Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

1. What is the future for large-scale retail? Examples and trends of online development2. Success stories #1: the irresistible rise of Ecommerce 3. Success stories #2: the digital flyer4. Success stories #3: Email marketing (the Iperal case) 5. Success stories #4: quick or instant commerce 6. Creating spaces for conversation in large-scale retail: the interactive experience of Doxee

Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. With the pressures of such a competitive market, businesses need to develop real strategies to increase efficiency and achieve more in less time, while also growing their audiences. As a result, automation is a critical component for brands building the multifaceted strategies required when creating a strong online presence. When used properly, marketing automation can help your business achieve great results, whether it's in simple sales processes, customer support, or even content planning on social media platforms.

First platform dedicated to helping sales and marketing teams develop and distribute high-performing copy efficiently has been adopted by more than 75 organizations, including AT&T, Crunchbase, Sophos, and Auth0

The digital consultancy helps marketers and companies engage their customers through custom solutions built on Twilio.

Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience.

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.

If we want to generate leads and expand our business, we must stop confusing our customers and start connecting with them. The first step is to learn how to simply and effectively explain the products and services we offer. Then we need to clearly communicate how we can help customers experience success.

Omneky currently generates personalized ads for more than 200 clients across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. Omneky strives to have the most innovative platform on the market by constantly innovating and improving the product, including integrating AI generative models like GPT-3, DALL-E 2 and Stability AI’s Stable Diffusion.