#Opens related marketing articles

Email Marketing: Tips for Higher Engagement

Email marketing remains one of the most effective tools in a marketer’s tool belt, but that does not mean it is easy to get right. Like many marketing methods, engagement is a key element, and to get the most out of emails, there are certain things that need to be done, including welcome emails, proper calls to action, and personalization.

Innovative Email Reply Tool from GMass Creators Launches to Drastically Reduce Email Time Waste

GMass is the only email platform you can use to send email marketing and cold email messages — all inside Gmail, with virtually no learning curve, and all while avoiding the spam folder.

Email Marketing Trends for 2023

Email marketing has been around for decades and continues to be a powerful tool for businesses to reach and engage with their target audience. As technology evolves and consumer behaviours change, marketers need to stay on top of the latest email marketing trends. In this article, we'll discuss the top email marketing trends for 2023 and how you can incorporate them into your email campaigns to achieve better results.


SevenRooms, a global guest experience and retention platform for the hospitality industry, has announced a new solution and expansion of its marketing suite for hospitality operators worldwide: Email Marketing. The product will work in conjunction with SevenRooms' Automated Emails, personalized, trigger-based emails sent to customers on behalf of the operator, to continue to engage guests once they've visited a venue.

Marketing Attribution: Best Practices

In today’s digital environment, marketers must interact with their clients across several channels, and this is a fundamental requirement. So, marketers need to make sure that the buyer’s journey with brands via multiple touchpoints is an incredible one so they make a purchase. So, to make this experience incredible for the customer, marketing attribution comes into the picture.

Marketers can now become their CEO’s trusted revenue partner with SALESmanago

89% of marketerssee the ability to measure and analyse marketing impact as a top priority. That’s whySALESmanago, the Customer Engagement Platform, has launched a new suite of capabilities, including its mobile-first Email Designer, eCommerce Dashboard and Workflow Generator. Created by eCommerce specialists working with Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret, these SALESmanago capabilities empower users to access expert know-how and achieve marketing goals while simultaneously proving ROI.

Elevate Your Marketing Strategy: 6 Email Ideas For Promoting Luxury Apartments

An estimated 4.3 billion people in the world use emails for communication, and that figure is only anticipated to grow in the coming years. Combine that with email marketing’s 4,200% return on investment (or $42 for every dollar spent), and it’s safe to assume that email is one of the most effective ways to reach one’s audience. In luxury real estate, email marketing can keep your listings top-of-mind and nudge potential clients through the sales funnel. With this in mind, let’s take a look at six of the best email marketing strategies you can use to promote your luxury apartments.

20 Best Content Marketing Tools

Improve content with the 20 best Content Marketing tools. Write better, reach more users, drive better results with content.

8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates

From growing your email list to boosting engagement, these simple tricks will take your email marketing up a notch.

Soci Raises $120 Million To Boost Ai For Digital Marketing

The funds will serve to advance use of AI and machine learning (ML), including ChatGPT natural language models along with Soci’s marketing platform for multi-location brands. Khoury said the Soci platform aims to streamline localized marketing efforts across digital channels while adhering to brand guidelines, optimizing local search and integrating data.

Report shows major shift in email behaviour in recent years

A report that analysed data from more than 10 billion bulk emails sent between 2020 and 2022 revealed significant changes in the email use landscape.

AI for Email Marketing

Regardless, AI-generated content in 2023 is only as good as the data it’s trained on. AI is a boon to marketers, but human review is critical to avoid errors and differentiate a brand. It’s the human element that makes email marketing successful.

5 Real Estate Email Templates

Email marketing is a key tool for any real estate business looking to attract and retain clients. Real estate email templates can help streamline the process of creating and sending effective emails that engage potential clients and keep current clients informed. Whether you’re a seasoned real estate agent or just starting out, using a real estate email template can save time and effort while still delivering a professional and effective message. Find out how some of the top real estate email templates can help you enhance your email marketing strategy and grow your business.

Content Marketing Promotion: 6 Expert Tactics for Driving Traffic and Conversions

If you’re looking for ways to promote your content, you’re in luck. In this article, we will explore some of the best and most effective content marketing promotion tactics to help you reach a wider audience. By implementing these strategies, you can maximize the potential of your content and achieve marketing goals. Before we learn the best strategies to promote content, let us understand why content marketing promotion is important.

9 Ways Marketing Automation Will Grow Your Business In 2023

You Need a Marketing Blueprint, Automate Your Marketing Workflows, Embrace the Marketing Automation Learning Curve, Maximize the Time You Save from Marketing Automation, Tweak Your Marketing Automations, Combine Interactivity Engagement and Marketing Automation

Popular AI marketing tools for advertising professionals to make your life easier

AI is slowly making its way into the daily tasks of advertising professionals. Like ChatGPT, there are many AI marketing tools that can prove effective for ad professionals. Social Samosa lists a few.

Adobe launches generative AI tools aimed at marketers

Adobe Experience Manager, Adobe Journey Optimizer, Customer Journey Analytics, and Marketo Engage customers will be the first to be able to take advantage of Generative AI Services, thanks to new native workflow integrations. For example, in Journey Optimizer and AEM Sites, users will be able to tap Generative AI Services to create different versions of advertising email and text copy as well as webpages — rephrasing the copy by selecting the tone of voice, identifying key words and pulling from up-to-date product information. In Marketo Engage, Generative AI Services will power Dynamic Chat, Adobe’s marketing-focused chatbot solution. And in Journey Optimizer, Generative AI Services will create audience segments for personalization campaigns.

Tailwind A.I. copywriter is Editor's Pick for Microsoft Edge extension users

"With the Tailwind extension, we are bringing the tools that our users need to them, wherever they create digital marketing," says Daniel Maloney, Tailwind co-founder and CEO. "With the extension, our members can access powerful A.I. tools for email without leaving their email service provider, or use the A.I. blog post writer while still in Wordpress, or the A.I. caption creator while on Instagram." Tailwind has launched more than 50 A.I. features since Jan. 1, 2023, and their user base is responding very positively.

Microsoft Launches ChatGPT For Dynamics Business Apps And The Enterprise.

This opens the door on the biggest market of all: Generative AI used for enterprise apps and business productivity. It’s important to realize that AI has many implementations. Many enterprise systems already use AI to identify fraud, pinpoint high profit customers, and identify patterns of growth, quality problems, and more. Amazon route scheduling and logistics is built on AI. But the Generative AI (software used to create new content, including audio, code, images, text, simulations, and videos) which uses Large Language Models like ChatGPT from OpenAI, are different. They interpret language and images, index billions of words and phrases, and put together new content in a “human-like” way.

3 Open-Source Headless CMSs for JavaScript Applications

With so many open-source headless CMS options available, picking the best one for your needs can be a challenge. To help out, consider these three open-source headless CMSs, each suited for different use cases. Read all about their key features and benefits. By the end, you should be able to select a CMS that best suits your next project. A good headless CMS can be perfect for developers, but make sure you consider less technical users too.

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