The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns? The team from Red Website Design share 7 email marketing trends in this infographic.

3 Email Marketing Trends to Help You Kickstart 2022

Adapting to these email marketing trends will put you ahead of the pack.

The Top Digital Marketing Trends of 2022

We’ve seen marketing evolve over the years, and this year will transform the digital landscape even more. Jumping on the bandwagon won’t cut it; brands need to find and create meaningful trends. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact!

Marketing Trends 2022: What Americans Want From Brands

Attest, a consumer research platform for the world’s biggest brands, today releases new data on the marketing trends that will shape 2022. The research is found within the second annual US Consumer Trends report that tracks sentiment and behaviors ahead of the new year, as well as a targeted marketing survey conducted on 2,000 working-age consumers.

Act-On Unveils 2022 Marketing Predictions

The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

MarTech Innovator Mobiz Launches Personalized SMS Marketing Tool for Small and Medium Businesses

Mobiz allows users to harness the power of personalized marketing and SMS delivery by creating and sending customer-unique, customized and templatized landing pages. The platform also offers features that enable businesses to compliantly capture customer information to build and enrich their subscriber lists. This enables business owners to grow their client base and establish more meaningful connections to their existing community by offering content relevant to their needs through personalization.

Preparing Performance Marketers for Holiday Campaigns

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings.

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do )

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.

How to use iOS15 privacy updates to your advantage

Apple recently integrated a new iPhone update, iOS15, impacting millions of users and challenging the brands trying to market to them. Major privacy changes in the software update have placed restrictions on marketing tactics and data tracking capabilities. What can we learn from these changes and how can brands leverage them to improve strategy and gain competitive advantage?

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

Email marketing 2021-22: the glass is (at least) half full

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

Why newsletter sponsorships are the future of targeted advertising

Newsletter sponsorships are the savvy marketer's secret to tailored messages to specific audiences without violating data privacy or coming across as “too targeted.”

Trends Watch 2022: What hotel marketers need to prepare for in the year ahead

Marketers are now masters of data, leveraging a deeper understanding of data flows to ensure that it’s being captured cleanly, shared seamlessly and parsed profitably. Data drives results.

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you. Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing.

SparkPost Global Survey Reveals 74% of Marketing Leaders Concerned with Impending Privacy Changes

Uncertainties Related to Privacy Regulations and Changing Industry Rules Are Driving 82% of Organizations to Prepare; Causing 95% of Leaders To Commit to Better Organizational Alignment

Top Email Marketing Trends for 2022

We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second half of 2021

WHAT IS DIGITAL MARKETING AND WHY IS IT IMPORTANT?

Digital Marketing is important because it has an impact on customers’ perceptions about a company or product. It also influences how customers take action with regards to a company or product. And last but not the least, it helps businesses achieve their goals and objectives by acquiring new customers and retaining them long-term.

The key to successful customer engagement? Tried-and-true marketing methods

As the year comes to a close and planning for 2022 is in full swing, marketers have an opportunity to evaluate how they can make the most of the tools they already have. By thinking about and using them in new ways, tried and true methods will again become pivotal pieces of any marketing strategy. Looking for the best marketing tools to keep customers engaged? You may already have them up your sleeve.

Small business tips for making the most of digital advertising

Digital advertising, also referred to as online advertising and paid media, is an affordable, easy-to-use placement of promotional material on platforms such as social media, search engines, websites and even in email inboxes. Sites like Facebook, YouTube, Yelp and Google Search, in turn, sell ad space on their websites and search engines to be able to deliver services to their own customers.