As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.

Digital Payments Reaches a Tipping Point: Companies to Watch

paying by cash, check, and credit or debit cards was the norm before the internet made online payments seamless, and the transition has been rapid.

GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting

GoDaddy nearly doubles WordPress Ecommerce plugins available, including digital gift cards, Google Analytics Pro and Memberships, new product review improvements, and shipment options

GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting

GoDaddy nearly doubles WordPress Ecommerce plugins available, including digital gift cards, Google Analytics Pro and Memberships, new product review improvements, and shipment options

FIVE BENEFITS OF ONLINE MARKETING FOR SMALL BUSINESSES

Here are 5 key benefits of using online marketing for business growth:

How to Become a Successful Tech Entrepreneur in 2021

There has never been a better time to become a successful tech entrepreneur; the tech industry is booming and it isn’t going to slow down anytime soon.

From Email to TikTok, This Digital Marketing Training Covers It All

The world of digital marketing is constantly changing, but that's no excuse to cut back on your business's investment in digital channels, especially considering how much business is being conducted through online channels nowadays.

Top 10 Email Marketing Companies For Your Startups 2021

With the further advancement of ESPs, features such as A/B checking, integration, and personalization have made the tools much more useful for a marketer who needs to get into a more fragmented audience.

5 marketing tips for information security professionals

Here are the best ways to connect with your current and potential customers.

4 Tools e-Commerce Businesses Need to Invest in Right Now

2020 has undoubtedly been a major milestone for businesses. The pandemic has been a big factor in generating a huge behavioral shift in consumers’ behavior by forcefully probing them to purchase online, thus spending online far more than any of the previous years to date.

The care and feeding of your QSR's online ordering business

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?

EIGHT BEST PHONE MARKETING TIPS FOR BETTER LEAD GENERATION

Below are some reasons why experts recommend the use of mobile marketing to generate more leads:

How Digital Trust Varies Around the World

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.

E-COMMERCE TIPS:SEVEN THINGS TO KNOW BEFORE LAUNCHING AN ONLINE STORE

However, it’s one thing to design and launch a site… and it’s another to generate endless traffic and sales from your online store. To achieve success when selling on these platforms, there are still a few things that you need to know — all of which will be highlighted in this article.

Major Brands Bet on DTC Ecommerce

Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are changing their business model and focusing on digital sales.

E-commerce accounts for half of manufacturing sales

Sana Commerce’s latest finding reveal that e-commerce accounts for half of manufacturing sales revenue

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

Here's How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

Where should you prioritize your dollars in the coming months? Here is where to start for smart spending.

Why marketing automation remains the missing piece of the optimisation jigsaw puzzle

That’s because savvy platforms in today’s world enable marketers to build email campaigns and landing pages in minutes – rather than hours. Automated systems are designed to take the stress out of an ever-growing ‘to do’ list because they’re capable of managing the routine, manually intensive tasks, so employees don’t have to. Think of the time that could save in a typical working day! True optimisation, right?

12 Online Selling Tips For Growing Your Business In 2021

Offering convenience, better prices and even free shipping (in most cases), the number of online stores and e-sellers are now in the thousands — and they provide items in just about every category.