Litmus Debuts Speakers For Litmus Live 2021

The conference will consist of over 50 sessions and four workshops educating attendees on accelerating marketing's most powerful channel: email. According to Litmus's 2020 State of Email, Fall Edition, for every dollar brands invest in email marketing, they receive $36 in return. At Litmus Live, marketers will learn how to optimize their email program and leverage an email-first approach: utilizing email as an accelerator, converter, and relationship-builder.

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value.

How to Succeed in Collaborative Marketing

What is collaborative marketing? It’s a special relationship between two brands with similar interests where parties combine their strengths to their benefit. It’s all about engaging with followers and expanding their client base. Its benefits are numerous, yet, like all other aspects of your business that need plenty of planning and the rigorous attention of a hard-working and competent team, such as your outsourced software testing, it’s challenging and requires dedication.

3 ways to use teamwork to enhance your practice's marketing strategy

2 specialists discuss the importance of marketing at veterinary practices and the emphasis of teamwork in the marketing scene.

Which tasks should you outsource in retail?

Unlike hiring an employee, an outsourced company or individual is responsible for their own taxes and benefits and is able to supply their own equipment and resources. It is often ideal for part-time roles that require niche talent. In retail, there are many tasks that can be beneficial to outsource. Below are just a few tasks that you may want to consider outsourcing.

How to Improve Your Email Marketing Deliverability for Optimum Open Rates

In this post, we try to address the problems of email marketers who are encountering email deliverability issues. Here are some of the tried and tested methods to optimize your email marketing campaigns:

What is Email Verification API? How Can Businesses Benefit From It?

This post discusses the basics of email address verification and its importance, email verification APIs, and how they can help businesses.


Unfortunately, personal email accounts won’t cut it, trust me, you’ll need more for the volume of emails you intend on sending. This is where the power of an email service provider will come in handy.

A Guide to the Best Newsletter Ideas for Your Business

The following newsletter ideas can act as a great introduction to this type of marketing, or give your regular newsletters the spark they need if you’ve been at it for a while but haven’t seen the desired results. Moreover, by understanding the motivating factors behind the different kinds of newsletter campaigns, you will deepen your overall email marketing capabilities.

The Hidden Cost of Email Fatigue and How to Fix It

Tips to avoid e-mail fatigue. Here are some tips that you need to keep in mind while designing your own campaigns so that your subscribers do not feel email fatigue –


Though these strategies are available,press release distribution also serves to be important along with digital marketing.Know some of the digital marketing techniques to improve brand awareness.

IP Warming: How to Get a Big Bang From Email Marketing Campaigns

There are a lot of ways businesses go about onboarding and retaining customers, however, email marketing remains the cheapest and the most effective. While this is so, you need to embark on email marketing campaigns with the view to enhance your relevance in the market, and this can only be successful if you realize the need for IP warming, notwithstanding the size of your business.

What Marketers Should Know About Email API

Before we discuss how using email APIs help you send large bulk of emails, you must learn what they are first, how they’re usually used in email marketing, and the other benefits they can give you.

The Dos and Don’ts of Email Marketing

It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel. At the same time, even if people open an email, they may not engage with the content. Check out these critical email marketing do’s and don’ts to get the most out of your email marketing.