#OmnichannelMarketing related marketing articles

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Digital marketing strategies

Email remains the king of digital marketing and an important means of maintaining a relationship and communicating with your customers, according to Mike Clements, owner at BakeSmart.

Automation Marketing – Hit the Potential Customers

Automated marketing platforms help businesses grow with its outstanding marketing. Marketing automation involves the use of technology and software to streamline and automate marketing tasks and processes. This involves a variety of tools, for instance; email marketing, social media marketing, and web analytics. These tools works in collaboration to automatically send targeted messages, manage campaigns, and track and analyze customer behavior.

Soci Raises $120 Million To Boost Ai For Digital Marketing

The funds will serve to advance use of AI and machine learning (ML), including ChatGPT natural language models along with Soci’s marketing platform for multi-location brands. Khoury said the Soci platform aims to streamline localized marketing efforts across digital channels while adhering to brand guidelines, optimizing local search and integrating data.

Top 3 reasons why marketing teams are increasingly investing in SMS and mobile

We’re all keen to the fact that email is one of the most reliable channels marketers have in their arsenal – and we don’t see that changing anytime soon. Yet as of late, businesses have begun looking for new ways to reach customers where they are — and that’s where SMS comes in. While SMS may not be new, its effectiveness as a communication channel between brands and customers is a fairly recent development. Not only does SMS have open and click-through rates that rival email, but it’s increasingly become an impactful way to reach and connect with both legacy and new audiences within seconds. Here, Bloomreach breaks down how SMS and other mobile channels are generating this kind of success, and why marketing teams are putting more emphasis on their role in omnichannel strategies.

TECH TALK WITH MIKE: Four most effective ways to grow your email list

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

Phonexa Unites Performance Marketers at MailCon Las Vegas 2023, Introduces Inaugural SaaS Pitchfest

Phonexa is a performance marketing automation software and all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. The company powers direct advertisers and lead generators alike across all businesses and industries by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize workflow efficiency and revenue. Phonexa has the scalability, tools, and partnerships to serve clients across industries, especially those with high consumer demand products and services.

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