U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities
Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with unprecedented capabilities to create engaging, personalized email experiences that inspire action and conversion.
Marigold Recognized With Automation and Email Honors in G2 Spring 2024 Grid® Reports
Marigold’s solutions were given Leader rankings in Marketing Automation, Email Marketing, and Email Deliverability categories by users worldwide
Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty
When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants.
Why hotels should follow new sending requirements for marketing emails and what happens if they don’t
Here, we’ll seek to shed some light on these questions with an eye toward increasing engagement, better reaching customers.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Email security vendor Ironscales to expand in UK and Ireland with Infinigate partnership
Building on the existing partnership in Europe, Ironscales has announced a new deal with Infinigate across U&I
New Email Rules 2024: Marketers, Authenticate or Get Trashed
Email authentication is now mandatory in 2024. To avoid emails going to spam or being blocked, marketers must urgently comply with new identity verification requirements from Google and Yahoo by authenticating their email sending infrastructure.
The Social Shopping Revolution: How Social Commerce is Reshaping Digital Marketing
The digital marketing landscape is undergoing a seismic shift. Consumers are increasingly turning to social media platforms not just for connection, but for discovering and purchasing products. This convergence of social interaction and online shopping has given rise to a powerful trend: social commerce.
5 Benefits of Email Marketing in 2024
Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.
Artificial Intelligence Transforms Content Creation and Digital Marketing
The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm
QR TIGER Unveils 2024's Digital Marketing Trends
We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.
10 Best Email Marketing Software Of 2024
Email is alive and well in 2024. Email marketing remains one of the most effective tools for any company to reach engaged customers—as long as you do it well. That’s why we have no shortage of email marketing software to choose from. To help you sort through the noise, our team evaluated some of the most popular platforms to bring you this list of the 10 best email marketing services available.
2024: The Year AI Revolutionizes Digital Marketing
2024 marks a significant leap forward in digital marketing, fueled by advancements in AI technology.
It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses
WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.
Alera Health Wins Big at Healthcare Digital Marketing Awards
Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.
Personalize Your Digital Marketing in 2024 - The Mindhack Part 2
Target every channel. Leverage customer data, responsibly. Embrace the power of AI.
Proton email app is out of beta and available for Windows and macOS
The Proton desktop email application has left beta and is now available to all paid users on Windows and macOS. At the same time, Proton is also releasing a beta version of the app for Linux.