Top Digital Marketing Strategies That Actually Work in 2025
In 2025, digital marketing is less about chasing the latest trend and more about weaving together timeless principles with modern tools. Let’s dive into the approaches that actually work today, with plenty of real-world examples you can picture in action.
Netflix ads come to Amazon DSP as streaming race evolves
Brands using Amazon DSP will be able to directly buy Netflix inventory, another sign of the e-commerce giant’s dominant ad-tech stature.
How Anthropic's enterprise dominance fueled its monster $183B valuation
At a time when the benefits of AI in the workplace are still being determined, the company behind Claude is making big strides with enterprise customers. How?
You should use Gemini's new 'incognito' chat mode - here's why and what it does
If you use Google's Gemini AI, there's a new feature that gives you the privacy you want and deserve.
The first update for Proton's privacy-focused chatbot offers major performance improvements
Lumo 1.1 should be much better at answering questions about current events.
AI Agents Revolutionize Digital Marketing by 2025: Efficiency vs. Ethics
AI agents are revolutionizing digital marketing by 2025, autonomously handling personalized campaigns, data analysis, and consumer interactions for unprecedented efficiency. However, ethical concerns and the risk of diminishing human creativity persist. Successful strategies will blend AI scalability with human oversight for empathetic, innovative outcomes.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
Google boosts iOS App campaigns with new formats, AI tools
Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy.
Marketing and IT are rewriting the rules of digital transformation
From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.
Changing these 10 settings on my Pixel phone gave it a nice performance boost
Pixel phones are packed with smart features by default - but adjusting a few key settings can elevate your experience even further.
WhatsApp is the latest to offer an AI-powered writing assistant
It uses Meta's Private Processing technology to keep things classified.
AI Powers Digital Marketing Attribution for Scalable Growth
Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.
Small businesses are turning to owned-marketing tools for better control
Engage website visitors with Feedify’s Rising Star Push Notification Tool
July 2025 Digital Marketing Trends: AI, SEO Shifts, and Privacy Focus
July 2025 saw rapid digital marketing shifts, with AI boosting high-traffic content visibility, Apple's screenshot indexing enhancing visual SEO, and Cloudflare's AI crawler blocks emphasizing privacy. Stricter ad policies and multi-platform trends demand adaptability. Marketers must prioritize ethical AI integration and quality content to stay competitive.