ZeroBounce Increases Email Validation Accuracy to Help Businesses Boost Email Marketing ROI

ZeroBounce now checks email addresses with a money-back guaranteed accuracy of 99%, up one point from 98%. Thus, marketers and business owners relying on email to get their messages across can maintain higher-quality email data.

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Lavender lands $13.2M for its AI-powered email marketing engine

Lavender’s product is made up of three different components: a sales email coach, a “personalization assistant” and an email intelligence and coaching portal.

Effectively Measuring Email Marketing – A How To

Measuring, analysing and acting on the data gathered during your email marketing is vital if you are to prove how your channel is performing in comparison to others within the marketing stack. Email can deliver all kinds of sophisticated and nuanced insights into customer behaviour. Organisations just need to know which stats to look for and what that data says about the state of a campaign or – more broadly – a business, in order to benefit from it.

Boosting Your Drip Campaigns: How To Get It Done And How Can It Benefit You?

Creating an email drip campaign is a great way to keep your brand top of mind with your subscribers. It's also a very cost-effective way to reach your audience. Drip campaigns are ideal for increasing sales, boosting traffic to your website, and fostering relationships with your prospects and customers.

13 key SEO metrics to track in 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

GA4 Brings Back Familiar Friend: Landing Page Report Now AvaIlable For Analytics Practitioners

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.

Omnisend Review: Pros & Cons, Features, Ratings, Pricing and more

Omnisend is a platform for e-commerce business owners to market to their customers. You can use it to send bulk messages via email or SMS to entice subscribers to buy your product.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

Tinuiti Snaps Up Ampush To Enhance Its Social Chops

Ampush tracks a metric it calls “acquisitions per impression” (APM), which is a combination of click-through rate and conversion rate. APM measures “how well we can drive yield from a single impression,” Oberlander said, by following audience exposure to ad creative before someone clicks and the effect of creative after a click across landing pages, quizzes and other curated content. APM data and other metrics flow into Amp, Ampush’s proprietary data aggregation tool, which gives users the ability to allocate traffic between different landing pages and measure conversion rates throughout the consumer journey.


To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

7 Content Marketing Best Practices In 2023

Content marketing is one of the best ways for any organization to bring in traffic to their site as it helps continue to educate consumers about the benefits of certain service lines and make them trust that your brand is the right one for their needs.

10 Smart Tactics to Help You Increase App Engagement and User Retention

In this article, we will be exploring app use, user engagement, and user retention. But there’s more: we will be providing you with easy and clever ways to make sure that your app users don’t churn, and that they keep coming back to your app for more, instead of downloading from your competitors.

How to Use Facebook to Build a Community in 2023

Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? In this article, you’ll discover how to develop communities with Facebook.

6 Year-End and Holiday Marketing Tips to Drive Sales

Start selling early, Look at metrics and campaigns from past years, Make it easy to shop, Embrace email marketing, Keep inflation in mind, Offer incentives that customers care about