5 High-Impact Marketing Tactics To Drive Sales For Your Software Company

With the exponential growth of software, technology, and internet companies in the Indian startup landscape, how you market your new solution is crucial to its success

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Six ways you can prepare your email marketing program for the death of the open rate:

How to write a B2B marketing email that works

B2B copywriter David McGuire shares four tips to help you stand out in a crowded inbox

How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

6 Steps to Prepare Email Marketing for iOS 15

The iOS 15 rollout will start as early as September. Beta testing has already begun. Any company that relies on email marketing should prepare now. What follows are six action items.

The Constant Contact Email Marketing Automation Tools to Know About

Constant Contact is one of those companies. In addition to its pre-built email templates, Constant Contact also offers email marketing automation services as part of its Email Plus and E-Commerce Pro pricing package. These tools can help your company automatically welcome new contacts, nurture leads, expand your audience with various list-building tools, improve engagement, and more.

How to Improve Your Email Marketing Deliverability for Optimum Open Rates

In this post, we try to address the problems of email marketers who are encountering email deliverability issues. Here are some of the tried and tested methods to optimize your email marketing campaigns:

AN EMAIL MARKETING GUIDE FOR 2021

Unfortunately, personal email accounts won’t cut it, trust me, you’ll need more for the volume of emails you intend on sending. This is where the power of an email service provider will come in handy.

Every Content Marketer Should Use These 9 Tools

As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I've outlined nine of the most important types of content marketing tools out there, along with some advice on how to make sure you select the right ones for you.

Top tips: 5 insights into email marketing from 2020

How can email marketers extract trends from a year like 2020? Michael Trapani, Senior Director of Product Marketing, Acoustic, looks at the influence that the pandemic has had on email marketing, based on data from thousands of marketing teams.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

Email Marketing Statistics – Everything You Need to Know

Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years.

Email Ideas That Turn Lookers Into Bookers

Effective ways to drive email conversions on your campaigns

5 Reasons to Prioritize Email List Hygiene for Marketing Success

Do you know that your email list hygiene can make or break your next marketing campaign? Not sure what this term means? Email list hygiene is the process of weeding out cold or decayed contacts and retaining the responsive ones. There is nothing wrong with letting go of a chunk of dead contacts from your email lists to make it more effective. In fact, if you don’t indulge in this practice, your sales and marketing teams can experience a steep dip in lead engagement rates. If these professionals work with an unhygienic email list, they will struggle to meet their monthly or quarterly quotas, which will thwart their morale. But, this is not where the story ends! Here are 5 More Reasons Why a Hygienic Email List Should Be Your Marketing Priority.

5 Reasons to Prioritize Email List Hygiene for Marketing Success

Do you know that your email list hygiene can make or break your next marketing campaign? Not sure what this term means? Email list hygiene is the process of weeding out cold or decayed contacts and retaining the responsive ones. There is nothing wrong with letting go of a chunk of dead contacts from your email lists to make it more effective. In fact, if you don’t indulge in this practice, your sales and marketing teams can experience a steep dip in lead engagement rates. If these professionals work with an unhygienic email list, they will struggle to meet their monthly or quarterly quotas, which will thwart their morale. But, this is not where the story ends! Here are 5 More Reasons Why a Hygienic Email List Should Be Your Marketing Priority.

Top 6 Essential Software for Your Startup Business

If you are a startup business, you do not doubt that you have been looking for the essential software to help your company grow. Unfortunately, there are many different options out there, so it can be hard knowing what to choose and which tools will work best for your needs. This post highlights some of the most popular software packages available now and compiled in a perfect list. This blog post also has everything you need to know about choosing the right software package for your business!

What Marketers Should Know About Email API

Before we discuss how using email APIs help you send large bulk of emails, you must learn what they are first, how they’re usually used in email marketing, and the other benefits they can give you.

Why your martech is failing (and how to fix it)

Working in an agency, we see a number of common martech mistakes made by B2B marketing teams - and fortunately, many have a simple fix. If your martech isn’t living up to the hype, you might be making one of the following mistakes...

How eco-friendly are your marketing efforts?

The level of online shopping activity has of course been rising year-on-year, fuelled largely by convenience and e-commerce behemoths like Amazon, but also embraced by a growing number of brands looking to have a major Internet presence.

9 Ways to Increase Email Open and Click-Through Rates

Email is an affordable way to engage your prospects and nurture your existing customers. In fact, Litmus Research found that the ROI on email marketing is 38-to-1. Why wouldn’t you want to optimize your email marketing strategy? To do that, let’s talk through how you can increase email open and click-through rates.