OverDrive offering 1st Page Guarantee on Google with web design and SEO plans for New Orleans businesses

OverDrive is helping New Orleans businesses to stand out in the competition and pull in more website visitors with proven state-of-the-art proprietary strategies.

3 Strategies to Earn Consumer Trust in Email Marketing

In 2020, there were 4 billion email users globally, and 59% of consumers said marketing emails influenced their purchase decisions. However, for email marketing to be effective, it must be individualized. Consumers are so adamant about this fact that 72% will engage only with brand messaging that is tailored to them. The question, then, is how can you craft personalized campaigns that avoid spooking audiences and destroying brand-consumer trust? Here are three tips.

Adobe : The Engager, Veronica Lazarovici, scales revenue growth without the hustle

Our winner of the 2022 Adobe Experience Maker Award in The Engager category, Veronica Lazarovici, lives up to the mission of her company, Alma, which makes it easier to find quality mental healthcare. "I'm going against the hustle wave," she told me. "I like to think that my productivity hack is just taking regular time off. After a recharge, I work better, have more patience, more creative ideas, and more problem-solving abilities." Veronica sat down with me from her holiday in Romania to share more about what it takes to be an award-winning marketing operations leader.

Should your digital marketing strategy change in times of recession?

With a recession now confirmed, Edwina Mullins, digital marketing consultant and trainer from SocialB explains why now is the right time to invest in highly measurable digital marketing

What Is Content Writing? [Definition, Types & Tips]

In this article, we will: explain what is content writing used for, discuss the different forms of content writing, provide guidelines and tips on how to become a successful content writer. Content writing is the process of planning and writing web content that is used for some type of digital marketing purposes.

16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BFCM Sales

Get your store and team organized now, and don’t delay in fine-tuning your sales strategies. Even though we’re nearing the end of the year, it’s not too late to still make this your brand’s best year yet.

Cookies Are Ruining Your Holiday Sales. Here’s Why Session-Based Personalization is the Best Alternative

Online retailers have been operating as though their customers behave the same way every day of the year, but this simply isn’t true. In fact, actions taken during the holiday season are entirely unique. Retailers must recognize those nuances in order to improve customer experience and ultimately secure more checkouts; here are three cookie-free ways for them to get a head start.