7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns? The team from Red Website Design share 7 email marketing trends in this infographic.

7 strategies to make your omnichannel marketing plan more effective

According to Omnisend, “Marketers who use three or more channels in a single campaign have a 287 percent greater purchase rate than those who only use one channel. Purchase frequency is 250 percent higher than single-channel purchase frequency, and omnichannel order value is 13 percent higher on each order”. Thus, in today’s competitive business environment, it is imperative to adopt comprehensive marketing tactics.

Five Email Predictions Through A Marketing Lens

E-mail proved itself unsinkable in the face of countless waves of innovation. As a marketing channel, it works. As a database for our digital lives, it's indispensable. As a personal identifier, it's extremely durable. It's hard to imagine how our ubiquitous e-commerce, social media, SaaS and IoT platforms would exist without it.

9 Lead Nurturing Strategies That Work (+ The Best Marketing Tools That Help)

You want to let them know you noticed they stopped by. You want to let them know that you want to help them — and that even if they’re only looking for information right now, you’ll happily provide them with helpful tips and tricks to make their lives easier. Therein enters lead nurturing.

HubSpot : Which Marketing Channels Will Brands Prioritize in 2022

To learn more about the marketing channels that are being used by businesses today, the HubSpot Blog surveyed more than 1,000 global marketing professionals working in B2B and B2C companies to find out the channels they leverage. In this post, we'll discuss the findings that will help you understand how to amplify your reach, resonance, and revenue, all while prioritizing what matters most: your customers.

Phonexa Unites Marketing Community at MailCon in Las Vegas at Caesars Palace

Marketing automation platform Phonexa is further growing a community and collaboration amongst marketing executives, publishers, advertisers, and thought leaders in lead generation by diversifying its company portfolio and brand positioning with the merger of MailCon, the world's preeminent omnichannel and email marketing conference.

First-Party Data: Optimization Tips for Marketers

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let us explore:

Quadient’s Inspire Flex Software Release Delivers Customer Experience Built for a Digital-First World

The latest release of the hybrid cloud solution offers 300+ enhancements that give users extended control over design and delivery of omnichannel customer communications

Phonexa, MailCon Successfully Merge Email, Omnichannel Marketing Communities at First Standalone Conference in Las Vegas

Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead generation communities at the Caesars Palace in Las Vegas during the company's first-ever standalone conference Jan. 11 to 13.

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

GUEST COLUMN: New Year, new e-commerce data strategy

How can you make sense of what is an increasingly fragmented e-commerce landscape to make sure your budgets are optimised? The answer is – you’ve guessed it – data. Here are three simple steps to follow to find the right balance:

TECH TALK WITH MIKE: Four most effective ways to grow your email list

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

Everlane and Sailthru Celebrate 10-Year Partnership

Sailthru’s Retail Specialization Helps the Innovative D2C Brand Grow From Startup to Fashion Powerhouse

Small business tips for making the most of digital advertising

Digital advertising, also referred to as online advertising and paid media, is an affordable, easy-to-use placement of promotional material on platforms such as social media, search engines, websites and even in email inboxes. Sites like Facebook, YouTube, Yelp and Google Search, in turn, sell ad space on their websites and search engines to be able to deliver services to their own customers.