How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

How Email Marketing Will Adapt To A Change In Privacy Settings

Focusing your attention and optimization efforts on more valuable performance metrics will help you enhance the value of your email program and should contribute even more to a company’s bottom line.

The Annihilation Of Marketing Attribution (And What Comes Next)

As the web becomes more focused on privacy, marketing is entering a new era. Unlike previous decades, consumers are now able to keep much of their online behaviors, such as browsing and purchasing habits, hidden. While this change makes most consumers happy, it makes marketing to them — and measuring the effectiveness of that marketing — more challenging.

Elements of Audience: Breaking down MarTech’s Email Marketing Periodic Table

As changes in mail privacy tracking loom, it is more important than ever to understand how to measure the health of your email audience.

Email Ideas That Turn Lookers Into Bookers

Effective ways to drive email conversions on your campaigns

Facebook Pay extends its reach later this summer

Facebook Pay is one of many payment services aiming to eliminate the "phone, laptop, credit card" shuffle by offering easily accessed one-tap payment options.

Metrics That Will Matter in Email Beyond 2021

Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of users, developments in technology, and various regulations around the world that impact marketers. With such a strong track record of adapting and thriving amidst changing conditions, email marketers are typically quite optimistic and focused on growing and optimizing their programs over time.

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.