BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

Awesome Motive, a fast-growing software and media company with over 21 million websites using their software, announced their acquisition of Thrive Themes, the company behind some of the most powerful small business growth tools for WordPress. Over 200,000+ smart website owners use the Thrive Themes growth tool suite to easily build high-converting websites that lead to more email subscribers, paying customers, and raving fans. Simply put, Thrive helps you get better results!

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.

Working with an email validation service provider helps you implement and practice good email hygiene, maximize the ROI of your email marketing strategy, and protect your sender reputation. In today’s world, it’s not just a suggestion, it’s a must.

Millions of people use social media every day. And there's likely a huge gap in your marketing plan if you're not leveraging them to promote your advisory business. Social media platforms offer an opportunity to connect with prospects and current clients on a scale that's unmatched. Knowing how to approach social media marketing for financial advisors is essential to carving out a niche for your brand in a competitive landscape. Ready to tackle your marketing plan and start scaling your business? Here's how to get started.

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Imagine backers funding your project immediately you launch your Kickstarter campaign. That would be amazing, right? You would likely reach and surpass your funding goal before the deadline. Unfortunately, crowdfunding platforms are not like social media platforms. They don't have a crowd of backers just waiting to fund your startup. So, you have to find the backers yourself to raise the funds you need for your project. One of the best ways to do this is to build a community of email subscribers.

Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, and many marketing budgets remaining frozen, the cost per lead is increasing. Lawyers and law firms are increasingly turning to the online world for lead generation. Yet, using the web to generate leads is still something of a mystery for many law firms. How does a law firm begin to navigate the complex world of online lead generation and digital marketing? There are so many buzzwords to learn (inbound marketing, outbound marketing, tweets, impressions, conversions, bounce rate, etc.), and so many acronyms to decipher (SEO, SEM, PPC, CTM, CTC, etc.).

Harnessing insights from data created by user interactions is the key to improving customer experience and boosting conversions. Adopting a scientific approach — developing and testing hypotheses — is key to improving experiences and outcomes.

If your goal is to drive users through your sales funnel with content marketing, you should understand the type of content that works well at each level. Today, I will share several strategies you can use to attract users to your business and improve sales across all stages of your sales funnel.

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

Your list of email subscribers is a valuable pool of existing clients, prospects, and centers of influence. Those individuals have demonstrated an interest in your business and services by allowing you to have a direct line of communication with them. Growing your email subscriber list should be a high priority. Not only can it maintain strong relationships with your existing clients, but you can nurture new leads and promote your services through your list. And email marketing has the highest ROI of any other marketing channel: a whopping $36 for every dollar spent. I’ll share strategies you can use to grow your list, manage it, and connect with subscribers effectively – broken down into four steps you can easily accomplish over a month.

Kiteworks, which delivers data privacy and compliance for sensitive content communications through its Private Content Network, and Bluesource, a leading provider of data governance services, announced a partnership that integrates Kiteworks Email Protection Gateway (EPG) capability with email archiving and eDiscovery platforms that enable seamless search and discovery of encrypted emails.

Outbound and inbound marketing have many elements in common, but they’re still very different approaches within your marketing strategy to achieve your objectives. In both cases, the aim is to catch the audience’s attention, so they buy our products or services. But they use completely different methods and techniques to accomplish this.