4 tips for making the most of your holiday email marketing strategy

SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on through email marketing.

5 Marketing Emails That Drive Sales

Here are five ways to use email marketing to increase your sales.

How Two Industries Embrace Email Marketing to Bounce Back

Do you think Email Marketing can be more effective than social media marketing? This article shows how email marketing can help companies to Bounce Back post-COVID.

Email Marketing Is Still Key for Boosting Conversion – Here’s Where to Focus Your Brand Strategy

Email marketing has the highest ROI of any customer acquisition strategy, according to Dotdigital.

Why Customer Champions Need to Be a Part of Your Marketing Strategy

Building trust and credibility is essential when engaging with prospects.

PANDEMIC – DRIVEN EARLY HOLIDAY PROMOTIONS CANNIBALIZE E-MAIL MARKETING AND SALES ON THANKSGIVING AND BLACK FRIDAY

Concerned about the effects of new pandemic-related restrictions on their operations and consumer optimism, retailers launched their “Black Friday” email promotions early—and the impact of that decision could plainly be seen in Thanksgiving and Black Friday email volume and retail sales.

How to Maximize Your Email Results This Holiday Season

Find the best timing and approach for your email campaigns this holiday season.

Pandemic Accelerates the Erosion of Brick-and-Mortar Providing New Opportunities this Holiday Season for eCommerce

According to Digital Commerce 360’s annual retail holiday survey release in September, 33 percent of retails are projecting that web sales will increase by as much as 24 percent this holiday season – notably due to the pandemic and the continued shift to online shopping.

SMBs Show Their Grit: Owners Like Being On Their Own Despite Tough Conditions

The news is full of stories about small businesses going under due to the COVID-19 pandemic. But that hasn’t dimmed the entrepreneurial spirit, according to a study released Friday by American Express.

How to Grow Your Email List and Sales Pipeline by Creating Your Own Free Mini Course

How do I get more leads? This is a common question posed by many consultants, entrepreneurs and organizations. And, depending on your industry, it may be even harder to answer these days. Creating a lead magnet — free content given away in exchange for your audience’s contact information — is one of the best ways to grow your email list and demonstrate your expertise.

FIVE QUESTIONS TO ASK TO GET YOUR E-MAIL MARKETING STRATEGY RIGHT

Email marketing continues to be an integral part of content marketing.

7 Ways To Get Your Customers to Read Your Holiday Emails

Heading into prime shopping season is the ideal time to re-engage with customers and jump-start flagging email marketing campaigns. We asked marketing experts the best ways to attract subscribers and promote sales in Q4.

Better Business Impact Report: The next frontier of online retailers

Business owners have an opportunity to change the narrative of their company, from just trying to survive to thrive during difficult times. This report takes you step-by-step on how to bolster your business's online reputation, improve customer communication and build trust, and how operating with integrity and honesty can differentiate your business.

WHAT HAVE THE TOP ECOMMERCE TECHNOLOGY VENDORS BEEN UP TO

And how are those vendors helping online retailers? The 2021 Leading Vendors to the Top 1000 Report explores just that. It also ranks the Top 10 vendors based on their number of clients in the Digital Commerce 360 Top 1000 across 24 vendor categories, uncovers exclusive results from a Digital Commerce 360 technology survey of e-retailers and much more.

Adobe Analytics Predicts Online Holiday Shopping Surge - How Email Marketers Can Cope

Online sales will top $189 billion this holiday season, reflecting 33% growth YoY, Adobe Analytics predicts.

2020 Worldata Email Marketing Calendar

Get the 2020 B2B and B2C Email Marketing Calendar Today!

The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences.

How to Create Triggered Emails

This article is for small business owners who want to improve their email marketing campaigns by incorporating triggered emails to boost ROI and audience engagement.

THRIVING BEYOND COVID-19: THE NEW MARKETING MODEL FOR SMALL BUSINESS

The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.

2020 Holiday Email Marketing Starts Early

According to Coresight Research, a consulting firm, 23 percent of U.S. consumers plan to start 2020 holiday shopping earlier than in prior years. Ecommerce merchants should plan holiday email marketing now.