7 Key Elements of Digital Marketing You Must Know

To increase your brand’s awareness, a strong digital presence is a must. This is exactly why I am here today. This think-piece will introduce you to the key elements of digital marketing, help you exploit all the opportunities the e-marketing world provides, and leverage them to your convenience. So, let’s go!

Marketing Automation Software Market is Estimated to Reach USD 10,418.6 Million by 2025 at 12.7% CAGR - Report by Market Research Future (MRFR)

Marketing automation software offers a range of solutions to marketing teams for performing repetitive tasks seamlessly. Rise of social media and maintaining digital presence has led to many organizations procuring the product. The software can be used in email marketing campaigns and online advertising.

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Six ways you can prepare your email marketing program for the death of the open rate:

How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

6 Steps to Prepare Email Marketing for iOS 15

The iOS 15 rollout will start as early as September. Beta testing has already begun. Any company that relies on email marketing should prepare now. What follows are six action items.

Global Email Campaigns Landing Flat? Here’s How To Create A Better Culture Fit

Brands that hope to reach a global audience have to do their research and must gather the right data in order to ensure their messaging is appealing to their desired regions. This may mean switching up messaging significantly, but it will be worth it for better engagement and conversion rates. Here are a few things brands should consider when optimizing their global email strategy.

12 Pieces of Consumer Data Every Small Business Should Collect

Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.

MarTech Interview With Peter Tran, Head Of Marketing, HCL Software

I am VP of and Head of Marketing for HCL Software. We are a $1 billion enterprise software division of HCL Technologies, a global technology company. We develop, support, market and sell a portfolio of products in four main categories: Customer Experience (CX), Digital Solutions (DS), Secure DevOps, and Automation & Security. Unica falls into the customer experience category. Not only do we develop and sell these products, we also use these same products for our own marketing automation operations.

27 top SaaS companies for business

More companies are relying on software as a service (SaaS) as a cloud-based option for delivering a variety of software applications to end users. Fortunately, they have a broad selection of SaaS applications from which to choose. Companies today can access all sorts of applications via the cloud from a large number of SaaS providers. While some of the most well-known of these deliver core business applications, there are lots of vendors that provide more specialized applications via the SaaS model.

Healthy Opens for Wealthy Email Marketing Campaign

Email is an essential tool for businesses, ever. So what is going wrong? A lot, actually! It’s no secret that there are many emails sent out every day, and not all of them will get read or responded to by the recipients. So if you want your target market to read your emails, you need to have reasonable open rates. Span Global Service’s infographic on good open rates gives you the right insights and is an excellent booster to start an email marketing campaign.

How Website Design Can Make or Break the SEO for Startups

SEO isn't just keywords, meta descriptions and search engines. what you need to know.

Global Internet Advertising Market is seizing the splendid growth

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

Email Marketing Statistics – Everything You Need to Know

Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years.

Email Ideas That Turn Lookers Into Bookers

Effective ways to drive email conversions on your campaigns

How to Increase Your eCommerce Brand Reach

As an eCommerce business owner, it is up to you to spread the word about your brand and what it has to offer. The goal of this is to get it in front of the right eyes (your potential and current customers).

A Step-by-Step Guide to ESPs

Email service providers, also known as ESPs, are tools that help to completely change the way you do business for the better.

The 6 Best Email Newsletter Tools That Will Help You Grow Your Audience

Writing a newsletter is an essential tool to growing your online audience. While it may sound like a fairly straightforward process, it can be difficult to make sure your newsletter reaches your readers. Luckily, we have technology on our side to help us with this step. These email newsletter tools make it easy for writers to send newsletters to their audience.

5 Tips to Significantly Increase the ROI of Your Next Email Campaign

Here's why your email-marketing campaign is worth the effort.

5 growth marketing strategies to try in 2021

At the beginning of every year, most startups and scaleups are on the lookout for the best growth strategies out there to implement throughout the upcoming twelve months. This interest shouldn’t fade away by the middle of the year. On the contrary, as explained in a previous article titled “Growth Marketing 101: What is it, and how does it work?”, attracting more engaged customers and putting them at the centre of every action should be your constant main goal.