About a month ago, I talked about how email marketing is vastly outperforming every other marketing channel when you look at ROI. I thought I’d expand this blog post to the entire field of content marketing. I want to see what the current content marketing trends are. After all, content marketing is in a constant state of evolution.

There are many ways in which email marketing outdoes social platforms from a marketing perspective - here are just a handful of key benefits it has to offer.