Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of revenue on marketing. However, small businesses may not always have a large enough budget to launch a massive campaign. The good news is that you do not need a huge budget to begin your marketing strategy. “While using a trustworthy agency will ultimately give your business the best results,” Mechele Agbayani Mills, said. “There are many free or inexpensive tools at your disposal.” BBB provides the following tips on how to promote your business in a big way on a small budget.

The affiliate marketing industry is a vast, growing, and ever-changing space. New products, trends, and technologies are constantly coming out, which presents a massive opportunity for affiliates to earn more money. One of the best ways to get ahead in this space is by investing in data. Data is the lifeblood of affiliate marketing. Using data can improve your prospects, conversions, and profits. You can read here to know-how. Otherwise, here are five ways to use data to enhance your affiliate marketing prospects.

We explore the rise of the Workday Consumer and how advertisers can meet them where they are.

MediaWallah recently published research that looks at the relative stability and uniqueness of these three major identifiers being collected for use in digital advertising and marketing to see how they are changing, how they compare, and what brands need to know as they further their first party data efforts.

Are you looking for ways to grow your small business? If so, you’re in luck. You can use several marketing strategies to get your business off the ground and running. This article, we’ll look at best marketing strategies for small businesses. Whether you’re just starting or have been in business for a while, check out these tips.

You can enable your travel businesses to achieve more significant sales with reduced overhead expenses by challenging the conventional way of working and defining new norms. When the time comes, make sure to be two steps ahead. To achieve that, you might need to look at some of the digital tools at your disposal and position yourself to utilize them accordingly. These include incorporating online marketing methods and strategies that challenge the traditional outlooks. Below are five strategies to help you boost your travel sales in the post-pandemic period and beyond.

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

Intercom, the Engagement OS, launched three new capabilities to help businesses create powerful customer experiences and drive ongoing engagement.

Dave Charest, Director of Small Business Success at Constant Contact shares a few marketing and growth tips for small business teams in this short catch-up with MarTech Series:

Looking for a free survey maker? Here are 6 of the best survey tools out there for marketers, with a list of their pros and cons.

Whether you already have a bricks and mortar store and are looking to branch out or start an e-commerce business from scratch, setting up an online retail shop can be daunting. The good news is that doing so has never been easier with e-commerce builders like Shopify. But even with Shopify or other e-commerce platforms, there are still a few things you need to do to set up your online retail store the right way. Here are six tips.

It's tempting to apply every conceivable marketing technique at once when first growing a podcast audience, but there's much greater potential in a selective and strategic approach.

This fall, Apple will introduce a new Mail feature to protect brand identity, boost open rates, and protect against phishing attacks. Apple will add another obstacle against successful phishing attacks in iOS 16, iPadOS 16, and macOS Ventura, will show a company’s official logo to help recipients recognize genuine from fake emails.

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

As more and more platforms are designed from a mobile first perspective, the way people interact with the platform is transforming. This requires a new and unique strategy to help businesses understand and adapt to the new reality.