3 simple email-marketing strategies to get people to open your emails and make a purchase

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers.

The Best Email Marketing Strategies For Your Online Business

The number of email users is increasing yearly. According to statistics, over 4.2 billion users will be by the end of 2022. These numbers prove that email marketing remains the number one communication channel for businesses, whether small-scale businesses or multinational companies. Thanks to email marketing platforms like Ongage, email marketing is still one of the most effective methods when you reach out to potential customers or your existing customer base.

eCommerce Email Marketing: Why Do You Need It?

Before exploring the ways in which eCommerce email marketing can improve your business, it’s essential to understand what eCommerce email marketing does: Consumer Control, More Trustworthy, High Open Rates and ROI

Can A.I. Write Recipes Better Than Humans? We Put It to the Ultimate Test.

Researchers are using artificial intelligence to create recipes, complete with appetizing photos and back stories. But Thanksgiving poses a challenge.

Where is the email marketing industry headed? Experts weigh in

Email marketing is one of the most trusted channels at the marketer’s disposal to connect with customers and convert them into loyalists. As emails have become a crucial way for personalised and conversational marketing, many emerging technologies are shaping the future of email marketing. To explore this, and to gain a deeper understanding of the Email Benchmark Report 2022 (EBR) published by Netcore Cloud, industry experts like Sharon Supriya, Senior Director - Marketing & Growth Strategy, Byju’s; Sandesh Gupta, Head of Digital Marketing - USA, MPL; and Chaitanya Chinta, Global Business Head, Email, Netcore Cloud, came together to share insights on the report, which is a study of 100 billion emails across 20+ global industries.

3 Practical Digital Marketing Tactics for Small Businesses

This article describes three practical digital marketing tactics that are easily understood by small businesses and show how they can be used to successfully market products and services both online and offline.

9 Types of Lead Magnets That Will Quickly Grow Your Email List

A lead magnet is a piece of content that's designed to capture a user's attention and persuade them to sign up for your email list. There are many different types of lead magnets — from ebooks and white papers to free trials and coupons — and they can be very effective in growing your email list.

Harness the power of email, and deliver effective newsletter campaigns

in an increasingly complicated digital advertising landscape, in which audiences’ attention is pulled in every direction by thousands of ads daily, email is experiencing a renaissance.This is largely thanks to its inherently privacy-safe nature, and the creative opportunities it presents. Contributing to this comeback is the arrival of newsletter advertising, which is helping to enhance its value and relevance. Anders Rasmussen, CCO at Passendo, talks us through seven ways to revolutionise your email marketing campaigns, and make the most of the opportunities email offers.

Update Beginner’s Guide To E-mail Marketing

Whether you’re B2B or B2C, email marketing campaigns are an extremely beneficial, strategic tool when used correctly. If you want to convert more leads and improve customer engagement, then email marketing is the way to go. In this article, we’re going to cover everything there is to know about email marketing.

Retention Signals Success for Subscription Businesses

For subscription businesses, customer retention could be seen as just as important as customer acquisition, if not more. Strong retention strategies can improve average order values, drive purchase frequency, and even expand your reach through referrals and word-of-mouth.

Why ‘Black Friday’ is more than 1 day for digital marketers

If you didn't start planning for the holidays in July, now is the perfect time to get creative with your marketing. Here are some things you can do right now to prepare for the holiday season:

Third Acquisition and $110M round for European Martech Positive Group

This fundraising opens a new phase in the development of the Positive group, which was founded in 2001 around its core software Mailify. Over the years, the publisher has developed a galaxy of solutions dedicated to digital business communication: email and SMS (marketing and transactional), creation of automated workflows, conversational marketing with livechat and chatbot, sales engagement, etc. As a key player in digital communication for companies for more than 20 years, Positive Group (formerly Sarbacane Group), parent company of Mailify and rapidmail announced a $110M fundraising from EMZ and banking institutions, at same time a third acquisition in 2 years with the purchase of the company Marketing 1BY1.

How To Write The Perfect Digital Newsletter (Infographic)

Email newsletters are a highly effective marketing tool for smaller firms operating on a tight budget. And that's why small business lender OnDeck created a new infographic guide explaining the fundamentals of writing killer business newsletters. It explains how to write, promote, and track a newsletter campaign from scratch. But before we get on to that, let's look at why newsletter writing is making a big comeback in the post-cookie world.

Taking Hyper – Personalization To The Next Level

Hyper-personalization can allow brands to meaningfully engage customers resulting in appealing marketing, customer satisfaction and business upticks.

How to use content marketing to increase brand awareness

According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience. Content marketing, which brings together multiple marketing approaches – such as blogs, email marketing, social media marketing, and more – is a critical function for all brands. But it’s even more vital if you’re looking to increase brand awareness.

Healthcare Marketing Platform SocialClimb Raises $8.5M

The company currently services thousands of physicians and practices nationwide

6 email metrics to help reach marketing goals and make business decisions

Here are the valuable metrics beyond opens and clicks that can impact your business.

Broadband Marketers Grow Campaign Engagement by 65 Percent and Reach New Audiences With Revolutionary Acquisition Capabilities in Calix Marketing Cloud Plus

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities

5 text marketing ideas to grow your practice

Texting is a powerful marketing tool that has the ability to drive more patients to book appointments with you, increase referrals, and boost revenue. Particularly when combined with other marketing strategies — such as social media, blogging, and email marketing — texting lifts your communications to a new level. Once you understand the HIPAA nuances of texting in the healthcare space, these five SMS marketing tips will help you nurture patient relationships, and establish a stronger presence for your practice so you can ultimately drive growth and efficiency.