The Scope of Digital Marketing in 2024
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
Why the lines between digital advertising and direct mail are blurring
direct mail and digital. While they may seem odd bedfellows, the combined tactics of these two channels are creating an authentic and increasingly effective omnichannel approach to performance marketing.
Is It Too Late To Start A Podcast?
As digital marketing continues to evolve, podcasts are a core part of the omnichannel toolkit.
Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar]
Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. Generative AI will be a huge driver of these changes, creating both massive opportunities and massive disruptions to the status quo.
OPTIZMO™ Returns as the Official Email Compliance Sponsor for MailCon 2024
Empowering the Email Marketing Community with Leading Compliance Insights at this year’s Event in New York
TECH TALK WITH MIKE: Four most effective ways to grow your email list
It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.
8 women in retail you’ll hear from at NRF Nexus
From apparel to mass market, these retail leaders are blazing a trail