Zeta becomes first marketing platform to join the AWS marketplace

The Zeta Marketing Platform will now be available to the large market of AWS customers.

Mapp updates its Insight-led Customer Experience Platform

Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features.

A Quick Guide to Creating Email Marketing Funnels

Different leads are currently in different parts of the funnel and it’s your job to use your small business email marketing expertise to move them down this funnel to get them closer to making a purchase.The way you speak to them, the content you send them, and the type of emails you create will vary depending on the funnel stage. Here’s how you can create a funnel to keep your leads interested and show them why they should buy what you’re selling.

72% of B2C Companies Don’t Have a Mover Marketing Strategy

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it.

Calix Adds Constant Contact as 4th Out-of-The-box Integration for Marketing Cloud in a Year, Making It Simple for Even the Smallest Broadband Provider To Excite Their Subscribers at Scale

Thanks to the latest out-of-the-box integration for Calix Marketing Cloud with the leading email platform for small businesses, Constant Contact, even the smallest marketing team can easily automate their tailored communications to build their brand and improve engagement rates by as much as 200 percent

Validity launches Mailcharts SMS to enhance mobile marketing capabilities

Validity, a provider of data quality and email marketing solutions has launched a new SMS solution. The company says MailCharts SMS, supports data-driven SMS campaign planning for eCommerce marketing teams. With a library of thousands of SMS messages, marketers can gain insight and inspiration from the SMS strategies from the world’s top brands. What’s working well, how they are deployed, and which industry benchmarks matter is key to success.

Factoreal Empowers Engagement in Email Campaigns and Whatsapp Through Two New Features

Building on the effectiveness of its already industry-leading omnichannel marketing platform, Factoreal has unveiled two new features to help businesses better connect with their customers.

Lob Unveils First-Ever Direct Mail Automation Platform to Enable Intelligent Mail for Marketers

New marketing solution enables measurable, omnichannel campaigns at enterprise scale and allows marketers to break through digital noise; driving notable company growth

Mobile Marketing Market is expected to grow to US$ 91 billion by 2032 - Persistence Market Research

The rising number of mobile customers preferring online shopping while going through omnichannel to make themselves aware of the product and services is fuelling the growth of the mobile marketing market. Businesses use the mobile web and mobile applications related to their product or service for marketing it amongst the masses.

Bulk emailing: by no means a straightforward and simple affair

Older than the internet itself, email has stood the test of time and is as relevant today, for both personal and business communication, as it was for the purpose it served some 50 years ago. The ability to use this medium, as we do today, to share information in the form of text, documents, graphics and other rich media is a result of ongoing improvement – an evolution that continues today. This constant enhancement has secured a spot for email as the channel of choice for communication and marketing teams, for sound employee engagement within organisations, and for effective marketing that’s externally focused.

What they don’t tell you about your email personalisation — SwiftERM

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

Intercom Launches Two-Way SMS and New Bot Features for Businesses to Deliver Better Customer Experiences

Intercom, the Engagement OS, launched three new capabilities to help businesses create powerful customer experiences and drive ongoing engagement.

Validity Launches MailCharts SMS to Enhance Mobile Marketing Capabilities

The solution provides meaningful insight into SMS campaigns, empowering ecommerce marketers to quickly develop data-driven omnichannel strategies

Phonexa Launches Revamped Partnership Program with Personalized, All-Encompassing Benefits

Marketing automation company Phonexa has announced the launch of its revamped Partnership Program with a personalized new twist aimed at helping clients accelerate revenue growth opportunities and marketing through technology partnerships.

Uncovering permission-based marketing: Seven tips for a cookieless future revealed

In this modern, fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people looking at websites, social media platforms and expecting an omnichannel experience, engaging with customers is crucial to any marketing strategy.

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

In this post, we examine some of the best online marketing agencies you can find, some servicing the entire digital marketing field, with others choosing to specialize in a few narrow niches. You will see more in-depth reviews in our Digital Marketing Agencies collection.

Versus Systems Announces Partnership with Experiential and Digital Marketing Agency Innovative Group

“Innovative New Media is excited to partner with Versus Systems to offer a transformational omni-channel platform to clients that not only drives awareness, revenue and engagement, but also provides real value to those client’s customers, fans and followers,” said Michael Saks, Chief Development Officer at Innovative Group.

Hubspot social media management review

Automate your social media management more effectively using Hubspot

Playing by the Rules: Fintechs Use AI for Marketing Compliance

Like other functions in financial services, marketing is going through a period of disruption. Multi-channel campaigns, celebrities, influencers and affiliates, bold language and gamification are all being used to increase market share. To maximize marketing investments while preserving brand value and meeting compliance, fintechs should leverage advanced technology to allow self-fix and smart monitoring of all external communications and marketing campaigns.

What is vital for new brokers and insurance agents?

The insurance industry – especially now – has a clear need for digital marketing directed at brokers and agents. Here’s why: It helps carriers maintain broker and agent attention, but all sides also benefit from the education it provides.