#OptIn related marketing articles

Facebook Email Marketing & its Impact on Conversion Rates

Despite all the ongoing debates on email marketing’s effectiveness, marketers continue to hail it as one of the best strategies to drive higher ROI. What has really changed in email marketing is how it is being done now. Emails have become more like one-on-one communication between the brand and the customer. It is targeted, personalized, and designed to trigger engagement. In fact, marketing emails are pre-scheduled based on various behavioral triggers.

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates, announcements, marketing campaigns and sales activities.

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