10 ways to improve your airport’s seasonal marketing emails

Are you making the most of the seasons in your airport marketing campaigns? While it’s great to market your flights, hotel and holiday booking service all year round, you’ll know there are peak times when customers are most likely to be planning travel, which tend to be the same year-in-year-out. Planning to ensure your airport marketing campaigns are ready for these peak times is crucial. Target the right customer, with the right travel product, at the right time, and the revenue will soon start rolling in.

eCommerce Email Marketing: Why Do You Need It?

Before exploring the ways in which eCommerce email marketing can improve your business, it’s essential to understand what eCommerce email marketing does: Consumer Control, More Trustworthy, High Open Rates and ROI

Want to Boost Sales This Holiday Season? Here Are 5 Tips to Make Your Holiday Email Campaign a Success

Email tips, tactics and stats to help your business prepare for the busiest shopping time of the year.

Experts Say Email Marketing Will Rule in 2023. Here's What Businesses Need to Know

According to Zib Digital, the premier digital marketing agency Sydney wide, despite the constantly shifting digital environment, email marketing remains a key way for businesses to connect with and learn about their customers. As the end of 2022 draws closer, now is the time for businesses to plan their marketing budget for 2023 and experts say email marketing campaigns are a critical part of any successful marketing strategy.

3 Strategies to Earn Consumer Trust in Email Marketing

In 2020, there were 4 billion email users globally, and 59% of consumers said marketing emails influenced their purchase decisions. However, for email marketing to be effective, it must be individualized. Consumers are so adamant about this fact that 72% will engage only with brand messaging that is tailored to them. The question, then, is how can you craft personalized campaigns that avoid spooking audiences and destroying brand-consumer trust? Here are three tips.

Are Your Email Marketing Campaigns Failing to Make An Impact and Generate Results?

Why Email Marketing Isn’t Dead: Everyone is using and will be using email, Email marketing delivers strong ROI, It is the preferred business communication, Email marketing is flexible and measurable, Emails are cost-effective. There are around 5.5 billion email accounts in use and 90% of emails are delivered to the correct inbox globally.

Your step-by-step guide to Linkedin outreach automation

The main secret of bringing your site to the top is the automation of messages, which we will talk about. Getsales.io LinkedIn outreach automation, namely high-quality message automation, will easily help you solve the problem of quickly selling a product.

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

In this article, we will point out 5 unique email marketing ideas for any unforeseen situation such as the ones arising from pandemics and lockdowns.

The Impact of iOS 15 on Email Marketing — One Year Later

Marketers know that change is inevitable. While there was a lot of initial concern about the impact of Apple’s privacy protections, we now see everything will not only be alright, but brands and consumers should be better off because of it. Forcing brands to shift their mindset to an activity-based messaging strategy should provide more engaging and relevant messages for consumers resulting in an overall better shopping experience.

Mapping Customer Journeys to Design the Right Digital Experiences

Getting Started: Step Into the Shoes of Your Customers, Next Step: Map Customer Journey Paths and Tailor Your Content, Continually Improve

How To Write The Perfect Digital Newsletter (Infographic)

Email newsletters are a highly effective marketing tool for smaller firms operating on a tight budget. And that's why small business lender OnDeck created a new infographic guide explaining the fundamentals of writing killer business newsletters. It explains how to write, promote, and track a newsletter campaign from scratch. But before we get on to that, let's look at why newsletter writing is making a big comeback in the post-cookie world.

Machine Learning-based digital marketing tools to streamline ops

As the online market is flooded with competitors and user engagement requiring real-time content, fast computing in digital marketing has become crucial. Here is a list of Machine Learning and Artificial Intelligence-backed tools that help automate time-consuming manual tasks of marketing.

Broadband Marketers Grow Campaign Engagement by 65 Percent and Reach New Audiences With Revolutionary Acquisition Capabilities in Calix Marketing Cloud Plus

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities