NICE Actimize Recognized as Category Winner for Communications Monitoring Innovation in the Chartis 2022 RiskTech100 Rankings

“As COVID 19 has forced firms to expand the perimeter of their surveillance systems, NICE Actimize has risen to the challenge, with broad spectrum e-comms coverage, analytics and case management capabilities, and integrations with trade data and sentiment analytics.”

10 Big Ways Infographics Benefit Your Content Strategy

Are you using infographics as part of your content strategy? You may be missing out on valuable digital marketing opportunities if not.

What is WiFi Marketing, and How Can it Help Your Small Business?

WiFi marketing works with what’s often called guest Wi-Fi. It’s where a small business offers a free connection in retail locations and other places. Then, they use that connection for marketing campaigns like promotions and messages.WiFi marketing allows shoppers to gain access to the whole web. Or just your mobile app and online store. Some guest network sites show specific content before they grant WiFi access. Read on to find out more about WiFi marketing solutions.

The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

AiTrillion Recognized as a Momentum Leader in G2’s Winter 2022 Personalized Software Category

G2, the leading B2B software and services review platform for users, buyers, investors, and industry analysts, has recognized AiTrillion as one of the momentum leaders in the most trending personalized software category. AiTrillion, leading ecommerce marketing automation platform, is the first-ever SaaS-based Artificial Intelligence enabled all-in-one sales and marketing automation platform for eCommerce sellers in the USA, UK, Canada, Australia, India and in other countries globally.

Jeeng Closes Out Record-Setting Year, Monetizing 5B More Emails Across 2K More Newsletters a Month in 2021

As Email Gains Traction, the Only Publisher-focused Messaging Platform Sees Traffic Soar with Trusted, Personalized Content

AiTrillion Recognized as a Momentum Leader in G2’s Winter 2022 Personalized Software Category

AiTrillion, leading ecommerce marketing automation platform, is the first-ever SaaS-based Artificial Intelligence enabled all-in-one sales and marketing automation platform for eCommerce sellers in the USA, UK, Canada, Australia, India and in other countries globally.

Everything you need to know about email marketing

Email marketing is simply a systematic way of sending marketing or commercial messages to people using the electronic mails. They target the audience to promote special business offers, new products, schedule meetings (webinars), educate the public on certain issues of social concerns etc. It is one of the new technological adaptations by most thriving businesses that turns one time patronizers into regular customers and craving business fans.

What to Look for in Affiliate Software

As an online business owner, you stand to benefit a lot from affiliate software if you run an affiliate marketing program. Of course, different tools offer various types of functionality which benefit ecommerce and SaaS businesses differently, depending on their unique needs. Check out some of the key features and benefits to look for when shopping for an affiliate software tool.

Experiential Marketing? (How to Incorporate It Into Marketing Emails)

Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. And with a market that’s saturated with competitors, leads and customers are now seeking out experiences when interacting with businesses. This is where experiential marketing comes in. And done effectively, it can help keep your target audience engaged as you build relationships.

WHY YOU SHOULD LOOK AT DATA FOR SMART MARKETING?

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

MarTech Interview with João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

Key Considerations When Choosing An E-mail Marketing Software

Affordable and Scalable, Excellent Customization Options, Segmentation, A/B Testing and Automation, Data Analytics and Reporting

Global Marketing Automation Market Report 2021-2026 - Integration of Artificial Intelligence (AI) is Anticipated to Drive the Market - ResearchAndMarkets.com

The global marketing automation market grew at a CAGR of around 13% during 2015-2020. Looking forward, the global marketing automation market to exhibit strong growth during the next five years.

Study: Online Ad Spending Now Focused on Five Channels, Led By Facebook and Email Marketing

ClickBank is leveraging its position as an e-commerce industry leader to provide key data and insights for businesses to make the most impactful decisions for success in 2022 and beyond.

SparkPost Global Survey Reveals 74% of Marketing Leaders Concerned with Impending Privacy Changes

Uncertainties Related to Privacy Regulations and Changing Industry Rules Are Driving 82% of Organizations to Prepare; Causing 95% of Leaders To Commit to Better Organizational Alignment

Study by Lytics Finds 47% of Marketers Say End of Third-party Cookies will Have “Large” Impact on Marketing ROI

62% of marketers plan to divert spending to platforms like Facebook, Amazon and Google; Half will double down on owned channels like email marketing

76ers Select Thunder Mug Cafe for Buy Black Program

This year, the Buy Black Program again received several hundred applications from local Black-owned businesses.