#Metrics related marketing articles

How your business can leverage email marketing for closer customer relationships

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a valuable and lucrative tool for these companies to leverage. Follow these dos and don'ts to increase your chances of getting noticed in your customers' inboxes.

Six Ways to More Effectively Integrate Your Email Marketing and CRM Systems

When email marketing systems are not connected to a CRM system, serious challenges such as large amounts of duplicate contacts and duplicative data entry can arise. This leads to attorneys and staff wasting time on minor tasks such as entering data into disconnected systems or analyzing disconnected data in order to make important decisions.

The ActiveCampaign Email Marketing Features You Should Know About

Email is one of the oldest and most essential digital marketing tools in a company’s arsenal, and its reputation is well-earned. Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to create automated campaigns that nurture target audiences down the sales funnel with personalized messaging. However, with so many email marketing solutions available, finding the best one for your company can be daunting. To help, the Solutions Review editors have compiled a rundown of the email marketing features available on ActiveCampaign, a leading email marketing, customer relationship management (CRM), and marketing solution provider for companies across industries.

The email marketing trends businesses need to know in 2023

Depending on how you view it, the cost-of-living crisis has either presented a crisis in marketing effectiveness, or it has created an environment of profound opportunity for marketers.

The Ultimate Guide to Digital Marketing: Everything You Need to Know

Digital Marketing

Secure Email Gateway Market to Witness Excellent Growth by 2030 , Top companies:Cisco Systems, Symantec, Mimecast Services

The Latest Report, titled ‘Secure Email Gateway Market’ Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2030, by Global Market Vision offers a comprehensive analysis of the industry, which comprises insights on the Secure Email Gateway market analysis. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

How To Start And Grow A Successful Real Estate Business: Business Plan, Content Creation And Digital Marketing

Starting and growing a successful real estate business requires effective writing, meticulous planning, and strategic marketing. In this guide, we will provide you with a step-by-step approach to help you establish and promote your real estate venture. Whether you are a seasoned professional or just starting out, these techniques will help you attract clients, build your brand, and achieve long-term success.

Why is email marketing becoming more effective in 2023?

The Data & Marketing Association (DMA UK)‘s latest research, the ‘Consumer Email Tracker 2023’ report, supported by Deployteq, delves into consumers’ perceptions, preferences, and dislikes when it comes to email. The survey asked over 2,000 consumers their opinion about the emails they receive from brands and how they choose to interact with them.

Newsletters are helping these companies save money and bring a personal touch into their marketing strategies

Small-business owners say email marketing is one of the most cost-effective ways to reach an audience. Newsletters are a more direct channel to customers and can sometimes get better engagement than social media marketing. These growing companies share how they saved money and were able to make more personal connections through email marketing. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

A guide to how email marketing platforms help brands succeed

All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.

Strategies For B2B Marketing – 3 Facts to Know

We are now living in a world where business is everywhere. From the time you wake up till you sleep there will always be someone who tries to sell products or services in some way or the other. From Billboards- TV ads-Digital marketing-Memes-Reels etc. There are marketing efforts made by someone to make us a customer.

Elevate your digital marketing game: Unravel the journey from Research to ROI

In this article, we will explore the metrics that are essential to track for measuring ROI in digital marketing and discuss how to craft a successful digital marketing strategy that can help improve ROI.

The Building Blocks of Online Marketing (Part 2)

For dry cleaners wishing to connect with their customers, there are more online tools than ever before. This can be a double-edged sword, though, because the sheer number of options can become bewildering. With a little research and defining what “success” looks like, however, a sound strategy is attainable. In Part 1 of this series, we examined the differences between digital and traditional marketing and some simple — and free — tools dry cleaners should be using to connect with their customers. Today, we’ll take a look at some older methods of online marketing that should serve as the bedrock of your digital marketing efforts.


To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

Increase Digital Marketing ROI With These 5 Strategies

As technology continues to progress at a rapid pace, companies rely more on digital marketing to stay competitive. However, some strategies become ineffective over time as updates are continuously developed to suit the constantly evolving digital landscape. In turn, this may affect the return on investment (ROI) of businesses that fail to keep up with the latest trends or focus on valuable metrics.

How To Unlock The Power Of Digital Marketing For Real Estate Agents: Strategies, Platforms, And Metrics To Boost Your Online Presence

Digital Marketing

Three Different Email Drip Campaigns For Your Law Firm

An email drip campaign can be a powerful communication from your firm, but first you have to know what to say. Here are three click-worthy campaigns that our clients say get attention time and again. Put your email database to good use by instituting one of these email drip campaigns.

Best Marketing Automation Software: Boost Your ROI

Discover the top marketing and automation tools and software solutions and unlock the potential of your marketing efforts with this in-depth guide. Read on to learn about the benefits, key features, and factors to consider when choosing the best software for your business. In this comprehensive guide, we will cover the best marketing automation software available in the market, detailing their features, benefits, and potential drawbacks. By the end of this post, you will be equipped with the knowledge and resources to choose the perfect email marketing tool and automation software for your business. Don’t miss out on this opportunity to streamline your marketing efforts and drive impressive results.

What strategies have succeeded in traditional B2B and digital B2B marketing approaches?

Transitioning to a digital marketing approach can be challenging for B2B companies. However, by developing a comprehensive plan, focusing on content marketing, embracing social media, investing in SEO, utilising email marketing, and measuring and analysing results, B2B companies can successfully transition and reach their target audience online. Contact Legend DigiTech to convey every service to boost your B2B marketing and grow your sales exponentially.

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