The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

4 advantages of an email marketing platform

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them in their customer engagement.

Why does your business need a Performance Marketing Agency?

In order to sustain the long-term growth of any business, it has now become more important than ever to find better ways to reach the right audience. In this context, a new and rising vertical known as performance marketing is gaining greater traction in generating marketing revenue. Brands investing in performance marketing reap better benefits and returns as a result of this new approach to paid marketing services.

How to Navigate Email Marketing's New Rules, Pitfalls in a Pandemic World

The nature of email marketing has shifted as a result of COVID-19, and it's critical that marketers stay up to speed. With more people transitioning to remote work, other mediums such as phone and physical mail have been rendered less effective.

Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

Wishpond’s Brax Expands Sales Team and Launches a New Universal Ads Product

Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that its Brax business has been successfully integrated with Wishpond and is on track to grow organically using the Company’s proven outbound sales model. In addition, Brax is pleased to announce the release of its Universal Ads Editor, which allows advertisers to build ads once and instantly launch them across several different native ad platforms.

How Newsletter Sponsorships Can Maximize Your Marketing

As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

6sense Announces $200 Million Series E Round, Increasing Valuation to $5.2 Billion

6sence, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round.

Email Deliverability: Why Should it Matter More to Marketing and Sales Teams?

Email is a favorite among most marketers and salespeople. Despite technological advancements, email remains one of the most critical channels for both teams. This is why email deliverability is crucial. The success of email marketing and sales efforts is dependent on email deliverability. Deliverability is one of the most essential aspects of email marketing and sales email success since it evaluates how many of your contacts receive your marketing or sales emails in their inbox.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

How to Improve Email Deliverability and Open Rates

Tips on how startups can improve email deliverability rates

Wishpond’s Brax Expands Sales Team and Launches a New Universal Ads Product

Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) (“Wishpond” or the “Company”), a provider of marketing-focused online business solutions, is pleased to announce that its Brax business has been successfully integrated with Wishpond and is on track to grow organically using the Company’s proven outbound sales model. In addition, Brax is pleased to announce the release of its Universal Ads Editor, which allows advertisers to build ads once and instantly launch them across several different native ad platforms.

WinePulse and Digimatic Partner to Deliver Email Campaign Analytics for Wineries

WinePulse, the leading DTC Reporting solution for wineries, is the first reporting solution to provide analytics that aggregate email automation and campaign data with detailed sales and order information in one centralized location.

WHY YOU SHOULD LOOK AT DATA FOR SMART MARKETING?

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

Phonexa, MailCon Successfully Merge Email, Omnichannel Marketing Communities at First Standalone Conference in Las Vegas

Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead generation communities at the Caesars Palace in Las Vegas during the company's first-ever standalone conference Jan. 11 to 13.

Top 10 Best Marketing Tools In India 2022

Companies employ marketing tactics to produce and sell their products and services. The term ‘tools’ refers to approaches, tactics, and materials in this context. To increase sales, the great majority of firms employ various marketing strategies, including advertising, direct mail, and market research. Companies have access to a variety of marketing tools. Some are designed to increase sales, while others collect user data.

DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

Study: Online Ad Spending Now Focused on Five Channels, Led By Facebook and Email Marketing

ClickBank is leveraging its position as an e-commerce industry leader to provide key data and insights for businesses to make the most impactful decisions for success in 2022 and beyond.

Why and How to Use Mailchimp in WordPress

Sending bulk messages to your subscribers to promote your business in the hope that they'll reciprocate is often far from enough. A successful email marketing campaign requires an analytical and creative approach coupled with excellent software tools to effectively manage mailing strategy, design, deliverability, automation, and other aspects. There are lots of email marketing services out there that can help you grow your business and reach your audience in a productive way. In this article, we'll look at Mailchimp, one of the most popular and cost-effective email-related services, with over 10 million clients, including TED and Vimeo. We’ll discuss why it adds value to your WordPress website and how to use it on WP.

SparkPost Global Survey Reveals 74% of Marketing Leaders Concerned with Impending Privacy Changes

Uncertainties Related to Privacy Regulations and Changing Industry Rules Are Driving 82% of Organizations to Prepare; Causing 95% of Leaders To Commit to Better Organizational Alignment