Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap
Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required
Spectrm Breaks Into New Era of Privacy-First Marketing With Recurring Notifications on Messenger
Recurring Notifications allow brands to send notifications to opted-in users and gives people full control over the topics, services, and frequency of personalized alerts they receive. It offers businesses a new way to reach customers directly at scale to overcome the impact of decreasing email marketing and digital advertising performance.
Can AI Marketing Transform Your Business?
In 2022, Statista published a report that said, "AI is expected to have wide adoption in and implications for every industry vertical and is likely to be one of the next great technological shifts, like the advent of the computer age or the smartphone revolution."
Email marketing campaigns: How to avoid cyberattacks and data leaks
Email security must constantly evolve to keep up with advances in cybercrime. Last year's protection will not suffice today. You have to keep working on your cyber defense.
6 Ways Marketers Need to Balance Privacy, Personalization
Build Trust, Be Authentic, Empower Consumers
What Brands Need To Know About Hashed Emails, Mobile IDs and IP Addresses
MediaWallah recently published research that looks at the relative stability and uniqueness of these three major identifiers being collected for use in digital advertising and marketing to see how they are changing, how they compare, and what brands need to know as they further their first party data efforts.
FAQs disguised as chatbots a ‘hollow interpretation of personalised service’: Ve Global’s Nick Roberts
Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.
Why do marketers LOVE BIMI?
In this world of information overload, making a mark on customers’ minds becomes imperative for any brand. Even though apps like Instagram, Facebook and LinkedIn rule the visual market, it’s time marketers use Gmail to their full potential. Therefore, companies today are adopting BIMI and DMARC to enhance their sales and conversion rates.
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Snap Launches Travel Ad Product Amid Digital Marketing Headwinds
On Wednesday, the Santa Monica-based company announced Dynamic Travel Ads, which lets hotels, airlines and travel agencies create ads that Snap can serve to interested Snapchat users. Using location data and other metrics, the new ad product can target users who intend to travel and show them locally-relevant campaigns for destinations or tours. Marketers working with Snap can make a variety of ads based on their product catalogs, which contain information such as flight routes and hotel rates that can auto-update to reflect real-time pricing and availability.
Why 2022 is the year of ‘relationship marketing’
Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.
Consumer Identity lockr Empowers SSO for Publishers
lockr, the only consumer-first identity layer for the Internet, announced the Identity lockr; a suite of free APIs to help publishers and brands capture consented first party data. Interoperable across both browsers and devices, the Identity lockr lets publishers detect and monitor machine-generated emails. Without knowing who their customers are, publishers cannot move forward with proposed industry standards around identity and privacy-positive innovations like clean room environments.
Content Bot: The future of email marketing for hotels
As one of the Top 5 innovators in the hospitality sector for Artificial Intelligence awarded by h2c, dailypoint™ is constantly working to introduce new technology to improve guest experiences and streamline processes for hotels. We’re proud to introduce our latest innovation – the revolution in guest communication:
Uncovering permission-based marketing: Seven tips for a cookieless future revealed
In this modern, fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people looking at websites, social media platforms and expecting an omnichannel experience, engaging with customers is crucial to any marketing strategy.
As The Cookie Crumbles, Welcome the New Era of ‘Relationship Marketing’
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers interact with a brand on multiple channels, oftentimes unpredictably. Speaking with Paula Thomas on her weekly podcast “Let’s Talk Loyalty”, Cheetah Digital’s VP of Content and Data, Tim Glomb broke down key takeaways from the report, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty in the APAC region.
Can You Have Your Privacy-Personalization Cake and Eat it, Too?
Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences