What are Marketing Strategists? What do they do?

Overall, marketing strategists are required by every type of business that wants to survive on the market. Whether you have a small business or a large corporation, the bottom line is that you need to sell a product in order to stay alive and successful. By utilizing any of the techniques that marketing professionals use, you will find that it will make things much easier for you as well as your customer base.

COMMON TYPES OF E-MAIL MARKETING USED BY BUSINESSES

THE DIIFERENT TYPES OF E-MAILS ARE A BETTER WAY TO DIVERSIFY THE CONTENT AND THE EXPERIMENT IN THE E-MAIL MARKETING STRATEGY

The Personal Touch: The Agent-Client Connection in a Digital World

When it comes time to get a quote, your independent agency needs to have the right technology. Agencies should be using automated email campaigns and social media to create brand recognition. You need to be optimizing your website and using Google My Business to show up in local search results. Your insurance agency website needs to have a quoting engine to provide consumers with live, fast quotes.So,how can your agents maximize their personal touch in a digital world?

Three Steps Marketers Should Take To Build A First-Party Data Oasis

Marketers must pull off a spectacular magic trick these days. The majority of consumers support data transparency and privacy. Still, they also want a customer experience rich with personalized interaction, convenience and a deep understanding from a brand about "who they are" as a person. Capturing the zero-party and first-party data to make that happen requires intentional strategy.

Tips to leverage Artificial Intelligence to boost your brand’s marketing strategies

A superior customer-centric result can be envisioned with AI, and that will give brands an upper hand in striking a chord with their existing and potential customers. Here are some contributions of AI that can enable it to find a place in your brand’s marketing strategies.

How B2Bs can embrace a retail model to survive

Consumers have embraced online shopping like never before and while retailers have rapidly transformed to make the most of the opportunities, their B2B counterparts have a lot of catching up to do. Marketers facing the challenge of digital enablement must look to process, people and platform changes to embrace the new digital marketplace, writes Fabian Di Marco.

A Beginner's Guide to Internet Marketing

What is Internet Marketing? Internet marketing is one of the best tools to get your product or service noticed by prospective customers over the World Wide Web. The basic purpose of Internet marketing is to promote businesses through creating a positive long-term impact on customers while also reaching the right audience at the right time. One can use social media platforms for this purpose along with the traditional marketing techniques like search engine optimization, Pay per Click etc.

4 Digital Marketing Tips That Can Help During COVID-19

Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.

B2B AFFILIATE MARKETING IDEAS AND TIPS TO BOOST LEAD GENERATION

B2B affiliate marketing isn’t as difficult as you think.It yields amazing results but it is important to track yours so that you can make adjustments where necessary.

Why You Need an Email Database for Real Estate Marketing

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

SEO:WHAT IS IT AND HOW DO I USE IT?

SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results.

The Future Of Digital Marketing Agencies In A Post-Covid World

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

Four Clever Ways To Skyrocket User Retention

Today, I want to talk about why you should start focusing on your retention rate. Customer retention is a company’s ability to keep existing customers returning for repeat orders over a specified time.

Wishing and Hoping Isn’t a Marketing Plan

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

How To Use Marketing Infographics To Attract Customers

Digital marketing infographics have the potential to attract and retain audience attention. This is necessary in an online world that has become jam-packed with content.

Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

Having your tools play nice together, is critical for your teams to be aligned and drive consistent revenue and sales.

Three Ways That Email Best Practices Can Lead To Better Campaign Performance

While many of these practices (particularly compliance) are must-have components of your email program, they can also play a dynamic role in your optimization strategies and initiatives. Below are three elements of email compliance and overall best practices that can yield tremendous value if you also look at them through the lens of improving recipient engagement and response.

Internet Marketing Strategies That Works

The most effective way to achieve success in what is internet marketing is to use content creation in addition to search engine optimization, Pay per Click and pay-per-play strategies.

5 digital marketing strategies to boost the HR industry

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.