WACL, Snap, YouTube and Pinterest call for better representation of women in advertising, IRCODE’s adtech solution merges physical and digital advertising worlds, Adtech firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital worlds
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A Top Digital Marketing Agency in Canada For a Sustainable Growth in 2024
In today’s digital world, working with a top-notch digital marketing agency can significantly impact businesses looking to grow and succeed.
tinyEmail Introduces Free, Unlimited Email Marketing Solution for Shopify Merchants
AI-Driven Service Delivers Unlimited Subscribers, Unlimited Sending & Complimentary Support
Vanity metrics are out-of-date and personalisation is key
In digital marketing, metrics are a key component to any campaign - or so the industry has always believed. And while it was right, things have developed significantly. From click-through rates to open rates, marketers meticulously track every data point, in the hope of gauging successful campaigns. Then they optimise strategies based on findings.
A Scoop On Digital Marketing Services
To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.
Email Marketing Performance by Industry: 2024 Benchmarks by Selzy
Email remains the dominant outbound marketing channel with a 78% usage rate, and industry-specific benchmarks reveal key trends and performance insights.
Content Marketing vs. Digital Marketing: Key Distinctions Revealed
Without any further ado, let’s go into the key distinctions between content marketing vs. digital marketing, their respective advantages and disadvantages, and how they work together to create a powerful marketing strategy.
Keap CRM Review (2024): Features, Pricing, Pros & Cons
Read our Keap CRM review to discover its features, pricing, pros and cons. Find out how Keap CRM can streamline your business processes and enhance customer relationship management.
Driving Hotel Digital Marketing Momentum
It's about connecting with our guests in meaningful ways and delivering experiences that exceed their expectations.
7 PPC Metrics That Matter
The seven main pay-per-click (PPC) metrics that matter in Google Ads are impressions, clicks, cost, conversions, conversion value, conversion value/cost (also known as return on ad spend or ROAS), and cost/conversions (also known as cost per acquisition or CPA).
FlipHTML5 Launches a PDF Booklet Creator for Digital Marketing
FlipHTML5, announces the release of its innovative tool to help create PDF booklets online, which helps users create interactive digital booklets by transforming PDF/Word/PPT documents or images into dynamic flipping booklets.
YourSEOBoard Launches Innovative SEO Dashboard to Transform Digital Marketing
Customize Your SEO Dashboard for Maximum Impact
How To Improve Your Email Conversion Rate
Your marketing email conversion rate is the percentage of recipients who follow a call to action after opening your message. Learn how to optimize conversions.
Digital Marketing Statistics 2023: How Your Strategy Measures Up
These concepts are growing more powerful, and more marketers are leveraging them every year. And given how many people are active online on a daily basis, that’s hardly surprising!But to make the most of digital marketing, you need to understand what it’s about, how it’s been performing so far, and its key trends. Dive into this article to get these insights, and more!
B2C marketing automation: The tools, tactics and prerequisites for success
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.