#Privacy related marketing articles

E-mail Marketing Market To Grow At A Remarkable Cagr Of 14% During The Forecast 2032

Email marketing is the practice of sending email advertisements to promote a product or service to an intended audience. This form of promotion has been around for several years and proven successful at reaching customers and stimulating sales growth. With the emergence of digital marketing tactics like personalization and segmentation, email marketing has become even more crucial to companies’ overall marketing plans.

Validity Doubles Down on Improving Data Quality for Organizations of all Sizes

Validity, the leading provider of data quality and email deliverability solutions, announced updates to its DemandTools Free and Elements editions that will better enable customers to fix and prevent data quality issues. The expanded data quality solutions empower organizations to market, sell, and support more effectively by making it easier to continuously maintain clean, accurate, and trustworthy data – no matter what stage of growth they’re at.

Wishpond Launches Propel IQ, the Company's Next Generation Marketing Technology Platform

Propel IQ combines Wishpond's award-winning software with its recent acquisitions to create one connected platform, providing businesses with a comprehensive, affordable, and easy-to-use marketing and sales technology platform.

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

North Star goals for category leaders: First-party customer view

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.

Marketing mix modeling: A marketer’s guide

With increased pressure to prove the value of marketing, it's time to revisit the MMM approach.

Ten ways the public sector can improve their e-marketing

Swift Digital has worked successfully with the Australian government and public sector for over 20 years. During this time, they have worked with many departments to help them send newsletters and emails that are effective, engaging and meet key performance indicator’s (KPI’s). Kimberley Key, Swift Digital’s Production and Onboarding Manager, sat down with their design and deliverability team to bring you their top 10 design, layout and email deliverability tips for a successful government newsletter.

Best Examples of ChatGPT Email Marketing Prompts

ChatGPT is a great tool for email marketers. Not only can it help you write emails faster, but it can give you unique ideas for your campaigns, make split testing a breeze, and even provide you with valuable feedback and advice whenever you need it.

Sir Martin Sorrell: Performance Is A Lifeline For The Modern-Day Digital Ad Industry

When the economy is good, advertisers spend on branding. But that’s not the case when times are lean, Sir Martin Sorrell, executive chairman of S4 Capital, told AdExchanger. Serious economic headwinds and inflation, plus ongoing international conflicts, all impact advertising spend, and that means companies need to get choosier about their tech investments to keep growing competitively, said the former WPP CEO.

Report shows major shift in email behaviour in recent years

A report that analysed data from more than 10 billion bulk emails sent between 2020 and 2022 revealed significant changes in the email use landscape.

AI for Email Marketing

Regardless, AI-generated content in 2023 is only as good as the data it’s trained on. AI is a boon to marketers, but human review is critical to avoid errors and differentiate a brand. It’s the human element that makes email marketing successful.

Strengthen CX And Privacy Compliance With Opt-In/Opt-Out Processes And E-mail Metrics

With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.

How EOS Hospitality drove $35 million in direct revenue with Revinate

Revinate empowers hoteliers to directly connect with their guests. Our Guest Data Platform and communication solutions unlock revenue for hoteliers and put them in control of the full guest experience — initial research, booking, check-in, throughout the stay, and even after check out — all via the communication channels that guests prefer, whether it's voice, text, email, or web. More than 12,000 hotels globally bank on Revinate to drive direct revenue and deliver delightful guest experiences.

Unleashing WhatsApp’s marketing potential

In this article, we will explore how WhatsApp works as a marketing channel and examine the role of AI in empowering businesses to deliver personalised customer experiences at scale.

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