Spectrm Breaks Into New Era of Privacy-First Marketing With Recurring Notifications on Messenger

Recurring Notifications allow brands to send notifications to opted-in users and gives people full control over the topics, services, and frequency of personalized alerts they receive. It offers businesses a new way to reach customers directly at scale to overcome the impact of decreasing email marketing and digital advertising performance.

12 Chrome Extensions For PPC

JumpFly is a Google shop, so that means we live in Google Chrome. As the Director of Search Strategy, I’ve gathered a list of 12 Chrome extensions that our PPC experts can’t live without, in no logical order. I’m sure there are plenty of other extensions that PPC practitioners use, but these are the ones that I know of and use – some almost every day.

How ABM strategies can accelerate marketing and sales velocity

No matter what business you’re in, streamlining processes is a sure way to boost your productivity and increase revenue. And, fortunately for you, there are thousands of integrations and applications that can help you do just that. But we know choosing the right integration can be tricky, so we’ve put together a list of integrations we think every business should have to optimise their business processes.

What's Your Digital Customer Experience Strategy for Out-of-Stock Products?

The pandemic, geopolitics and war have snarled global supply chains, frustrating customers and causing record levels of brand switching and retailer switching. With problems unlikely to be resolved anytime soon, brands need nimble marketing strategies that maximize customer retention and minimize poor experiences. To accomplish this, brands need a multi-pronged approach that spans web, messaging, infrastructure and loyalty.

Mapp updates its Insight-led Customer Experience Platform

Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features.

Ways To Instantly Improve Your Digital Marketing Strategy

There are many benefits of making use of digital marketing for your business. However, you need to know how to use them effectively and efficiently to gain the benefits. So, here are a few ways to instantly improve your digital marketing strategy.

Breaking Down Web Push Notification Tactics for 2022

Web pushes notification is a powerful marketing strategy to reach customers directly through crisp and short messages. The best part about web push marketing is that, unlike email marketing, it facilitates getting hold of around 85% of the internet users. Let’s walk you through the concept in detail.

GetResponse unveils enhanced ecommerce marketing automation solution

Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel Brzeziński, VP, COO and head of product at GetResponse

New Data Reveals Amid High Inflation, Consumers Want to Support Small Businesses

According to new data released today from ActiveCampaign, the leader in Customer Experience Automation (CXA), 56% of consumers are prioritizing making purchases from small businesses amid high inflation trends. This is after only 4% of consumers reported not experiencing inflation, and 28% reported noticing prices climbing faster among small- and medium-sized businesses (SMBs)—vs. 20% among larger brands and 49% across all companies. Still, consumers want to support SMBs given the many obstacles they are facing every single day. In fact, 30% of consumers said they want to support small businesses over big brands because they know they have more struggles and less resources.

Uncovering permission-based marketing: Seven tips for a cookieless future revealed

In this modern, fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people looking at websites, social media platforms and expecting an omnichannel experience, engaging with customers is crucial to any marketing strategy.

Bluecore Puts the Shopper First with Retail’s Only Predictive Text Message Marketing

Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile™. The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. For the first time ever, brands can activate their data to put the right messages and recommendations in front of every individual shopper through text.

BrandRep Partners With vcita to Launch ‘Business Boost’ App for Small Business Owners

The new application provides small businesses with a single platform to run their business and streamline many time-consuming tasks. From CRM and payment collection to online scheduling email marketing, the platform delivers everything a business owner needs to succeed. In addition, the app uses push notifications to notify businesses when leads are captured, helping them respond faster and convert more leads into paying customers.