An effective marketing pitch deck should be easy to understand, convey trustworthiness, and be persuasive enough to elicit fear of missing out from your audience.

Email marketing, according to several data agencies, may return $ 44 for every dollar spent, making it one of the most cost-effective promotion techniques accessible. Email marketing is still a powerful and growing marketing channel, with a global reach of over 3.9 billion people. Not only does it have more users than Twitter, Facebook, and Instagram combined, but it also has more than half of the world’s population.

Here are some handy tips through which B2B marketers can bring themselves at par with their B2C counterparts in virtual media

This article will explain to you the topmost accomplishing marketing approaches and their examples, along with tricks on how to employ them effectively.

Apple’s latest mobile operating system, iOS 15, is here and it’s having a serious impact on email marketing. SMS is the solution.

Kieran Cooper, Technical Account Manager, EMEA Lead at SparkPost, looks at the impact of Apple's introduction of Mail Privacy Protection, and the opportunities it presents for email marketers.

6 Ways To Embrace The Change, Check Your Triggers, Change Segmentation Criteria, Improve Email Deliverability, Adapt A/B Test Indicators, Update Reporting Mechanisms, Review Real-Time Content Usage

In today’s digital age, businesses that rely solely on traditional methods of marketing such as print or direct sales, risk being left behind by the competition. According to Statista, global digital advertising expenditure in 2020 was estimated to be $378 billion, and is forecasted to reach $646 billion by 2024. Digital marketing is the promotion of goods and services through the internet and other online-based channels such as computers, smartphones and tablets. By employing a digital marketing strategy businesses can promote their goods and services to greater numbers of people thanks to the global reach of the internet. This article will look at six benefits of introducing a digital marketing strategy to help boost your marketing plan and your business’ success.

Every business needs some level of marketing support. From start-ups that need to introduce a new brand to large corporations that are navigating growth, the role of marketing is critical and ever-evolving.

The key takeaway here is email is still one of the best ways to communicate with the audience. It continues to be an effective marketing channel and an integral part of a connected omnichannel marketing strategy, and this isn’t going to change any time soon.

It has been six years since I first designed and launched a LinkedIn automation platform. The feedback I have gained in this time is that many smart salespeople have reacted to this shift by leveraging lead generation opportunities offered by LinkedIn to fill the sales funnel. Understanding this trend and some best practices for using LinkedIn automation tools can help salespeople generate leads.

Businesses have always relied on well-defined marketing strategies to create awareness for their brands and reach their target audience. They invest in promotional material to generate scalable and actionable metrics that can lead to conversions. Ultimately a good marketing strategy can boost your Return on Investment (ROI) and propel business growth. However, the digital era has come with; technological advances that pave the way for the evolution and shifts in customer needs. Today, there’s a visible difference between online and offline customers’ habits and behavior. It means that businesses need a marketing strategy overhaul to match changes in the market. Fortunately, technology and tech providers have also reached numerous essential marketing tools to match these shifts.

The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

“The merger of these two industry leaders provides an opportunity to further expand and set new standards of quality and service that enable marketers to clean, enhance, and safely grow their customer databases,” stated TZP Partner, Rodney Eshelman. “We plan to accelerate growth through product expansion, new product development, and strategic acquisitions to meet the evolving needs of our existing and future clients.”