Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers.

How to Increase Email Performance with IT Buyers

Here are 3 tips for tech-savvy marketers to increase customer engagement, open rate, conversion, and email performance.