Digital Creators Need Email Marketing

A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem. There are certainly examples of creators who have risen to celebrity status and wealth — Khaby Lame (life hacks, TikTok), Charli D’Amelio (dancing, TikTok), and PewDiePie (comedy, YouTube) are all in this category. But the vast majority of vloggers, bloggers, podcasters, and the like don’t earn enough money to quit their day jobs and create full-time. While creators could try to up their TikTok, YouTube, or Instagram output to earn more, a practical solution may be digital products and email marketing.

Navigating Email Marketing without Open Rates

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters.

Effective Content Marketing Tactics for Each Stage of the Marketing Funnel

This article does not establish any hard and fast rule concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

Scaling for Success: How FOS Grew Its Audience 20x In 18 Months

Front Office Sports has experienced tremendous growth in total readership following multiple product launches in recent months. As our audience increased from 25,000 to more than 500,000, we turned to Campaign Monitor for an easy-to-use, powerful email marketing solution.

3 Things Your Email Marketing May Be Missing

For some email marketers, it’s hard to tell why people won’t engage with their emails. Sometimes it’s their content, other times it’s their list quality or lack of proper targeting. If you feel like your email marketing could use a boost, there are simple things you could start doing that make a big difference. Here are some tactics you may be missing, so you can adopt them today.

Scale your startup and grow your business to full potential with Sendinblue (Sponsored)

Paris-based Sendinblue, an all-in-one marketing and sales solution covering channels such as email, SMS, marketing automation, sales management and live chat, is on a mission to help small- and medium-sized businesses not only weather the storm, but actually scale up in it.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

8 Ways to to Improve Your Email Marketing Strategy in One Month

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.

Keyword Blocking in Advertising: What You Should Know

What is keyword blocking, The impact of keyword blocking, Mitigating the effect of keyword blocking.

4 Ways AI Can Improve Your Brand’s Digital Marketing Strategy

Artificial intelligence and machine learning are going hand in hand to change the face of digital marketing. According to recent statistics from Salesforce, nearly 51% of marketers utilize AI in one way or another to promote their brands online. This shows the importance of AI and machine learning in the digital marketing industry and how quickly it is becoming the need of the hour for online businesses.

14 Ways to Get More Mileage From Your Content with Content Repurposing

Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of ‘creating all that content!’. Their minds are quickly put to rest when I explain content repurposing and it’s benefits. If you’ve been in business for more than a few weeks, chances are good that you have a ton of content already created. Not only that, but you probably have even more content that’s partially done. So instead of creating new content, look at ways you can repurpose what you already have.

Top 5 digital marketing trends of 2021

As digital marketing trends continue to evolve, businesses must adapt to stay on top of their competition. Digital marketing, also known as internet marketing, is a marketing strategy that takes place on digital channels. The goal of digital marketing is to reach customers through internet using different techniques and tools.

How To Make Sure Your Company Newsletter Gets Read

If your newsletter fails to deliver real value or only serves to annoy your customers, you can lose your credibility. But when done right, and when published at the right frequency, it can open new doors for your business. In this article, I’ll go over exactly how to strike that careful balance, as well as why you should.

L-Soft Debuts LISTSERV® Maestro 10.0: Keep on Email Tracking — The Right Way

LISTSERV Maestro 10.0, released by L-Soft today, has senders covered when it comes to the new Mail Privacy Protection (MPP) in Apple’s iOS 15. The Maestro opt-in email marketing and analytics platform, the only one based on LISTSERV®, offers the ability to turn off open-up tracking, choose from several tracking levels, including anonymous and personal with consent, benefit from email template tools and built-in permission best practices.

Email Marketing for Realtors: Benefits and Strategies

Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.

Benchmark Email Marketing Review

It's important to find an email marketing service that offers all of the tools and features you need at a price that makes sense for your growing business. Benchmark boasts key automation features to make email campaigns more efficient and effective, as well as responsive templates and an easy-to-use email editor. The company offers a range of price levels that cater to small to midsize businesses' budgets, making Benchmark our choice for the best low-cost email marketing software.

HubSpot : How to Leverage Segmentation to Boost Cold Emailing

Segmentation is key when trying to achieve the right formula for outreach campaigns. Let's see how this pivotal ingredient solves some of the biggest challenges of cold emailing and how to start segmenting your cold email lists.

Which is better, Email Marketing or Bulk SMS Marketing?

Have you used the best marketing tools to make your business profitable? As a business marketer, you are likely familiar with both email marketing and Bulk SMS Marketing. Knowing where the best marketing dollars are being spent can be difficult. If you’ve got a business, you probably don’t want to spend the money to try a new strategy that you’re not sure about. It can be helpful to weigh the facts side by side to determine which method works best for you in the field of SMS marketing or email marketing. When you compare the two, you can be sure that you are getting the best ROI from each campaign.

Why Automated Email Marketing Is an Essential Tool for Small-Business Owners

Email marketing is the best way to reach customers and get sales. Here's why.

How to Create an Effective Real Estate Newsletter

To create an effective real estate newsletter, you must put your audiences’ needs and expectations first. So first, consider using a visually appealing template branded with your logo and corporate colors. Then, sit down with your creative writing team to define a content marketing strategy that will include texts and imagery. And always bring the marketing team on board to advise the writers about your marketing goals.