To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.

B2B email marketing tips & best practices + Free Template

Before we jump into the tips and best practices related to B2B email marketing, it is important to understand why you, as a B2B marketer or business owner, needs a practical B2 email marketing strategy.

50+ Web Tools & Services Highly Recommended In 2021

For each web tool or service, you will find a basic review that will help you decide if it is the right solution for you.

Pathwire expert on finding the best path to email engagement in 2021

With email still the number one preferred method for all types of brand communication, Will Conway, CEO, Pathwire, tells Intelligent CIO how a new study provides an insight into the best ways email can help brands stay in touch with customers throughout a period of unprecedented uncertainty.

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post.

Email Marketing: Key Elements to Acquire Target Audience

Companies are frequently flooded with content, so it makes more sense to use targeted email marketing. The audience is the central piece of the puzzle, and in this article, we will discuss top strategies that you can employ to find your target audience.

How to Make Content Marketing Work In a World Saturated With Content

While you should keep an eye on your competitors efforts, content marketing is about meeting the needs of potential customers through high-quality, original content.

Reader Polls: Human Translation Speed, Look Who’s Hiring Aggressively, Email Behavior

Let’s start with the good news. There are many open roles and language service providers (LSPs) and localization teams are hiring aggressively, according to majority (43.2%) of respondents to Slator’s recent poll.

Lead Generation Strategies for Channel Partners and Resellers

Many large businesses choose to rely on channel partners that will sell and distribute products, doing the online marketing process is one of the biggest hurdles to overcome. There are countless channel partners across multiple locations, the challenge is all about making sure that these partners have the leads they need to help grow the business.

5 giveaways that will get people to sign up for a mailing list

These days, people have been conditioned to expect something in exchange for their email address, so be prepared to give them something of value…but what? Here are a few suggestions you can use to increase the number of fans on your email distribution list.

Major Brands Bet on DTC Ecommerce

Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are changing their business model and focusing on digital sales.

CMOs say companies are more prepared to pivot than before pandemic, study finds

A vast majority of CMOs (91.6%) says companies are either much more (45.8%) or somewhat more (45.8%) prepared to strategically pivot in 2021 compared to before the pandemic began

No More Mistakes With Full Funnel Marketing

As much as utilizing full-funnel marketing is essential for your business. It is important to understand the basis, stages, and approach of getting your marketing funnel right!

The Benefits of Psychographics In Your Marketing Strategy

In this article, we’ll discuss what psychographics are and how they can benefit you just as much as demographic measurements and other types of research. Ready? Let’s get started.

TECH TALK WITH MIKE: Four most effective ways to grow your email list

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

Here's How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

Where should you prioritize your dollars in the coming months? Here is where to start for smart spending.

2021 CMO Survey: Market Trends, Growth Insights from Fortune 500

CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth

12 Online Selling Tips For Growing Your Business In 2021

Offering convenience, better prices and even free shipping (in most cases), the number of online stores and e-sellers are now in the thousands — and they provide items in just about every category.

WearKnox shop gives UT digital marketing students a taste of the real world

Digital Marketing students have attempted to tie designs to on-campus themes, a T-shirt for March Madness, a coffee mug for coffee shops, and they are researching Scruffy City concepts.