What’s the difference between a head of marketing and a head of growth?

You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.

Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics

Hawke Media has built a reputation for its ability to not just offer third-party CMO services, but to prioritize customer success while doing so. Hawke does this through a robust and varied suite of services. These span the gamut, from key strategizing and branding consultations to content creation and management across a variety of marketing channels. The innovative fractional CMO brand is also known for its forward-thinking approach to marketing. Recently this manifested in the release of its groundbreaking AI-powered marketing insights dashboard, an innovative and powerful digital marketing tool.

The Impact Of 2 Of The Strongest Digital Marketing Channels On Business Growth In 2022

Now that COVID has caused businesses to go online, the need for better marketing to do SEO and SMM has increased more than ever.

Amazon expands free email marketing capabilities for marketplace sellers

Under the plan, sellers can now use the Amazon Customer Engagement tool to send marketing emails to their most loyal customers. The new tool includes repeat customers (from the previous 12 months), recent customers, and high-spend customers. Previously, sellers could only use email marketing to communicate with customers who followed a brand on Amazon.com.

At Mailchimp, Holistic Marketing Tools Designed to Scale SMEs

CMO Michelle Taite discusses how email marketing is changing and how Mailchimp is evolving beyond email platform into an all-in-one marketing service with data-backed automations, AI tools and analytics.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

5 essential tools to move your hotel out of the digital stone age

Today, tons of tools and resources are available to manage digital marketing more effectively. From business intelligence tools to market research and workflow-reducing solutions, there is a tool for every challenge. Too bad that most hotels are still stuck in the 2010s and don't make use of these. In this article I will introduce five must-have tools for an up-to-date modern digital marketing setup.

3 Ways Small Businesses Can Combat Inflation Challenges with CRM Software

It’s no secret that small business owners are dealing with strong macroeconomic headwinds. The Labor Department reported that U.S. inflation hit a new four-decade high in June at 9.1 percent. Worse, rumors of a possible recession continue to loom across the country. This is troubling to small business owners. During these difficult times, small businesses need to assess their tech stack to determine what tools they can leverage to help them boost productivity, improve conversions and maintain customer communications while focusing on their ever-important daily operations.

How Privacy-Safe Health Data Will Transform Digital Marketing in Pharma

The State of Pharma Marketing in 2022, Supercharging Pharma Marketing With Real-Time Data and Campaign Optimization


As the legal industry is highly competitive, it’s more important than ever to stand out from the crowd. And one of the best ways to do that is through digital marketing. Digital marketing can reach a wide variety of potential clients and is relatively inexpensive compared to other marketing channels. Plus, it can be customised to target specific audiences.

Benefits of utilizing an email tracking tool

Marketing is nothing without proper data analytics, which is why an email marketing campaign cannot be effective without the use of an email tracking tool. An email tracking tool is an indispensable resource that companies can use to better understand how their emails are being received and used.

10 Best Landing Page Builders For Marketers 2022

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.

Artificial Intelligence: Its Advantages in Digital Marketing

Experts expect the volume of data gathered across these newer customer touchpoints to become unmanageably large. This will happen in the coming years as businesses continue to add more. As a result, artificial intelligence (AI) is now more critical than ever for digital marketing. The following are a few reasons AI tools and technology can access enormous amounts of inaccessible data. AI can then transform that data into useful insights that influence immediate decisions.

Why Brand Awareness Is The Fifth Pillar Of SEO

Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO, on-site SEO, and off-site SEO. These four areas are typically considered the four pillars of SEO. They work together to help a website rank well on search engines. However, even as extensive as these four pillars are, an SEO strategy isn’t complete if it ignores brand awareness. In this article, you’ll learn why SEO marketers should consider brand awareness as the fifth pillar of SEO

What is GR0? The New Way to Boost Your Marketing Strategy

Gr0 has what is considered a trinary approach to SEO, bringing content writing with backlink acquisition and on-page optimization all together in one shop. This became the foundation for GR0. Since its beginning, the agency has been on a mission to help brands rank near the top on Google, the primary search engine metric being tabulated.

3 trending email marketing strategies to up consumer engagement

Email marketing has become increasingly relevant in the last few years. Following the Covid-19 pandemic, businesses have seen a decrease in consumer habits of shopping in-store with more of us relying on shopping online and home delivery. This means the competition between companies to engage their subscribers via email has risen exponentially. Email marketing will continue to remain relevant as the digital space is where most advertising is seen on a daily basis. A marketing platform like Ongage is a trusted tool to help companies run engaging email campaigns and keep up to date with what is trending in email marketing. Improving your email marketing campaigns is key to seeing the click and conversion rates you want to achieve. There are many different strategies you can use to bolster the power of your email marketing - let’s take a look at 3 current trends.

How Digital Marketing is Shaping the Service Industry

Service industries like legal firms, healthcare, and education are at the forefront of digital marketing. Digital marketing provides them with services such as strategy, branding, web design, content management system development, etc, and helps their clients transform their business into a digital one. Let’s see how digital marketing has shaped the service industry in a better way.

Five new-age marketing tactics fuelling marketers’ festive season gameplan

From conversational media marketing to podcasts, and more, brands are not leaving any stone unturned to woo their customers this festive season

Top 10 Advantages of Facebook Marketing for Your Business

Social media usage has skyrocketed during the pandemic. Utilize this channel now to drive your recovery.

Eight Business Leaders Share How They Best Reach Their Target Audiences

Now that websites and social media have become vital for businesses, leaders must develop an effective strategy for engaging their audiences on these platforms.