Digital marketing in Africa: The window of opportunity is now

As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.

4 Free Unheard Of Marketing Tools To Build Your Email List

Create and send campaigns with minimal effort.

Grabbing the digital consumer: Hyperlocal marketing and the local F&B business

It is a great time to be a food and beverage (F&B) business as more peopleare choosing to eat and drink outside. Right from the nearby quick-serve, toan international franchise, or fast food, casual chain, to nearby restaurants, pubs, cafeterias, people are eager to have new experiences. While there will always be walk-ins, a F&B business can now tap into an additional channel of consumers - the silent and ‘invisible’ digital customer in the neighbourhood.

Four strategies to build momentum before, during and after Black Friday

Black Friday is one of the busiest and most successful periods of the year for small businesses – but only if they have the right strategies in place.

The Best Email Marketing Strategies For Your Online Business

The number of email users is increasing yearly. According to statistics, over 4.2 billion users will be by the end of 2022. These numbers prove that email marketing remains the number one communication channel for businesses, whether small-scale businesses or multinational companies. Thanks to email marketing platforms like Ongage, email marketing is still one of the most effective methods when you reach out to potential customers or your existing customer base.

3 shifts advanced marketers are making

Introduce more 1:1 triggers, Level up with more advanced data models, Streamline platforms, connecting data to activation

Digital marketing: Best practices and strategies for your brand

Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.

E-commerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

No matter your business, you need to increase sales to grow your business. Whether selling products or services, you must focus on getting prospects to your business’s front door. While most believe setting up a website and listing the products is all it takes to have an e-commerce business, there is more to it if you wish to be successful. But with the growing competition and over 12 million e-commerce stores competing for customers in various sectors, it is important to be where your customers are.

Klaviyo Founder: ‘We’re Good at Storing Data’

Andrew Bialecki co-launched Klaviyo in 2012 to help companies access and segment data. Then a friend started a business on Shopify, and Bialecki saw the need to merge consumers’ ecommerce activity — browses, transactions — with email for personalized marketing. Fast forward to 2022, and Klaviyo is a global email-marketing juggernaut, with 1,500 employees, $140 million in revenue, and $778 million in equity funding to date — including a $100 million round in August from Shopify itself. But the management of data remains central to Klaviyo’s mission. “We’re really good a storing data,” Bialecki told me. Klaviyo was a game changer for Beardbrand, my company. I reminded Bialecki when he and I recently spoke for this interview.

13 Easy-to-use CRMs

Customer relationship management platforms can help businesses manage and track customers, sales, and leads. Here is a list of simple, easy-to-use CRMs for businesses of all sizes. Some are streamlined tools for managing customer activities. Others include expanded features for projects, automated workflows, and more.

The Impact of iOS 15 on Email Marketing — One Year Later

Marketers know that change is inevitable. While there was a lot of initial concern about the impact of Apple’s privacy protections, we now see everything will not only be alright, but brands and consumers should be better off because of it. Forcing brands to shift their mindset to an activity-based messaging strategy should provide more engaging and relevant messages for consumers resulting in an overall better shopping experience.

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

How to Grow Business Through Contact Management

Contact management software is a tool to help businesses organize the contact information of customers as well as their suppliers, vendors, and other stakeholders. A spreadsheet list may not be enough when demands are higher and stakes are bigger. Contact management apps are specifically designed to meet the challenges that arise in dealing with a large contact base. Discovering contact management brings value to your business. It serves as a cloud-based version of an address book, a collection of business cards, a database set up on spreadsheets, and more. Utilize this tool for customer retention and loyalty efforts.

The Top 10 Must-Read Newsletters for Digital Marketers

If you're looking to stay on top of the latest trends in digital marketing, these newsletters will help you do that. Here are some of the best ones.

Mapping Customer Journeys to Design the Right Digital Experiences

Getting Started: Step Into the Shoes of Your Customers, Next Step: Map Customer Journey Paths and Tailor Your Content, Continually Improve


Maintaining an in-house team of content creators and analysts can be incredibly resource intensive. It could be even more expensive if you are targeting traders across regions. This means you need a way to offer multilingual content, which is neither simple to accomplish nor easy in terms of compliance. Fortunately, there is a simple way to minimise costs while implementing all the above. The answer lies in automation of content creation and distribution. Here’s how.

Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next Generation Marketer

Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization, among other features, empowering marketers with the ability to activate exceptional cross-channel marketing capabilities and create lifelong customers.

Five Tips to Make Your Holiday E-Mail Campaign a Success

If you are betting on emailTo boost salesThis holiday season, you need to have the right mindset. Online retail sales increased 11.3% last year to more than $218 billion. according to the National Retail Federation. Despite the fact that more people will be shopping for pandemic supplies, emailIt is still a great way to generate online revenue. How can you use email to your advantage? boost holiday salesFor your business this year? With inflation hitting the highest rate in 41 years, you must make sure your campaigns have the best chance of landing in the inbox — and convert. Here are five ways you can prepare your email program to be ready for the busy shopping season ahead.

MHTC Wins Calix Innovations “Giant of Marketing” Award

By leveraging the full power of the Calix Revenue EDGE platform, the Wisconsin-based service provider increased managed services revenue by 700 percent and their Net Promoter by 20 percent in a year by deploying an omnichannel marketing campaign with the help of Calix Marketing Cloud and the Calix Market Activation Program

Tips to Grow Your Business Through Digital Marketing in 2022

Digital Marketing Strategy To Grow Your Business, Defining Your Target Audience, Audit Your Website SEO, Economical and Effective Digital Marketing, Create Social Media Presence, Create a Blog, Contribute to Other Websites, Target Demographically, Target Mobile Users, Online Communities, Build Landing Page For Business, Email Marketing, Pay-per-click (PPC).