How to Use Marketing Psychology to Influence and Persuade

When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways.

Make the most out of your Email Marketing by Using Email Validation

Choosing the right tools to help you in reaching your objectives is critical if you want to grow your business. In terms of marketing, email is undoubtedly the most effective method due to its high conversion rates and low cost. It is the most cost-effective, reliable, and secure method of marketing available to businesses of all kinds today. While utilizing email, you must, however, take certain precautions to ensure your safety, such as keeping your contact list as clean as possible. An email validation system may be of use to you in this endeavor.

Square Loyalty and Square Marketing Launch for UK Businesses

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes.

Navigating Email Marketing without Open Rates

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters.

Navigating mobile app marketing in a privacy conscious mobile space

Standing out in a competitive mobile app market is even more crucial for marketers and developers to build and market scalable, engaging and user-friendly app experiences. With overall app installs increasing by a significant 41% between Q1 2020 and Q1 2021 in Africa, the mobile app market has seen a surge in growth and innovation across gaming and non-gaming apps with non-organic installs for iOS showing strong positive growth.

How Does B2B Automation Marketing Improve Campaigns?

Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. B2B automation marketing as a phenomenon is fast pacing itself to popularity. It is a highly valuable tool to generate leads, nurture and gain new customers. HubSpot in a survey found out that 76% of the businesses in 2021 report using automation in one way or the other.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

5 Marketing Lessons Learned From Growing a Startup

While building a startup presents various challenges, the reality is that growth is impossible without one thing: marketing to build an audience. During our journey, we made a lot of mistakes. Fortunately, we monitored and analyzed what works and what doesn’t to help our colleagues avoid wasting time and effort. Here are five marketing lessons we learned while growing a startup.

The Benefits Of SMS Marketing For Businesses

Everyone from your children to your grandparents has a mobile phone. This makes targeting mobile phones for marketing a great way to get more clients and interact with customers. SMS is becoming increasingly popular with many businesses, so adding SMS marketing is a must if you want to keep in touch with the latest marketing trends. Here we look at the benefits of SMS marketing for businesses and how to start doing it yourself.

7 Ways To Sell Your Creative Services

Here are key tactics to investigate as you put together a plan to market your creative services, starting with those steps that build awareness and ending with those that help facilitate sales.

Inside Mailchimp’s push to bring AI to content marketing

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns.

Why it’s Never Too Late to Improve Your Business Value Proposition

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

How to Embed a Video in Your Email

This article is for small business owners who want to improve the effectiveness of their email communication and better engage subscribers. You probably already know that email marketing benefits small businesses in many ways, including boosting profits and engaging potential customers. But when you embed video in marketing emails, the benefits increase. Adding video to your emails is an excellent email campaign strategy that can improve open rates and click-through rates. It's also one of the best ways to increase engagement with current subscribers, but you have to go about it the right way. This article will explain why adding video to your emails matters – and how to do it.

RealTime ML E-mail Recommendation Engine Part 5: Sentiment Analysis

In our continuing series on RealTime machine learning recommendations for email, we will discuss the importance of Sentiment Analysis in RealTime for Email. The initial feedback we’ve received from the field to develop a Sentiment Analysis model has been extraordinary. We initially want to dissect why we feel this model is essential, determine the components needed to serve real-time machine learning recommendations for higher engagement rates before the campaign send, and tailoring sentiment to the types of emails companies send.

Cumberland Connect Leverages Calix Marketing Cloud Integration With Mailchimp To Execute Seamless Omnichannel Marketing While Doubling Take Rates for New EDGE Suite Offerings

(NYSE: CALX) today announced that Cumberland Connect has more than doubled adoption of new revenue-generating services with EDGE Suites in just four months. In addition, Cumberland Connect is achieving email campaign open rates of up to 70 percent by implementing the integrated Calix Marketing Cloud (Marketing Cloud) and Mailchimp solution.

Twilio Expands Into Marketing With First New Product Born Of $3.2 Billion Acquisition Of Segment

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

IOS15 UPDATES AND SHAI GEOOLA’S THOUGHTS ON THE FUTURE OF DIGITAL MARKETING

The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Navigating Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

Baltimore 1-Day Profit Blast to Highlight Sustainable Holiday Designs, Incentive Plans and Marketing Automation

Sponsored by DV Flora, the program will cover sustainable holiday designs, recruiting and retaining employees through incentive plans, and social media and email marketing automation. There will also be time for networking and a Supplier Showcase, where floral industry vendors share their newest products.

Email Broadcast Expert Ken Mahar Helps Businesses Step Up Their Email Marketing Game

Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.