Navigating mobile app marketing in a privacy conscious mobile space

Standing out in a competitive mobile app market is even more crucial for marketers and developers to build and market scalable, engaging and user-friendly app experiences. With overall app installs increasing by a significant 41% between Q1 2020 and Q1 2021 in Africa, the mobile app market has seen a surge in growth and innovation across gaming and non-gaming apps with non-organic installs for iOS showing strong positive growth.

Why Digital Reinvention Is Luxury’s Next Big Game Changer

The vast majority (up to 95 percent, according to Équité Research) of luxury purchases are influenced by the digital customer journey, whether this is through digital marketing, social media, key opinion leaders, livestreaming, or other digital channels and tools. This number is independent of the category, working similarly for luxury cars, fashion, jewelry, beauty, or hospitality, to name a few.

United States: iOS 15 Implements Changes For Email Marketing To Apple Customers

Recently, Apple released its latest mobile operating system: iOS 15. This update contains major changes to privacy features that will impact email marketing to Apple product customers. Businesses should be aware of the changes and adapt their marketing efforts to fit this new iOS 15 environment.

MarTech Interview with Parry Malm, CEO at Phrasee

We’ve always believed AI should be used for good. Since we founded Phrasee in 2015, our focus on ethics has remained steadfast. Our AI ethics policy was one of the first of its kind but it’s also an ever-evolving document given the world doesn’t stand still. It’s important that our ethics policy is practical, specific and explicit. It’s publicly available on our website and covers everything from us not using data to target vulnerable populations to being willing to take action to avoid prejudice and bias, and always being open about what our AI does.

The Future Of Email Marketing In A World Of Data Privacy

As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as they arise. While the only constant in digital marketing is change, we have yet to see the overall impact of these changes on email marketing. As professionals, we should “block and tackle” the challenges before us that come with regulations, and this is one of those challenges.

Keyword Blocking in Advertising: What You Should Know

What is keyword blocking, The impact of keyword blocking, Mitigating the effect of keyword blocking.

In ios 15’s new world, e-mail marketers are turning to a new channel to engage customers

However, one thing brands tend to do well is adapt to new and shifting technology. In the way of alternative channels that make up for missing addresses, and right on the cusp of its 30th anniversary, the longstanding SMS message is on the shortlist of approaches marketers can take to stay close to their customers with one-to-one offers and loyalty-driving campaigns.

7 Inbound Marketing Strategies for 2021 (and Beyond)

In this article, we’ll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company.

Six email deliverability best practices to implement ahead of the holiday season

With the holiday season almost upon us, customers are already on the lookout for the best offers and promotions from their favourite brands. Toshi Onishi looks at what that means for marketers ramping up to grow their database and acquire new customers.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

A single source of truth is the foundation of any digital ecosystem

Marketers can truly understand each customer as an individual.

What iOS 15 Means for Marketers

We spoke to marketing experts to learn more about these latest updates and their impact on marketers.

L-Soft Debuts LISTSERV® Maestro 10.0: Keep on Email Tracking — The Right Way

LISTSERV Maestro 10.0, released by L-Soft today, has senders covered when it comes to the new Mail Privacy Protection (MPP) in Apple’s iOS 15. The Maestro opt-in email marketing and analytics platform, the only one based on LISTSERV®, offers the ability to turn off open-up tracking, choose from several tracking levels, including anonymous and personal with consent, benefit from email template tools and built-in permission best practices.

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of Movable Ink, a software company that helps marketers act on the data they’re collecting.

Inbox Monster Releases Deliverability Monitoring Platform

Inbox Monster announces the release of its email deliverability monitoring platform, offering comprehensive insights into the most important email KPIs, unlimited inbox placement and creative rendering reports, and dedicated professional deliverability services.

Navigating Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

Solve iOS 15 challenges with SMS this holiday season

Brands who create valuable mobile experiences that inspire trust and drive engagement will succeed in the aftermath of Apple's privacy changes. And the best way to do that is by adopting SMS marketing. So don't be hindered by Apple's iOS 15 update — it's an opportunity to expand your reach this holiday shopping season, and find even more effective marketing strategies for the future.

Are You Making the Most of Your Marketing? , Q&A with Klaviyo

From an e-commerce analytics tool to an intuitive platform, Klaviyo has come a long way. We sat down with Robert Gibson, the Senior Partnerships Manager, APAC at Klaviyo, to examine the changes in consumer behaviour, how it impacts retail strategies, and how they can cut through the noise in the lead up to Christmas.

HOW APPLE’S LATEST PRIVACY CHANGES AFFECTS E-MAIL MARKETING

Small businesses and their customers deserve solutions that bring all of this information together in one place regardless of what communication method was used to collect the information. These tools should serve as an asset to the small business and customer alike to augment the communication experience, rather than act as a detractor.

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.