MediaWallah recently published research that looks at the relative stability and uniqueness of these three major identifiers being collected for use in digital advertising and marketing to see how they are changing, how they compare, and what brands need to know as they further their first party data efforts.

Roberts tells us about his role at conversion marketing tech company Ve Global and discusses current challenges for ecommerce brands, including how overpromising with chatbots leads to a confusion amongst customers.

In this world of information overload, making a mark on customers’ minds becomes imperative for any brand. Even though apps like Instagram, Facebook and LinkedIn rule the visual market, it’s time marketers use Gmail to their full potential. Therefore, companies today are adopting BIMI and DMARC to enhance their sales and conversion rates.

Here are some questions to ask to determine if your organization can benefit from this software adoption.

On Wednesday, the Santa Monica-based company announced Dynamic Travel Ads, which lets hotels, airlines and travel agencies create ads that Snap can serve to interested Snapchat users. Using location data and other metrics, the new ad product can target users who intend to travel and show them locally-relevant campaigns for destinations or tours. Marketers working with Snap can make a variety of ads based on their product catalogs, which contain information such as flight routes and hotel rates that can auto-update to reflect real-time pricing and availability.

Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.

lockr, the only consumer-first identity layer for the Internet, announced the Identity lockr; a suite of free APIs to help publishers and brands capture consented first party data. Interoperable across both browsers and devices, the Identity lockr lets publishers detect and monitor machine-generated emails. Without knowing who their customers are, publishers cannot move forward with proposed industry standards around identity and privacy-positive innovations like clean room environments.

As one of the Top 5 innovators in the hospitality sector for Artificial Intelligence awarded by h2c, dailypoint™ is constantly working to introduce new technology to improve guest experiences and streamline processes for hotels. We’re proud to introduce our latest innovation – the revolution in guest communication:

In this modern, fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people looking at websites, social media platforms and expecting an omnichannel experience, engaging with customers is crucial to any marketing strategy.

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers interact with a brand on multiple channels, oftentimes unpredictably. Speaking with Paula Thomas on her weekly podcast “Let’s Talk Loyalty”, Cheetah Digital’s VP of Content and Data, Tim Glomb broke down key takeaways from the report, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty in the APAC region.

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences