The Future of Video Email Marketing is Here with verbMAIL

The company’s apps are available in over 60 countries and more than 48 languages to large enterprise and small business sales teams that need affordable, easy-to-use and quick-results sales tools. With potential new shutdowns or long-term shifts in consumer behavior from the COVID-19 pandemic, video email communications and livestream e-commerce will soon become the new normal.

Marketing Automation Software Market is Estimated to Reach USD 10,418.6 Million by 2025 at 12.7% CAGR - Report by Market Research Future (MRFR)

Marketing automation software offers a range of solutions to marketing teams for performing repetitive tasks seamlessly. Rise of social media and maintaining digital presence has led to many organizations procuring the product. The software can be used in email marketing campaigns and online advertising.

Winning the war for inbox attention: Simple strategies to land your Black Friday emails

With this gargantuan amount of information and messaging flowing through cyberspace, the primary challenge is to employ simple but actional strategies that line up consumers’ attention curves with their messaging loads. These strategies have to be able to focus his or her attention on the particular, rather than the general – using a combination of savvy timing, personalisation and the right technology. Let’s take a closer look…

My Method... How Getaway used email marketing to boost metrics across the board

As travel and hospitality brands continue operating in recovery mode, with overall performance below 2019 levels and the industry hit by the pandemic, we have seen glimmers of hope and potential as innovative leaders have found creative ways to keep customers engaged—and increase growth.

5 High-Impact Marketing Tactics To Drive Sales For Your Software Company

With the exponential growth of software, technology, and internet companies in the Indian startup landscape, how you market your new solution is crucial to its success

FOUR E-MAIL MARKETING TRENDS TO IMPROVE MARKETING STRATEGY

To help you speed your marketing plan, here are four e-mail marketing trends to consider.

Make a connection: How to get people to read your marketing

If you’re continually hitting the delete key or scrolling past marketing content on social media, you know you don’t want others doing the same with your content. Ellen Bathgate shares some tips on how to get people to read your marketing and enjoy it.

Marketing AI – plenty of use cases, but we’re just getting started

Roetzer’s Institute, in partnership with Drift, a provider of conversational AI solutions, recently published 2021 The State of Marketing AI. It’s a survey that looked at how marketing AI is in use today, the most common use cases, and where companies see themselves using AI in the next five years.

How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

Below, 12 members of Forbes Agency Council each provide their top piece of advice for reaching out and engaging with influencers. With this field perpetually evolving, their expert insights can help brands find influencers whose followers most closely resemble their target audiences and create partnerships that benefit both parties.

MarTech Interview With Peter Tran, Head Of Marketing, HCL Software

I am VP of and Head of Marketing for HCL Software. We are a $1 billion enterprise software division of HCL Technologies, a global technology company. We develop, support, market and sell a portfolio of products in four main categories: Customer Experience (CX), Digital Solutions (DS), Secure DevOps, and Automation & Security. Unica falls into the customer experience category. Not only do we develop and sell these products, we also use these same products for our own marketing automation operations.

B2B Business Experts Propels Businesses to New Heights

“The difference lies in AI’s ability to gather and analyze massive amounts of data. It’s a great support system for any team. We use AI marketing tools for an extensive range of activities, from email marketing to copywriting. The results are unbelievable! We’ve developed campaigns that improved our clients’ marketing return on investment (ROI) by up to 30% in less than 60 days through 80% lower costs.” According to Jeremy, he and his team use AI marketing for these functions:

How to Recapture the Attention of Lost Customers

Realizing that you have lost the attention of customers can be very demoralizing, but it doesn’t have to be. While it might seem like a failure, there is still much potential, as it is much easier and more cost-effective to recapture the attention of lost customers than to win new ones.

Global Internet Advertising Market is seizing the splendid growth

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

How the latest iOS update impacts your digital marketing campaign

These new updates, which come as part of a wider response to the debate concerning consumer privacy rights, demonstrate the need for marketers to adapt their digital marketing strategies to keep in-line with the changes, whilst continuing to engage and resonate with target audiences.

Global Marketing Analytics Market Report 2021 Featuring market Leaders - Adobe, IBM., Microsoft., SAS Institute, Teradata, and Wipro

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.

How to Increase Your eCommerce Brand Reach

As an eCommerce business owner, it is up to you to spread the word about your brand and what it has to offer. The goal of this is to get it in front of the right eyes (your potential and current customers).

Lead Generation Solution Market Growth Sturdy at 17.5% CAGR to Outstrip $9,589.11 Million by 2028 - COVID-19 Impact and Global Analysis by TheInsightPartners.com

The Lead Generation Solution Market Growth impelled by rapid expansion of Finance, Insurance, Education Sector and rising count of internet users in developing countries.

Salesforce com : Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones

We asked our Marketing Champion community - made up of marketing leaders at companies that are Salesforce customers - to tell us some of their email horror stories. They were good sports and happilychimed in. Read their tales and learn how you can be a better email marketer.

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.