How Important Is Personalization in 2020?

This is a good time to get back to basics with our marketing plans.


A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

Guide to Successful Thank You Email Newsletters, Examples and Best Practices

A little appreciation goes a long way. Showing customers how much they mean to you is an excellent way to build strong, healthy relationships. In the email marketing world, there is a unique tool for this: the Thank You email newsletter.

How Often Should You Be Sending Out Email Newsletters?

Email newsletters communicate product-focused and informational content to your business leads or customers, depending on the goal. Despite flooded inboxes, email newsletters are considered the most effective marketing tool for online businesses.


You should understand the nuances of an effective email newsletter if you hope to build trust, encourage engagement, and grow your sales. With that in mind, we are going to take a look at a few things you should keep in mind the next time you decide to send out an email newsletter.

Boost conversion rates with these five email marketing automation strategies

To strengthen a business’ potential and boost conversion with email automation, here are five email marketing automation strategies.

How To Effectively Market Your Small Business

If you want to market your small business and improve its online presence, here are four ways to get started.

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

In this article, we will point out 5 unique email marketing ideas for any unforeseen situation such as the ones arising from pandemics and lockdowns.

Expert: How to get emails read faster

We asked an expert what brands can do to get their email messages read faster.

Send Web Push Notifications That Help You Make More Sales

Want to make web push notifications a part of your marketing strategy? Read on to learn how to create push notifications that make it easy to drive traffic back to your website and make more sales.

360° Marketing Strategy – a new way of developing business

This article will explain in detail the various elements of 360-degree marketing.

A Comprehensive Email Marketing Summary

Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers.

10 ‘must have’ features for your email validation tool

Email marketing is quite simple in its approach yet continues to get major results.

7 email writing must-haves

With an influx of information, it can be confusing kickstarting your content marketing campaign, so we have created a list of 7 email writing must-haves to make your life easier.

How to Get Email Addresses for Email Marketing

With an influx of information, it can be confusing kickstarting your content marketing campaign, so we have created a list of 7 email writing must-haves to make your life easier.

2020 Worldata Email Marketing Calendar

Get the 2020 B2B and B2C Email Marketing Calendar Today!


The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.

2020 Holiday Email Marketing Starts Early

According to Coresight Research, a consulting firm, 23 percent of U.S. consumers plan to start 2020 holiday shopping earlier than in prior years. Ecommerce merchants should plan holiday email marketing now.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19

To survive what’s coming, most retailers will have to work with what they’ve got: email

Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to the pandemic.