7 Ways To Use Email To Boost Organic Traffic

Email marketing can do more than help you find and engage with new customers. It can also improve your search engine rankings.

Email Marketing Best Practices

Email marketing is one of the best marketing channels for plumbing business owners because it complements the human and personal nature of running a small business.

Mapp updates its Insight-led Customer Experience Platform

Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features.


Marketing campaigns that include email are more effective than alternatives, according to research from the Data & Marketing Association (DMA) in partnership with marketing automation company Campaigner.

5 Mass Email Marketing Techniques You Need to Implement

Over the past few years, we've heard conflicting opinions about the success of mass email marketing. Many marketers believe it's an obsolete tactic and prefer social media to increase brand awareness and customer base. Is this, however, the case? Is mass email marketing a thing of the past? The short answer is no. So what lies behind its power, and how can you use mass email marketing as an effective strategy to grow your business and acquire more happy customers? Let's start by understanding what mass email marketing is and why it’s crucial.

B2B E-mail Marketing: Top 5 Tactics for Lead Generation

According to Research, Over 48% of Marketers hail E-mail as the Best Method for Creating Internet Leads. A Successful Lead – Generating Plan Will Provide Your Company with 0ther Advantages, Including Increasing Revenue Generating.

What Is Digital Marketing Attribution & Why Important to B2B Business?

Digital marketing attribution reporting will allow you to understand which marketing strategies can bring the desired results and which areas need to be improved. Find out how to do marketing attribution correctly in this post.

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? The ROI is impressive too. You can rake in $36-$45 for every dollar you invest in an effective email marketing campaign. Now, back to the feel-good part—just because people willingly signed up to hear from you, doesn’t mean they will open your email. Recent statistics reveal that only 18 percent of marketing emails are opened. In other words, most marketing emails fall into the treacherous valleys of spam folders. So, how do you bump up open rates? We explore that, plus other digital marketing strategies that contribute to higher sales numbers.

Consumers are looking for humor but brands aren’t delivering, survey says

The Happiness Report” found that 90% of people are more likely to remember ads that are funny and 72% of people would choose a humorous brand over the competition. Despite this, only 20% of brands report using humor in offline ads and 18% report using the tactic in online ads. The report is based on insights from more than 12,000 consumers and business leaders across the globe, comes as the world seeks to move past the pandemic into a new normal. However, the pandemic triggered a 25% increase in the prevalence of anxiety and depression worldwide, leaving consumers longing for experiences that make them smile.

Why do marketers LOVE BIMI?

In this world of information overload, making a mark on customers’ minds becomes imperative for any brand. Even though apps like Instagram, Facebook and LinkedIn rule the visual market, it’s time marketers use Gmail to their full potential. Therefore, companies today are adopting BIMI and DMARC to enhance their sales and conversion rates.

Why 2022 is the year of ‘relationship marketing’

Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.

Yotpo Grow Helps Black-Owned Businesses Thrive

Ethan Cohen, vice president of ecosystem and community at the SaaS-based e-commerce startup Yotpo, was also asking how Black-owned businesses could use this opportunity of increased awareness to take advantage of this inflection point in time. Cohen had provided strategic support to global brands like Patagonia and Ikea, and knew the impact marketing automation and hands-on experience can have to generate consumer awareness. He helped launch the Yotpo Grow incubator and started working with six companies in the first cohort.

9 Practical Email Marketing For Higher Open Rates

In setting up online marketing tools, brands and businesses prioritize websites and social media accounts first and tackle email marketing last. Not because email marketing is not as important, but because of the assumption that many people do not open their emails anyway. As it is, we receive an overwhelming amount of emails a day, so it is easy for brand mailing list content to get lost in inboxes. In 2022, an estimated 347 billion emails were sent and received daily.

Why email still presents so many opportunities for marketers

Email has always been a consistent marketing channel. But how exactly has email evolved over the past few years? And with shoppers returning to in person shopping, how can marketers utilize email to their greatest advantage? The team at Bloomreach answers these questions and explains why email is no longer the underdog we think it is.

Apple says it’s time your business ran BIMI

This fall, Apple will introduce a new Mail feature to protect brand identity, boost open rates, and protect against phishing attacks. Apple will add another obstacle against successful phishing attacks in iOS 16, iPadOS 16, and macOS Ventura, will show a company’s official logo to help recipients recognize genuine from fake emails.

This underrated email marketing tactic receives nearly 100% open rates

The average employee sends about 40 emails per day. It’s the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today: