#OpenRate related marketing articles

Seven benefits of including e-mail in your digital marketing strategy

In today's digital age, e-mail marketing remains a staple for businesses seeking to connect with their audiences, promote products or services and foster customer relationships. While e-mail has been around since 1971, it is anything but outdated, as it remains effective and continues to adapt to trends.

Best Practices for Email Marketing To Build Stronger Customer Relationships

Email marketing is the use of email to connect with customers, build relationships with them, and ultimately increase sales.

Email Marketing Deliverability Best Practices

In this article, we’ll introduce email marketing deliverability best practices for improving your deliverability or marketing emails.

Why email should form a key part of your e-commerce marketing strategy

As one of South Africa’s most successful digital agencies, TDMC has launched more than 200 e-commerce stores, helping some of South Africa’s largest retailers and entrepreneurs build profitable online retail channels, with a solid email marketing strategy playing a key role in this success. The agency is one of only four accredited Shopify Expert Partners in SA and is also a Google Premier Partner and Meta Business Partner. Here, Shepard outlines why email should be prioritised when setting out your e-commerce marketing strategy, and why direct ownership of your customer data can empower your brand and increase revenue..

19 Email Marketing Mistakes Affect Open, Click, Conversion Rates

Discover the most common email marketing mistakes that could be impacting your open, click, and conversion rates.

From campaigns to conversations: The future of email marketing

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement.

Is Mass Email Marketing Dead? 5 Techniques For Success

Is mass email marketing a thing of the past? The short answer is no.

Email Gamification: What It Is and How to Use It Wisely

In this article, you will learn what gamification is all about, the key reasons to use it in your marketing campaign, the traits of a successful game, and ten email gamification examples for your inspiration.

E-mail Marketing List Management Best Practices

In this article, you’ll learn about some of the best approaches to managing your email list and how high-quality email marketing software can help.

The Gmail Promotions Tab: 10 Years Of E-mail Marketing Misunderstandings

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns.

Email marketing for B2B: Tactics to reach and engage business professionals

To assist you in creating visually stunning and engaging emails, consider leveraging high-quality HTML email templates. These templates provide a professional and visually appealing framework that helps your emails stand out.

Email Newsletter Software Tool Market future Business opportunities by 2023 - 2030 , Moosend, MailerLite, Omnisend

The email newsletter software tool market is estimated to develop at a compound annual growth rate (CAGR) of 12.1% from 2023 to 2030, with a projected value of USD 2.4 billion.

Automation Software: 4 Ways To Boost Your Marketing Strategy


How AI Can Scale Personalization and Creativity in Marketing

helping marketers transcend the limits of manual interactions and personalize marketing to customers. AI can scale creativity and strategy, expanding human ingenuity to wider audiences.

Unlocking the Power of Email Marketing

Email marketing is a powerful tool for businesses to engage with their customers and drive sales. With the right strategy, businesses can leverage the reach and personalization of email to deliver targeted messages that resonate with their audience.

Effective eMarketing – Processes & Procedures for Efficient Email Campaigns

Law firms collectively spend thousands of hours of billable time creating content, and frequently this information is time-sensitive. In some cases, the firm that gets the information to Clients or prospects first gets hired. But if the information is not sent in a timely manner, it quickly becomes old news – and all that time was wasted. So improving the efficiency of eMarketing communications is essential.

10 Ways to boost sales from your travel emails

A new marketing report reveals innovative trends have emerged in travel email marketing following the Covid-19 pandemic.

Email Deliverability Software Market May See a Big Move , SendinBlue, Return Path, SparkPost

The growth of the Email Deliverability Software market was mainly driven by the increasing R&D spending across the world.

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