#Research related marketing articles

13 free tools for PPC campaign management

Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.

Sociable: Pinterest shares tips for aligning Pin listings with visual search

The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.

60+ Email Marketing ROI Statistics For 2025

In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.

Google launches Offerwall, a customizable content access tool for publishers

Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.

Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies Report 2025-2034: Top 10 Players Control Just 15.2%, with IBM Leading at 3.48% Share

The global generative AI in digital marketing market will surge from $2.48 billion in 2024 to $35.12 billion in 2034, driven by demand for personalization and AI advancements.

What is local SEO? Guide to ranking in local search results

Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.

3 ways to get the most from your data: Scalable AI, intelligent apps, and an open ecosystem

The good news is there are paths to data modernization that companies can take no matter where they are on their journey. Here are three tips for success.

5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.

5 ways to make assertive decisions in uncertain times, according to business leaders

Here's how to help your business flourish when change is the only constant.

Structured data at scale for B2B and enterprise SEO

Learn how to implement, automate, and manage structured data across thousands of enterprise pages to boost SEO performance, visibility, and rich results.

What is SaaS SEO?

Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.

The best free CRM software for businesses

Looking for a better way to manage customer conversations? Discover the top free CRM software options for 2025, including HubSpot, Capsule, and Agile CRM.

Emergence AI’s CRAFT arrives to make it easy for enterprises to automate their entire data pipeline

New York City based startup Emergence AI, founded by former IBM researchers, previously made headlines for its impressive automated system that allows enterprises to type in a requested task in plain natural language and automatically create a fleet of agents.

Homegrown martech tools are making a comeback

There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why.

How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025

Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?

Google’s Trust Ranking Patent Shows How User Behavior Is A Signal

Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites. /p>

Do these 4 things before betting on AI in your business - and why

While AI can democratize access to information and boost worker productivity, business leaders at Snowflake Summit 2025 said you need to get a few key things right first.

B2B SEO strategy: How to drive qualified organic leads

Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.

Readers’ Choice 2025: The AI Chatbots and Image Generators You Love Most

We asked our readers which AI apps deliver the best results—and which fall flat. The answers may surprise you.

Outset raises $17M to replace human interviewers with AI agents for enterprise research

Outset, a San Francisco startup that uses artificial intelligence to conduct market research interviews, has raised $17 million in Series A funding to accelerate adoption of its AI-moderated research platform among Fortune 500 enterprises. The round, led by venture capital firm 8VC with participation from Future Back Ventures by Bain & Company and existing investors, brings the company’s total funding to $21 million.

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