Is Your Email Marketing Process Built for Success?

Here are a few quick tips that can help B2B marketing and sales teams drive more output and success with their email marketing campaigns.

How To Attract Customers by Email

As the inboxes of consumers and prospective clients continue to get flooded with emails, standing out from the pack is more challenging than ever. While the two-second rule still applies, marketers must develop approaches and strategies that grab customers’ attention in the first two seconds and keep it long-term. So how can brands ensure that their email efforts remain fresh and compelling? Naturally, aimless spamming is no longer an option. But, fighting for customer attention is a task email marketers must tackle daily.

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

Digital Marketing Best Practices for Small Business Owners 2022

This article discusses how countless digital sellers or small-scale online businesses can accelerate their digital growth through digital marketing best practices in 2022. Launching a website is only buying land; without marketing, it is difficult to achieve the real objective of going digital; to gain massive reach.

New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]

Jay Schwedelson drops a lot of truth bombs in Marketing Smarts Episode 511, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.

MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

3 Ways Small Businesses Can Combat Inflation Challenges with CRM Software

It’s no secret that small business owners are dealing with strong macroeconomic headwinds. The Labor Department reported that U.S. inflation hit a new four-decade high in June at 9.1 percent. Worse, rumors of a possible recession continue to loom across the country. This is troubling to small business owners. During these difficult times, small businesses need to assess their tech stack to determine what tools they can leverage to help them boost productivity, improve conversions and maintain customer communications while focusing on their ever-important daily operations.

6 Ways To Quickly Generate The Best B2B Leads

A customer is the greatest asset to any business, and businesses should invest time and resources in growing their customer base. Most companies spend a great deal of time generating leads. This is important since, without an influx of business leads, any business cannot grow. Professional marketers must invest in lead generation to grow their customer base and increase sales.

6 Actionable Ways Of Using Automated Tools To Grow Your Business

When done in an intelligent way, business process automation allows companies to achieve up to 400% ROI. In order to unlock all the benefits of BPA, you have to move step by step, automating your routines gradually and keeping track of your performance as well. That’s why in this article, we suggest reviewing some simple yet effective ways to automate core business processes using intuitive and affordable tools.

5 Vital Benefits of Marketing Automation for Your Business

For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. With the pressures of such a competitive market, businesses need to develop real strategies to increase efficiency and achieve more in less time, while also growing their audiences. As a result, automation is a critical component for brands building the multifaceted strategies required when creating a strong online presence. When used properly, marketing automation can help your business achieve great results, whether it's in simple sales processes, customer support, or even content planning on social media platforms.

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.

Business Growth Strategies: Top Ways to Grow Your Business Today

Every entrepreneur aims to grow their business to earn more profits. However, the task may become challenging due to the high competition in most industries. Companies may experiment with different business growth strategies to expand in such cases. Today, technology can be a key contributor to business growth. It can help companies save costs, reduce effort, and get more customers. In short, entrepreneurs may use technology growth strategies in business to outsmart competitors and boost revenues. Technology-driven business growth strategies can help you expand your market and increase profits.

6 Steps to Improve Your Email Marketing ROI

Businesses continue to bet heavily on email marketing for nurturing and converting their leads. According to a June 2020 survey by Ugam, 51% of marketers at major US and UK brands said that their email marketing spending increased, and just 16% of respondents reported a decrease. The only channels which saw higher response rates were chat features (56%) and mobile app functionality (55%).

11 Best E-mail Marketing Platforms and Tools for Creators and Startups (2022)

Email marketing platforms are software applications that enable businesses to create and manage their email marketing campaigns. Email marketing platforms typically provide features such as contact management, campaign creation and tracking, and email deliverability.

Campaigns By Pipedrive Aims To Optimize Email Marketing

Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and objectives across teams on the same platform.

Does your email copy persuade or sell?

They aren't the same, and if you get it wrong, you'll leave money on the table.