Before we jump into the tips and best practices related to B2B email marketing, it is important to understand why you, as a B2B marketer or business owner, needs a practical B2 email marketing strategy.

Email marketing is most effective when based on an up-to-date and accurate email list. These best practices will ensure your email list is up to the task.

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.