ZeroBounce Increases Email Validation Accuracy to Help Businesses Boost Email Marketing ROI

ZeroBounce now checks email addresses with a money-back guaranteed accuracy of 99%, up one point from 98%. Thus, marketers and business owners relying on email to get their messages across can maintain higher-quality email data.

Email Marketing: An In-Depth Guide

From developing a strategy to building a list to tracking results, this guide covers everything email marketing.

5 Ways Distributors Can Compete with the B2B E-Commerce Giants

In a market where big B2B e-commerce players dominate, it’s understandable why smaller distributors may feel like the odds are stacked against them. Large online distributors and B2B e-commerce companies have strong buying power, big budgets and solid marketing campaigns in their favor. While competing with these big players may seem like a daunting task, as a smaller distributor you have unique advantages and qualities that can make you a formidable competitor. Here’s how you can level the playing field.

Marketing Automation Software Market Size & Share 2023 – Global Business Review, Key Findings, Company Profiles, Growth Strategy, Developing Technologies, Trends and Forecast by Regions

The global Marketing Automation Software market size is projected to reach USD 7983.9 million by 2027, from USD 2849.4 million in 2020, at a CAGR of 15.9% during 2021-2027.

Boosting Your Drip Campaigns: How To Get It Done And How Can It Benefit You?

Creating an email drip campaign is a great way to keep your brand top of mind with your subscribers. It's also a very cost-effective way to reach your audience. Drip campaigns are ideal for increasing sales, boosting traffic to your website, and fostering relationships with your prospects and customers.

13 key SEO metrics to track in 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

What is marketing automation and how can it help B2B marketers?

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.

The Ultimate Guide to Marketing Automation in 2023

Marketing automation can be a powerful tool for businesses, but it is essential to understand the challenges & opportunities associated with its use. By setting realistic goals, being transparent about marketing automation, and providing a high level of customer service, businesses can ensure that they use it in the most effective way possible. Additionally, by choosing the right marketing automation tool for their needs, companies can maximize the benefits they receive from its use.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

• Outbound vs inbound marketing - where should I spend my money?

Outbound and inbound marketing have many elements in common, but they’re still very different approaches within your marketing strategy to achieve your objectives. In both cases, the aim is to catch the audience’s attention, so they buy our products or services. But they use completely different methods and techniques to accomplish this.

Can Technology Drive Creativity And Productivity? Tech’s Role In Fueling Breakthrough Marketing

Creativity is at the heart of every game-changing marketing campaign, but we need to give our marketers the tools they need to tap into it. Technology shouldn’t replace marketers. It should replace the tasks that are slowing them down so that their talent can be used where it really matters. Start leveraging automation and technology, and creativity will follow.

How to Use Facebook to Build a Community in 2023

Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? In this article, you’ll discover how to develop communities with Facebook.

Top Ways To Improve Your CRM In 2023

Customer relationship management, usually shortened to CRM, refers to the processes that a business uses to manage the various interactions that it has with its customers. It encompasses the face-to-face and virtual conversations that the company has with new and prospective customers, and is constantly evolving as the business grows. If you run a business, it’s important to formulate a strong CRM strategy. No matter how big or small your company is, CRM enables you to stand out above the crowd and expand your business operations year-by-year. Even if you already have a CRM strategy in place, you should evaluate and update it regularly to make sure you’re providing your customers with everything that they need. By catering to your current audience’s needs, you can increase customer satisfaction and loyalty, and boost your success.