Salesforce’s New Marketing Platform Tests The Limits Of Agentic AI
Marketing Cloud Next, a new marketing platform launched by Salesforce on Wednesday, is fully agentic, from lead generation to campaign creation.
From data to dollars: Why email marketing is key to scalable business growth
By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
What is AI SEO? How artificial intelligence is changing search optimization
Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search optimization is now essential for success. This guide explores exactly how AI is reshaping SEO and provides actionable strategies to stay ahead of the curve.
How AI flipped the funnel and made Go to market tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
Search That Sells: Connecting The Dots Between Rankings And Results
Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
5 ways marketers can use Gemini GEMS to increase productivity
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
Yelp launches 15 AI-powered updates for service brands and restaurants
Yelp now make it easier for businesses to capture high-quality leads, streamline restaurant operations, and deliver better customer experiences.
Healthcare Digital Marketing Market Forecast 2025-2032: Global Size, Share, and Leading Players Revealed
The healthcare digital marketing market is estimated to be valued at USD 3.21 Billion in 2025 and is expected to reach USD 16.82 Billion by 2032, growing at a compound annual growth rate (CAGR) of 26.7% from 2025 to 2032.
Mistral AI’s new coding assistant takes direct aim at GitHub Copilot
Mistral AI unveiled a comprehensive enterprise coding assistant Wednesday, marking the French artificial intelligence company’s most aggressive push yet into the corporate software development market dominated by Microsoft’s GitHub Copilot and other Silicon Valley rivals.
Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights
Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
5 drivers of full-funnel growth with CRM and CDP data
Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and profits.
Navigating The Complexities Of International PPC Working With Agencies
Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.