#Personas related marketing articles

9 Digital Marketing Trends & Strategies for 2024

Here are some tips to help you jump start your strategy to increase your conversion rate and drive business through doors.


Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets 120 emails every single day. The result: It’s become more and more difficult to break through to prospects amid a deluge of marketing messages. It’s not impossible, though. So while in Boston last week for HubSpot’s annual Inbound conference, we picked up a few best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls. Following are a few tips and tricks shared by Jay Schwedelson, CEO and founder at Outcome Media and GURU Events.

Email Marketing Platforms Market [2023 to 2030] , Industry Predicted to Grow at a Remarkable Pace

The Email Marketing Platforms market has witnessed growth from USD million to USD million from 2017 to 2022. With the CAGR of Percent, this market is estimated to reach USD million in 2030.

Here’s Everything You Need To Know About Email Marketing

Email marketing refers to the practice of sending targeted emails to a group of recipients to promote products, services, and events, among other things. It needs a strategic approach that involves building and maintaining a subscriber list and drafting compelling email content to influence desired action.

E-mail Etiquette: Watch Your Phrasing To Minimize Misunderstandings And Hurt Feelings

Here are some commonly used phrases to watch out for in your emails, and what people often take them to mean:

How To Write a Thank-You Email After an Interview

Recruiters and executives question a candidate's interest if they don't receive a thank-you note after an interview. But that's not all. A well-written thank-you note could turn around the perception of your interview. Read on to learn why thank-you notes are important, plus how to write an effective one.

Caitlin McCall, CEO of McCall Digital Marketing, transforms her career from scuba instructor to successful marketing agency owner

Caitlin McCall, the CEO of McCall Digital Marketing, has achieved remarkable success in the marketing industry, elevating her career from being a scuba instructor and niche influencer to becoming the owner of a marketing agency. In just four years, Caitlin has navigated through various industries, gaining recognition from industry leaders and earning prestigious accolades for exceptional achievements.

Top 5 Marketing Trends Shaping the Digital Future

Here are 5 trends driving the future and concrete examples of companies stepping up.

Snappy Kraken Unveils AI-Powered Email Builder

The new tool uses an API integration from OpenAI, the creator of text-based chatbot ChatGPT and image generator DALL-E.

12 most effective email marketing tactics

To help you elevate your email marketing game, we asked founders, CEOs, and marketing professionals to share their most effective tactics. From using charm and humor to boost click-through rates to enhancing engagement with customized content, here are the top twelve tactics these experts swear by. Here are 12 most effective email marketing tactics..

Bezos's Blue Origin names former Amazon executive as CEO -internal email

The chief executive officer of Jeff Bezos's space company Blue Origin, Bob Smith, will step down at the end of the year to be replaced by former Amazon executive Dave Limp, who ran products such as Kindle, according to emails seen by Reuters.

Email sign-off etiquette: A comprehensive guide

The importance of email sign-offs cannot be understated when writing emails. While the beginning of your email may be limited in variety, the choices for email sign-offs are vast. Choosing the right sign-off can greatly impact the recipient's reaction and response. Email signature specialists Rocketseed recently released a guide, How to Sign Off on an Email Correctly that aims to help you select an appropriate sign-off for any situation, striking the balance between professionalism and personalisation.

HOA Homefront: Court ruling affirms HOA board emails don’t violate Open Meeting Act

A longtime piece of civil code that kept many HOAs in California from governing via email has been upended by an appellate court ruling.

The evolution of email and the importance of high deliverability; how free mass emailing can transform your email strategy...

Ever wondered why certain emails find themselves condemned to the spam section, while others effortlessly navigate to the main inbox? The secret sauce behind this distinction is the phenomenon of email deliverability.

10 Best Phrases To Begin an Email, Plus the #1 Way You *Don’t* Want To Start Your Message

Sitting behind a screen and typing an email makes it tempting to ditch pleasantries and get straight to the point. However, experts share that the first phrase or two is like a delicious appetizer that sets the stage for the rest of the meat and potatoes of an email.

Impact-Driven Digital Marketing to Empower Rising Voices – Kapitol Marketing Group Leads the Way with Expert Strategies

Kapitol Marketing Group has a history of elevating artists in Dance, R&B, Hip Hop, Rap, and Soul through their result-oriented marketing

The Rise of AI in Digital Marketing

The digital marketing landscape, once dominated by human intuition and manual strategies, is now being revolutionised by Artificial Intelligence (AI) and Machine Learning (ML). These technologies are not just fleeting trends; they’re foundational shifts, ushering in an era of hyper-personalisation, predictive precision, and enriched customer journeys..

How To Send A Reminder Email

As mentioned earlier, the digital world is filled with distractions, and people often forget or overlook important messages. That’s where a well-timed and well-crafted reminder email can make a significant impact. Let’s explore some of the key reasons why sending a reminder email is so important:

7 Ways to Boost Customer Retention with Email Gamification

Repetitive emails can fatigue recipients. However, with gamification, you can pique their interest, driving engagement and customer retention.

Why the future of digital-only local news may be small, focused and based on email

Three digital-only editors on why local news needs to reduce quantity and focus on quality.

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