Top 2021 Email Marketing Service/Software Package – Entrepreneurs Guide Released

Digital content marketing expert and industry author Scott Hall, founder of ScottHall.co, has released a comprehensive comparison guide to the best email marketing services available to today’s entrepreneurs and bloggers. The report covers software features, costs, and segment-appropriate recommendations.

MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

Optimizing Your Email Marketing In 2021

Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

How BIMI will boost brand recognition, email engagement

Brand identifiers for message identification, or BIMI, is a technology that some expect to become a new standard for email marketing. And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands.

iOS 15 is out, but marketers can shake off the loss of email open rates

This is not a channel-ending event for email, Tactically, opens fueled automations and inferring intent. But strategically, we know deep down in the confessional at the Marking Automation church that the open rate (for the most part) doesn't mean crap. Clicks and associated behavior on the website are better indicators of intent.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

How Walgreens Used AI To Improve Email Engagement Rates

Improving email open and click rates is every marketer’s goal. In this article, Parry Malm, CEO, Phrasee, talks about how an AI technology helped Walgreens improve its email open and click rates and vaccination appointment bookings when it mattered the most.

Connecting The Dots On Investing In SMS Post-Purchase Messaging

Implementing a full-fledged SMS marketing strategy can be quite the investment, though, which is why a lot of e-tailers are questioning its worth in terms of ROI. With that in mind, this post attempts to highlight the value of SMS marketing for e-commerce by dispelling myths, sharing facts and calling attention to important success indicators.

Apple’s iOS15 Changes: What Does it Mean for Email Marketing and the Potential Impact on Inbox Performance?

What email senders and marketers can do to minimise the impact on performance: Subject line testing, List hygiene management, Algorithms to support engagements, Updates to data strategies, Monitor inbox placement

Apple’s Ios15 changes: What it means for e-mail marketing and the impact on the customer experience

Back in June, Apple announced Mail Privacy Protection for their Mail app on iOS15, iPadOS15, and macOS Monterey devices

Email Marketing for Realtors: Benefits and Strategies

Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.

5 Proven Tips To Use Email For Marketing Your Holiday Promotions

You have created a killer holiday promotion -- now it’s time to let people know about it! Email for marketing is the perfect vehicle for your message, but, like all vehicles, you have to know how to drive it.

MIKE GINGERICH: Grow your email list using Gravity Forms

Gravity Forms is an advanced WordPress plugin designed to allow digital marketers to create flexible forms for lead capture. Forms are available in three options — Basic, Pro and Elite. All three are easy to configure and customize for your campaign and offer a wide range of features.

Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing

Let’s take a look at a few big changes that could impact email marketing in 2021 and in the future — and how marketers can adapt and identify new opportunities.

Nailing email marketing with hyper-personalised and relevant content

"The future is how AI can help or how any of these technologies can create hyper-personalisation and do segmentation of users. All of this will ultimately lead to the greatest customer experience,” says Tanishq, as he starts with some inputs on the future of email marketing.

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

Now is the time to ensure that your strategy is well-targeted and measurable.

Syte and Movable Ink Partner to Provide Retailers With Hyper-Personalized Email Marketing Capabilities Ahead of Holiday Shopping Season

Strategic partnership enables retailers to maximize email marketing campaigns in a new way that combines hyper-personalization technology with dynamic content displays.

Nine Ways Businesses Can Make Emails More Enticing To Customers

To make your emails stand out, you’ll need to employ a few strategies to make your emails more enticing and able to grab the attention of your target audience. Here, nine members of Young Entrepreneur Council share their best tips for creating effective marketing emails and why they work so well.

HubSpot CRM: What Is It and How Can It Benefit Your Business?

HubSpot CRM is a world-renowned CRM platform that fits into HubSpot’s overall “ecosystem” of sales, marketing, as well as customer service tools.