How to Use Email Marketing to Develop Customer Personas

Customers are the driving force behind every company. If you don’t know who you’re selling to, you’re going to have a hard time growing. Luckily, it’s easier than ever before to get to know potential customers through buyer personas.

6 Ways to Automate Your eCommerce Business

Using eCommerce automation will help you put many business processes in auto-pilot mode and improve your sales and ROI. This is the reason why top eCommerce businesses are moving towards automation, and you can, too, if you want to boost your metrics.

Supporting Your Marketing Team With Digital Marketing Tools

In this article, we’ll look at the digital marketing tools you can use to support your marketing team.

Best Email Marketing Software

See the ins and outs of email marketing software and our top picks for the best email marketing software.

How Digital Trust Varies Around the World

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.

2021 Email Marketing Resolutions

Here are four resolutions for marketers looking to increase the effectiveness of their email programs in 2021:

What Is CTR in Email?

Click-through rate is a critical metric by which a small business can measure its email marketing success.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

TOP DIGITAL PERKS OF USING E-MAIL MARKETING FOR YOUR SMALL BUSINESS

If you are overwhelmed to know precisely the perks of using email marketing, then below, we are listing them to help you get to know and promote your business –