Insurance and marketing automation: all you need to know

1. What is marketing automation? 2. Why marketing automation is useful to the insurance industry 3. Insurance and marketing automation: Some practical examples

Is Your Email Marketing Process Built for Success?

Here are a few quick tips that can help B2B marketing and sales teams drive more output and success with their email marketing campaigns.

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Why? Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable. When leveraging it for business growth, your email marketing software can make all the difference. However, with the hundreds of tools out there, where do you begin? This five-point guide will help you choose the right software for your business.

MarTech Interview with Austin Harrison, CEO at Northbeam

Austin Harrison, CEO at Northbeam catches up with MarTechSeries to chat about adtech/martech tips for today’s evolving online marketplace:

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

How marketing is key in consumer decision-making, simplifying choices & building trust

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

What is No-Code? The Best Tools to Get Started

Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.

7 Tips for Small Business Marketing

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

Marketing for large scale retail: 4 winning examples

1. What is the future for large-scale retail? Examples and trends of online development2. Success stories #1: the irresistible rise of Ecommerce 3. Success stories #2: the digital flyer4. Success stories #3: Email marketing (the Iperal case) 5. Success stories #4: quick or instant commerce 6. Creating spaces for conversation in large-scale retail: the interactive experience of Doxee

How to Win Guests and Influence Booking Behavior

Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests

8 Of The Best CRM For Law Firms

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

5 Vital Benefits of Marketing Automation for Your Business

For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. With the pressures of such a competitive market, businesses need to develop real strategies to increase efficiency and achieve more in less time, while also growing their audiences. As a result, automation is a critical component for brands building the multifaceted strategies required when creating a strong online presence. When used properly, marketing automation can help your business achieve great results, whether it's in simple sales processes, customer support, or even content planning on social media platforms.

Regie.ai Raises $10 Million to Solve Content Creation and Management Challenges at Scale Using AI

First platform dedicated to helping sales and marketing teams develop and distribute high-performing copy efficiently has been adopted by more than 75 organizations, including AT&T, Crunchbase, Sophos, and Auth0

Stitch Launches as Consultancy Focused on Twilio for Marketers

The digital consultancy helps marketers and companies engage their customers through custom solutions built on Twilio.

7 Useful Small Business Marketing Tips

Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design

Four reasons why email marketing is worth investing in now more than ever

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience.

Google search expansion could be wake-up call for marketers

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.

7 marketing tips to effectively explain a complex product or service

If we want to generate leads and expand our business, we must stop confusing our customers and start connecting with them. The first step is to learn how to simply and effectively explain the products and services we offer. Then we need to clearly communicate how we can help customers experience success.

Omneky Improves Personalized AI Image Generation with Gpt-3 Powered Prompts

Omneky currently generates personalized ads for more than 200 clients across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. Omneky strives to have the most innovative platform on the market by constantly innovating and improving the product, including integrating AI generative models like GPT-3, DALL-E 2 and Stability AI’s Stable Diffusion.