Golf Course Marketing for Millennials: The Ultimate Guide

Be social, Authenticity, be the expert!, Mobile, mobile, mobile!, Reinvent yourself, Sell the experience, Loyalty is a process.

RiRi Okoye: 10 Reasons Why Marketing Plans Fail and How to Fix Them

Have you analysed your marketing strategy for the year? Many businesses struggle with marketing and getting their products or services to the right audience without figuring exactly where the problem comes from. Let’s highlight some marketing failures and how they can be avoided:

How To Use Content Marketing For Customer Retention & Loyalty

Learn how to use content marketing to connect with your current customer base, build loyalty, and improve customer retention.

7 strategies to make your omnichannel marketing plan more effective

According to Omnisend, “Marketers who use three or more channels in a single campaign have a 287 percent greater purchase rate than those who only use one channel. Purchase frequency is 250 percent higher than single-channel purchase frequency, and omnichannel order value is 13 percent higher on each order”. Thus, in today’s competitive business environment, it is imperative to adopt comprehensive marketing tactics.

Marketing Trends 2022: What Americans Want From Brands

Attest, a consumer research platform for the world’s biggest brands, today releases new data on the marketing trends that will shape 2022. The research is found within the second annual US Consumer Trends report that tracks sentiment and behaviors ahead of the new year, as well as a targeted marketing survey conducted on 2,000 working-age consumers.

How Newsletter Sponsorships Can Maximize Your Marketing

As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

The Rise of Digital Marketing: A Game-Changer

All successful businesses must have a strong digital marketing strategy to bring in more clients and more revenue.

HubSpot : The Ultimate Guide to B2B Marketing in 2022

By the end of this article, you'll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. Plus, the trends you can expect in the B2B space in 2022, according to new research plus expert tips.

A Simple Guide to Creating Buyer Personas For Email Marketing

It’s beneficial to collect data on prospective and current customers. A company can use data to creatively draw the attention of customers in a given target audience. Buyer personas provide a platform for marketers to develop personalized marketing campaigns that are laser-focused. These personas enable you to maximize the efforts you make in your email marketing strategy. In this post, we present a guide to creating buyer personas for email marketing.

HubSpot : The Ultimate Guide to Product Marketing in 2021

Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. Product marketing involves understanding the product's target audience and using strategic positioning and messaging to boost revenue and demand for the product. What makes product marketing unique? How is it different from conventional marketing? Let's unpack the differences.

Experiential Marketing? (How to Incorporate It Into Marketing Emails)

Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. And with a market that’s saturated with competitors, leads and customers are now seeking out experiences when interacting with businesses. This is where experiential marketing comes in. And done effectively, it can help keep your target audience engaged as you build relationships.

Key Considerations When Choosing An E-mail Marketing Software

Affordable and Scalable, Excellent Customization Options, Segmentation, A/B Testing and Automation, Data Analytics and Reporting

Emotional wellness app Mine’d raises $3.5M led by Listen Ventures

Mine’d, is a digital platform and wellness network that connects consumers with emotional health experts and community.

How Real Estate Companies Can Boost ROI With Marketing Automation

I have experience with setting up marketing automation for real estate brokers and agencies. Generally, the benefits of using automation are that it greatly reduces a lot of manual workflows, saving you a lot of time. It also automates prospect follow-ups, greatly enhancing engagement with your customers. This in the end can produce better opportunities with your prospects and increase your sales conversion rates. Let’s dive a bit deeper into the subject.

E-mail Marketing Market Seeking New Highs- Current Trends, Growth Drivers and Covid-19 Impacts

The focus of major companies toward improving customer relations by implementing email marketing will boost the email marketing software market growth. The email automation trend has gained popularity over the years. Automated email marketing offers the facility to send out emails to customers automatically, which improves customer engagement.

9 Tips to Build a Relationship with Your List and Make It Profitable

Then a few years later, the words “email is dead” started floating around. What?! No, it couldn’t be! But of course email marketing is not dead but alive and well. It has simply evolved as any tactic does (or should) to stay in pace with the needs of our audience. Email is concentrated on providing customer-centric experiences. Our communication should be more personalized and relevant to our readers.

How to Segment Your Audience in 2022 (And Why You Should!)

Today, I want to share several powerful segmenting benefits you need to know. I’ll also share some of the best ways you can use this strategy to start building more robust lead lists in 2022. Are you ready? Let’s begin!

How to Highlight Important Emails on the Phone

Email marketing is useful in a number of ways. It enables businesses to stay in touch with their customers in a non-threatening manner, allowing them to share updates, promotions, newsletters, and other information without seeming too pushy or sales-oriented. It also helps build customer loyalty and find new customers when used effectively.

The best digital channels for marketing funnel stages

Equip your marketing funnel stages with top platforms

A guide to B2B holiday marketing strategies

Is there anyone that doesn't love the holiday season? We know that it is full of gifts and special discounts. While B2C businesses may take advantage of this period, B2B brands are less likely to do it and get new leads from various businesses. Most businesses use the end of the year to assess their successes and plan for the next year. Holiday marketing is a great way to stand out and be a champion. To achieve that goal, it is important to extend your audience consistently. Either you do it personally or address a B2B lead generation service.