LinkedIn Provides New Insights into Key Learning and Development Trends

LinkedIn has this week published its fifth Workplace Learning Report, which incorporates responses from over 1,200 learning and development professionals, and nearly 900 learners, to provide some fresh perspective and insight into key learning and upskilling trends, and how businesses should be planning for these developments.

19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

So here’s what I’m going to do: List out general B2B marketing strategies based on 2021 B2B buyer trends. Offer some more specific strategies within the common channels of SEO, PPC, email, and social media. Provide key takeaways that can guide you in coming up with the best marketing strategies for your B2B business.

AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing

Here are some of the ways you can leverage email marketing to stay on top of the game.

How to Build a Free Website With Microsoft's Digital Marketing Center

Need a free and easy-to-build website? Microsoft's new tool has you covered.

Content marketing strategy: More than just content

In this post, we’ll dig into the factors that make content marketing a winning approach. We’ll also take a look at how to choose the most suitable content for your target audience and at the most relevant content marketing trends for 2021. Before getting into the heart of the matter, however, it is necessary to give a brief definition of content marketing, identifying the objectives that can be achieved, and the fields where a content marketing strategy can be applied. Let’s get started!

How to Navigate Blind Spots in Marketing Campaigns

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on page, bounce rate, open rate, clickthrough rate and much more.

How To Capture 'Hand-Raisers' With Digital Content Marketing

When it comes to strategy, content marketing is a varied canvas. And the best content marketing strategies usually have fingers in multiple pies. Here are what I consider to be the mission-critical content marketing divisions: SEO, social media and everybody’s old-time favorite — email. So, without further ado, let’s capture some hand-raisers.

5 Best Practices to Elevate B2B Email Marketing Performance

CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. Clicks on certain types or topics of content can indicate what your audience wants to know more about, allowing you to better tailor your content-creating efforts.

Do MQLs Render MarTech Null and Void?

For example, digital assistants and bots allow you to qualify leads by asking questions about business needs, gaining insight into the intent of visitors to your website or mobile app so you know just the right follow-up action to take. Digital technology is now primed and ready to not only help you qualify leads, but nurture them as well, opening the door to a human conversation that is ultimately more productive.

Six Ways To Repurpose Content Marketing To Boost ROI

Seasoned marketers know that high-quality content is an important pillar of any well-rounded search engine optimization (SEO) strategy. But often, great content is published and forgotten about, left to grow stale and outdated. Luckily, there are ways to work smarter vs. harder when it comes to your content marketing. With a bit of planning and thinking outside the box, you can revamp, repurpose and retool your content to bring you more traffic and, ultimately, a higher ROI.

Why Your eCommerce Business Needs Digital Marketing Experts and Where You Can Find Them

In this blog post, we will walk through how to choose the best marketing consultant for your business and a solution that takes care of the whole employment process.

Five Digital marketing trends every business leader needs to know

As we make our way to the second half of the year, I have put together a forecast for you on what will be the biggest shifts making waves throughout online channels that your business is likely to cross in the coming months.

6 effective lead generation tactics for e-commerce business

Leads are the key to successful sales.Without them,it is no sense in business.The first and the most important task for sales is finding leads and converting them into real customers.But how to do this?Dancing around a fire doesn’t help.You are lucky if are reading these words now.We prepare a list of the most effective lead generation tactics.Move further and find out how to increase the # of leads and sell them everything you want.

How to Promote Website,What Kind of Websites Should Promote Website?

How to promote your website is a question asked by many internet marketers who want to have an immediate increase in traffic or visitors. It's not enough that you have a good website; you need to know how to get it noticed on the web and drive as much traffic to it as you can. The problem is that the promotion of your website is never as simple as one-two-three. There are several things you need to consider and plan carefully if you want to be successful in your online marketing ventures.

4 Social Media Marketing Trends to Implement in Your 2021 Strategy

With the rise of social media comes the increase in marketing being leveraged across these platforms. Each day, more businesses are realizing the infinite potential that social media marketing has. Even brick-and-mortar businesses that have existed in the same capacity for decades are now jumping on the social media bandwagon — and rightly so.

How to Write an Eye-Catching Networking Email Subject Line

Crafting a professional looking and eye-catching subject line will help you better your digital networking skills. This often overlooked part of writing an email determines how good (or bad) a business email’s first impression is. Luckily, we have gathered some tips and ideas that can help you create an attention-grabbing subject line for that important message that could launch your career.

LinkedIn Lists Top 10 In-Demand Marketing Skills

In the last half year,digital marketing and social media jobs posted on the platform are on the digital or media space.

Top 5 Sales Automation Tools for 2021

Currently, there are hundreds of online marketing tools that let a marketer speed-up their efforts by automating repeated tasks. In this article, we are going to look at the top 5 Sales Automation tools for 2021. We will see what problems they solve and who can benefit from them.

Exclusive LinkedIn data shows marketers are in demand – especially in the digital realm

LinkedIn hiring trends paint a picture of a marketing industry in the midst of healing. They also indicate an acceleration toward digital-first marketing approaches and a sustained shift to remote and flexible work. Here’s the run-down.