Bi-Weekly Roundup: Top News & Trends in Digital Marketing

We’re here to fill you in on all the latest news and trends in digital marketing from the last couple of weeks. From Google Ads updates (which you can always expect) to new features available for social media marketers, we’ve broken down the most insightful news from around the web. Keep on reading to get a recap of 5 digital marketing news articles and try these updates and features out for yourself!

CREATE A YEARLONG EMAIL DRIP CAMPAIGN THAT ENGAGES NEW MEMBERS

Delivering useful, actionable information to members throughout their first year will have them ready to renew.

How to Build an Email Marketing Strategy to Survive Beyond COVID

While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue to believe that ‘the impact of the crisis on their routines and personal finances will last beyond the next four months’.”

Want To Increase Your Email Open Rates? Follow These Six Rules

In this article, I put together a few of my top rules for bolstering open rates so you can drive more conversions and sales.

Want To Increase Your Email Open Rates? Follow These Six Rules

In this article, I put together a few of my top rules for bolstering open rates so you can drive more conversions and sales.

How to Use Email for Better Marketing Results

Email marketing is one of the most effective forms of marketing ever used. Although it’s still hotly debated, Forbes, CopyBlogger.com, and Hubspot all agree that email marketing is still highly effective. That’s good enough for me! But there are a few tips and tricks to remember to make sure your getting the most from your email marketing efforts.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

3 Ways Email Validation API Can Help Marketers

Integrating an email validator API into the customer signup process ensures that the email addresses you send marketing content to receive messages. Therefore, such tools can help reduce hard bounces. In particular, marketers can benefit from an email validation API in three ways.

FOUR EMAIL TECH TRENDS TO KEEP AN EYE ON

From design concepts to artificial intelligence, there’s a lot going on with email technology these days that could improve your promotion strategies. Here’s what you should watch for.