfect time to reconfigure your campaign. Here are some key tips to consider when building your email strategy.

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions.

Engagement Window Shortens for Holiday Email Marketing, Study Finds

Consumer holiday habits and email behavior showed changes last year that suggest marketers might need to retool their approaches to make a bigger impact during the current season

4 Social Media Marketing Mistakes Every New Business Makes

Your social media strategy has to stand on its own while meeting overall business goals. To help you make the right decisions, let’s look at some common mistakes new businesses make.