How Has Digital Marketing Affected Consumer Behavior?

Digital marketing campaigns have increased as a result of the integration of digital platforms into marketing strategies and daily life and the rise in the use of digital devices by consumers in place of physical stores. These campaigns often combine search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising.

OPINION: Can local businesses compete in the digital age?

Here are some simple things local businesses can do to use this opportunity and become more relevant.

Five Common Mistakes Brands Make When Creating Video Content

Employ these five rules for the best results.

Three ways to organize your martech stack

Some common ways to organize martech stack and the unique benefits of each approach.

Email Marketing Services Market Unit Sales to Witness Significant Growth in the Future 2028, Latest Release By IBI

The worldwide Email Marketing Services market size was estimated at USD 1.13 billion out of 2021. The market is supposed to develop from USD 1.24 billion out of 2022 to USD 2.52 billion in 2028 at a CAGR of 10.8% in the 2022-2028 period. The worldwide effect of COVID-19 has shown a slight downfall in market size, and it saw slow development across all locales during the pandemic. In view of our examination, the worldwide market showed a development pace of 10.2% in 2021.

Marketing on a Shoestring Budget

Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of revenue on marketing. However, small businesses may not always have a large enough budget to launch a massive campaign. The good news is that you do not need a huge budget to begin your marketing strategy. “While using a trustworthy agency will ultimately give your business the best results,” Mechele Agbayani Mills, said. “There are many free or inexpensive tools at your disposal.” BBB provides the following tips on how to promote your business in a big way on a small budget.

HOW TO USE DATA TO IMPROVE AFFILIATE MARKETING PROSPECTS

The affiliate marketing industry is a vast, growing, and ever-changing space. New products, trends, and technologies are constantly coming out, which presents a massive opportunity for affiliates to earn more money. One of the best ways to get ahead in this space is by investing in data. Data is the lifeblood of affiliate marketing. Using data can improve your prospects, conversions, and profits. You can read here to know-how. Otherwise, here are five ways to use data to enhance your affiliate marketing prospects.

Seize the digital marketing opportunity of the Workday Consumer

We explore the rise of the Workday Consumer and how advertisers can meet them where they are.

What Brands Need To Know About Hashed Emails, Mobile IDs and IP Addresses

MediaWallah recently published research that looks at the relative stability and uniqueness of these three major identifiers being collected for use in digital advertising and marketing to see how they are changing, how they compare, and what brands need to know as they further their first party data efforts.

5 Best Marketing Strategies To Grow Your Small Business

Are you looking for ways to grow your small business? If so, you’re in luck. You can use several marketing strategies to get your business off the ground and running. This article, we’ll look at best marketing strategies for small businesses. Whether you’re just starting or have been in business for a while, check out these tips.

Post-Covid Travel Sales - 5 Strategies that Work

You can enable your travel businesses to achieve more significant sales with reduced overhead expenses by challenging the conventional way of working and defining new norms. When the time comes, make sure to be two steps ahead. To achieve that, you might need to look at some of the digital tools at your disposal and position yourself to utilize them accordingly. These include incorporating online marketing methods and strategies that challenge the traditional outlooks. Below are five strategies to help you boost your travel sales in the post-pandemic period and beyond.

What they don’t tell you about your email personalisation — SwiftERM

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

Intercom Launches Two-Way SMS and New Bot Features for Businesses to Deliver Better Customer Experiences

Intercom, the Engagement OS, launched three new capabilities to help businesses create powerful customer experiences and drive ongoing engagement.

MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact

Dave Charest, Director of Small Business Success at Constant Contact shares a few marketing and growth tips for small business teams in this short catch-up with MarTech Series:

Top 6 Free Survey Maker Tools For Marketers

Looking for a free survey maker? Here are 6 of the best survey tools out there for marketers, with a list of their pros and cons.

Set up an online retail store the right way with these tips

Whether you already have a bricks and mortar store and are looking to branch out or start an e-commerce business from scratch, setting up an online retail shop can be daunting. The good news is that doing so has never been easier with e-commerce builders like Shopify. But even with Shopify or other e-commerce platforms, there are still a few things you need to do to set up your online retail store the right way. Here are six tips.

7 Steps to Grow Your Podcast Audience Faster

It's tempting to apply every conceivable marketing technique at once when first growing a podcast audience, but there's much greater potential in a selective and strategic approach.

Apple says it’s time your business ran BIMI

This fall, Apple will introduce a new Mail feature to protect brand identity, boost open rates, and protect against phishing attacks. Apple will add another obstacle against successful phishing attacks in iOS 16, iPadOS 16, and macOS Ventura, will show a company’s official logo to help recipients recognize genuine from fake emails.

Social Media Management Market Worth $63.74Bn by 2028 at 24.3% CAGR Led by Cloud-Based Deployment, Deep Dive Analysis of 18+ Countries across 5 Key Regions, 50+ Companies Scrutinized in New Research Report by The Insight Partners

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

Tips To Bolster B2B Mobile Marketing

As more and more platforms are designed from a mobile first perspective, the way people interact with the platform is transforming. This requires a new and unique strategy to help businesses understand and adapt to the new reality.