The 6 best practices for email deliverability that land you in inboxes: Use double opt-in signups, Build your email list organically, Clean your email list regularly, Check your sender score, Test your emails before you send them, Segment and personalize.

Data is a savvy marketer’s best friend. But email analytics is where you really make the difference. There’s no point in generating a lot of data, creating pretty graphs and charts, and then discarding all that valuable information. You need to get actionable insight from your data. To do that, you need to be gathering the right data and working out how to best use that data. Here’s a quick guide to tracking and optimizing the right metrics to ensure the success of your email marketing strategy.

The removal of third-party cookies will force marketers to revisit their advertising strategies.

Budget Planning in the Early Stages, Businesses in the Middle Stage - At this stage, your business transforms and gets brand identity. Now it’s time to drive more traffic and work on long-term strategies, For Developed Businesses - At this stage, businesses need to loop all the marketing activities into the system. I’m a believer in cross-channel marketing where you can attract customers at any stage of the journey. Businesses at this stage can decrease their marketing budget to 6-10% of the total revenue.

Marketing evolved at an unprecedented speed during the pandemic. Technology created a massive digital transformation. Messaging shifted to emphasize authenticity and human connection. Yet by focusing on what’s most important to connect with customers and improve their experience, we create better results. These cost-effective strategies will help lift your marketing:

Soft and hard bounce emails can hurt your email marketing campaigns. Read this guide to learn the difference between them and how you can prevent them. Email hard bounces are a threat to your email marketing campaigns. They hurt your email deliverability, wreck your sender reputation, cause you to be blacklisted -- and they keep you from reaching your customers.It’s a plague you absolutely must avoid. Industry standards dictate that a 2% hard email bounce rate is acceptable. I don’t know what your bounce rates are or if you’re even tracking them, but if you get anything over 2%, you need to look closely at your email campaigns and come up with a fix to decrease that number.

The correct answer to this question largely depends on who you're asking, the startup's vertical and maturity and a plethora of other variables.

DIGIT caught up with Jude Duncan, Email Marketing Manager at schuh to discuss the power of email marketing and why it’s far from dead and buried.

Every small business owner sometimes feels like they don’t have enough hours in their day. In fact, according to a recent survey, most small business owners spend up to 68% of their time on marketing, administrative tasks, and managing operations…instead of strategic planning that would help their business grow. Thankfully, some of the best tech tools for small businesses have rushed in to answer this need!

The world has become the hub of the latest marketing that is named the best digital marketing. To beat the competitive arena of digital marketing, digital marketing agencies area unit best steerage for your strategy. Whenever or where you wish to facilitate digital marketing, agencies place the method forward for you and cause you to be able to reach your goals.

A/B testing should be a key part of any digital marketer’s toolbox. If you want to find out which parts of your emails are driving clicks, and what might be driving customers away, then you need to A/B test your emails. The more you test, the better data you’ll get, the easier it will be to create content that serves an audience.

Top 7 B2B email marketing strategies to try

E-mail newsletter advertising is one of the most underutilized strategies in marketing and lead generation. Not only does it offer a streamlined channel to reach new audiences, but it also allows brands to connect with readers in a high-attention environment. In today’s marketing landscape, newsletter advertising is essential to standing out from the competition. However, before you dive in, you’ll need to know the basics of what it entails.

Link building is an essential part of search engine optimization. To earn backlinks, you need to connect with influencers and websites in your niche to establish your content and business as a trusted source. The link prospecting and outreach process can seem overwhelming, but there are plenty of tools to help. Link prospecting tools are available for discovering influencers and developing valuable relationships. Some backlink tools will check your competitors’ links for opportunities you’re missing, analyze the quality of your inbound links, and help you remove links that are harming your search ranking. Here is a list of tools for link building.

I’ve worked in ecommerce since 2006, managing small and large B2C and B2B companies in various industries. I’ve relied on key performance indicators in my journey to keep those businesses on track. What follows are the KPIs I use in my current role overseeing ecommerce for a U.S.-based lighting retailer.