According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.

There’s social media, inbound marketing, and public relations. There are several people working together in each campaign. What can you do to bring it all together in a seamless way? Here’s where marketing technology can come to the rescue.

Don't underestimate the power of a well-crafted email-marketing strategy; it can make or break your business.

Technology can help companies find B2B contacts — including marketers — that have changed jobs.

Traditional methods of lead generation, including email marketing and online contact forms, make it easier to find potential customers. But conversational marketing takes it several steps further, giving business some key benefits.

Marketing metrics are the way to measure the progress in your marketing efforts.

Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

An email drip campaign is the topmost quality marketing technique that will be based upon simply sending messages at a specific tempo to the concerned people at any point in time. It can include several kinds of things like daily reminders, Weekly specials, monthly updates and eagerly renewal notices to the concerned consumers in the whole process.

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

You may think that technology is vital for the day-to-day running of your business alone. Although there is some truth in that, it offers more than meets the eye. After all, it can also help drive business growth and success when utilized effectively. With that in mind, below are the top 5 ways to leverage technology for business success hassle-free.

Through email marketing services, you can integrate marketing automation to send new and personalized emails to existing and potential customers and target audience to effectively sell products/services.

No wonder, successful online marketers have an effective follow-up system that allows them to touch base with their visitors. What better cost-effective way to do so than through email.