Walmart leverages Fubo’s takeover ad format to connect content, commerce
The Triple Play lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment.
The Future of Digital Marketing in 2025
Digital marketing has been on a wild ride, and it’s only going to get crazier. With emerging technologies, shifts in consumer behavior, and a dash of unpredictability, businesses need to gear up for what’s coming in 2025. Spoiler alert: it’s going to be fun, fast, and filled with plenty of opportunities. Ready to dive in?
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
Reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators.
Is AI the future of sales? Salesforce’s new models could change the game
Developed by Salesforce AI Research, these models are designed to set a new standard for AI-driven automation, particularly in sales and in performing tasks that require triggering actions within software systems. The release comes just ahead of Salesforce’s annual Dreamforce conference later this month, where the company is expected to share broader plans for autonomous AI tools.
Email Marketing
FOOD RETAILERS MADE much better use of their email marketing programs in the last year than retailers overall. Although only between 40% and 50% of supermarket have an email marketing program in place, the segment is way above average when it comes to sending out welcome letters and follow-up communications, Bill McCloskey, chief executive officer of Email Data Source, New York, told SN last month.
How digital twins and XR will transform product development in virtually every industry
These technologies are revolutionizing businesses by improving predictive analytics, optimizing physical systems, and enabling real-time decision-making.
‘The year of implementation’: How marketers are leveraging AI on mobile
While artificial intelligence has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.
Transactional Email Software Market Growth Expected to See Next Level with Hubspot, Pepipost, SendInBlue
The Transactional Email Software market size is estimated to reach by USD 26 Bn at a CAGR of 11.5% by 2032. The report includes historic market data from 2019 to 2023. The Current market value is pegged at USD 12 Bn.
DeepMind’s GenRM improves LLM accuracy by having models verify their own outputs
In a new paper, researchers at Google DeepMind, University of Toronto, Mila, and UCLA introduce GenRM, a novel approach that leverages the generative capabilities of LLMs to create more effective verifiers. GenRM can be a practical tool for LLM applications where current verification methods fail.
AFL Group enhances customer engagement with digital marketing partnership
AFL Group, a UK-based provider of car and van leasing products, has implemented automated digital marketing tools to improve its engagement with both current and prospective customers.
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
Stability AI brings new Stable Diffusion models to Amazon Bedrock
Today the company announced a significantly expanded effort with Amazon Web Services (AWS) that will see three text-to-image generative AI models come to the Amazon Bedrock service. Previously Stability AI had just made its older, though still very capable SDXL model available on Amazon Bedrock.
6 Back-to-School Marketing Ideas for Small Businesses
Boost your sales and revenue with these A+ marketing tactics.
Google Ads adds product Categories tab
The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
What marketers must do to get retail media measurement right
The rise of first-party IDs and data offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.
Holiday Email Subject Line Insights to Boost Your Campaign Results
Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and ecommerce brands using Oracle Responsys from Nov. 1 to Dec. 31, 2023, we discovered a number of insights that can help brands craft better subject lines this holiday season. Here are our top findings…
Is it time to rethink your Google Ads strategy?
Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.
Survey Shows Ecommerce Strategies For 2024 Holiday Season
WooCommerce survey shows the strategies that online merchants are using to increase Black Friday/Cyber Monday sales volume
SalesNexus Launches AI-Powered Email Writer to Revolutionize Business Communication
In a significant development for digital marketing and customer relationship management, SalesNexus has unveiled its new AI-powered email writer. This cutting-edge feature is set to transform how businesses approach email marketing, offering a solution that combines efficiency with personalization.
Chili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food rivals and marketing to Gen Z with TikTok have helped boost the casual dining chain’s sales.