How Marketers Can Reach Gen Z On Social Media
Discover how Gen Z is utilizing social media and what marketers need to know to effectively reach this unique audience.
How Marketers Can Reach Gen Z On Social Media
Discover how Gen Z is utilizing social media and what marketers need to know to effectively reach this unique audience.
ZeroBounce Launches Email Warmup Tool to Enhance Email Deliverability and ROI
ZeroBounce Warmup helps sales pros land more emails in the inbox.
Building Brands on a Budget: Strategies for Success With Less
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can think and act bigger, which is largely driven by a “louder and prouder” mantra I learned from a mentor early in my career.
The best Apple Watches you can buy: Expert tested
I've tested every Apple Watch model released to date, and these are the best Apple Watches for tracking your health and accessing messages and apps.
How AI Tools Helped My Company Stand Out in a Crowded Market
Here's how my company implemented AI tools and used them to stand out in a crowded market.
Optimizing International PPC Campaigns: Best Practices For Keyword Localization
Unlock the potential of international PPC campaigns. Discover best practices for keyword localization, geo-specific bid adjustments, and more.
2024 Digital Marketing Strategy Guide
Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business owner. You want to catch customers where they are exploring search engines and using social media. Getting your marketing on these platforms will improve your conversion results, leading to more sales and revenue.
How to secure leadership buy-in for digital marketing initiatives
Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth.
New Lightspeed Data Shows Digital Marketing is Driving Engagement and Growth for Golf Courses
As Golfers Shift Online, Strong Digital Strategies Are Crucial for Course Success. 60% of golfers ages 18-34 said they actively follow golf courses on social media. 64% of golfers discover new courses on social media with an additional 7% who always use this channel to find new courses they want to play
How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per a study from the ANA that included giants like Kroger and Coca-Cola.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO boost in-store conversions.
MarTech Interview with Ann Fellman, Chief Marketing Officer at Bloomerang
Discover key email marketing challenges and solutions for nonprofits and small businesses, from list segmentation to optimizing campaigns and engaging donors.
Apple Watch Series 10 Adds Bigger and Thinner Screen, Sleep Apnea Detection
The Apple Watch Series 10 features 30% more screen space, faster battery charging, and the ability to detect sleep apnea.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
TikTok Enters Search Ads Market in United States
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads.
Magna: US ad spending rebound gathers force beyond cyclical events
The Olympics and an election cycle were expected to provide a bump, but the industry has proven resilient elsewhere as well.
Clicking With B2B Customers: 4 Lessons From B2C Marketing
Having spent most of my career running marketing campaigns for major consumer brands before joining a B2B company, I see the great opportunity that deploying B2C techniques presents—as well as the roadblocks in the way.