How to Use Marketing Psychology to Influence and Persuade

When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways.

Square Loyalty and Square Marketing Launch for UK Businesses

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes.

Email Marketing Software Market Report Survey 2021 with Top Countries Data Industry Size, Share, Business Growth, Revenue, Trends , With Covid 19 Analysis

The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

15 basic tools that you will need for your business

There are hundreds of online tools on the market and, of course, choosing the right one sometimes becomes a difficult task for most entrepreneurs.

Three Ways Apple’s Privacy Changes Will Impact Your Business

I believe small business owners are inherently survivors. They need to understand fully what this change means to them to avoid misreading the metrics. Instead of making hasty decisions, it’s a good time to rethink email marketing strategy and start looking for new ways to measure engagement with their marketing.

Scale your startup and grow your business to full potential with Sendinblue (Sponsored)

Paris-based Sendinblue, an all-in-one marketing and sales solution covering channels such as email, SMS, marketing automation, sales management and live chat, is on a mission to help small- and medium-sized businesses not only weather the storm, but actually scale up in it.

Email/Social Media Marketing Strategy – Small Business Growth Webinars Launched

The new platform offers a range of complimentary webinars and articles on topics such as email, social media, influencer, and content syndication marketing. Presenters are often successful entrepreneurs who have significant experience in the digital sphere, including Chris Munch, Justin Atlan, and Winter Vee.

Mid-Atlantic Recap - Campaigns: Not just for Politicians

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Why And How To Diversify Your Business' Online Presence

Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an online following — whether of viewers, readers, customers or clients — is a common tactic for doing so.

7 Tips For Engaging Consumers During The Holidays With E-mail Marketing

While effective email marketing depends a lot on the subject line, copy, images, and offer, there are other practical considerations for ensuring consumer engagement, loyalty, and sales:

14 Ways to Get More Mileage From Your Content with Content Repurposing

Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of ‘creating all that content!’. Their minds are quickly put to rest when I explain content repurposing and it’s benefits. If you’ve been in business for more than a few weeks, chances are good that you have a ton of content already created. Not only that, but you probably have even more content that’s partially done. So instead of creating new content, look at ways you can repurpose what you already have.

Why You Should Ditch No-Reply Emails

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

How To Sanitize And Scrub Your Email Marketing List, Improve Engagement Rates

Email list hygiene is an important part of targeting your marketing, so it’s important to clean up your email list at least a couple of times a year.Email scrubbing is a process that works to keep your email mailing list healthy by removing inactive contacts. Marketers use it to raise their email deliverability and sender reputation, decrease the bounce rate of campaigns, and improve customer engagement rates.

Top 5 digital marketing trends of 2021

As digital marketing trends continue to evolve, businesses must adapt to stay on top of their competition. Digital marketing, also known as internet marketing, is a marketing strategy that takes place on digital channels. The goal of digital marketing is to reach customers through internet using different techniques and tools.

Running a Small Online Business? Tips for Digital Marketing You Must Know

The concern of every small business is to get more customers, sales, and grow. While some companies successfully rely on the traditional advertisement methods, today, businesses cannot ignore the impact of digital marketing on their business growth. Here are tips for digital marketing that every small business owner must know.

IOS15 UPDATES AND SHAI GEOOLA’S THOUGHTS ON THE FUTURE OF DIGITAL MARKETING

The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Email Retargeting Campaigns and Best Practices

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Post-Pandemic Marketing

Accelerated by the pandemic, people are investing more of their lives online than before.

How this industrial supplies retailer used marketing automation to keep up with customers

Bunzl, an industrial and safety supplies provider, shares the steps taken to deliver more relevant and timely customer communications and engagement

Email Pop-Up Benefits and Examples

Pop-ups are essential to all successful digital marketing campaigns. When used successfully, they can help increase your customer base and drive engagement, both of which can positively impact your bottom line. By following a few rules of thumb, businesses can use pop-ups to increase conversion rates with ease.