#OpenRate related marketing articles

Email Marketing Analytics Guide (2024)

Email marketing is an effective, non-intrusive way to build more profound relationships with your audience, nurturing the bond between brand and consumer. The only problem is that once you’ve hit send, it can be challenging to gauge the efficacy of your campaign without clear feedback.

Email Marketing Best Practices for B2B Lead Generation: Crafting the Perfect Campaign in 2024

In 2024, email marketing continues to be a pivotal strategy for B2B lead generation. With the right tools and tactics, businesses can create effective campaigns that engage prospects, nurture leads, and drive conversions. This guide explores the best practices for B2B email marketing, including top automation tools, actionable tips, and the latest trends to help you craft the perfect campaign.

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

In this article, we will point out 5 unique email marketing ideas for any unforeseen situation such as the ones arising from pandemics and lockdowns.

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