13 free tools for PPC campaign management
Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.
60+ Email Marketing ROI Statistics For 2025
In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.
Google launches Offerwall, a customizable content access tool for publishers
Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.
Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy
Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping.
‘Surpassing all my expectations’: Midjourney releases first AI video model amid Disney, Universal lawsuit
Popular AI image generation service Midjourney has launched its first AI video generation model V1, marking a pivotal shift for the company from image generation toward full multimedia content creation.
Will AI ‘completely rewire’ loyalty programs?
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
Snowflake's new AI agents make it easier for businesses to make sense of their data
Snowflake Intelligence spans structured and unstructured data from a variety of services.
Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)
Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.
What is local SEO? Guide to ranking in local search results
Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.
International SEO setup: Structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
8 ways to write better ChatGPT prompts - and get the results you want faster
Making the most of AI takes practice. Optimizing your inputs can improve ChatGPT's outputs. Here's how.
8 ways to write better ChatGPT prompts - and get the results you want faster
Making the most of AI takes practice. Optimizing your inputs can improve ChatGPT's outputs. Here's how.
How Generative Engine Optimization (GEO) Is Shaping the Future of SEO
In our interview, James Gibson, partner and director of digital marketing at eDesign Interactive, shares how his team helps clients prepare for the future of search, where discoverability depends not just on rankings, but on relevance to AI.
Digital Tip #14 from Orbit Interactive: How to Use AI in Your Digital Marketing
Artificial intelligence (AI) is becoming an integral part of digital marketing. It can help businesses automate processes, analyze data, and improve customer experiences. Here are some practical ways to use AI in your digital marketing efforts.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.