Validity Enables Marketers to Measure True Email Engagement Given iOS 15 Updates

Today Validity, the leading provider of data quality and email marketing success solutions, announced it will expand engagement analytics within its Everest platform to enable users to proactively address the latest Mail Privacy Protection (MPP) updates from Apple's new iOS 15 system.

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

How You Can Build an Effective Multichannel Marketing Strategy

Consistency and interactive marketing campaigns build sales.

How to Write a Cold Email That Gets Results

With short messages dominating modern communication and the rise of popular messaging apps like WhatsApp, the key to standing out is to capture your prospect’s attention in as little time as possible.

Be More Direct - The Ultimate Guide to the Most Effective Direct Mail Marketing in 2021

Direct Mail is still a potent element of effective marketing strategy.

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

How contact tracking tech can reconnect brands with former customers

Technology can help companies find B2B contacts — including marketers — that have changed jobs.

Tips for Increasing Online Sales with eCommerce Digital Marketing

Boosting store sales is a common goal, but the strategies to reaching it are different. There is not a strategy or technique that fits well with every eCommerce website. Digital marketing is itself a vast that you have to venture out on multiple mediums to get customers. Covering them all may be difficult and out of budget for an online store that’s why we need to be smart enough in staying to specific channels while getting maximum results.

Romanian Marketing Expert Robert Katai Explains how to get most out of our Content

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning.

How to Strengthen Customer Relationships With CRM Integration

When your CRM is integrated with email marketing solutions, you'll never run out of customers to communicate with. You'll have a list of all potential prospects at your fingertips. With the right automation tool, this can go very smoothly on its own while you move on to other tasks or work on more important areas like sales. Essentially, CRM integrations increase efficiency by synchronizing CRM software in real time.

50 Optimization Tips and Tools for LinkedIn to Know

It is important to leverage this platform through various branding activities and it all starts with creating your personal brand. A personal brand represents you as an individual as well as the company that you are associated with.

SmartSearch Announces the Release of Version 22, the Latest Upgrade to Its Award-Winning Recruitment Business Solution

In the latest version of SmartSearch, the theme is improved time management. Most of the updates designed to help recruiting business and talent acquisition professionals to invest their time in the places that matter most, maximizing results.

GetResponse Wins 'Best B2B Email Marketing Solution' in 2021 MarTech Breakthrough Awards Program

The International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World

120 Types of Content to Use in Your B2B Marketing Plans

If we put the entire journey of a potential buyer, it can be put into 3 buckets: i. Awareness, ii. Consideration iii, Decision. The next question that comes to mind for every B2B marketer is if the content is key then what kind of content should a marketer focus on? Well, it completely depends on the kind of marketing strategy and what your objectives are?

HubSpot CRM: What Is It and How Can It Benefit Your Business?

HubSpot CRM is a world-renowned CRM platform that fits into HubSpot’s overall “ecosystem” of sales, marketing, as well as customer service tools.

New and Improved NetBlaze App Streamlines, Simplifies, and Automates Digital Marketing to Support Small Business Success

App’s ‘Done-for-You Solutions’ Help Businesses Get Found, Get Customers, and Get Results

Why Client Prospecting Is a Marathon, Not a Sprint

The journey from prospect to client requires building a lasting relationship.

Display Advertising Is on Fire: How to Get the Most Out of It

Digital marketing has undergone a massive transformation, and the eMarketer report is showing it’s not done yet. As more marketers shift to digital advertising, and display advertising specifically, it will be even more important to deliver the kind of connected, omni-channel experiences that buyers want. Thankfully, new digital marketing tools and strategies are available that make it possible to deliver those experiences at scale in a way that’s cost-effective, quick and easy to use.

The Difference Between Social and Digital Marketing: Which Is Right For You?

Whilst social media can be described as a form of marketing, it is far better to recognize it for the individual approach which it is, as this strategy does differ from the rest of the digital marketing techniques available. Here are the key differences between these two marketing strategies.