#Personalization related marketing articles

The Effects Of Ai On Search Engine Marketing

Artificial intelligence (AI) is transforming almost every industry, and search engine marketing (SEM) is no exception. AI is being used in many aspects of SEM, from keyword research and ad targeting to campaign optimization and reporting.

21 Common Email Marketing Mistakes

Email marketing is an important part of digital communication. If you don’t feel that email marketing has been effective for you, you may be making common email marketing mistakes.

Sojern Reveals First Of Its Kind ‘State of Destination Marketing 2024 Report’

Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges.

Mastering Moosend – A Strategic Guide to Elevate Your Email Marketing Game

Embarking on a journey into Moosend, the all-in-one marketing platform, is a strategic move for digital enthusiasts. This comprehensive guide is designed to unravel the features of Moosend methodically, ensuring you are well-equipped to navigate this powerful tool. Let’s delve into the critical aspects of using Moosend, from the initial setup to advanced features.

Red Flags to Look for in an Email Marketing Platform: Pointers for Email Marketers

An email marketing platform or software is a critical tool for B2B marketers, it helps maintain consistent communication with existing and potential customers. It’s important to choose a best-fit email marketing platform based on your individual team’s use case and to know what red flags to look for when choosing an email marketing platform.

Six must-have email marketing flows to elevate your customer journey

Email marketing flows are crucial for crafting a seamless and personalised customer journey. From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

Birdseye’s AI-powered chief marketing officer drives personalized email campaigns for retailers

Meet Birdseye, a Toronto-based company focused on retail and e-commerce artificial intelligence. Matt Bogoroch started the company in 2021 with his brother, Adam Bogoroch, and Shardul Frey to provide e-commerce analytics for Shopify brands to improve their marketing and advertising efforts and put them in an even playing field with larger companies.

Future Trends In Digital Advertising


AI-Powered Marketing: Navigating the Digital Frontier

One of the key benefits of AI is its ability to deliver hyper-personalization.

Acquia Engage 2023 Ai In Marketing’s Evolution

When it comes to marketing and generative AI, the terms exploratory and experimentation seemed to rule the day at Acquia Engage.

How Modern Technology is Rewriting the Rules of Marketing

Over the past decade, we've witnessed a whirlwind of transformative changes that have redefined the very essence of digital marketing.

The Essential Email Marketing Strategy for 2023

As we all know, sometimes businesses consider email marketing a necessary evil. But the truth is far from that. In this blog post, you’ll find ten essential steps that you need to follow to build a solid email marketing plan that boosts your marketing strategy as a whole.

The 5 Next Big Tech Innovations In Marketing And Advertising For 2023

From privacy-focused, personalized ads to an AI platform that makes content for brands in their own voice, these technologies are primed to change the marketing and ad sectors.

Google Search now supports discussion forum and profile page structured data

Google can show these as rich results in Google Search and Google also added new Search Console reports.

Leveraging Artificial Intelligence in Digital Marketing

The digital marketing landscape is experiencing a revolutionary shift, thanks to artificial intelligence (AI). Digital marketing agencies are increasingly harnessing AI’s power to transform their strategies and methodologies. This innovative tool is reshaping the way we approach online marketing, delivering precision and efficiency that were once unattainable.

Stensul draws on new capital to boost marketing creation features

The company is a multi-channel marketing creation platform providing tools to help customers more easily create campaigns.

The state of digital marketing: ETBrandEquity and Ipsos special report

Digital Marketing

Business applications for marketing automation

The integration of modern and robust business applications can empower marketers to establish unified messaging

Composing Effective Personalization With Search

Many organizations find themselves wrestling with the ongoing pressure of consistently delivering personalized content.

Key Digital Marketing Trends That Convert Engagement Into Sales

“In an ever-changing digital landscape, it is important for golf destinations to use all of the tools at their disposal to stay at the forefront of golfers’ minds when they make their travel decisions,” said Head of European Tour Destinations, Ian Knox.

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