YouTube spotlights how brands can own cultural moments at ad showcase
Deeper work with the NFL and contextual ads powered by Gemini artificial intelligence were on display at the platform’s annual Brandcast.
5 B2B Digital Marketing Strategies for Dealerships in 2025
Business-to-business (B2B) relationships represent a significant opportunity for growth, with fleet sales, partnerships with other businesses, and service contracts offering substantial revenue streams. As we navigate through 2025, digital marketing has become essential for dealerships looking to expand their B2B presence.
Meet AlphaEvolve, the Google AI that writes its own code—and just saved millions in computing costs
Google DeepMind today pulled the curtain back on AlphaEvolve, an artificial-intelligence agent that can invent brand-new computer algorithms — then put them straight to work inside the company’s vast computing empire.
New fully open source vision encoder OpenVision arrives to improve on OpenAI’s Clip, Google’s SigLIP
The University of California, Santa Cruz has announced the release of OpenVision, a family of vision encoders that aim to provide a new alternative to models including OpenAI’s four-year-old CLIP and last year’s Google’s SigLIP.
Ikea Marketing Strategy: A Case Study
The Ikea marketing strategy includes some of the most iconic logos, campaigns and companies in recent history.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
The media giant will bring back the HBO Max name for its streaming service this summer.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
Why the future of marketing depends on a smarter MOps function
Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
5 ways marketers can use Gemini GEMS to increase productivity
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
PubMatic brings generative AI to media buying platform
The combined suite of products received endorsements from GroupM and Attain.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
ESPN Will Finally Get a Full-Fledged Streaming App, But It Won't Be Cheap
If ESPN+ isn't cutting it, the upcoming ESPN unlimited streaming plan will give you access to live feeds from all ESPN channels.
What is DirecTV: plans, pricing, channels, and more
DirecTV has been around for a long time, and now you can get the channels you want without a pesky satellite dish. The company’s streaming product, once called AT&T TV and then DirecTV Stream, is now simply DirecTV. While it may not be the most popular streaming service, it’s worth checking out. It provides access to live TV and an on-demand library like Hulu Plus Live TV or YouTube TV. Although it tends to be a bit pricier, you receive plenty in return.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
5 drivers of full-funnel growth with CRM and CDP data
Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and profits.
How ChatGPT search ranks products and merchants
ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.