#Metrics related marketing articles

Short-Form video’s impact on digital marketing

In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly.

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

Leveraging Google Marketing For Business Success

Google Marketing

How to Start an Email List

Need a little convincing about the importance of email marketing? Seventy-eight percent of online business marketers have seen a bump in email engagement over the last year. That’s a good enough reason to read this blog post on how to start an email list. Let’s jump right into starting and creating that list, shall we?

A quick guide to Google and Yahoo’s new email marketing guidelines

The revised guidelines affect all senders and additional requirements apply for high-volume senders

Maximize your reach: A beginner’s guide to video SEO

Video SEO, or optimizing your video content for search engines, is akin to traditional SEO practices but with a twist. It involves a mix of keyword research, optimizing titles, and ensuring your videos are easily discoverable on search engine results pages (SERPs). By following a few key steps, you can elevate your video content and drive more organic traffic to your site.

How To Draft An Email Newsletter (With Templates)

Newsletter

Google and Yahoo to enforce stricter email guidelines; Indian marketers prepare for compliance

With Google’s new guideline coming into play from February 1, industry experts share insights into the future of email marketing.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

Omnisend Review

A beginner-friendly marketing platform for e-commerce brands

Why is email marketing becoming more effective in 2023?

Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years

Higher Logic Releases its 2023 Association Email Benchmark Report

Key insights from the 2023 Association Email Benchmark Report include:

Higher Logic Releases its 2023 Association Email Benchmark Report

Key insights from the 2023 Association Email Benchmark Report include:

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

Using The Gemini YouTube Extension To Improve Your Content Strategy

Unlock new possibilities for your YouTube strategy with Gemini's video analysis and summaries. Streamline your content planning today.

Local search in 2024: Key trends and tactics for marketers

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.

The Berkshire Eagle launches Talon Media digital marketing agency

The Berkshire Eagle this week is launching Talon Media, a full-stack digital marketing agency, which will become a division of New England Newspapers Inc.

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