#ROI related marketing articles

The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine

Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.

Kayak and Expedia race to build AI travel agents that turn social posts into itineraries

When people started to talk about AI agents and assistants, the number one use case revolved around travel.

How Target is tackling back-to-school marketing with dual campaigns

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.

13 free tools for PPC campaign management

Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.

Amazon Prime Day 2025: Here's what to know (plus deals to shop now)

Prime Day returns July 8-11. Here's everything you need to know about the popular shopping event -- including deals live now.

An outcome-driven framework for core martech selection

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.

Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)

Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.

AI overviews and an AI chatbot are coming to YouTube. Here's what they look like

The features are designed to help you find the information you want more easily.

How to deliver PPC results to executives: Get out of the weeds

Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.

These are the iOS 26 and iPadOS 26 updates you’ll actually use

With the dust settled from the hype around Apple’s WWDC 2025 event, I took a step back to really look at what could be some of the most useful updates coming to their different operating systems, mainly because, quite often, there are updates or added features.

Which OS Is Best: Windows, macOS, Linux, or ChromeOS?

Not sure which desktop operating system is best for you? We help you choose by comparing the top options based on app compatibility, ease of use, hardware availability, interface design, gaming support, and more.

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?

Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>

What is SaaS SEO?

Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.

Google Shopping Ads Now Available in Google Lens Results

Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the moment of visual discovery. This exciting integration opens new doors for ecommerce brands to showcase products to high-intent shoppers, right when curiosity strikes.

Salesforce Agentforce: What you need to know

Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.

The Best Website Builders for 2025

Ready to build a website? The top website builders we've tested include tools for quickly creating attractive, well-designed pages for casual blogs or bustling businesses.

Google Ads adds Zoho CRM integration for customer match and offline conversions

Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.

11 of the best free tools every SEO should know about

Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.

YouTube Tests AI Features To Improve Search & Discovery

YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.

AI can scale ads, but great creatives drive brand impact

Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.

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