
Staying Competitive Against Big Businesses: Best Practices for Advertising Your Small Business
There are a variety of ways to advertise your small business. Different forms of advertising can have varying outcomes for a business depending on a number of factors, like the industry you operate in, your advertising budget, and your expected ROI.

How Do I Grow An Online Business?
From hiring specialists to join your sales team to drafting a powerful SEO strategy, here are 20 answers to the question, “What are your best tips for immediately growing an online business?”

Email is key to marketing in an unpredictable economy
Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data.

3 Ways Technology Can Help Businesses Stay on Track During Economic Uncertainty
Rather than fixating on audience growth, focus on engagement. A smaller base of highly engaged customers is often much more lucrative for SMBs than a massive audience with low engagement scores. To cultivate engagement, however, you need to level up your customers’ communication experience. And for that, you need the right tools. Here are five essential tools that small businesses can leverage to increase their customer engagement.

DirectIQ LLC Unveils Robust Email Marketing Platform for Real Estate Companies
DirectIQ's platform boasts a wide range of metrics that provide businesses with invaluable insights into their email marketing performance, especially for email marketing for real estate, including opens, click-through rates, geo-tracking, and spam complaints. These metrics are presented in visually stunning charts and graphs, making it easy for businesses to analyze and interpret their data to make informed decisions.

Automation Marketing – Hit the Potential Customers
Automated marketing platforms help businesses grow with its outstanding marketing. Marketing automation involves the use of technology and software to streamline and automate marketing tasks and processes. This involves a variety of tools, for instance; email marketing, social media marketing, and web analytics. These tools works in collaboration to automatically send targeted messages, manage campaigns, and track and analyze customer behavior.

Marketers can now become their CEO’s trusted revenue partner with SALESmanago
89% of marketerssee the ability to measure and analyse marketing impact as a top priority. That’s whySALESmanago, the Customer Engagement Platform, has launched a new suite of capabilities, including its mobile-first Email Designer, eCommerce Dashboard and Workflow Generator. Created by eCommerce specialists working with Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret, these SALESmanago capabilities empower users to access expert know-how and achieve marketing goals while simultaneously proving ROI.

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision.

Pattie Hunt Sinacole discusses email response time
While looking for a new role, what about emails or voicemails?

Elevate Your Marketing Strategy: 6 Email Ideas For Promoting Luxury Apartments
An estimated 4.3 billion people in the world use emails for communication, and that figure is only anticipated to grow in the coming years. Combine that with email marketing’s 4,200% return on investment (or $42 for every dollar spent), and it’s safe to assume that email is one of the most effective ways to reach one’s audience. In luxury real estate, email marketing can keep your listings top-of-mind and nudge potential clients through the sales funnel. With this in mind, let’s take a look at six of the best email marketing strategies you can use to promote your luxury apartments.

Top 4 retargeting strategies to maximize revenue for on-demand mobile apps
In this article, we look at data-driven retargeting strategies that app businesses can employ to improve revenue and retention rates. We also discuss the role that user data plays in delivering personalized and effective advertising campaigns.

Mailchimp Email Templates Free Download: A Comprehensive Guide for Email Marketers
Using email templates can save you time and money while still allowing you to create visually appealing and effective emails.

5 Real Estate Email Templates
Email marketing is a key tool for any real estate business looking to attract and retain clients. Real estate email templates can help streamline the process of creating and sending effective emails that engage potential clients and keep current clients informed. Whether you’re a seasoned real estate agent or just starting out, using a real estate email template can save time and effort while still delivering a professional and effective message. Find out how some of the top real estate email templates can help you enhance your email marketing strategy and grow your business.

Perpetual Presence: How 5G will Change the Digital Marketing Landscape Forever
5G is set to become the cornerstone of the ‘smart world’, which will take internet of things (IoT) technology to the next level in introducing 5G connected vehicles and devices which have already been incorporated into Huawei’s Smart Hotel–which will bring welcome robots, cloud-connected gym equipment, computing terminals, and 4K streaming. One area that 5G is set to transform is digital marketing. These changes will be driven by faster connectivity speeds, and the emergence of more powerful interactive elements. Increased connectivity will pave the way for faster download times, more effective live streaming capabilities, and seamless location-based advertising via the ability to process data at a faster pace.

North Essex Chamber Of Commerce: 10 Tell-Tale Signs You Need Business Automation
Feeling like there aren’t enough hours in the day? Business automation helps you optimize and grow your small business by lowering costs, minimizing errors, reaching new prospects, and improving productivity. And it’s not just for large corporations. According to a recent survey, 90% of employees feel burdened with repetitive tasks that can be easily automated, and 68% of employees have suffered because of work overload in which they have too much to handle. Think you may be part of that 90%? Here are ten tell-tale signs you need business automation:

Phonexa Unites Performance Marketers at MailCon Las Vegas 2023, Introduces Inaugural SaaS Pitchfest
Phonexa is a performance marketing automation software and all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. The company powers direct advertisers and lead generators alike across all businesses and industries by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize workflow efficiency and revenue. Phonexa has the scalability, tools, and partnerships to serve clients across industries, especially those with high consumer demand products and services.

Braze Launches Native WhatsApp Messaging to Help Brands Build Deeper Customer Relationships
New messaging channel allows marketers to build more personalized conversations at scale

3 Open-Source Headless CMSs for JavaScript Applications
With so many open-source headless CMS options available, picking the best one for your needs can be a challenge. To help out, consider these three open-source headless CMSs, each suited for different use cases. Read all about their key features and benefits. By the end, you should be able to select a CMS that best suits your next project. A good headless CMS can be perfect for developers, but make sure you consider less technical users too.

What to do When Your Email Marketing Strategy isn't Working
Understand your customer and their interests, Understand Copywriting Best Practices, Segment your email list, Optimize your emails for mobile devices, Marketing automation

5 Marketing Tips for Brand Success
Digital marketing isn't a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to be ahead of your competitors. To help you align your brand marketing to future changes and stay ahead of the curve, we've researched the 2023 trends that'll most impact digital marketing.