Apple takes measured approach to AI updates at developers conference
The tech giant expanded its visual intelligence features to allow iPhone users to ask ChatGPT for details on objects they see on their screen.
Agent-based computing is outgrowing the web as we know it
AI agents based on ChatGPT, Copilot, Claude and Gemini are moving from passive assistants to active participants. Today, we ask them to do things for us. Tomorrow, we’ll authorize them to act as us.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
Workday unveils new AI tools and agents for developers - here's how to access
The software company is repositioning itself as 'the AI platform for managing people, money, and agents.
How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
WWDC 2025 was a return to smaller-scale features that are actually useful
Most of these updates aren’t ground-breaking, but I’m excited about them anyway.
Why high-consideration industries need AI optimization
Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape.
Gartner Survey Finds Digital Channels Account for 61.1% of Total Marketing Spend
Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with seven out of 10 sectors dedicating more than 60% of their budget to online channels.
The best online video editors of 2025: Create professional videos from the comfort of your browser
Avoid heavy PC resource requirements and edit your videos from anywhere in the world with the best online video editors.
AI Tools Transform Digital Marketing with Personalization
The digital marketing landscape is shifting with AI-powered tools like Adobe GenStudio, enabling personalized, on-brand content at scale. Conversational AI, like ChatGPT, redefines success through online mentions, prioritizing authentic storytelling over traditional ads. This blend of personalization and dialogue fosters engagement, reshaping how brands connect with consumers.
Enterprise alert: PostgreSQL just became the database you can’t ignore for AI applications
The open-source PostgreSQL (sometimes also referred to as Postgres) is apparently a very hot commodity for big enterprise data platform vendors.
Digital ad spend hits $4.2bn in March quarter as video and audio fuel growth
Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive Advertising Bureau Australia.
3 must-have new AI features for your DAM
GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
Sergey Brin says that AI search performs the kind of deep research that users previously had to do themselves.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
Google adds loyalty programs support to organizations structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
Google quietly launches AI Edge Gallery, letting Android phones run AI without the cloud
Google has quietly released an experimental Android application that enables users to run sophisticated artificial intelligence models directly on their smartphones without requiring an internet connection, marking a significant step in the company’s push toward edge computing and privacy-focused AI deployment.
In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.