Best digital marketing tools in 2022

Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. And you can expect things to keep evolving as technology continues to change. Just like a carpenter needs a hammer and saw to build a house; most companies also need various digital marketing tools to drive more traffic and convert potential leads into customers. 86% of markets increased brand awareness by using one or more digital marketing channels.

Digital Marketing Best Practices for Small Business Owners 2022

This article discusses how countless digital sellers or small-scale online businesses can accelerate their digital growth through digital marketing best practices in 2022. Launching a website is only buying land; without marketing, it is difficult to achieve the real objective of going digital; to gain massive reach.

What are the types of digital marketing?

Every business has unique business and marketing objectives, and while the world of digital marketing offers numerous approaches to promoting your business, selecting the right one for your objectives is essential. But that requires a solid understanding of the different approaches available to you; you need to know your search engine marketing from your SMM and SEO. Confused? Don’t worry, we’re here to clear things up for you.

How to Funnel Shoppers on Social Media

Marketing funnels help map the customer journey from awareness to post-purchase advocacy. Understanding the different stages helps brands devise messaging and content. An ecommerce business could have a well-designed website and informative case studies, product videos, and sales content but no strategy for the overall journey. The result is lower sales. In this article, I will share ideas to build a funnel on social media.

Top Digital Marketing Certifications: Free, Paid Certificates to Get Online

The digital marketing industry is one of the fastest-growing industries in the world today. It has been predicted that by 2026, the global digital marketing and advertising market will be around $786.2 billion. There are many career opportunities for those passionate about digital marketing. If you want to move up in your career, it is necessary to do some groundwork. Perhaps some advanced digital marketing certifications will help to hone your career.

Protecting Your Brand from Cyberattacks

Is your brand’s reputation at risk?, Using password managers, LastPass, NordPass, A responsibility to your brand

Kennected Leads Sales Enablement Lead Generation Category

Kennected's flagship product, Cloud Kennect, sits on top of LinkedIn to help automate prospecting and outreach fits the sales enablement bill to perfection. Twomey had this to say about Cloud Kennect, "It empowers sales reps to strengthen customer interactions and use sales tools. Cloud Kennect does the mundane prospecting and list building for you. This allows users to focus on building an omni-channel marketing campaign, with the data that Cloud Kennect allows users to extract. A case in point is Cloud Kennect allows users to pull email and phone numbers for users that accept your request to connect on LinkedIn, when done through the software. SMS, email marketing and more can be done via the data one can get through Cloud Kennect."

HubSpot's growing CRM takes on Salesforce -- but not head-on

No one is saying that HubSpot is building a 'baby Salesforce' for small to medium-sized businesses. But it looks a lot like that is exactly what's happening.


Modern technology has changed marketing techniques. Many businesses have shifted to online platforms. It is not only a trend but a necessity for any company that wants to survive in this fast-paced digital era. By using digital marketing, your company can create an audience and build a following,Digital marketing for recruiters is a technique used by most of the companies which will eventually lead to more customers and improved conversions.

6 Ways To Quickly Generate The Best B2B Leads

A customer is the greatest asset to any business, and businesses should invest time and resources in growing their customer base. Most companies spend a great deal of time generating leads. This is important since, without an influx of business leads, any business cannot grow. Professional marketers must invest in lead generation to grow their customer base and increase sales.

Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus On

Below are some of the most important trends and predictions that B2B marketers need to be aware of, from artificial intelligence to video marketing. All of which help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what is generating pipeline and leading to conversion. Don’t overly waste your budget on branding campaigns, remember B2B is not B2C. So amplify brand through demand! Offers Users a Simple, Automated Email Marketing Platform founders created the company to provide an easy, modern platform allowing users to build an effective email marketing strategy with dedicated support at every level. Various features and functionality make the ideal platform for business owners who want automated email marketing and digital communication.

4 Overlooked B2B SaaS Lead Generation Strategies to Help Scale Your Startup

Finding the right lead generation strategy is just as much about trial and error as knowledge and experience. By building brand awareness through these four overlooked SaaS lead generation strategies, you can gain a foothold in your market despite your competitor's share of the space.

Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies

Let’s go through the pros and cons of some cookie alternatives and take a close look at why B2B marketers should strongly consider the powerful combination of omnichannel account-based marketing (ABM) and IP-based technologies.

7 Best SEO Certifications: Are They Worth It?

Let’s examine which certifications could be the most valuable for your time or money.

Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding

“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

Omneky Improves Personalized AI Image Generation with Gpt-3 Powered Prompts

Omneky currently generates personalized ads for more than 200 clients across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. Omneky strives to have the most innovative platform on the market by constantly innovating and improving the product, including integrating AI generative models like GPT-3, DALL-E 2 and Stability AI’s Stable Diffusion.

LinkedIn Shares InMail Best Practices to Help Maximize Your Response Rates

Looking to make use of LinkedIn InMail as part of your marketing outreach? If so, you need to read this - the team from email marketing platform Lavender recently analyzed 28.3 million emails to glean more insight into the key trends and message traits that can help to maximize your LinkedIn outreach success.

How Marketers can Create Trust and What Tools can Help Protect User Privacy Along the Journey?

Customers approach businesses the same way they treat other people: they hold them to specific standards and form connections with those they trust. Today, consumers are vocal about their money and needs and want to do business with firms that would not back off from their commitment. Trust is the glue that holds any connection together. This includes the crucial brand-customer relationship. Customers will have more faith in your products and services if they trust your business. It’s essential to build trust with your customers.

Helpful Chrome Extensions To Assist Your E-mail Outreach Efforts

Obtaining accurate contact details is vital for any outreach plan, but finding these details can often take time and involve a lot of digging online. There are multiple tools and chrome extensions available to assist your outreach efforts; here are three that I’ve tried recently, and how well they’ve performed.