Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies

As it played out, Black Friday and Cyber Monday e-commerce sales were up slightly from the previous year's unusual dip. Accounting for inflation, however, indicates the increase in sales was due to the cost of goods rather than an increase in shopping. Cost effectively securing early holiday sales was important, and when it mattered most, brands seemed to shift back and rely more on established and consistently performing opt-in channels like email and SMS — and it worked.

As AI Drives Marketing, Customers Still Clamor For Human Support

The post-pandemic retail shift to online was dramatic. According to the U.S. Census Bureau, the most recent 2020 Annual Retail Trade Survey (ARTS) release, e-commerce sales increased by $244.2 billion or 43% in 2020, the first year of the pandemic, rising from $571.2 billion in 2019 to $815.4 billion in 2020.

Promote Your Business Using Press Releases: What Can Be Better!

Marketing options are always useful, and you should promote your business using press releases along with other marketing strategies, and grow exponentially.

What Financial Advisors Need to Know About Email Marketing

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust. In short, email allows you to put your brand and messaging directly in front of your target audience. Finding success with email marketing for financial advisors hinges on developing an impactful strategy.

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Using Webinars to Tell Science Stories – PART I

Webinars continue to go from strength to strength within scientific communications. They provide marketers with a platform to tell their science stories to a global audience in a format that they are becoming increasingly familiar with. In this interview I sat down with AZoNetwork Virtual Events Manager, Danny Layzell, to discuss how marketers can utilize webinars to reach and engage their audience and what it takes to produce an effective webinar campaign.

Event Tech Check: New Tools for Email Marketing, On-Site Printing, Business Travel, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

10 Marketing Automation Best Practices Generated by ChatGPT

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

How to Close the Gap Between the World of Possibilities and Reality in Martech

Discover the key characteristics of marketing operations leader required to close gap between martech opportunity and reality.

Best Ways to Solve the Chicken-and-Egg Problem for a Multi-Vendor Marketplace

The ecommerce industry is rapidly growing, and with it, the demand for multi-vendor marketplaces. A multi-vendor marketplace is an online platform that allows multiple sellers to sell their products to customers through a single website. it comes to dealing with the “chicken-and-egg problem”. In this article, we will explore the best ways to solve the chicken-and-egg problem for a multi-vendor marketplace.

Increasing Economies of Scale Through Combining AI With SaaS

Software as a service (SaaS) companies are beginning to explore the use of artificial intelligence (AI) to automate numerous business operations and increase their overall productivity. With this technology enabling providers to automate routine operations, enhance decision-making, and give customers a more tailored experience, this may result in increased leverage, increased scalability, and eventually, a higher corporate valuation. In order to make data-driven decisions and spur revenue growth, SaaS organizations should leverage AI to better understand and analyze customer behavior. AI may help SaaS businesses remain ahead of the competition and boost their overall market value by processing enormous volumes of data in real-time, while also offering insightful information about consumer behavior and industry trends. Let’s examine some of the benefits companies are seeing:

Third Marble Marketing: Making Google Ads and SEO Super Easy and Affordable

At Third Marble, Chirs and team engineer affordable Google solutions to grow their client’s businesses. He says, “We rarely hear about how small businesses affect the U.S. economy, but did you know that 65% of all new jobs in the last 15 years came from small businesses? If we can support growth, we expect more jobs for small businesses. We believe we play a role in keeping this country strong by providing effective and affordable advertising services. We also agree that small business owners may not afford to spend hundreds of dollars a month on advertising. We hope to be the answer to this problem.”

Adopting Mobile Marketing To Increase Consumer Engagement in 2023-24

Mobile optimisation for websites and apps is crucial to scaling your digital presence. Data from Think With Google suggests that 63% of smartphone users prefer purchasing from companies having mobile-friendly websites or apps. This mobile marketing channel permits a brand to send text messages to users who have agreed to the same. It has the highest open rate at 98%, with 90% of the text messages being read within the first 3 minutes of receiving the message.

Social Media Marketing Tips for Financial Advisors

Millions of people use social media every day. And there's likely a huge gap in your marketing plan if you're not leveraging them to promote your advisory business. Social media platforms offer an opportunity to connect with prospects and current clients on a scale that's unmatched. Knowing how to approach social media marketing for financial advisors is essential to carving out a niche for your brand in a competitive landscape. Ready to tackle your marketing plan and start scaling your business? Here's how to get started.

Why do you need email marketing for your retail business?

Advantages of using e-mail marketing for your retail business, Ideas to include in your email marketing strategy for the retail sector

How to Improve Your Content Marketing Sales Funnel

If your goal is to drive users through your sales funnel with content marketing, you should understand the type of content that works well at each level. Today, I will share several strategies you can use to attract users to your business and improve sales across all stages of your sales funnel.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

How to Maintain and Grow Your Email Subscribers

Your list of email subscribers is a valuable pool of existing clients, prospects, and centers of influence. Those individuals have demonstrated an interest in your business and services by allowing you to have a direct line of communication with them. Growing your email subscriber list should be a high priority. Not only can it maintain strong relationships with your existing clients, but you can nurture new leads and promote your services through your list. And email marketing has the highest ROI of any other marketing channel: a whopping $36 for every dollar spent. I’ll share strategies you can use to grow your list, manage it, and connect with subscribers effectively – broken down into four steps you can easily accomplish over a month.

Online Marketing Tips That Will Help You Succeed

If you have been looking for tips on online marketing, then you have come to the right place. This article will provide you with some of the most important information you need to succeed in your marketing campaign.

10 Email Marketing Techniques to Build and Maintain Strong Customer Relationships

Motiva AI today announced Motiva Generator™, a new product that combines the large language models (LLMs) created by OpenAI and Google with customers' own content and performance data. Motiva Generator is a new way for marketers to create highly effective messaging based on what types of content and personalized strategies have worked in the past. Generator leverages specific, historical data to actively tune and shape the content-writing capabilities of the best Large Language Models. New features combine the Large Language Models behind ChatGPT with company-owned data to produce more effective marketing content at a dramatically lower cost.