Top 3 tips for email success in 2021

More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn't going away just because the COVID-19 pandemic focus is lessening. Here's what brands need to know about engaging email for 2021.

How to Use Email Marketing to Develop Customer Personas

Customers are the driving force behind every company. If you don’t know who you’re selling to, you’re going to have a hard time growing. Luckily, it’s easier than ever before to get to know potential customers through buyer personas.

6 Ways to Automate Your eCommerce Business

Using eCommerce automation will help you put many business processes in auto-pilot mode and improve your sales and ROI. This is the reason why top eCommerce businesses are moving towards automation, and you can, too, if you want to boost your metrics.

COVID-19 Email Marketing Impact for the SaaS Industry

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward.

2021 Is Going to Be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

To thrive in the dawn of post-pandemic emergence, marketers need to craft their ABM tactics to combine strategies and channels in new and interesting ways. Talking of the advanced account-centric approaches, one needs to understand that, progression follows only after the basics have been mastered.

Email marketing tips for increasing open rates

To create successful email marketing campaigns, businesses should heed these four tips:

Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

Before you throw in the towel and assume that email marketing is dead, try implementing these tips.

4 Tools e-Commerce Businesses Need to Invest in Right Now

2020 has undoubtedly been a major milestone for businesses. The pandemic has been a big factor in generating a huge behavioral shift in consumers’ behavior by forcefully probing them to purchase online, thus spending online far more than any of the previous years to date.

4 Crucial tips for e-commerce brands to evolve from being startups to scaleups and unicorns

When you are an entrepreneur, you desire to have your startup become a high growth enterprise. The good thing is that e-commerce brands have a high potential for growth given the various tactics available at their disposal to scale up their business. So, what are some of the strategies that you can use to grow your e-commerce business? Below are four tactics that you can use:

6 Benefits of Email Marketing for Small Businesses

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing.

The care and feeding of your QSR's online ordering business

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?

EIGHT BEST PHONE MARKETING TIPS FOR BETTER LEAD GENERATION

Below are some reasons why experts recommend the use of mobile marketing to generate more leads:

2021 Email Marketing Resolutions

Here are four resolutions for marketers looking to increase the effectiveness of their email programs in 2021:

What is Marketing Technology or Martech? Exploring the Marketers Scope

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

img class="img responsive" src="https://www.subjectline.com/images/articles/02-22-2021/sl02222021_05.jpg" width="100%" alt="">

What is Marketing Technology or Martech? Exploring the Marketers Scope

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

TOP DIGITAL PERKS OF USING E-MAIL MARKETING FOR YOUR SMALL BUSINESS

If you are overwhelmed to know precisely the perks of using email marketing, then below, we are listing them to help you get to know and promote your business –

Here's How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

Where should you prioritize your dollars in the coming months? Here is where to start for smart spending.

Why marketing automation remains the missing piece of the optimisation jigsaw puzzle

That’s because savvy platforms in today’s world enable marketers to build email campaigns and landing pages in minutes – rather than hours. Automated systems are designed to take the stress out of an ever-growing ‘to do’ list because they’re capable of managing the routine, manually intensive tasks, so employees don’t have to. Think of the time that could save in a typical working day! True optimisation, right?

What Is A/B Testing in Email?

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

How CRM Benefits Marketing Campaigns

CRM software can be an indispensable tool for improving marketing campaigns.