#Research related marketing articles

Google AI Mode finally rolling out to all users in the U.S.

Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening.

From data to dollars: Why email marketing is key to scalable business growth

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.

Lead gen PPC: How to optimize for conversions and drive results

Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.

MIT research finds that philosophy is what truly determines AI success.

AI developers should be philosophers as much as technologists

Why smart businesses use AI to offload tasks and supercharge their teams

HR chiefs are boosting productivity by rolling out AI agents to handle the grunt work ('cognitive download'), but they're simultaneously leveling up skills ('cognitive upgrade').

Apple makes major AI advance with image generation technology rivaling DALL-E and Midjourney

The advancement, detailed in a research paper published last week, introduces “STARFlow,” a system developed by Apple researchers in collaboration with academic partners that combines normalizing flows with autoregressive transformers to achieve what the team calls “competitive performance” with state-of-the-art diffusion models.

Stop guessing why your LLMs break: Anthropic’s new tool shows you exactly what goes wrong

This tool allows investigators to investigate unexplained errors and unexpected behaviors in open-weight models. It can also help with granular fine-tuning of LLMs for specific internal functions.

Bridging the gap between mental availability and momentum in B2B

Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum.

The 10 Apple Watch features that convinced me to switch to the wearable full-time

The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.

The complete guide to optimizing content for SEO (with checklist)

Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.

How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025

Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?

Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies

The global programmatic advertising market is witnessing a significant transformation in the way digital ads.

Apple's secret sauce is exactly what AI is missing

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable. There's still a clear path for Apple to play a critical role.

How AI Detects Customer Hesitation (And Converts It Into Sales)

See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.

4 ways your organization can adapt and thrive in the age of AI

Biopharmaceutical company Boehringer Ingelheim is using data and more to drive organizational change and has outlined four best-practice steps for others wanting to do the same.

Outset raises $17M to replace human interviewers with AI agents for enterprise research

Outset, a San Francisco startup that uses artificial intelligence to conduct market research interviews, has raised $17 million in Series A funding to accelerate adoption of its AI-moderated research platform among Fortune 500 enterprises. The round, led by venture capital firm 8VC with participation from Future Back Ventures by Bain & Company and existing investors, brings the company’s total funding to $21 million.

Chunks, passages and micro-answer engine optimization wins in Google AI Mode

Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.

Why user-generated content works well for SEO

Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, SEO.

CMOs increase AI investments: Here’s what the numbers say

Optimism in generative artificial intelligence jumped nine points from 2023, per new research.

HubSpot announces deep research connector to ChatGPT

HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.

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