DirectIQ Launches Email Marketing Software that Enables Businesses to Automate Effective Email Campaigns

The software comes with multiple features such as creating attractive and appealing email campaigns for free that can help businesses increase their turnover.

What Is Bulk Email Verification

When you are launching email campaigns, you need to take care of dozens of aspects that will determine its success or failure. Bulk email validation is one of such aspects, and it plays a great role to support a good sender reputation, as well as guaranteeing high open and conversion rates. Let’s contemplate the major points you should know about bulk email verification software and its value.

Sports Marketing Agency: Naomi Osaka makes big stride in sports marketing, check 10 SPORTING ICONS with sports agency

Sports Agency: Athletes-owned Sports Organizations:

Customers Reimagined: Why eCommerce Sites Can Build a More Personalized Experience

How can eCommerce sites remain relevant in a challenging and competitive market?

Email Marketing Best Practices

Email marketing is one of the best marketing channels for plumbing business owners because it complements the human and personal nature of running a small business.

5 Strategies Multifamily Marketers Can Borrow From Hospitality

From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.

From Cold Calling to Email Marketing – How to Boost Post Covid Travel Sales

During the pandemic, travel brands lost a vital connection with their core client base. As the world reopens from nationwide lockdowns, we can see a resurgence of the travel industry. US air travel has touched pre-pandemic levels, and hotel bookings are also at a 52-week high. This can be a golden opportunity to grow your client base and reinvent your core values as a travel company. In the post-COVID era, travel company CEOs must start marketing from scratch to boost post covid travel sales.

3 Digital Marketing Channels Every Business Must Leverage to Boost Sales

Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? The ROI is impressive too. You can rake in $36-$45 for every dollar you invest in an effective email marketing campaign. Now, back to the feel-good part—just because people willingly signed up to hear from you, doesn’t mean they will open your email. Recent statistics reveal that only 18 percent of marketing emails are opened. In other words, most marketing emails fall into the treacherous valleys of spam folders. So, how do you bump up open rates? We explore that, plus other digital marketing strategies that contribute to higher sales numbers.

Consumers are looking for humor but brands aren’t delivering, survey says

The Happiness Report” found that 90% of people are more likely to remember ads that are funny and 72% of people would choose a humorous brand over the competition. Despite this, only 20% of brands report using humor in offline ads and 18% report using the tactic in online ads. The report is based on insights from more than 12,000 consumers and business leaders across the globe, comes as the world seeks to move past the pandemic into a new normal. However, the pandemic triggered a 25% increase in the prevalence of anxiety and depression worldwide, leaving consumers longing for experiences that make them smile.

How Studying Law Can Make You More Employable As A Digital Marketer

Here are just a few ways legal skills can translate into a digital marketer that’s a force to be reckoned with.

Using digital PR to earn links and rank for your target keywords

Here are the steps you'll need to take to create a winning digital outreach campaign and build links.

Consumer Identity lockr Empowers SSO for Publishers

lockr, the only consumer-first identity layer for the Internet, announced the Identity lockr; a suite of free APIs to help publishers and brands capture consented first party data. Interoperable across both browsers and devices, the Identity lockr lets publishers detect and monitor machine-generated emails. Without knowing who their customers are, publishers cannot move forward with proposed industry standards around identity and privacy-positive innovations like clean room environments.

7 Benefits of Email Marketing to help your Business

Making custom-tailored and personalized content, Gathering criticism and feedback, Enhancing sale volumes, Speaking with your customer base, Enhancing traffic to your site, Expanding leads, Contacting the ideal customer base optimally

Sponsored Emails for Furniture Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

Apple says it’s time your business ran BIMI

This fall, Apple will introduce a new Mail feature to protect brand identity, boost open rates, and protect against phishing attacks. Apple will add another obstacle against successful phishing attacks in iOS 16, iPadOS 16, and macOS Ventura, will show a company’s official logo to help recipients recognize genuine from fake emails.

HubSpot brings popular enterprise features to pro-level customers in its latest release

Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.

How ABM strategies can accelerate marketing and sales velocity

Account targeting from a marketing side, Sales engagement and outreach, Account analysis and measurement

Email accessibility: The best practices for email marketers

Accessibility is a big topic in the email community right now, and one that senders should be embracing as best practice.

Automate Your Workflow With The Right Solution: Crm Vs Marketing Automation

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.