How COVID-19 Has Impacted Email Marketing Performance

In a recently released report, How COVID-19 Impacted Email Marketing Performance, Omnisend analyzed the email open, click and conversion rates of over 2.5 billion promotional emails sent from its marketing automation platform from Jan. 1 through April 26 in both 2019 and 2020.

Pandemic Email Flurry: Send And Open Rates Rose in April

Maybe it’s because they have nothing to do when sheltering in place, but people are opening the marketing emails they get.

Why Are Marketing Email Open Rates Increasing?

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found.

Seven Types Of Email Subject Lines To Boost Your Open Rate

your subject line is crucial to getting the message of your email across, and it plays a big part in the success of your whole campaign.