How To Choose An Email Marketing Platform [Infographic]

Today, there are several marketing services that can help you achieve successful marketing goals. However, only a few provide the best features. So, what should you look for in an email marketing platform? Take a look at the infographic below to find out.

Create a Winning Email Marketing Strategy That Explodes ROI

If you’re one of those businesses who aren’t using email or don’t feel you’re doing as much as you can with your email marketing strategy, read on to learn how to create a winning email marketing strategy to rock your business.

Conversion Tracking 101

This article is for business owners and marketers who want to learn more about conversions, tracking conversions and tips for maximizing conversions.

Email Still Sells for Digital Marketers

Partly as a result of the continuing pandemic's hit on retail sales, email is proving to be a vital marketing tool -- with social media a close second.

4 tips for successful email campaigns

This blog will cover our tips for a successful email campaign to help you on your way before the inbox and after the send.

Re-Engagement Email Strategy (With Examples)

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

How to Maximize Your Email Results This Holiday Season

Find the best timing and approach for your email campaigns this holiday season.

How Workplace Automation Software Can Help Your Business

Workflow automation can save your business money and boost your employees' productivity. Here's how.

Adobe Analytics Predicts Online Holiday Shopping Surge - How Email Marketers Can Cope

Online sales will top $189 billion this holiday season, reflecting 33% growth YoY, Adobe Analytics predicts.

B2B content marketing tactics to increase your content ROI: Part 2

In this part, we will discuss the remaining three tactics that you should use to get a higher ROI from your content marketing campaigns.

FIVE QUESTIONS TO ASK TO GET YOUR E-MAIL MARKETING STRATEGY RIGHT

Email marketing continues to be an integral part of content marketing.

Use These Email Marketing Tactics That Build Businesses

Here are six tweaks that help email marketing efforts.

How to Monetize Your Transactional Emails [The Complete Guide]

Transactional emails are crucial to your customers and therefore have a higher impact than your email marketing efforts. To prove that point, we’ve collected some statistics on how transactional emails perform.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

360° Marketing Strategy – a new way of developing business

This article will explain in detail the various elements of 360-degree marketing.

Keep Your Customer Experience Programs as Nimble as Your Customers with CXaaS

CX-as-a-Service (CXaaS) offers a flexible approach to customer experience that removes the IT burden & puts program ownership with marketing, sales & service.

The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences.

Five Ways To Cut Marketing Costs During The Pandemic

Here are some ways we've seen our clients and others cut marketing costs while still reaching their audiences during the current pandemic.

Creating an engaging email marketing campaign that avoids the junk folder

The key to a successful email marketing campaign is investing in the right tools to plan, automate, track, and analyse your outreach.

3 Ways Email Validation API Can Help Marketers

Integrating an email validator API into the customer signup process ensures that the email addresses you send marketing content to receive messages. Therefore, such tools can help reduce hard bounces. In particular, marketers can benefit from an email validation API in three ways.