Terminus Maximizes Marketers Ad Spend with Less Than 3% Fraud Rate

According to Terminus’ new ABM Benchmark Report: B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns.

Boosting Your Drip Campaigns: How To Get It Done And How Can It Benefit You?

Creating an email drip campaign is a great way to keep your brand top of mind with your subscribers. It's also a very cost-effective way to reach your audience. Drip campaigns are ideal for increasing sales, boosting traffic to your website, and fostering relationships with your prospects and customers.

What Types of Digital Marketing Should You Use?

If you’re a business owner, you know that digital marketing is essential for success. But with so many types of digital marketing out there, how do you decide which one(s) to use? Don’t worry, we’ve got you covered! Let’s explore the various types of digital marketing and figure out which ones are best for your business.

Winning Philosophy For The Social Media Marketing Industry

Reaching more people across platforms is affordable and successful with social media marketing. You may reach a larger audience by creating high-quality material for social media. It's important to be active on social media. Your clients demand it, and it's also a terrific way to get to know your target market and make online connections. You have the opportunity to understand your customers and discover more effective ways to market your goods and services by using organic social media marketing. Social media is now used by both new and experienced brands to expand their followings, generate leads, and boost sales. With so many social media platforms at your disposal, developing a brand online may seem like a hard challenge. But using social media to build relationships with people and organically expand your brand is now more convenient than ever. There's always some potential for improvement, regardless of how long you've been using social media platforms or if you're starting. There are various uses for each platform.

Third Marble Marketing: Making Google Ads and SEO Super Easy and Affordable

At Third Marble, Chirs and team engineer affordable Google solutions to grow their client’s businesses. He says, “We rarely hear about how small businesses affect the U.S. economy, but did you know that 65% of all new jobs in the last 15 years came from small businesses? If we can support growth, we expect more jobs for small businesses. We believe we play a role in keeping this country strong by providing effective and affordable advertising services. We also agree that small business owners may not afford to spend hundreds of dollars a month on advertising. We hope to be the answer to this problem.”

Tech Skills You Need to Become a Small Business Owner

Here are some key areas to explore as a small-business owner : Accounting Software, Website Building and SEO, Email Marketing, Social Media Management Tools, CRM Software, Mobile Payment Processing and Security, Project Management Software.

Houston expert: 5 marketing musts for business growth plans in 2023

Continued growth starts with goal setting and coming up with a marketing and business development strategy that fits the unique needs of a business. This works most effectively when a company’s management team ensures that marketing and sales are working in lockstep. They are two sides of the same coin and need to see themselves that way to maximize results and therefore profit.

Ways to Fine-tune Social Media Monitoring Strategy for Better Conversion

Social media monitoring is a crucial aspect of any business’s marketing strategy. By keeping track of what is being said about your brand, you can gain valuable insights into the needs and concerns of your customers, as well as identify potential opportunities for engagement and conversion. However, it’s not enough to simply monitor your social media channels; you also need to fine-tune your strategy to ensure that you are getting the most out of your efforts. In this blog, we will take a deep dive into how you can do just that. Following are the top ways to fine-tune your social media strategies:

Amid Unprecedented 2022 Growth, Rivergate Marketing Onboards Omnicon, First International Client

Founded by Georgia Whalen in 2009, Rivergate Marketing provides a wide variety of services, including digital marketing, content creation, public relations, social media, and more, to clients to strategically position and build their brand, create demand, generate leads and cultivate relationships. As a partner to its clients, Rivergate Marketing works to lift any marketing burden, allowing clients to concentrate on their customers. Rivergate Marketing is poised to serve business-to-business clients in a variety of high-tech industries, including industrial automation and civil engineering. With a focus on advancing Omnicon's digital presence, Rivergate Marketing will develop a multi-channel content distribution plan to assist Omnicon in achieving business goals.