Harness the power of email, and deliver effective newsletter campaigns

in an increasingly complicated digital advertising landscape, in which audiences’ attention is pulled in every direction by thousands of ads daily, email is experiencing a renaissance.This is largely thanks to its inherently privacy-safe nature, and the creative opportunities it presents. Contributing to this comeback is the arrival of newsletter advertising, which is helping to enhance its value and relevance. Anders Rasmussen, CCO at Passendo, talks us through seven ways to revolutionise your email marketing campaigns, and make the most of the opportunities email offers.