B2B Lead Generation: The What, Why, and How

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and larger businesses need to keep up with growth and profitability targets by bringing in new customers with the increasing competition from smaller rivals. A good lead generation engine can deliver outsized results and set the business to grow for several years. The good news is with the rise of digital marketing channels and distribution, there are now more ways to generate leads. So how do you start generating leads for your business? Let’s first explore what lead generation is all about.

How to Turn Your Story Brand Framework Into a Roadmap to Grow Your Business

Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to create a roadmap to grow your business. You can use the story brand framework you created to: Create a one-liner for your company, Create a lead generator to collect email addresses, Create an automated email drip campaign, Collect and tell stories of transformation, Create a system that generates referrals

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MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

Gregory Zakowicz, Director of Content, Omnisend shares his thoughts on the top challenges that can be a hindrance to brand growth while sharing a few best practices and tips that can help power future content marketing initiatives:

What Are The Most Important Benefits Of The Drip Email Marketing Campaigns Run By The Organisations?

The open rate and drip email are considered by more than 80% of the single leads so that there is no problem at any point in time and organisations can avail multiple advantages.

How Does B2B Automation Marketing Improve Campaigns?

Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. B2B automation marketing as a phenomenon is fast pacing itself to popularity. It is a highly valuable tool to generate leads, nurture and gain new customers. HubSpot in a survey found out that 76% of the businesses in 2021 report using automation in one way or the other.

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest is surging as technologies to target key account improves and relevant data becomes more accessible.

How To Get Started With Automated E-mail Marketing

Automated email marketing is the best option for sending personalized messages. Thanks to automation workflows, you can send personalized offers to customers at the relevant time, laying the groundwork for increased revenue.

How to Strengthen Customer Relationships With CRM Integration

When your CRM is integrated with email marketing solutions, you'll never run out of customers to communicate with. You'll have a list of all potential prospects at your fingertips. With the right automation tool, this can go very smoothly on its own while you move on to other tasks or work on more important areas like sales. Essentially, CRM integrations increase efficiency by synchronizing CRM software in real time.

E-Mail Marketing For B2c: Proven Rules And Examples

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing.

Remarkety Launches Email Capture Booster To Help Retailers Optimize Site and Cart Abandonment

Launched via WooCommerce, the new solution improves cart abandonment recovery and customer identification

How To Make Sure Your Company Newsletter Gets Read

If your newsletter fails to deliver real value or only serves to annoy your customers, you can lose your credibility. But when done right, and when published at the right frequency, it can open new doors for your business. In this article, I’ll go over exactly how to strike that careful balance, as well as why you should.

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Email Marketing for Realtors: Benefits and Strategies

Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

Demand Spring Releases Marketing Automation Platform Insights Report

“This report outlines the feedback and results we gathered from marketing professionals across a variety of industries, and provides insights on the most desired MAP features, usage challenges, and the metrics that are viewed by marketers as the most important.”

HubSpot CRM: What Is It and How Can It Benefit Your Business?

HubSpot CRM is a world-renowned CRM platform that fits into HubSpot’s overall “ecosystem” of sales, marketing, as well as customer service tools.

5 easy ways to ramp up the back-to-school e-commerce strategy

With the right e-commerce strategy, back-to-school prep can generate a significant boost in conversions for your online store. This article will walk you through five easy-to-implement strategies to get your store ready in time for the back-to-school rush.

Lead Generation Strategies for Small Businesses

For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers. In order to consistently generate quality leads, you need to plan your lead generation strategies that will work for business.