#OpenRate related marketing articles

How to enhance your email marketing campaigns with augmented reality

Joel Jacovou of Zappar unveils the magic of using augmented reality (AR) in email marketing campaigns for increased open rates and engagement.

Free email marketing services; here is the complete list

The best email marketing software that you can use for free

Revolutionizing Email Marketing: Introducing Emailsforce.com, the Solution for Successful Campaigns

Emailsforce.com, a leading email marketing platform, has officially launched its game-changing solution for businesses of all sizes. The platform is designed to help businesses create, send, and optimize effective email marketing campaigns that drive engagement, conversions, and revenue.

New Research: Majority of Businesses Consider Email Programs Vital to their Success —Despite Being Under-resourced

The 2023 Inbox Insights report found that 76% of senders can directly connect email marketing to their organization’s success. However, lack of time and focus (32.7%) as well as lack of internal support and investment (26.7%) are among the biggest constraints for respondents.

A Comprehensive Guide To Email Deliverability: What it is, How to Optimize, and Why You Should Care

What Email Deliverability Is, What Should You Care About Email Deliverability, What The Most Important Indicators of Email Deliverability Are

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision.

Elevate Your Marketing Strategy: 6 Email Ideas For Promoting Luxury Apartments

An estimated 4.3 billion people in the world use emails for communication, and that figure is only anticipated to grow in the coming years. Combine that with email marketing’s 4,200% return on investment (or $42 for every dollar spent), and it’s safe to assume that email is one of the most effective ways to reach one’s audience. In luxury real estate, email marketing can keep your listings top-of-mind and nudge potential clients through the sales funnel. With this in mind, let’s take a look at six of the best email marketing strategies you can use to promote your luxury apartments.

Top 3 reasons why marketing teams are increasingly investing in SMS and mobile

We’re all keen to the fact that email is one of the most reliable channels marketers have in their arsenal – and we don’t see that changing anytime soon. Yet as of late, businesses have begun looking for new ways to reach customers where they are — and that’s where SMS comes in. While SMS may not be new, its effectiveness as a communication channel between brands and customers is a fairly recent development. Not only does SMS have open and click-through rates that rival email, but it’s increasingly become an impactful way to reach and connect with both legacy and new audiences within seconds. Here, Bloomreach breaks down how SMS and other mobile channels are generating this kind of success, and why marketing teams are putting more emphasis on their role in omnichannel strategies.

Best Examples of ChatGPT Email Marketing Prompts

ChatGPT is a great tool for email marketers. Not only can it help you write emails faster, but it can give you unique ideas for your campaigns, make split testing a breeze, and even provide you with valuable feedback and advice whenever you need it.

Robly Ranks Top 3 in Comprehensive Industry Analysis of Email Marketing Platforms

Robly, the innovative email marketing platform known for its advanced automation and artificial intelligence technologies, has recently been recognized as SoftwareReviews' top email marketing platforms in a comprehensive industry analysis.

Contlo Unveils Brand AI Model To Empower Modern Businesses With Contextual Generative AI Marketing Capabilities

Contlo, a Delaware-based leading AI marketing platform has announced the launch of its Brand AI Model™. Being first of its kind, Brand AI Model allows businesses to build their own customizable generative AI model fueled by their brand’s own personality. The self-learning AI model will allow businesses to deploy hyper-personalized marketing activities across customer touchpoints.

Report shows major shift in email behaviour in recent years

A report that analysed data from more than 10 billion bulk emails sent between 2020 and 2022 revealed significant changes in the email use landscape.

AI for Email Marketing

Regardless, AI-generated content in 2023 is only as good as the data it’s trained on. AI is a boon to marketers, but human review is critical to avoid errors and differentiate a brand. It’s the human element that makes email marketing successful.

Top 8 AI-Powered Tools for Sales Optimization

The sales industry is changing. The way people sell and buy things is shifting, and how they interact with their clients is shifting. But the one thing that hasn’t changed is that to succeed, they must be able to adapt—and fast. In the era of AI, many tools can help companies optimize their sales strategies. These tools leverage machine learning to help sales teams make more informed decisions about customer approach. They can also help companies gather information about customers and their needs, which allows for a more personalized experience. Here are some of those tools:

Using Data, Ai To Maximize E-mail Engagement and Personalization

From subject lines to business outcomes, data-driven AI is transforming email campaigns.

7 Top Tips to Turn Abandoned Baskets into Sales

In this article, discover best practices for creating a successful basket abandonment email campaign, designed to turn abandoned baskets into sales, increase customer retention and maximise the return on investment of your email marketing efforts.

Retailer uses machine learning to entice shoppers to click and buy

Online music instrument and equipment retailer Sweetwater increases email open rates and online sales thanks to AI-generated email recommendations. Key takeaways: Using AI, Sweetwater created a “likely to click” audience that resulted in a 25% increase in email click-throughs in September 2022 compared with August 2022. Classify tags prove more insightful than categories alone, according to Sweetwater.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

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