Bizzabo Expands Leadership Team with Industry Experts as Demand for Events Grows

The world's leading event success platform adds five tenured event leaders as it continues to invest in industry-leading customer experiences.

MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

HubSpot : How Apple's iOS 15 Could Impact Email Marketers

How Email Marketers Can Navigate Apple's Open Privacy Changes

MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

Gregory Zakowicz, Director of Content, Omnisend shares his thoughts on the top challenges that can be a hindrance to brand growth while sharing a few best practices and tips that can help power future content marketing initiatives:

Optimizing Your Email Marketing In 2021

Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

HubSpot : 5 Email Unsubscribe Button Ideas That Could Save Subscribers

When it comes to email marketing, having users unsubscribe is a natural occurrence. By making the process as straightforward, simple as possible, you can create a better experience for your contacts and brand.

How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

There’s social media, inbound marketing, and public relations. There are several people working together in each campaign. What can you do to bring it all together in a seamless way? Here’s where marketing technology can come to the rescue.

The power of marketing tech

Put simply, marketing automation technology analyzes customer behavior and sends customized messages crafted to garner the attention of an individual. Personalization and timeliness are the power of behavior-based marketing automation technology, and they’re a major reason insurance brands are leveraging it to set themselves apart. Let’s look at three ways insurance brands are supercharging engagement by using marketing automation.

The Importance of Clean Guest Data

But what exactly is a data cleanse and how does it work? To help answer these questions and more, we’ve put together this article to highlight the most important concepts for both single properties and hotel portfolios alike.

Life after cookies: Retailers test 4 targeting alternatives

Marketers don't waste money suggesting products and services to people who have no interest in them. Given that, a host of companies are racing to develop new targeting options that will help sustain the online ad ecosystem. Retailers are starting to experiment with targeted advertising options beyond the third-party browser cookie, and the alternatives hold promise.

5 Proven Tips To Use Email For Marketing Your Holiday Promotions

You have created a killer holiday promotion -- now it’s time to let people know about it! Email for marketing is the perfect vehicle for your message, but, like all vehicles, you have to know how to drive it.

10 Tips to Boost Your Email Open Rates

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

5 Tips for Effectively Marketing Your Local App

As you consider how you’re going to retool your business model for the future, make sure that a snazzy, searchable, well-designed app moves to the No. 1 spot on your to-do list.

Virginia Beach online marketing training center starts pilot program for people with disabilities

In 2009, Antion started the Internet Marketing Training Center in Virginia Beach because so many people were eager to learn from him.

Five Ways To Skyrocket Sales With Product Recommendations

My goal is to show you several ways to increase your sales, engagement and website traffic by creating personalized product recommendations for first-time visitors and long-term customers alike.

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation often serves as a capability within marketing automation platforms. In fact, more than a few of the major marketing cloud platforms have acquired marketing automation platforms in the last 10 years, including Salesforce-Pardot, Oracle-Eloqua and Adobe-Marketo.

How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)

Seasonal marketing refers to marketing that revolves around special holidays. As cultural and popular business events like Christmas or Black Friday come around, there’s heightened excitement, which forms the perfect foil to support your marketing efforts.

How To Increase Your Business's Visibility Through Creative Marketing Campaigns

Market audiences are more reliant on digital devices than ever, being influenced more by passive marketing strategies than traditional, attention-seeking campaigns. The digital shift has forced businesses to look for better and creative ways to keep up.

Jerry Garner Wins More Listings Using RealtyJuggler Real Estate Software

They keep in continual communication throughout the year with their top 1000 clients in RealtyJuggler by sending new home listing announcements for their neighborhood the same time every month, greeting cards for holidays, friending them on Facebook, as well as sending articles about Jerry's clients that tell the story of that client, highlighting how Jerry works.

Top Ten: Tips for marketing your business

The methods that businesses use to promote their products and services have drastically changed throughout the years thanks to technology. The pandemic highlighted the importance of businesses having an online presence for times when in-person gatherings aren’t feasible.