Email Subject Lines: 9 Copywriting Techniques to Boost Open Rates

Email is still one of the most effective channels to engage, convert, and retain potential customers, but it’s getting harder to stand out in people’s inboxes. By 2025, the number of emails sent and received globally each day is estimated to reach 376 billion—an increase of 28% compared to 2019, according to Statista. For this reason, writing engaging email subject lines has become more important than ever. You only have one chance to stand out and to grab your reader’s interest enough to open your email.

Scaling for Success: How FOS Grew Its Audience 20x In 18 Months

Front Office Sports has experienced tremendous growth in total readership following multiple product launches in recent months. As our audience increased from 25,000 to more than 500,000, we turned to Campaign Monitor for an easy-to-use, powerful email marketing solution.

United States: iOS 15 Implements Changes For Email Marketing To Apple Customers

Recently, Apple released its latest mobile operating system: iOS 15. This update contains major changes to privacy features that will impact email marketing to Apple product customers. Businesses should be aware of the changes and adapt their marketing efforts to fit this new iOS 15 environment.

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns.

4 Ways to Improve Your Mass Email Marketing Strategy

A valuable mass email marketing strategy can be one of the most effective ways to drive sales for your business. If you are a small or large business, both can take value from email marketing campaigns to connect with their audiences and build a community. To ensure that you maximize your efforts, take a look at these four ways to improve your mass email marketing strategy.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

The Benefits Of SMS Marketing For Businesses

Everyone from your children to your grandparents has a mobile phone. This makes targeting mobile phones for marketing a great way to get more clients and interact with customers. SMS is becoming increasingly popular with many businesses, so adding SMS marketing is a must if you want to keep in touch with the latest marketing trends. Here we look at the benefits of SMS marketing for businesses and how to start doing it yourself.

Girls Who Code, a Campaign Monitor Customer, Wins MediaPost EIS Award

We hope that this award helps spread the word about the amazing work that Girls Who Code does here and abroad, and are excited for what comes next,” said Adam Cohen, Marketing Director at Campaign Monitor.

In ios 15’s new world, e-mail marketers are turning to a new channel to engage customers

However, one thing brands tend to do well is adapt to new and shifting technology. In the way of alternative channels that make up for missing addresses, and right on the cusp of its 30th anniversary, the longstanding SMS message is on the shortlist of approaches marketers can take to stay close to their customers with one-to-one offers and loyalty-driving campaigns.

Cumberland Connect Leverages Calix Marketing Cloud Integration With Mailchimp To Execute Seamless Omnichannel Marketing While Doubling Take Rates for New EDGE Suite Offerings

today announced that Cumberland Connect has more than doubled adoption of new revenue-generating services with EDGE Suites in just four months. In addition, Cumberland Connect is achieving email campaign open rates of up to 70 percent by implementing the integrated Calix Marketing Cloud (Marketing Cloud) and Mailchimp solution.

Why You Should Ditch No-Reply Emails

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

How To Sanitize And Scrub Your Email Marketing List, Improve Engagement Rates

Email list hygiene is an important part of targeting your marketing, so it’s important to clean up your email list at least a couple of times a year.Email scrubbing is a process that works to keep your email mailing list healthy by removing inactive contacts. Marketers use it to raise their email deliverability and sender reputation, decrease the bounce rate of campaigns, and improve customer engagement rates.

Autoklose Announces Availability of Multi-Email Outreach Capability

Autoklose, a VanillaSoft brand, announced the availability of multi-email outreach capability within the Autoklose platform, enabling salespeople to increase the amount of email outreach to prospects, as well as increase email open rates. Users create multiple automated and unique outreach email campaigns; increasing open rates.

Exclusive Q&A: Party City gets sales bump from email marketing with AI

A leading party goods retailer is utilizing artificial intelligence (AI) technology to increase the engagement and open rates of customer email campaigns.

How to Embed a Video in Your Email

This article is for small business owners who want to improve the effectiveness of their email communication and better engage subscribers. You probably already know that email marketing benefits small businesses in many ways, including boosting profits and engaging potential customers. But when you embed video in marketing emails, the benefits increase. Adding video to your emails is an excellent email campaign strategy that can improve open rates and click-through rates. It's also one of the best ways to increase engagement with current subscribers, but you have to go about it the right way. This article will explain why adding video to your emails matters – and how to do it.

IOS15 UPDATES AND SHAI GEOOLA’S THOUGHTS ON THE FUTURE OF DIGITAL MARKETING

The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Navigating Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

How this industrial supplies retailer used marketing automation to keep up with customers

Bunzl, an industrial and safety supplies provider, shares the steps taken to deliver more relevant and timely customer communications and engagement

Email Marketing Automation Guide

This article is for business owners aiming to streamline their email marketing campaigns. If you're looking for a way to bring in and convert new leads, email marketing is still one of the best strategies out there. Email marketing allows you to connect with your customers and send them automated, personalized content. Not only is this marketing strategy an efficient way to connect with your customers, it's the most cost effective. One study found that every $1 spent on email marketing generated an average ROI of $38. And 78% of marketers have seen an increase in their email engagement over the past year. Fortunately, email marketing automation is a lot easier to set up than you may think, even if you're new to email marketing. Once you understand the basics, you'll be well on your way to providing this benefit to your customers.

Solve iOS 15 challenges with SMS this holiday season

Brands who create valuable mobile experiences that inspire trust and drive engagement will succeed in the aftermath of Apple's privacy changes. And the best way to do that is by adopting SMS marketing. So don't be hindered by Apple's iOS 15 update — it's an opportunity to expand your reach this holiday shopping season, and find even more effective marketing strategies for the future.