Everyone from your children to your grandparents has a mobile phone. This makes targeting mobile phones for marketing a great way to get more clients and interact with customers. SMS is becoming increasingly popular with many businesses, so adding SMS marketing is a must if you want to keep in touch with the latest marketing trends. Here we look at the benefits of SMS marketing for businesses and how to start doing it yourself.

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.

Here are key tactics to investigate as you put together a plan to market your creative services, starting with those steps that build awareness and ending with those that help facilitate sales.

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an online following — whether of viewers, readers, customers or clients — is a common tactic for doing so.

Email list hygiene is an important part of targeting your marketing, so it’s important to clean up your email list at least a couple of times a year.Email scrubbing is a process that works to keep your email mailing list healthy by removing inactive contacts. Marketers use it to raise their email deliverability and sender reputation, decrease the bounce rate of campaigns, and improve customer engagement rates.

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

As digital marketing trends continue to evolve, businesses must adapt to stay on top of their competition. Digital marketing, also known as internet marketing, is a marketing strategy that takes place on digital channels. The goal of digital marketing is to reach customers through internet using different techniques and tools.

This article is for small business owners who want to improve the effectiveness of their email communication and better engage subscribers. You probably already know that email marketing benefits small businesses in many ways, including boosting profits and engaging potential customers. But when you embed video in marketing emails, the benefits increase. Adding video to your emails is an excellent email campaign strategy that can improve open rates and click-through rates. It's also one of the best ways to increase engagement with current subscribers, but you have to go about it the right way. This article will explain why adding video to your emails matters – and how to do it.

The concern of every small business is to get more customers, sales, and grow. While some companies successfully rely on the traditional advertisement methods, today, businesses cannot ignore the impact of digital marketing on their business growth. Here are tips for digital marketing that every small business owner must know.

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

Accelerated by the pandemic, people are investing more of their lives online than before.

Square, the payment platform co-founded by Twitter CEO Jack Dorsey, has announced the launch of its email marketing tool, Square Marketing. Square Marketing is currently in early access in Australia, and is also available in the UK and US. Square Marketing offers users a platform to create, send and track email marketing campaigns.

This article is for business owners who want to improve email communications and their marketing strategy's effectiveness. When you get started with email marketing, you'll realize there's an entirely new language to learn. Email marketing comes with its own terminology, and each phrase means something different for your business. One of the most common terms you'll hear about email marketing is "bounced email." Let's look more closely at what a bounced email is, why hard and soft bounces happen, and how to avoid this common email marketing mistake.