Valpak Launches Premier Plus, Powerful Omnichannel Advertising Solution that Transforms Iconic Blue Envelope into Billboard for National Brands

Solution Combines Data-driven Insights Across 41 Million High-Value Households With Impactful Advertising and Omnichannel Marketing Integration to Deliver Exceptional Results for Leading Brands Like Tennis Channel, HGTV, Legoland, Shutterfly and Panera

13 Easy-to-use CRMs

Customer relationship management platforms can help businesses manage and track customers, sales, and leads. Here is a list of simple, easy-to-use CRMs for businesses of all sizes. Some are streamlined tools for managing customer activities. Others include expanded features for projects, automated workflows, and more.

Indegene Bolsters Life Sciences Marketing Business With CultHealth Buyout

The acquisition comes at a time when business and the regulatory environment for medical and healthcare products and services are increasingly complicated. Commercialization service providers like Indegene are seeking out marketing expertise as they explore data-driven ways to launch successful campaigns and omnichannel engagement to physicians and patients. “Life sciences companies are increasingly demanding a broad, integrated service offering from an integrated, expert set of service providers/agencies,” Indegene’s senior vice president Nancy Phelan told Fierce Pharma Marketing. “They want access to resources with deep medical expertise, combined with creative brand and market development services, in a globally scalable model.” Phelan said that the CultHealth and Indegene combination addresses this exact need by creating a one-stop shop for clients, from brand and market development through commercialization.

What Is CRM? Full Guide: Definition & Benefits

From email to social media to on-site blogs, CRM systems help businesses better manage how they build the customer relationship from the first engagement through the sales process, and how that determines the strength of customer loyalty to the business.

How marketing is key in consumer decision-making, simplifying choices & building trust

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Marketing for large scale retail: 4 winning examples

1. What is the future for large-scale retail? Examples and trends of online development2. Success stories #1: the irresistible rise of Ecommerce 3. Success stories #2: the digital flyer4. Success stories #3: Email marketing (the Iperal case) 5. Success stories #4: quick or instant commerce 6. Creating spaces for conversation in large-scale retail: the interactive experience of Doxee

MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc

Emerson Welch, Vice President of Marketing at Quark Software Inc chats about a few ways for marketers to create better digital journeys and presence in a crowded market:

Digital Marketers Take Fragmented Tactics to New Targets

Top Digital Marketing Innovations, Digging Deeper Into Digital Marketing

One in four now make majority of purchases online

Top Tips For Catering To Online Shoppers’ Needs: Go omnichannel, Make it easy for customers to get in touch, Provide a range of payment options, Make the website mobile-friendly.

Taking Hyper – Personalization To The Next Level

Hyper-personalization can allow brands to meaningfully engage customers resulting in appealing marketing, customer satisfaction and business upticks.

TECH TALK WITH MIKE: Four most effective ways to grow your email list

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

CM Group’s Selligent Awards Honour Global Brands for Innovation in Relationship Marketing

Selligent Marketing Cloud, part of CM Group, is an intelligent omnichannel marketing cloud platform. With dynamic technology, Selligent provides actionable insights that enable companies to deliver more personalized and valuable consumer engagement. This results in compelling experiences across all channels. With teams in the US and Europe, and a global network of partners, Selligent's mission is to make marketing personal.

MHTC Wins Calix Innovations “Giant of Marketing” Award

By leveraging the full power of the Calix Revenue EDGE platform, the Wisconsin-based service provider increased managed services revenue by 700 percent and their Net Promoter by 20 percent in a year by deploying an omnichannel marketing campaign with the help of Calix Marketing Cloud and the Calix Market Activation Program