Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap

Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required

CallRevu Monetizes Digital Marketing with AI Technology

CallRevu' CallVision DNI is the only automotive centric conversation intelligence solution that leverages machine-based artificial intelligence (AI) technology, inbound automotive call expert analysis and Google Analytics to deliver comprehensive reporting that monetizes the customer car buying journey – both online and offline – from the moment they first become aware of the dealership to when they ultimately call, email or schedule an appointment.

CAMPAIGNS WITH EMAIL ‘MORE EFFECTIVE’ THAN WITHOUT

Marketing campaigns that include email are more effective than alternatives, according to research from the Data & Marketing Association (DMA) in partnership with marketing automation company Campaigner.

Global Marketing Automation Market Analysis Report 2022-2026: Increasing Focus on Personalized Marketing & Integration of Artificial Intelligence (AI) with Marketing Automation Software

In 2021, the global marketing automation market was valued at US$5.45 billion. The market is anticipated to propel to US$8.58 billion in 2026.

Direct-to-Consumer Marketing 101: How to Get Started

Direct-to-consumer marketing (D2C) is a marketing method where a company markets and sells products and services directly to end consumers, eliminating the need for middlemen.

The importance of digital marketing for law firms

Digital marketing is a cost-effective way to enhance conversions and engagement for any business, yet many law firms are still utilizing online strategies and capabilities to grow. In this article, we discuss which digital marketing tactics are used by modern law firms to fuel growth. We spoke to legal marketing experts who shared some insights on how law firms that are focused on growth can quickly evolve their online strategies.

Marketing automation to close in on $4.7B globally by 2028

Marketing automation tools are being embraced by brands to help them deliver the customized and seamless experiences expected by their target audiences. The global marketing automation market is expected to increase from $2.75 billion last year to hit nearly $4.71 billion in 2028, rising at a compound annual growth rate of 7.9% during that period, according to a report by Valuates. The report reveals that email marketing automation will take the largest slice of market share at just over 32% and, geographically, North America will dominate with an almost 54% share of the global market.

GetResponse unveils enhanced ecommerce marketing automation solution

Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel Brzeziński, VP, COO and head of product at GetResponse

Klaviyo Announces Renewed Partnership With BigCommerce

Klaviyo, a unified customer platform, announced it renewed its partnership with BigCommerce as an Elite Technology Partner, continuing the company’s history of closely partnering with leading platforms to help brands achieve revenue growth through ecommerce.

Tips To Bolster B2B Mobile Marketing

As more and more platforms are designed from a mobile first perspective, the way people interact with the platform is transforming. This requires a new and unique strategy to help businesses understand and adapt to the new reality.

How using multichannel marketing can boost conversion rate

Through multi-channel marketing, marketers will be able to fetch more data such as how a customer behaves on different platforms