SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized with right frequency and messaging, it can be a highly effective method of communication.

2021 Is Going to Be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

To thrive in the dawn of post-pandemic emergence, marketers need to craft their ABM tactics to combine strategies and channels in new and interesting ways. Talking of the advanced account-centric approaches, one needs to understand that, progression follows only after the basics have been mastered.

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post.

Email Marketing Best Practices and Predictions for 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

4 Tools e-Commerce Businesses Need to Invest in Right Now

2020 has undoubtedly been a major milestone for businesses. The pandemic has been a big factor in generating a huge behavioral shift in consumers’ behavior by forcefully probing them to purchase online, thus spending online far more than any of the previous years to date.

6 Benefits of Email Marketing for Small Businesses

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing.

How to Set Up a High Conversion Email Marketing Campaign in 2021

We’ve made it easier for you: our guide to creating an email campaign that converts will walk you through everything you need to have a profitable 2021.

Email marketing automation for B2B: How to effectively manage and acquire contacts

The growing popularity of social media and other communication channels has certainly not obscured the communicative power of email marketing, which is still great strategy to reach, inform,engage users.

What Is CTR in Email?

Click-through rate is a critical metric by which a small business can measure its email marketing success.

12 Online Selling Tips For Growing Your Business In 2021

Offering convenience, better prices and even free shipping (in most cases), the number of online stores and e-sellers are now in the thousands — and they provide items in just about every category.

Important Email Marketing Trends for 2021

It is time to consider some effective ways to ensure your email marketing strategy does not fall flat. in continuation we’ll describe in detail the email marketing trends for 2021.