#Marketing related marketing articles

EngageBay Review

In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.

SMS Marketing: The Secret Weapon for E-Commerce Brands This Black Friday and Cyber Monday

Why E-Commerce Brands Should Use SMS Marketing During the Holidays, 3 Ways to Use SMS Marketing During the Holidays: Start growing your list now, Include SMS in your email automation, Deploy SMS on key days and periods. Making the Most of SMS During the Holidays

Amazon tests tool that lets brands contact shoppers in departure from its tight control over customers

Amazon is quietly rolling out a way for some brands on its site to engage with shoppers, in a move that represents a departure from its historically tight controls over customer data.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

Using Digital Transformation To Combat Business Growth Stagnation

If implemented correctly, digital transformation can be an important enabler of growth.

Three Essential Digital Marketing Channels In 2020

Here are three well-established digital marketing channels that you should consider either adding to your strategy or ramping up.

YellowFin Digital Launches Comprehensive Digital Marketing Services to Propel Small Business Sector

YellowFin Digital launched a powerful suite of digital marketing services to boost the online presence of small businesses.

Business Marketing: Understanding the Basics Right to Email Automation

Email automation is an automatic email campaign set once to target the audience at the needful moment. It meets a certain trigger, and as opposed to other manually created and sent emails, these automated ones have the attribute to enhance revenue for your business. This beauty of email automation has resulted in massive responses to these tools with defined triggers without you ever taking the burden to do it yourself.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.

Email Reactivation - Strategies to Win Back Dormant Customers

Acquiring new customers will always be a goal but focusing on retention is key

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