Top Digital Marketing Stats You Should Know!
In this article, we’ve put together some interesting and hard-hitting digital marketing facts and stats to look ahead to how digital marketing can influence your business and marketing outcomes in 2022 and beyond.
Brand storytelling vs. digital performance: Finding the right marketing mix for startup success
Traditional marketing clarifies the positioning of a brand, associating it with the right consumer segment, generating awareness, and putting forward the differentiating factors that set the brand apart. This is called the Brand Storytelling.
The Comprehensive Guide to Digital Marketing: Strategies, Trends, and Future Insights
This article explores the evolution, key components, benefits, challenges, and future trends of digital marketing, offering actionable insights for businesses aiming to thrive in the digital age.
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
Adobe brings four highly-requested Premiere Pro AI features out of beta
Now generally available, the AI tools include Generative Extend, Media Intelligence, Auto-Translate caption, and more. Here's what they can do.
How an 'internet of agents' could help AIs connect and work together
AI agents are everywhere, but they don't talk to each other. AGNTCY, an open-source collective, is trying to change that.
Customer-centric IT: Strategies for delivering winning customer experiences
Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, cross-functional teams, and product-based approaches to deliver.
How AI is Transforming Digital Marketing: What Businesses Need to Know
The real question is not whether your company should adopt AI as far as possible, but when you can start. AI is the power behind the future of digital marketing. Are you ready to take advantage of it?
ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
6 hidden Android features every user should know - and how they make life easier
Not all Android phone owners will use these lesser-known options every day. However, when you need them, you'll be glad to have them at your fingertips.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
You'll soon manage a team of AI agents, says Microsoft's Work Trend report
We'll all be working for 'Frontier Firms' soon, according to Microsoft.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Meet LLMs.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
4 reasons you’ll love my favorite Apple Fitness+ workout as much as I do
I’ve been an Apple Fitness+ subscriber since late 2024. Notice how I didn’t say I’ve been using Apple Fitness+ since then? It’s because it has taken me until recently to find a workout plan that keeps me coming back. I love it, and here are the four reasons I think you will too.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.