The 5 Biggest Email Marketing Mistakes That Are Costing You

Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you’re in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach. Nevertheless, that’s only true if your emails aren’t going directly into someone’s trash bin, getting marked as spam, or blocked. This is why it’s important to always be up to date on industry best practices, which can help you avoid making crucial email mistakes.

Here Is Why Your Email Marketing Campaign Might Not Be Working

You’ve put in all your efforts to make your email marketing strategy successful, but does it get reflected in your ROI? If your efforts do not match your expectations, you are in urgent need of a course correction. As a matter of fact, the ROI benchmark for email marketing is 4400%, and you can be optimistic about achieving even higher results provided your email marketing strategy works optimally. Let me share my two cents from the experience I gained while working with organizations of different sizes hailing from different sectors working at a leading email marketing agency. These tips will help you refine your email marketing strategy and get better results. Let’s begin:

How to Promote Website,What Kind of Websites Should Promote Website?

How to promote your website is a question asked by many internet marketers who want to have an immediate increase in traffic or visitors. It's not enough that you have a good website; you need to know how to get it noticed on the web and drive as much traffic to it as you can. The problem is that the promotion of your website is never as simple as one-two-three. There are several things you need to consider and plan carefully if you want to be successful in your online marketing ventures.

The Importance of Data Quality in Your Email Marketing

Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019).

Top10 Reasons How Digital Marketing Helps In Making Business Profitable?

It is the reality that we board a technology-dependent world where the internet plays a major role. The Internet has enabled businesses to interact with their target audience. This is the reason why digital marketing is taking up from traditional marketing channels. However, another reason can be affordability. Digital marketing is affordable if compared to other channels.

Patient email retargeting strategies ‘the most underused marketing tactic’

To manage an effective marketing campaign that brings practical results, it is important to monitor the competitors’ online activities, insight on reviews and listings, stay updated, and engage customers to manage your brand easily. But what are the strategies that really help in doing all the things mentioned above? This article will guide you on how to create and manage marketing campaigns for multi-location businesses effortlessly.

How to validate email and avoid frauds?

If you are using email for your company's marketing actions, it is essential that you check that these addresses to be real. In this post, we tell you how to validate an email and avoid bounced emails that may affect the statistics of your marketing campaigns.

What’s Cool About COIL

In terms of opt-in options, you probably think you’ve got them down. But we’re here to introduce you to the overlooked sibling of the family: Confirmed Opt-In Lite. While not yet as famous as the rest, it’s a great way to combine the benefits of rapid list growth of the single opt-in process and the email address validity check of the double opt-in process.So, without further ado,let’s talk about the Confirmed Opt-In Lite process – a.k.a. COIL.