Planning A Content Marketing Pivot: How To Smoothly Transition From One Strategy To Another

Adaptability is one of the cornerstones of marketing, especially during periods of transition. Whether your company is undergoing a merger, preparing to launch a new product or seeking out an untapped market, changing your content strategy can strengthen your brand identity and help you connect with your customers. While the reasons behind a pivot can vary, the strategies needed to implement it are relatively consistent. With that in mind, here are the steps you need to take when transitioning from one strategy to another.

How Will IOS14 Affect Facebook Ads In 2021? A Guide For Product Businesses

You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify Campaign Execution Through Intelligent Automation

Today’s announcement marks the first of many integrations with marketing technologies that bring sophistication to broadband businesses of all sizes”

How to Advertise in Newsletters: A Beginner’s Guide

Looking for a powerful way to market your product or service? Consider advertising in newsletters. Here's what you need to know to get started.

Google Analytics Guide: 35 Key Metrics and Features

The first thing is to create an account and configure it for your website. Then I will explain how the Google Analytics interface (the buttons) is used so that you know how to move and navigate through it. Before starting in the 4 main areas of the tools, I will also explain what are the basic metrics that you will see later in all the reports mean. Are you ready? Let’s go there!:

Email Marketing Software – Maximizing Your Advertising Efforts

Here are three ways to get to know your subscribers:

5 Ways to Optimize Your Surveys for Better Customer Experience

Getting feedback from customers can be a key to understanding the pain points in the customer journey, improving products, or enhancing a user interface. When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience. This article will look at some of the ways that brands can optimize their surveys to do just that.

How to Navigate Blind Spots in Marketing Campaigns

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on page, bounce rate, open rate, clickthrough rate and much more.

Why Artificial Intelligence Is a Game-Changer for Your Post-Pandemic Marketing

The technology doesn't have to be as complicated as you think. Here's how to use it right.

The Hidden Cost of Email Fatigue and How to Fix It

Tips to avoid e-mail fatigue. Here are some tips that you need to keep in mind while designing your own campaigns so that your subscribers do not feel email fatigue –

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Google Ads is a highly effective way to get qualified leads when it comes to B2B and B2C marketing, but it’s important to view the effectiveness of these leads through the correct lens.

10 Tips for Creating Real Estate Video Ads

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties.For real estate agents,this demand presents a few challenges.How do you make an engaging real estate video to impress both sellers and buyers alike,and how do you track a video’s performance for your marketing purposes?Luckily it is not as hard as it might seem.Although real estate videos serve a unique purpose,they’re similar to regular marketing videos in many ways,so don’t be intimidated by them.Let’s take a closer look at why real estate videos are worth the effort and how you fit them into your overall video marketing strategy.

Wishing and Hoping Isn’t a Marketing Plan

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.


To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

10 Steps to Building a Marketing Communications Strategy For 2021

Since early 2020, customer behaviors have changed drastically. The companies that best adapt to this shift will be the ones that succeed in this brave new world that we now find ourselves in. Whether you’re a fledgling start-up, a company on the rise, or an established voice, there is always room for innovation. Below, we offer a ten-step guide to developing a marketing strategy for 2021.

Drive Your Online Presence Forward: Strategies and Tactics

It’s nearly impossible to think about running a business, even a small one, without a commanding online presence. But, how can you achieve that without paying a ton of money or spending every waking moment implementing a digital strategy? You can drive your online presence with the help of an agency that specializes in digital marketing.

DMA report: Email marketing budgets and ROI increase amid the Covid-19 pandemic

According to the latest Marketer Email Tracker 2021 report, created by the Data & Marketing Association [DMA] in partnership with Validity, the average proportion of marketing budgets spent on email has passed the 20 per cent mark for the first time, having hit 21.3 per cent of marketing spend.

CommerceCo Recap: SMS Marketing Fundamentals

Text messaging can be among the most productive retail marketing channels, provided the workflows are automated and the performance is tracked. Entrepreneur Jordan West, the owner of an ecommerce agency, Mindful Marketing, and an online apparel company, The Kindred Studio, uses text-message marketing to drive customer engagement and sales. He believes text messages are among his best marketing channels.

Benchmark Email Marketing: Using Your Campaign Data for Good

At first, benchmark email marketing can seem like it’s just for SEO experts and the high-budget marketing departments of major corporations. Not so. With a marketer-friendly email service provider, you can track your campaign performance over time and start driving more traffic with your emails.