The Personal Touch: The Agent-Client Connection in a Digital World

When it comes time to get a quote, your independent agency needs to have the right technology. Agencies should be using automated email campaigns and social media to create brand recognition. You need to be optimizing your website and using Google My Business to show up in local search results. Your insurance agency website needs to have a quoting engine to provide consumers with live, fast quotes.So,how can your agents maximize their personal touch in a digital world?

Three Steps Marketers Should Take To Build A First-Party Data Oasis

Marketers must pull off a spectacular magic trick these days. The majority of consumers support data transparency and privacy. Still, they also want a customer experience rich with personalized interaction, convenience and a deep understanding from a brand about "who they are" as a person. Capturing the zero-party and first-party data to make that happen requires intentional strategy.

4 Ways to Win Big With Email Marketing

E-mail marketing might elicit a yawn from digital marketers focused on more bleeding-edge and trendy technologies, like social media marketing or targeted content marketing. But those folks are missing out on one of the most powerful arrows in any marketer's quiver; a cheap solution that delivers steady, successful results.

5 Digital Marketing Trends For Your Business In 2021

In order for your business to continue to experience growth in the 21st century, you must adapt and adjust your digital marketing strategies.

HOW DOES MARKETING AUTOMATION PROVE BENEFICIAL TO SALES PEOPLE

Sales people benefit from marketing automation in the following ways.

Why You Need an Email Database for Real Estate Marketing

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

JON ZACHARIAS SHARES INSIGHTS ON MAINTAINING MARKETING REACH

New informational blog will help you fill the top of your marketing funnel

B2C marketing trends point to more messages, but improved relevance

First up, and this isn't a big surprise, over 90% of respondents said digital messaging - email, SMS, text - remains extremely important compared to other marketing strategies, seen as critical to the business goals of a company.

Guide to successful email marketing campaigns for insurance agencies

Email marketing may seem like a black box for insurance agencies that don’t have much experience with launching such campaigns, but there are few key steps and tips that help demystify the process.

How can you improve your email deliverability?

The likelihood of campaigns reaching your customers’ inboxes is called email deliverability.

6 Reasons Why Email Marketing is Still Important For Your Marketing Efforts: Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

6 Reasons Why Email Marketing is Still Important For Your Marketing Efforts: Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

How to Keep New Website Visitors Engaged with Your Brand

Today, we will explore several strategies that can help business owners across all industries increase engagement among new visitors. Our tips will cover everything from enhancing your website’s usability to building active lead lists on multiple marketing channels.Let’s dive in.

Can Email Be the ‘Brain’ of Your Business?

For us, the brain of an eCommerce business is not about the IQ of the owner – its actually about email. Yes, Email. Over the past few years, email marketing has had a resurgence in popularity, with rising cost of paid advertising and the ever-changing landscape and ‘ethical issues’ over some of the major companies that provide platforms for us as businesses. During this time, companies like Klaviyo have pushed email beyond just being a way to deliver an automated message – email can now be treated like a ‘nucleus’ for all eCommerce brand marketing. Here’s how.

Enhanced Automated Marketing Tools Give Travel Advisors with Dream Vacations New Ways to Increase Customer Engagement

Home-based travel agency franchise launches new social media and email marketing platforms

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

Eight Critical Components Of A Valuable Client Newsletter (And Why You Should Include Them)

Here, eight members of Young Entrepreneur Council discuss some of the components every newsletter should include in order to pique and maintain reader interest. Ensure these components make it into your newsletter design plan to help you build a list with impact.

Marketing Mix: Is Email Marketing Dead? Not If You Stay Updated on Best Practices

Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.

Home-based travel agencies launch new social media and email marketing platforms

The COVID-19 pandemic did not slow down Dream Vacations, CruiseOne and Cruises Inc.’s marketing investments for its network of franchisees and independent vacation specialists, with the company continuing to invest more than $4 million annually in marketing programs, exclusive promotions and national branding. The home-based travel agencies announce the enhancement of its automated marketing resources for social media, email and digital marketing.

How email marketing and data go hand-in-hand

Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good grip on data. Andrew Fragias outlines common issues that impact data quality when it comes to email marketing.