DirectIQ Launches Email Marketing Software that Enables Businesses to Automate Effective Email Campaigns

The software comes with multiple features such as creating attractive and appealing email campaigns for free that can help businesses increase their turnover.

What Are the Benefits of Financing Your Marketing Spend?

As a small business owner, you already know how powerful marketing can be. But what if you don’t have the cash flow you need to fund campaigns? The good news is that financing can help. Let’s explore how business loans can help boost your marketing when your finances are tight.

How Has Digital Marketing Affected Consumer Behavior?

Digital marketing campaigns have increased as a result of the integration of digital platforms into marketing strategies and daily life and the rise in the use of digital devices by consumers in place of physical stores. These campaigns often combine search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising.

AI-Powered Personalization and Delivery Increased Email Reach By 35% In 2021

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today announced the release of its Email Benchmark Report 2022. The report analyzes over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail & eCommerce, Beauty, Food, Entertainment, and Media. It covers the shifts in email marketing & benchmark metrics since the global pandemic and aims to help marketers strengthen their email strategy in 2022.

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

To succeed in today’s online marketplace, apartment marketers must create flexible budgets rooted in strategic planning. Despite all the changes we’ve seen (social video, increase in virtual communication, etc.), there are still a few guiding principles that will help you navigate any digital landscape and set your budget up for success: Meet prospective residents where they are, Reach prospects across a variety of channels throughout their leasing journey, Tailor your budget allocation to your community’s occupancy needs.

From Cold Calling to Email Marketing – How to Boost Post Covid Travel Sales

During the pandemic, travel brands lost a vital connection with their core client base. As the world reopens from nationwide lockdowns, we can see a resurgence of the travel industry. US air travel has touched pre-pandemic levels, and hotel bookings are also at a 52-week high. This can be a golden opportunity to grow your client base and reinvent your core values as a travel company. In the post-COVID era, travel company CEOs must start marketing from scratch to boost post covid travel sales.

3 Digital Marketing Channels Every Business Must Leverage to Boost Sales

Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

What Is Digital Marketing Attribution & Why Important to B2B Business?

Digital marketing attribution reporting will allow you to understand which marketing strategies can bring the desired results and which areas need to be improved. Find out how to do marketing attribution correctly in this post.

How To Increase Sales and Traffic With eCommerce Mobile App Development

If you haven’t launched a mobile app for your project yet then hurry up to do it. While you doubt your rivals attract customers, sell their goods, and get insane profits. And if you have already developed mobile software for your company then take care of its promotion. Make people want to install and use your app. Try these tips to make your eCommerce mobile apps truly popular and efficient.

4 Highly Effective Ways To Get More Leads Onto Your eMail List

In this article, we cover a broad range of best practices that you can apply to maximize leads and grow your email list effortlessly.

Post-Covid Travel Sales - 5 Strategies that Work

You can enable your travel businesses to achieve more significant sales with reduced overhead expenses by challenging the conventional way of working and defining new norms. When the time comes, make sure to be two steps ahead. To achieve that, you might need to look at some of the digital tools at your disposal and position yourself to utilize them accordingly. These include incorporating online marketing methods and strategies that challenge the traditional outlooks. Below are five strategies to help you boost your travel sales in the post-pandemic period and beyond.

Why 2022 is the year of ‘relationship marketing’

Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.

MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo

Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo’s latest enhancements:

What they don’t tell you about your email personalisation — SwiftERM

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

What is Lead Generation in Marketing?

Creating quality content and starting discussions are important components of lead generation efforts. The objective is to position your brand as a thought leader and develop a community of professionals who are interested in what you have to say. Some members may become customers and others may become brand advocates. Social proof is an important factor in conversion, and the best way to generate it is through reviews. To make content worth sharing, start conversations with people who use the product or service you’re offering.

Set up an online retail store the right way with these tips

Whether you already have a bricks and mortar store and are looking to branch out or start an e-commerce business from scratch, setting up an online retail shop can be daunting. The good news is that doing so has never been easier with e-commerce builders like Shopify. But even with Shopify or other e-commerce platforms, there are still a few things you need to do to set up your online retail store the right way. Here are six tips.

SEDNA Selects Chain.io to Empower Freight Forwarders Through ‘Smart Email’ Data Integrations With CargoWise

The integration of SEDNA into Chain.io’s network of partners expands freight forwarders’ communication, document management, and business intelligence capabilities. Chain.io’s existing integration with Cargowise TMS allows for seamless embedding of Cargowise data into the SEDNA collaboration tool.

Passendo Signs New Strategic Partnerships As It Continues Growth Trajectory

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth – building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

In this post, we examine some of the best online marketing agencies you can find, some servicing the entire digital marketing field, with others choosing to specialize in a few narrow niches. You will see more in-depth reviews in our Digital Marketing Agencies collection.

As The Cookie Crumbles, Welcome the New Era of ‘Relationship Marketing’

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers interact with a brand on multiple channels, oftentimes unpredictably. Speaking with Paula Thomas on her weekly podcast “Let’s Talk Loyalty”, Cheetah Digital’s VP of Content and Data, Tim Glomb broke down key takeaways from the report, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty in the APAC region.