RiRi Okoye: 10 Reasons Why Marketing Plans Fail and How to Fix Them

Have you analysed your marketing strategy for the year? Many businesses struggle with marketing and getting their products or services to the right audience without figuring exactly where the problem comes from. Let’s highlight some marketing failures and how they can be avoided:

7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns? The team from Red Website Design share 7 email marketing trends in this infographic.

Email Marketing Software Market to Reach USD 2.53 billion by 2028; Increased Adoption of Digital Marketing by Organizations to Fuel Market Progress: Fortune Business Insights™

Companies Profiled in the Email Marketing Report are: AWeber Communications (Pennsylvania, U.S.), Salesforce.com, Inc. (California, U.S.), Sendinblue (Paris, France), Campaign Monitor Pty Ltd. (Tennessee, U.S.), HubSpot, Inc. (Massachusetts, U.S.), Constant Contact, Inc. (Massachusetts, U.S.), Benchmark Internet Group (California, U.S.), ConvertKit LLC (Idaho, U.S.), Jivox Corporation (California, U.S.), j2 Global, Inc. (California, U.S.)

Apex Points Of Marketing In 2021 As Explained By Pravin Chandan

Looking back and analyzing is the best way to ensure future success and the same goes with marketing. 2021 was a year when companies put their best marketing ideas to use to cope with the loss that the year 2020 brought and therefore, can give brands good ideas moving forward. Here are some of the best of these ideas

A marketer’s 2022 guide to Marketo: What it does today

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

SMS Marketing For Local Business: Trends You’ll Need In 2022

Discover how you can market your business effectively by adding text message campaigns to your marketing strategy.

BoomTown changing the face of real estate technology

Finding a real estate technology that focuses on marketing is an absolute must in order to remain competitive in the industry. Real estate professionals need to be able to leverage tools such as real estate CRM platforms that can do everything they need and more, and finding such a platform can be a challenge – oftentimes you can find one that does a few of the things you need, but not all of them. This is where BoomTown, billed as an “all-in-one” real estate CRM and marketing platform, shows the most promise. The biggest draw that BoomTown offers, and delivers on, is how this single platform can indeed act as a fully-fledged ecosystem for accomplishing these tasks.

OneSignal Announces Significant Growth in 2021 and Continued Expansion

G2 Leader in Push & Mobile Marketing, Delivered more than 300 billion monthly messages, Made Key Executive Hire, and Added Strategic Angel Investors

LighthousePE Makes Automated Mobile Proximity Engagement More Accessible with New Machine Learning Capabilities

The platform is unique in its ability to empower businesses outside of the Forbes 2000 to drive deeper consumer loyalty and growth in repeat visits and revenue with automated, hyper-personalized mobile push notifications, content and offers.

How to Segment Your Audience in 2022 (And Why You Should!)

Today, I want to share several powerful segmenting benefits you need to know. I’ll also share some of the best ways you can use this strategy to start building more robust lead lists in 2022. Are you ready? Let’s begin!