MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

Retail and eCommerce news from week beginning 16 August 2021

Amplience enables eCommerce SEO optimisation following the launch of Google Core Web Vitals, VitaCup partners with Brightpearl and Shopify Plus, Factoreal’s updates its all-in-one customer engagement suite, Sendlane partners with ClickBank, Nacelle announces $50 million Series B funding

Constellation ShortList for B2B Marketing Automation Names 8 Providers to Know

The Constellation ShortList for Marketing Automation evaluated 50 B2B marketing automation providers before selecting the 8 companies listed. Constellation used a combination of partner conversations, client inquiries, vendor selection projects, market share, customer references, and internal research to determine which vendors would be included in the report. Constellation also took client company size and marketing resources into consideration.

Why brands shouldn’t be relying solely on ecommerce to win post-pandemic

The importance of an omnichannel strategy post-pandemic

Factoreal's newest feature is the next-level addition to a true all-in-one customer engagement suite

With this new convenient addition, Factoreal will permit marketers to control offsite and onsite messaging, connecting with subscribers at a whole new level for a deep-insight omnichannel customer experience.

WATConsult launches latest issue of WATPapers on ‘Effectiveness of Email Marketing’

WATConsult, the globally awarded hybrid digital agency from the house of dentsu India, has released its latest issue of WATPapers. Titled ‘Effectiveness of Email Marketing’, the report speaks about the importance of tools in a marketing strategy, its effect on purchase decisions, and a consumer’s in-depth perspective towards marketing emails.

CityWest Engagement Rates for Email Marketing Soar 262% Above Industry Benchmarks With Combination of Calix Marketing Cloud and Mailchimp

(NYSE: CALX) today announced that CityWest, a fast-growing British Columbia-based broadband service provider (BSP), is capitalizing on the tight integration between Calix Marketing Cloud and leading email marketing platform Mailchimp to transform its marketing execution.

Connecting With Today’s Digital Consumer

We are a society of plugged-in and digitally-connected consumers and the pandemic only raised our expectations of having cohesive, digital experiences with brands. Consumers who have traditionally chosen brick-and-mortar outlets are now shopping online. Conscientious shopping and choosing brands for ethical reasons is becoming more prevalent. And marketing channel usage is as important as ever as consumers favor email and social for purchasing and brand engagement. Read on for more insights into how the pandemic has shaped the modern consumer and how brands in turn should respond.

How Mature Is Your Marketing Automation?

Nucleus Research developed a four-stage marketing automation maturity model to help you understand how you’re currently using the technology, as well as the subsequent levels you can move towards to achieve greater return on investment and process automation.

Emma Holiday Survey Finds Email is the Top Investment Channel for Omnichannel Marketers

Results Show an Emphasis on New Messaging, Creative and Personalization to Create a Better Omnichannel Experience this Holiday Season

Litmus Announces Adobe Journey Optimizer Integration Streamlining Email Production, Testing

Integration enables seamless collaboration and real-time customer engagement insights ensuring email campaign success

CityWest Engagement Rates for Email Marketing Soar 262% Above Industry Benchmarks With Combination of Calix Marketing Cloud and Mailchimp

CityWest is using the combination to create highly targeted, relevant, and engaging email campaigns that boost open rates to 54 percent, 262 percent higher than the industry average of 21 percent.

CityWest Engagement Rates for Email Marketing Soar 262% Above Industry Benchmarks With Combination of Calix Marketing Cloud and Mailchimp

Canadian broadband service provider simplifies the planning, creation, and execution of omnichannel campaigns with the integrated Calix Marketing Cloud and Mailchimp solution, exciting subscribers with targeted emails that yield amazing open rates and greater marketing ROI

120 Types of Content to Use in Your B2B Marketing Plans

If we put the entire journey of a potential buyer, it can be put into 3 buckets: i. Awareness, ii. Consideration iii, Decision. The next question that comes to mind for every B2B marketer is if the content is key then what kind of content should a marketer focus on? Well, it completely depends on the kind of marketing strategy and what your objectives are?

TECH TALK WITH MIKE: Four most effective ways to grow your email list

It is estimated that there are more than three billion email users globally, and this figure is bound to grow past four billion by the end of 2023. This is a clear indication that you shouldn’t miss out on this form of marketing. If you have just started marketing via email and are finding it challenging to build your subscriber list, several resourceful tactics can come handy.

5 easy ways to ramp up the back-to-school e-commerce strategy

With the right e-commerce strategy, back-to-school prep can generate a significant boost in conversions for your online store. This article will walk you through five easy-to-implement strategies to get your store ready in time for the back-to-school rush.

Kochava and Tinuiti Partner to Ensure Growth for Clients in a Privacy-First World

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced Tinuiti, the largest independent performance marketing firm across Triopoly of Google, Facebook, and Amazon, as a new Kochava Authorized Agency Partner to enable growth marketing for brands.

Display Advertising Is on Fire: How to Get the Most Out of It

Digital marketing has undergone a massive transformation, and the eMarketer report is showing it’s not done yet. As more marketers shift to digital advertising, and display advertising specifically, it will be even more important to deliver the kind of connected, omni-channel experiences that buyers want. Thankfully, new digital marketing tools and strategies are available that make it possible to deliver those experiences at scale in a way that’s cost-effective, quick and easy to use.