The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Six ways you can prepare your email marketing program for the death of the open rate:

How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

6 Steps to Prepare Email Marketing for iOS 15

The iOS 15 rollout will start as early as September. Beta testing has already begun. Any company that relies on email marketing should prepare now. What follows are six action items.

Email Marketing and Why it's So Important [Infographic]

Among the key points: Personalized emails, which include the customers' name, can have a significant impact on open rates, The right subject line, which is the first thing that your customers will see, can greatly improve response, Emails are more likely to be opened on desktop, which is worth noting in your composition and formatting. There's a heap more stats and insights into the below infographic, while you can check out Email Tool Testers' full report here.

11 Platforms for Headless Commerce

Headless commerce separates the frontend from the backend of a brand’s web presence in an API-first architecture. Headless technology can provide significant advantages in design and performance, particularly for an evolving omnichannel sales environment. Moreover, brands can save time and money integrating existing content with new ecommerce sites and otherwise tailor content for each customer.

MarTech Interview With Peter Tran, Head Of Marketing, HCL Software

I am VP of and Head of Marketing for HCL Software. We are a $1 billion enterprise software division of HCL Technologies, a global technology company. We develop, support, market and sell a portfolio of products in four main categories: Customer Experience (CX), Digital Solutions (DS), Secure DevOps, and Automation & Security. Unica falls into the customer experience category. Not only do we develop and sell these products, we also use these same products for our own marketing automation operations.

27 top SaaS companies for business

More companies are relying on software as a service (SaaS) as a cloud-based option for delivering a variety of software applications to end users. Fortunately, they have a broad selection of SaaS applications from which to choose. Companies today can access all sorts of applications via the cloud from a large number of SaaS providers. While some of the most well-known of these deliver core business applications, there are lots of vendors that provide more specialized applications via the SaaS model.

Healthy Opens for Wealthy Email Marketing Campaign

Email is an essential tool for businesses, ever. So what is going wrong? A lot, actually! It’s no secret that there are many emails sent out every day, and not all of them will get read or responded to by the recipients. So if you want your target market to read your emails, you need to have reasonable open rates. Span Global Service’s infographic on good open rates gives you the right insights and is an excellent booster to start an email marketing campaign.

Ecommerce Product Releases: July 15, 2021

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on live-streaming marketplaces, payment services, social commerce, headless commerce, customer experience, multichannel fulfillment, and holiday marketing. IF you click on the titles of the articles in this article, it will go to the articles of those titles.

cloudHQ Releases New Way to Manage Online Sales From Your Phone with "Emails to Sheets"

Export Emails to Sheets is a Gmail add-on that gives you the ability to export your emails from Gmail into Google Sheets. This is a mobile add-on that is designed to help small businesses manage online sales directly from their Gmail app, on their phone, tablet or mobile device.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

Email Marketing Statistics – Everything You Need to Know

Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years.

Email Ideas That Turn Lookers Into Bookers

Effective ways to drive email conversions on your campaigns

Facebook Pay extends its reach later this summer

Facebook Pay is one of many payment services aiming to eliminate the "phone, laptop, credit card" shuffle by offering easily accessed one-tap payment options.

5 Tips to Significantly Increase the ROI of Your Next Email Campaign

There are some very simple tips that you can implement, making your email-marketing campaigns more effective and profitable. Let’s go over the top five that'll help increase your ROI the next time you send an email campaign.

A Step-by-Step Guide to ESPs

Email service providers, also known as ESPs, are tools that help to completely change the way you do business for the better.

The 6 Best Email Newsletter Tools That Will Help You Grow Your Audience

Writing a newsletter is an essential tool to growing your online audience. While it may sound like a fairly straightforward process, it can be difficult to make sure your newsletter reaches your readers. Luckily, we have technology on our side to help us with this step. These email newsletter tools make it easy for writers to send newsletters to their audience.

5 Tips to Significantly Increase the ROI of Your Next Email Campaign

Here's why your email-marketing campaign is worth the effort.

5 growth marketing strategies to try in 2021

At the beginning of every year, most startups and scaleups are on the lookout for the best growth strategies out there to implement throughout the upcoming twelve months. This interest shouldn’t fade away by the middle of the year. On the contrary, as explained in a previous article titled “Growth Marketing 101: What is it, and how does it work?”, attracting more engaged customers and putting them at the centre of every action should be your constant main goal.

10 ways to promote your blog in 2021

Writing high-quality content is only a small part of creating and maintaining a successful blog. To further increase site traffic and attract more readers to your site, you’ll need to work on blog promotion. Luckily, there are plenty of strategies that are cost-effective and easy to implement. Read on to discover how to promote your blog effectively in ten different ways – start experimenting with any of these solutions and watch the traffic roll into your site. These are the best blogging platforms on the market.