Search Engine Marketing vs. Social Media Marketing: Understand the Difference

We'll cover two of the most popular types of digital marketing that can skyrocket your business and brand reach via the internet: search engine marketing (SEM) and social media marketing (SMM). Before we get into that, let’s define digital marketing and then learn more about SEM and SMM as well as their differences to help you decide what to choose and how to implement both digital marketing strategies.

How To Use Content Marketing For Customer Retention & Loyalty

Learn how to use content marketing to connect with your current customer base, build loyalty, and improve customer retention.

Things You Should Consider Before Starting Out With Marketing Cloud

Everything you need to know to implement your own effective marketing plan.

HubSpot : These 20 A/B Testing Variables Measure Successful Marketing Campaigns

Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic - social media, blogging, landing pages, lead generation, and lead nurturing. The possibilities for testing your marketing campaigns are virtually endless.

HubSpot : How to Create a Product Launch Email

In this post, we'll walk you through the steps for writing three different types of product launch emails, including offering suggestions for your product launch email subject lines and outlining the ideal product launch email sequence.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

Phonexa Unites Marketing Community at MailCon in Las Vegas at Caesars Palace

Marketing automation platform Phonexa is further growing a community and collaboration amongst marketing executives, publishers, advertisers, and thought leaders in lead generation by diversifying its company portfolio and brand positioning with the merger of MailCon, the world's preeminent omnichannel and email marketing conference.

Branding, Websites, Marketing & Results - Lime Digital, Your Turn-Key Digital Partner

With an increasingly linked relationship between branding, marketing, and online user experience, it’s becoming more and more important to craft a consistent customer experience. There are many touchpoints where a business and a customer interact, and every point of contact is banked in their memory-making up their overall perception of a brand.

SendSquared Announces Partnership With Property Management Software Provider

SendSquared (, a data and marketing communications platform for the hospitality industry, announced today it has partnered with Resort Data Processing (RDP), a leading provider of property management software. The collaboration will integrate SendSquared with RDP’s property management software to provide resorts, hotels and vacation rentals the tools to power all guest communications including email, text and voice services.

Phonexa, MailCon Successfully Merge Email, Omnichannel Marketing Communities at First Standalone Conference in Las Vegas

Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead generation communities at the Caesars Palace in Las Vegas during the company's first-ever standalone conference Jan. 11 to 13.

Strategies Marketing Teams Can Use To Adapt To Supply Chain Issues This Holiday Season

The supply chain is an ecosystem, and with the impact of labor shortages, manufacturing constraints and shipping delays, customers may not get what they want, when they want. B2B and B2C marketing teams can adapt strategies to react quickly to an ever-changing situation which ultimately requires top-notch marketing finesse, tight execution and a customer-centric approach. Here are three ways marketers can prepare for the upcoming season:

6 Best Marketing Tools for Law Firms (And How a Cat Filter Made One Lawyer Famous Overnight)

In 2021, businesses continue to market themselves in new ways trying to reach untapped audiences. There are new methods emerging every day, and lawyers should be keeping pace to make sure they’re focusing their marketing in the right direction. Although many traditional forms of advertising are still effective, you’d be doing yourself a disservice not to stay up to date with new methods that could put you at an advantage ahead of your competitors. Regardless of how effective you are as a lawyer, your marketing will still play a significant role in how well your firm does. Stay hip and stay up to speed with today’s marketing tools by familiarizing yourself with these essential marketing tools for lawyers.

Survey: Trade Shows Still Vital to Broadcast Tech Market

Report shows pandemic accelerated evolving relationships between vendors and customers

Yes, Small Business Marketing Is a Thing—Here Are 6 Strategies for Success

You don’t have to be a huge corporation to need a marketing plan.

How to Jumpstart Your Marketing Efforts for the New Year

Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts. Instead use this time to your advantage while everyone else is taking a break. Here are a few actions you can take to build your brand and business as the year comes to a close.

How to Segment Your Audience in 2022 (And Why You Should!)

Today, I want to share several powerful segmenting benefits you need to know. I’ll also share some of the best ways you can use this strategy to start building more robust lead lists in 2022. Are you ready? Let’s begin!


Digital Marketing is important because it has an impact on customers’ perceptions about a company or product. It also influences how customers take action with regards to a company or product. And last but not the least, it helps businesses achieve their goals and objectives by acquiring new customers and retaining them long-term.

The best digital channels for marketing funnel stages

Equip your marketing funnel stages with top platforms