My Method... How Getaway used email marketing to boost metrics across the board

As travel and hospitality brands continue operating in recovery mode, with overall performance below 2019 levels and the industry hit by the pandemic, we have seen glimmers of hope and potential as innovative leaders have found creative ways to keep customers engaged—and increase growth.

Litmus Debuts Speakers For Litmus Live 2021

The conference will consist of over 50 sessions and four workshops educating attendees on accelerating marketing's most powerful channel: email. According to Litmus's 2020 State of Email, Fall Edition, for every dollar brands invest in email marketing, they receive $36 in return. At Litmus Live, marketers will learn how to optimize their email program and leverage an email-first approach: utilizing email as an accelerator, converter, and relationship-builder.

How To Do Competitor Analysis and Improve Your Digital Marketing

Unfortunately, many business owners tend to start competitor analysis when trying to develop a new marketing strategy but fail to review it from time to time and determine what else can improve visibility and performance. Therefore, we suggest you learn how to actively conduct competitive analysis and improve your digital marketing strategy from scratch. Here’s what you can do:

Marketing Your Way Out of COVID

You can find success with a few tried-and-true marketing techniques that are proven to win over more clients and fill up your calendar with events. Here are three ways to take your marketing approach up a notch and attract the clients that are ready to book you for their next event.

How to write a B2B marketing email that works

B2B copywriter David McGuire shares four tips to help you stand out in a crowded inbox

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

yan Austin, Bluetent’s Director of Email Marketing, and his expert team have helped clients successfully pivot their email strategy for the new challenges presented in 2021. Austin has identified two marketing concepts that all vacation rental brands should consider implementing for the summer—and beyond.

How to Improve Your Email Marketing Deliverability for Optimum Open Rates

In this post, we try to address the problems of email marketers who are encountering email deliverability issues. Here are some of the tried and tested methods to optimize your email marketing campaigns:

HOW TO EMBED VIDEO IN E-MAIL AND BOOST YOUR MARKETING

With approximately 66% solid leads through video, many brands are already including email video marketing in their strategy. It’s high time for you as well to level up your game and convert emails into ebills.

How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

Below, 12 members of Forbes Agency Council each provide their top piece of advice for reaching out and engaging with influencers. With this field perpetually evolving, their expert insights can help brands find influencers whose followers most closely resemble their target audiences and create partnerships that benefit both parties.

Using an Automated Email Marketing Strategy

Email marketing automation software is the solution to your problems. These email marketing automation tools track all that information for you and work automatically to send the right email to the right person at the right time. Let’s take a closer look at the automation of email, including the benefits of doing it, and what it all means for you and your business.

How The Pandemic Changed Customer Relationships

In order to flourish in a post-pandemic economy, businesses need to focus on customer relationships.

How to Use Digital Consumer Psychology to Stand Out From the Competition

With more people shopping online than ever before, it's time to use digital consumer psychology to your advantage.

Does Your Content Marketing Strategy Need To Be More Data-Driven?

A data-backed content marketing strategy will not only optimize the whole content writing and content marketing process, it will improve distribution efforts and boost content consumption metrics.Here are a few basic best practices that help set the pace for a better data driven content marketing strategy:

Mrkt360 is investing in the youth of today to become a leader in the digital marketing world of tomorrow

Mrkt360 is developing into a major force in the digital marketing industry and its social as well as corporate goals are crucial to that development. Our firm is constantly expanding and looking for the next possible way to both grow and improve the digital marketing industry. Our hope is to become a trusted leader within the industry, committed to not only clients, but partners, students, and the industry of tomorrow as well.

Why personalisation in digital marketing matters

It’s important for brands to understand their audiences. We can no longer depend on demographics to inform marketing strategies. Customers want their brands to understand them beyond their gender, race, and location. Personalised marketing that speaks to individuals with empathy will result in better engagement. A smart personalised marketing strategy will reap the following benefits for your brand.

The Elements of an Effective Prospecting Email

And your note must be truly special in some way, or the body copy won’t make the cut. So we’re going to spend the rest of this post overanalyzing and dissecting a fake nurture campaign from a totally made-up tech company to make every word—and every character—count. (And also because we’re email nerds and we love over analyzing email. You’re welcome.)

3 Strategies That You Can Implement For Multi-Location Franchise Marketing

This article is meant to give you three things to consider when you tackle the giant of multi-location marketing. If you want to improve your franchise marketing efforts, or you just stepped into the ring, you should be able to implement these tactics instantaneously.

A personal connection

Last year on the banking front, we were adapting daily. As a result, the way our customers engaged with us shifted dramatically. Suddenly, everyone was using digital services. Even those customers who usually would have been reluctant to choose online banking over brick-and-mortar were enrolling in digital services. As a result, our digital banking usage expanded exponentially.

Ditch the “Hi” and five other tips for better client email marketing

When email marketing tools first allowed marketers to insert a customer’s first name, it was like magic. That was a long time ago. And the magic has gone. Personalisation is still very important for effective email marketing. But that goes beyond the simple “Hi Jeff” or “Dear Jeff” opener. Why is this? Well, your clients, like everyone else have got wise to this system generated “personalisation”. So, it is no longer personal.

E-commerce Analytics: How to Drive More Sales with Data

To take your e-commerce brand further, you need to start relying on data more than ever before. And we’re not talking about generalized market research data. We’re talking about specific, precise, personalized data about your customers and their preferences. Let’s dive into the world of e-commerce analytics and explore how data can help you drive more sales.