#Research related marketing articles

Six Digital Marketing Trends for 2025 Every Small Business Should Know

Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.

Gemini AI can now watch YouTube videos for you, and this changes everything

It's going to make research a lot easier

What is ChatGPT and why SEOs should care

See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.

5 reasons the enterprise data center will never die

Despite predictions about its demise, the enterprise data center is alive and well, as strategic on-prem use cases remain and data center tech modernizes.

Former Google, Meta leaders launch Palona AI, bringing personalized, emotive customer agents to non-techie enterprises

A new startup called Palona debuted last week that aims to fix this sorry state of affairs. It equips direct-to-consumer enterprises — think pizza shops and electronics vendors — with live, 24/7 customer support sales agents that are uniquely reflective of each business’s brand personality, voice, inventory stock and value proposition. The electronics vendor has a “wizard” agent made by Palona, while the pizza shop gets a surfer dude agent personality — naturally.

How India’s SaaS brands can create, scale and supercharge global growth

Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.

New AI Reasoning Model Rivaling OpenAI Trained on Less Than $50 in Compute

It's cheap to copy already built models from their outputs, but likely still expensive to train new models that push boundaries.

OpenAI eyes the wearables business: Robots, headsets, watches and a whole lot more

A trademark application surfaces the ChatGPT maker's hardware plans - and the company has so many plans.

OpenAI's Deep Research smashes records for the world's hardest AI exam, with ChatGPT o3-mini and DeepSeek left in its wake

A 183% improvement in less than two weeks

4 Hotel Marketing Strategies for 2025

The hospitality industry isn’t just about providing services anymore — it’s about offering exquisite experiences and building lifelong memories. With the change in this landscape, hotel marketing strategies and hospitality marketing, in general, must address these shifts.

Top 5 Digital Marketing Jobs and How to Land Them

Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.

Not every AI prompt deserves multiple seconds of thinking: how Meta is teaching models to prioritize

Ideally, like humans, AI models should be able to tell when to give a direct answer and when to spend extra time and resources to reason before responding. A new technique presented by researchers at Meta AI and the University of Illinois Chicago trains models to allocate inference budgets based on the difficulty of the query. This results in faster responses, reduced costs, and better allocation of compute resources.

San Francisco-Based Sojern’s Insights Reshape Destination Marketing, Offering New Digital Advertising Trends for U.S. and Global Tourism

The report, compiled in partnership with Benchmark Research Partners, and supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization, builds upon last year’s findings and reflects emerging trends in digital advertising, AI integration, and traveler engagement.

OpenAI’s surprise new o3-powered ‘Deep Research’ mode shows the power of the AI agent era

Deep Research builds on OpenAI’s O Series of reasoning models, specifically leveraging the soon-to-be-released full o3 model (a smaller and less powerful model, o3-mini, was just launched on Friday). The full o3 model can analyze vast amounts of information and integrate text, PDFs, and images into a cohesive analysis.

Organic social media and marketing budgets: Here’s what the numbers say

Half of marketers plan on increasing organic social spend, according to research from VaynerX and Ipsos.

Why SEO Is So Important in Digital Marketing in 2025

It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.

Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends

The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.

Instagram and TikTok outrank Google for Gen Z shoppers: Survey

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

ChatGPT's Deep Research tool can create reports from hundreds of online sources

There’s no two ways about it, there’s a newfound sense of urgency at OpenAI. Two days after releasing o3-mini to the world, the company made a surprise announcement on Sunday evening, revealing Deep Research. The new feature allows ChatGPT to find, analyze and synthesize hundreds of websites and online sources to create reports “at the level of a research analyst.”

Gemini's Deep Research browses the web for you - try the Android app now for free

See how Google's agentic AI, rolling out this week to the Gemini Android app, can be your new research assistant.

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