How to Build an Email Marketing Strategy to Survive Beyond COVID

While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue to believe that ‘the impact of the crisis on their routines and personal finances will last beyond the next four months’.”

Want To Increase Your Email Open Rates? Follow These Six Rules

In this article, I put together a few of my top rules for bolstering open rates so you can drive more conversions and sales.

Want To Increase Your Email Open Rates? Follow These Six Rules

In this article, I put together a few of my top rules for bolstering open rates so you can drive more conversions and sales.

The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email.

FOUR EMAIL TECH TRENDS TO KEEP AN EYE ON

From design concepts to artificial intelligence, there’s a lot going on with email technology these days that could improve your promotion strategies. Here’s what you should watch for.