Current And Projected Online Holiday Shopping Sales Trends For 2022

As online sales were projected to rapidly trend upwards over the past few weeks, we’ve seen a much more reserved increase in online sales this year. In the chart above, November 2022 sales between November 1–18 (blue graph) were down 38.50% compared to the same period in 2021 (orange graph). That shift in online sales this year is likely the result of increased in-store sales. Even though we are currently seeing a drop in online sales compared to last year, when you compare 2022 sales between October 1 and November 18 (blue graph below) to pre-COVID 2019 sales for the same period (orange graph below), online sales revenue is up 147.21%.

Tips on Getting Digital Inclusion Right

There are lots of good reasons to jump headlong into digital inclusion projects throughout your company. But the bottom line is that making it easy for anyone to do business with you makes it more appealing for everyone to do business with you.

Cisco supporting partners with digital marketing shift

One of those that were already taking steps to grasp the digital marketing nettle was Cisco, with its Lifecycle Advantage programme, which arms partners with tools to help them deliver high levels of customer experience.

Despite economic uncertainty, new research confirms businesses plan to prioritize digital communications in the coming year

Survey from Mailjet by Sinch finds email marketing seen as top channel to reach customers in an economic downtown

Ping Identity Survey Shows Consumers Want Convenience Without Sacrificing Security

A new survey from Ping Identity, the intelligent identity solution for the enterprise, reveals consumers worldwide want frictionless online experiences without sacrificing the security of personal information. With 63% feeling better about services that use multi-factor authentication (MFA) at login, an increase from 53% last year, it’s clear that businesses across all industries must provide convenience without sacrificing security to win over consumers.

Influencer Marketing Platform Market Size to Grow by USD 27.39 Billion, Fashion and Lifestyle to be Largest Revenue-generating Application Segment - Technavio

This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

E-commerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

No matter your business, you need to increase sales to grow your business. Whether selling products or services, you must focus on getting prospects to your business’s front door. While most believe setting up a website and listing the products is all it takes to have an e-commerce business, there is more to it if you wish to be successful. But with the growing competition and over 12 million e-commerce stores competing for customers in various sectors, it is important to be where your customers are.

Facebook, step aside for the agency-lead resurrection of Email Marketing

Facebook and Instagram have held the spotlight for too long, with advertisers spending more than US$114 Billion in 2021 alone. These numbers are expected to double in just a few years despite the rising CPC and limitations in consumer tracking due to heightened privacy laws. However, not all advertisers can (or will) dig deeper into their pockets, providing the opportunity for the long-lost hero of the past, email marketing, to make a valiant comeback.

The Secret To B2B Marketing? It’s Just A Game Of Yes’And No’

In any B2B buying situation, you have the people who can say 'yes' and the people who can say 'no.' Here's how to get "yes"es.

Marketers optimistic despite headwinds

Four out of five Australian and New Zealand marketers say their work is increasing in value despite macroeconomic and labour headwinds, according to new research from Salesforce.

64% of Enterprise Marketers Find Email Automation To Be a Major Trend in 2023

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

Why ‘Black Friday’ is more than 1 day for digital marketers

If you didn't start planning for the holidays in July, now is the perfect time to get creative with your marketing. Here are some things you can do right now to prepare for the holiday season:

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

97% of Global Organizations Surveyed by GoodFirms Rely on Social Media for Marketing their Products or Services

4.3% of businesses spend a whopping 75%-100% of their marketing budget on paid advertising.

How Digital Marketing is empowering the real estate companies

A real estate project is expensive, and digital marketing is less expensive than traditional marketing. As a result, the real estate industry is fully capitalising on this. A digital marketing strategy enables companies to increase their reach while simultaneously narrowing it to a specific target market. There are several strategies for tracking the performance of a digital marketing advertisement. This helps real estate developers determine which technique is ideal for their products. Whether it’s an independent house, an apartment, or a villa, real estate developers can promote their properties online in a variety of ways. Real estate developers must have a legitimate and effective digital presence to be successful in this large industry. There are several strategies for tracking the performance of a digital marketing advertisement.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

Top five ways e-commerce retailers can maximise sales this Black Friday

Sweep your website, Optimise your content, Inventory analysis, Customer Service, Marketing

What Does Marketing Look Like Without Third - Party Cookies

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving data regulations and changes in the tech sector as brands move from third-party cookies to first-party data and other less invasive methods of gathering customer demographics, analytics and historical details. Let’s take a look at marketing in a world without third-party cookies, and how it will impact a brand’s relationships with its customers.

COST CUTTING SOLUTIONS FOR BROKERAGES

Maintaining an in-house team of content creators and analysts can be incredibly resource intensive. It could be even more expensive if you are targeting traders across regions. This means you need a way to offer multilingual content, which is neither simple to accomplish nor easy in terms of compliance. Fortunately, there is a simple way to minimise costs while implementing all the above. The answer lies in automation of content creation and distribution. Here’s how.

Six Digital Marketing Tips For Small Business Owners During An Economic Downturn

Though digital marketing has been an important marketing strategy for decades, the pandemic dramatically increased consumer demand for digital excellence and resulted in rapid digital marketing adoption by businesses of all sizes. Gartner reports that marketing budgets account for 9.5% of total company revenue in 2022, an increase from 6.4% in 2021. However, small businesses don’t always have the luxury of vastly increasing their marketing budgets, especially in light of economic uncertainty. But, small business owners can leverage the scalability of digital marketing to help fill the gaps and make their businesses recession-resilient throughout the coming months. Here are a few ways your small business can do that.