ZeroBounce Increases Email Validation Accuracy to Help Businesses Boost Email Marketing ROI

ZeroBounce now checks email addresses with a money-back guaranteed accuracy of 99%, up one point from 98%. Thus, marketers and business owners relying on email to get their messages across can maintain higher-quality email data.

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Understanding How Online Customers Approach You through impactful Digital Marketing Initiatives

Digital marketing can definitely help a business owner to win consumers. But, it is important to comprehend the market dynamics before you design successful strategies for inbound and outbound marketing campaigns. Content floated digitally, can create the online reputation, while fixing your ad budget on priority is the need of the hour. Choosing social media spend, coupled with being flexible on digital media focused contents can help a business to win consumers in the global context.

Fail-proof Techniques to Improve Your Website in 2023

The benefits of establishing a solid online identity extend to businesses of all types—whether you provide services or sell products. Increased brand recognition, qualified leads, and revenue all result from having a solid Internet presence.

Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights

This detailed report compiles the latest survey results from over 600 agency marketers on how they’ve adapted to recent changes within the digital landscape, as well as what’s to come next year. According to the report, 85% of agency marketers believe that proving ROI to clients will be the key to growth next year, while 80% say keeping their martech updated is essential to their marketing agency’s survival. Nearly half of the agencies surveyed mentioned investing in new tools/technologies as their highest priority.

Which types of marketing are most effective for transport companies?

It is fair to say that the transportation industry has undoubtedly had its challenges, but is not one that has struggled for business. With the rise in digital trading and the constant need for the fast transportation of goods and people, the transport sector has found itself in the middle of something of a boom. Of course, that doesn’t mean that companies have had it easy. Indeed there has been a huge influx in competition in the market as new startups have arisen to take advantage of increasing demand. This means that all transport companies need to invest sensibly in high quality marketing campaigns in order to maximise their success.

6 email marketing design practices to follow in 2023

Working with an email validation service provider helps you implement and practice good email hygiene, maximize the ROI of your email marketing strategy, and protect your sender reputation. In today’s world, it’s not just a suggestion, it’s a must.

Email Unsubscribe Services Don’t Really Work. Follow This (Free) Advice Instead.

Achieving inbox zero may feel unattainable. Nowadays, you need an email address for everything from opening a bank account to getting your dog’s nails trimmed, and maintaining an empty inbox can feel like a Sisyphean task.

5 Effective Demand Generation Examples to Learn From

Using demand generation campaigns, you may raise your company’s profile, drive more traffic to your website, and close more sales. Sales and marketing departments may now work together as a cohesive unit instead of working in separate silos. So, if you want to build a strong consumer base, take the time to go over the information in this post.

MarTech Interview with Liz Carter, CMO at Reputation

Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up:

Why Media Coverage Is Your Most Powerful Sales Tool

Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.