5 High-Impact Marketing Tactics To Drive Sales For Your Software Company

With the exponential growth of software, technology, and internet companies in the Indian startup landscape, how you market your new solution is crucial to its success

HubSpot: Chatbot usage more than doubled during the pandemic

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers. The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to match developing technologies. Part of a wider trend in the use of automation, the report reveals the acceleratory effect of the pandemic on marketers use of automated solutions.

Best Email Checker Software, Complete Review

Let’s be honest – if a solution doesn’t solve the problem, then it’s not really a solution. At least not for your specific problem. Once you’ve learned this, it’s time to use the email tools you are considering for your marketing campaign and check that they meet all of your requirements. Write them all down to review, and then try to figure out what they cost you.

7 Effective Tips to Reach Out to Customers & Grow Business

We’ve found that affiliate marketing software tools can be the perfect way to help you automate your processes and get things done quicker. To help you with this, we’ve gathered some of the best affiliate marketing software tools out there right now. Don’t worry – we’ll be updating this list to ensure we are always recommending the best. Here are the tools that we think you should try:

How to Succeed in Collaborative Marketing

What is collaborative marketing? It’s a special relationship between two brands with similar interests where parties combine their strengths to their benefit. It’s all about engaging with followers and expanding their client base. Its benefits are numerous, yet, like all other aspects of your business that need plenty of planning and the rigorous attention of a hard-working and competent team, such as your outsourced software testing, it’s challenging and requires dedication.

THE POWER OF PROCESS, YOUR IDEA NUMBERS OF CLIENTS AND ENGAGING E-MAIL NEWSLETTERS

This week, we are tackling the practice management topics of creating processes, your ideal number of clients and creating engaging email newsletters. Our first piece of the week takes a deep dive into creating standard operating procedures for your business. Our next piece is a video that covers why more isn’t always better. Our final piece provides tips to engage your client contact list.

Marketing AI – plenty of use cases, but we’re just getting started

Roetzer’s Institute, in partnership with Drift, a provider of conversational AI solutions, recently published 2021 The State of Marketing AI. It’s a survey that looked at how marketing AI is in use today, the most common use cases, and where companies see themselves using AI in the next five years.

Marketing Meets Private Equity Business Development

Even if the numbers are slightly higher for middle-market firms, which may have more resources and be earlier adopters, there’s still a huge opportunity for firms to enter the space and get ahead.

17 ecommerce marketing tips to follow in 2021

Running an online store is a lucrative business idea, but it doesn’t come without its challenges. Finding ways to make your ecommerce site stand out can feel like a daunting task. The good news is that there are plenty of marketing tactics you can adopt in order to share your ecommerce brand with the right people, at the right time. If you’re ready to up your marketing efforts and drive online sales, keep reading. This article will walk you through 17 foolproof ecommerce marketing tactics to optimize your online store. Also check out our roundup of the best ecommerce platforms.

How to Get More People to Use Your Mobile App

One issue many people face when launching their app is they can’t build a substantial userbase. We understand that this situation is frustrating, regardless of the size of your business or industry. Today, we want to help alleviate this issue by sharing several tips and tricks to use to get more app engagement and downloads.

Global Marketing Analytics Market Report 2021 Featuring market Leaders - Adobe, IBM., Microsoft., SAS Institute, Teradata, and Wipro

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.

Why personalisation in digital marketing matters

It’s important for brands to understand their audiences. We can no longer depend on demographics to inform marketing strategies. Customers want their brands to understand them beyond their gender, race, and location. Personalised marketing that speaks to individuals with empathy will result in better engagement. A smart personalised marketing strategy will reap the following benefits for your brand.

10 Inbound Marketing Ideas Your Brand Will Want to Use

Since inbound marketing relies heavily on organic search engine optimization (SEO), it’s much more cost-effective than traditional outbound marketing strategies like paid advertising.

Is Automation the Key to Running a Business Profitably?

Top 4 Business Process to Automate Today

How to Integrate Your Product Into Your Performance Marketing

Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies.

10 Best Digital Marketing Tools for Small Businesses

With the advent of technology, everything these days is available at our fingertips, anywhere on the go. Here are the 10 best digital marketing tools for small businesses to take their sales and business to the next level.

The Elements of an Effective Prospecting Email

And your note must be truly special in some way, or the body copy won’t make the cut. So we’re going to spend the rest of this post overanalyzing and dissecting a fake nurture campaign from a totally made-up tech company to make every word—and every character—count. (And also because we’re email nerds and we love over analyzing email. You’re welcome.)

Retail Statistics You Should Know

What do the latest retail statistics tell us about retailing in 2021? You might be surprised. We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below.

Solutions Review’s Vendors to Know in Marketing Automation in 2021

The editors at Solutions Review continually research the most prominent and influential marketing automation software vendors to assist buyers in searching for the tools befitting their organization’s needs. Choosing the right vendor and solution can be a complicated process, though, as it requires constant market research and often comes down to more than technical capabilities. To help you keep a finger on the pulse of the industry, we’ve listed the vendors to know in the customer relationship management space.

5 growth marketing strategies to try in 2021

At the beginning of every year, most startups and scaleups are on the lookout for the best growth strategies out there to implement throughout the upcoming twelve months. This interest shouldn’t fade away by the middle of the year. On the contrary, as explained in a previous article titled “Growth Marketing 101: What is it, and how does it work?”, attracting more engaged customers and putting them at the centre of every action should be your constant main goal.