MessageGears and Phrasee Team Up to Personalize Marketing Messages for Email Super Senders

Marketers will be able to access Phrasee’s AI-powered SaaS technology to generate, automate, and analyze brand-optimized language, directly from the MessageGears platform. This will allow some of the world’s largest B2C companies to transform marketing campaigns and deliver the messages that are most likely to be read. This integration adds to MessageGears’ ability to make it easy for marketers to access customer data, build audiences and send personalized messages.

Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

3 Email Marketing Trends to Help You Kickstart 2022

Adapting to these email marketing trends will put you ahead of the pack.

Email set to surge past 4 billion addresses

New data out from Statista suggests we are headed in to new territory where email addresses are concerned. By 2025 they predict there will be more than 4.3 billion global email addresses. We asked a digital native what this could mean for brands and marketers.

Integrating Your Business Needs Automation Into Your Marketing Software Landscape

Marketing software landscape architecture is one of the key components of good software design. It is the process by which a product’s utility, performance, features, and other elements are determined within a business environment. This landscape can be visualized by using landscape design software or by making a graph or map using tools that are readily available.

5 email marketing tactics for small businesses

Email marketing... The tactic or online strategy that so many deemed dead a few years ago. The good news is that email marketing is nowhere near dead and the famous stat that for every dollar spent on email marketing you could expect 4-10x more in return is still true.

What is the best tool in your marketing toolbox?

I attended a digital summit a few years ago, and then, as well as now, learned that email marketing is the most successful way to reach your customers. It allows you to build relationships with leads, customers and past customers. It allows you to speak directly to them in their email inbox, and they can read it when the time is convenient for them.

The best marketing email examples for small businesses

In this article, we’ll explore some proven marketing email examples and techniques that you can use to drive leads through your marketing funnel, and get them to buy. You’ll be able to create strong email campaigns, understand the types of emails you need to send, hone your messaging, and discover the best marketing tools and software to reach your goals.

Email Design Tips to Boost Your Open Rates

7 Elements of a Great Email Design

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do )

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.

How to Improve Email Deliverability and Open Rates

Tips on how startups can improve email deliverability rates

Email marketing 2021-22: the glass is (at least) half full

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

Make Your Newsletter Work for You in 2022

our senior care community’s newsletter is a highly valuable marketing tool. It’s also a line of communication with residents, their families, staff, and more. But are you maximizing your newsletter’s effectiveness and truly putting this tool to work for you? Evaluating and strategically changing your newsletter in 2022 can ensure you’re getting the most out of the time and effort that you put into every edition.

5 Methods to Improve your Blogging by Peter DeCaprio Using an Effective Email Marketing Strategy

Blogging is a great way to enter the world of social media and content marketing for your business. It not only helps in keeping your online community active but also provides you with a platform to be known by more people across the globe. In addition, blogging can boost up your search engine ranking if done properly. In fact, there are many tools that allow you to measure how effective your blog posts have been in terms of their reach and readership. The secret to all above said success is an effective email marketing strategy.

How Real Estate Companies Can Boost ROI With Marketing Automation

I have experience with setting up marketing automation for real estate brokers and agencies. Generally, the benefits of using automation are that it greatly reduces a lot of manual workflows, saving you a lot of time. It also automates prospect follow-ups, greatly enhancing engagement with your customers. This in the end can produce better opportunities with your prospects and increase your sales conversion rates. Let’s dive a bit deeper into the subject.

How and When to Use Email Segmentation and Personalization

In this article, I’m going to discuss when and how to use both email segmentation and personalization to get the most out of each approach.

Top Email Marketing Trends for 2022

We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second half of 2021

How to Segment Your Audience in 2022 (And Why You Should!)

Today, I want to share several powerful segmenting benefits you need to know. I’ll also share some of the best ways you can use this strategy to start building more robust lead lists in 2022. Are you ready? Let’s begin!

How to Highlight Important Emails on the Phone

Email marketing is useful in a number of ways. It enables businesses to stay in touch with their customers in a non-threatening manner, allowing them to share updates, promotions, newsletters, and other information without seeming too pushy or sales-oriented. It also helps build customer loyalty and find new customers when used effectively.

WHAT IS DIGITAL MARKETING AND WHY IS IT IMPORTANT?

Digital Marketing is important because it has an impact on customers’ perceptions about a company or product. It also influences how customers take action with regards to a company or product. And last but not the least, it helps businesses achieve their goals and objectives by acquiring new customers and retaining them long-term.