Bi-Weekly Roundup: Latest Social Media News & Digital Media Trends

So, we’ve rounded up some of the latest social media news and digital media trends from around the web. Keep on reading to discover some of the new updates from Twitter, Facebook, and LinkedIn.

In my opinion: improving retail customer engagement requires a mobile mindshift, says MoEngage

When you think from the perspective of the available real estate of a smartphone vs. a desktop computer or a TV screen, you will think differently about everything.

How Will IOS14 Affect Facebook Ads In 2021? A Guide For Product Businesses

You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.

Text Messaging SMS Marketing Top Brands Use Successfully

Texts are a direct line of communication with a company's most loyal customer base. For company brands wanting to stay on the cutting edge of marketing to maintain and grow their customer base, text marketing is a necessity.

HERE’S HOW TO MARKET YOUR MOBILE APP AND GET MORE USERS

If you've got a mobile app you want to promote, these courses will teach you the best ways to get more users.

Boost Your Email Engagement in 15 Minutes or Less

Even if you are completely new to email marketing, you stand a good chance of growing your brand if you keep analyzing your campaigns’ performance and encourage feedback. In a nutshell, that’s all there is to success.However, the trick is in getting people to actually open your emails, which is a bigger challenge than the quality of the actual offer and the content of your messages, believe it or not.

The Benefits of Local Advertising

When marketing your services or products, the best place to start is right in the community you serve. Your local community is full of potential new and returning customers, and that market is essential for you to sustain and grow.

Martech strategies: Make it, make it good, and make it happen

A marketing strategy that isn’t underpinned by technology and the right processes isn’t a strategy at all. It’s a waste of time.The events of the last 14 months – as the global pandemic and resulting lockdowns have played havoc with existing business models – have demonstrated again the critical importance of direct contact with customers.And unless that contact is tech-driven,it will be at best laborious,at worst completely dysfunctional.

Four Ways To Skyrocket The Growth Of Your Personal Brand

If you’re interested in creating a personal brand to advance your career, stick around. Today, my goal is to show you several steps you can take to grow your personal brand and put yourself in a more advantageous spot as a professional.Let’s get started!

HubSpot vs. Microsoft Dynamics

I’m here to help you pick the platform that fits your company and fuels your marketing goals. Here’s an inside comparison of HubSpot versus Microsoft Dynamics, along with how you can pick the best CRM for your company.

Understanding a digital marketing audit, step-by-step: part 3

Ideally, before kicking off with a strategy,which should actually be a strategic/tactical plan - since strategies are often just pretty pictures and nice bi-lines.The idea is to stress-test and audit this piece of work independently,especially if you’re an organisation that struggles with change - meaning your strategy needs to guide for a set one to five years.

Patient email retargeting strategies ‘the most underused marketing tactic’

Use email retargeting strategies as a marketing method to reengage previous patients or convince prospective patients to make their first appointment.

10 Tips for Creating Real Estate Video Ads

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties.For real estate agents,this demand presents a few challenges.How do you make an engaging real estate video to impress both sellers and buyers alike,and how do you track a video’s performance for your marketing purposes?Luckily it is not as hard as it might seem.Although real estate videos serve a unique purpose,they’re similar to regular marketing videos in many ways,so don’t be intimidated by them.Let’s take a closer look at why real estate videos are worth the effort and how you fit them into your overall video marketing strategy.

Why a Full-Funnel Approach is the Key to Performance Marketing

At each stage of the buyer’s journey, the user intent is different. Consumer touchpoints are often taking the form of content placements to achieve a variety of goals throughout each stage of the funnel. With 87% of marketers already creating content for different customer journey stages, it is crucial for brands to embrace a full-funnel approach to remain relevant and visible to consumers among their competition.

What You Should Know About Email Marketing

Email marketing can do more for your business than many people realize. There has been an assumption that email marketing is behind the times, but it isn’t owing to something called CRM. CRM stands for Customer Relationship Management. Essentially, especially with large lists of leads, CRM assures you don’t repeat yourself.

More than 70% of Marketers to Boost Social Media Marketing Budgets

Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media. This was followed by search (approximately 70%) and online and mobile video (nearly 60%).However, among those who said they were going to increase their budget for social media, more than 70% said they were “not very confident” in their ability to measure ROI, while just about 30% said they were “very confident.” This indicates that there is still work to do in this area before marketers can reap the benefits of initiatives in this area.

5 Ways That AI Will Change The Future Of Digital Marketing

AI (artificial intelligence) refers to intelligence demonstrated by machines to simulate human intelligence.Over the past few years, the number of businesses adopting AI has been steadily growing,and currently,more than 9 in 10 leading businesses have ongoing investments in AI. More and more organizations across different industries are starting to implement AI in a variety of applications as part of their marketing strategies.The deployment of this technology can be a game-changer,and if this is something you are considering for your own business,then read on to learn more about the ways AI will change the future of digital marketing.

Patient email retargeting strategies ‘the most underused marketing tactic’

To manage an effective marketing campaign that brings practical results, it is important to monitor the competitors’ online activities, insight on reviews and listings, stay updated, and engage customers to manage your brand easily. But what are the strategies that really help in doing all the things mentioned above? This article will guide you on how to create and manage marketing campaigns for multi-location businesses effortlessly.

How to validate email and avoid frauds?

If you are using email for your company's marketing actions, it is essential that you check that these addresses to be real. In this post, we tell you how to validate an email and avoid bounced emails that may affect the statistics of your marketing campaigns.

AppMail Announces Innovative New Email Marketing Feature

The new marketing tool allows customers to engage with an email, rather than needing to click a link.