4 Qualities You Want from Your Email Marketing Agency

An exemplary digital marketing strategy should always explore all potential avenues of communication with customers.

Holiday Email Marketing Best Practices

The holiday season is the most special time of the year and a huge opportunity for publishers to shine. To have a successful holiday email marketing strategy you need to focus on meeting your audience’s needs and expectations, not only to sell your products. There is no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive.

Apple’s Mail Privacy: What it means for email marketers and what to do next

Apple released ‘Mail Privacy Protection’ for their Mail app operating systems (iOS 14, iPadOS 15 and macOS Monterey) on all Apple devices on September 20th, 2021. According to Apple's Official Statement, ‘Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity, or be used to determine their location’.

HubSpot : How to Create an Email Newsletter

If you're sending newsletters, bookmark the following steps in your browser, or print it out and hang it up next to you. You don't want to miss out on these crucial steps. Ready to get started? Here are the steps you should take to create the best email newsletter for your business or personal goals.

B2B Email Marketing – 10 Signals It’s Time To Validate

Email validation isn’t just for consumer marketers. B2B email marketers also need to be sure their lists are accurate, up to date and free of spam traps, low-value addresses and other potential dangers.

What Is a Marketing Deck? Tips, Examples, and Templates

An effective marketing pitch deck should be easy to understand, convey trustworthiness, and be persuasive enough to elicit fear of missing out from your audience.

3 Email Specifics Marketing Grads Should Be Aware Of

Email marketing, according to several data agencies, may return $ 44 for every dollar spent, making it one of the most cost-effective promotion techniques accessible. Email marketing is still a powerful and growing marketing channel, with a global reach of over 3.9 billion people. Not only does it have more users than Twitter, Facebook, and Instagram combined, but it also has more than half of the world’s population.

Convergence of marketing in virtual space

Here are some handy tips through which B2B marketers can bring themselves at par with their B2C counterparts in virtual media

Interesting Marketing Plan To Grow Your Small Businesses on 2021

This article will explain to you the topmost accomplishing marketing approaches and their examples, along with tricks on how to employ them effectively.

How ecommerce brands can solve the challenges of iOS 15 with SMS marketing

Apple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution.

Privacy: The great opportunity for marketers

Kieran Cooper, Technical Account Manager, EMEA Lead at SparkPost, looks at the impact of Apple's introduction of Mail Privacy Protection, and the opportunities it presents for email marketers.

Updated Apple Privacy Measures Draw A New Line For Marketers

6 Ways To Embrace The Change, Check Your Triggers, Change Segmentation Criteria, Improve Email Deliverability, Adapt A/B Test Indicators, Update Reporting Mechanisms, Review Real-Time Content Usage

Why Your Business Needs Digital Marketing

In today’s digital age, businesses that rely solely on traditional methods of marketing such as print or direct sales, risk being left behind by the competition. According to Statista, global digital advertising expenditure in 2020 was estimated to be $378 billion, and is forecasted to reach $646 billion by 2024. Digital marketing is the promotion of goods and services through the internet and other online-based channels such as computers, smartphones and tablets. By employing a digital marketing strategy businesses can promote their goods and services to greater numbers of people thanks to the global reach of the internet. This article will look at six benefits of introducing a digital marketing strategy to help boost your marketing plan and your business’ success.

How to build a versatile marketing team

Every business needs some level of marketing support. From start-ups that need to introduce a new brand to large corporations that are navigating growth, the role of marketing is critical and ever-evolving.

The impact of Apple iOS 15 launch on email marketers

The key takeaway here is email is still one of the best ways to communicate with the audience. It continues to be an effective marketing channel and an integral part of a connected omnichannel marketing strategy, and this isn’t going to change any time soon.

How Smart Salespeople Use LinkedIn Automation For B2B Lead Generation

It has been six years since I first designed and launched a LinkedIn automation platform. The feedback I have gained in this time is that many smart salespeople have reacted to this shift by leveraging lead generation opportunities offered by LinkedIn to fill the sales funnel. Understanding this trend and some best practices for using LinkedIn automation tools can help salespeople generate leads.

7 Essential Marketing Tools for a Strategy Overhaul

Businesses have always relied on well-defined marketing strategies to create awareness for their brands and reach their target audience. They invest in promotional material to generate scalable and actionable metrics that can lead to conversions. Ultimately a good marketing strategy can boost your Return on Investment (ROI) and propel business growth. However, the digital era has come with; technological advances that pave the way for the evolution and shifts in customer needs. Today, there’s a visible difference between online and offline customers’ habits and behavior. It means that businesses need a marketing strategy overhaul to match changes in the market. Fortunately, technology and tech providers have also reached numerous essential marketing tools to match these shifts.


The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Navigating Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

TowerData and FreshAddress Merge to Form Premier Email Data Company

“The merger of these two industry leaders provides an opportunity to further expand and set new standards of quality and service that enable marketers to clean, enhance, and safely grow their customer databases,” stated TZP Partner, Rodney Eshelman. “We plan to accelerate growth through product expansion, new product development, and strategic acquisitions to meet the evolving needs of our existing and future clients.”