As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.

2021 PROMISES BIG CHANGES TO MEDIA.HERE’S HOW MARKETERS CAN PREPARE

Brands that maintained a diversified media mix were the most resilient in 2020. The strategy also will help brands weather changes coming in 2021.

The Best Way to Run Viral Contests and Grow Your Email List

By following the steps here, you’ll build leads and can then nurture them and turn them into paying customers.

Can you run a marketing campaign through your smartphone?

The answer is yes. With the advancements in modern technology, it is not only possible to do things online. You can also do various critical tasks on mobile.

SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized with right frequency and messaging, it can be a highly effective method of communication.

How marketers can benefit from a cloud data warehouse: A guide

Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

How marketers can benefit from a cloud data warehouse: A guide

Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

HOW SMS MARKETING PLATFORMS BENEFIT COMPANIES

THE DEMAND FOR SMS MARKETING PLATFORMS IS ON THE RISE AMONG COMPANIES AS IT HELPS CONNECT WITH MORE CUSTOMERS AT A LIMITED TIME

From Email to TikTok, This Digital Marketing Training Covers It All

The world of digital marketing is constantly changing, but that's no excuse to cut back on your business's investment in digital channels, especially considering how much business is being conducted through online channels nowadays.

Study: High Growth Marketers More Likely to Have Mature Automation in Place

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area.

How a podcast can add value to your marketing

These five questions can help you decide whether a show of your own is the way to go.

The care and feeding of your QSR's online ordering business

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?

EIGHT BEST PHONE MARKETING TIPS FOR BETTER LEAD GENERATION

Below are some reasons why experts recommend the use of mobile marketing to generate more leads:

BOOST YOUR SMALL BUSINESS MARKETING BY USING TECHNOLOGY SUGGESTED BY ERIC DALIUS

Here you will find some marketing cues from Eric J Dalius that will simplify small business marketing by using technology that suits the pocket and the needs of small business owners.

CMOs say companies are more prepared to pivot than before pandemic, study finds

A vast majority of CMOs (91.6%) says companies are either much more (45.8%) or somewhat more (45.8%) prepared to strategically pivot in 2021 compared to before the pandemic began

Guide to Customer Appreciation Emails, Examples and Best Practices

Let’s break down customer appreciation newsletters so you can transform cold digital surroundings into a pleasant place to be.

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

How a data-driven approach can create ruthlessly efficient learning experiences

What can L&D learn from marketing when it comes to creating learning content that sticks? It’s all down to a data-driven approach.

Why marketing automation remains the missing piece of the optimisation jigsaw puzzle

That’s because savvy platforms in today’s world enable marketers to build email campaigns and landing pages in minutes – rather than hours. Automated systems are designed to take the stress out of an ever-growing ‘to do’ list because they’re capable of managing the routine, manually intensive tasks, so employees don’t have to. Think of the time that could save in a typical working day! True optimisation, right?

2021 CMO Survey: Market Trends, Growth Insights from Fortune 500

CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth