Navigating mobile app marketing in a privacy conscious mobile space

Standing out in a competitive mobile app market is even more crucial for marketers and developers to build and market scalable, engaging and user-friendly app experiences. With overall app installs increasing by a significant 41% between Q1 2020 and Q1 2021 in Africa, the mobile app market has seen a surge in growth and innovation across gaming and non-gaming apps with non-organic installs for iOS showing strong positive growth.

United States: iOS 15 Implements Changes For Email Marketing To Apple Customers

Recently, Apple released its latest mobile operating system: iOS 15. This update contains major changes to privacy features that will impact email marketing to Apple product customers. Businesses should be aware of the changes and adapt their marketing efforts to fit this new iOS 15 environment.

The Future Of Email Marketing In A World Of Data Privacy

As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as they arise. While the only constant in digital marketing is change, we have yet to see the overall impact of these changes on email marketing. As professionals, we should “block and tackle” the challenges before us that come with regulations, and this is one of those challenges.

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns.

4 Ways to Improve Your Mass Email Marketing Strategy

A valuable mass email marketing strategy can be one of the most effective ways to drive sales for your business. If you are a small or large business, both can take value from email marketing campaigns to connect with their audiences and build a community. To ensure that you maximize your efforts, take a look at these four ways to improve your mass email marketing strategy.

The Benefits Of SMS Marketing For Businesses

Everyone from your children to your grandparents has a mobile phone. This makes targeting mobile phones for marketing a great way to get more clients and interact with customers. SMS is becoming increasingly popular with many businesses, so adding SMS marketing is a must if you want to keep in touch with the latest marketing trends. Here we look at the benefits of SMS marketing for businesses and how to start doing it yourself.

8 Ways to to Improve Your Email Marketing Strategy in One Month

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.

How An Agile Marketing Technology Infrastructure Can Empower Customer Loyalty Campaign Creativity

Historically, brands chased customer loyalty programs as shiny objects. With so many brands now having taken hold, the novelty is wearing off. Now is the time to study the lessons learned by other brands and set a strategy that gives you control over your own destiny. To do so, build an infrastructure that helps you optimize all opportunities to engage customers and effectively drive sales — ultimately putting you several steps ahead of the competition.

The global cloud advertising market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, to reach USD 6.7 billion by 2026 from USD 2.7 billion in 2021

Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.

13 Critical Things To Do Before Sending Any Marketing Email

To ensure the most essential aspects of a marketing email are accurate, of high quality and effective at inspiring recipients to open the communication, read it and take action, see the advice from 13 experts from Forbes Agency Council below, where they discuss specific aspects of any marketing email that must be double-checked before hitting send.

Why You Should Ditch No-Reply Emails

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Top 5 digital marketing trends of 2021

As digital marketing trends continue to evolve, businesses must adapt to stay on top of their competition. Digital marketing, also known as internet marketing, is a marketing strategy that takes place on digital channels. The goal of digital marketing is to reach customers through internet using different techniques and tools.

Groove Integrated Email Marketing CRM – Web Design/Sales Platform Launched

LaMark Group LLC has announced a new update to the popular Groove suite for marketers, e-commerce store owners, and entrepreneurs. It provides full CRM functionality and integrates powerful solutions for business growth.

Noida-based Panache Softech drives the integration of Softwares & digital marketing in India's upcoming startups and businesses

As technologies and industries continue to evolve, the advancements of various fields have led to the integration of multiple sectors within each other.

A single source of truth is the foundation of any digital ecosystem

Marketers can truly understand each customer as an individual.

IOS15 UPDATES AND SHAI GEOOLA’S THOUGHTS ON THE FUTURE OF DIGITAL MARKETING

The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Navigating Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

Email Pop-Up Benefits and Examples

Pop-ups are essential to all successful digital marketing campaigns. When used successfully, they can help increase your customer base and drive engagement, both of which can positively impact your bottom line. By following a few rules of thumb, businesses can use pop-ups to increase conversion rates with ease.

TowerData and FreshAddress Merge to Form Premier Email Data Company

“The merger of these two industry leaders provides an opportunity to further expand and set new standards of quality and service that enable marketers to clean, enhance, and safely grow their customer databases,” stated TZP Partner, Rodney Eshelman. “We plan to accelerate growth through product expansion, new product development, and strategic acquisitions to meet the evolving needs of our existing and future clients.”

3rd Annual Franchise Marketing Report (AFMR), Part 4

2021 marked the release of the third Annual Franchise Marketing Report (AFMR). This report provides franchise consumer marketers with invaluable data and analysis they can use to benchmark their performance against other franchise brands and within their industry sector. In short, the AFMR is a unique resource franchise marketers can use to improve the effectiveness of their marketing efforts and spend.