Meta expands ad attribution tools to boost campaign performance
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
Spotify revamps self-serve ad platform on heels of record Q2
Travel brand Contiki leveraged the renamed Spotify Ads Manager for a campaign that drove a 267% increase in clicks to their website.
Email Deliverability: How to Ensure Marketing Emails Get Seen
Email deliverability measures how many of your emails are received and don’t end up in spam. It’s a measure of how well your email marketing works.