Consumers have embraced online shopping like never before and while retailers have rapidly transformed to make the most of the opportunities, their B2B counterparts have a lot of catching up to do. Marketers facing the challenge of digital enablement must look to process, people and platform changes to embrace the new digital marketplace, writes Fabian Di Marco.

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

B2B affiliate marketing isn’t as difficult as you think.It yields amazing results but it is important to track yours so that you can make adjustments where necessary.

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

Email marketing is still relevant in 2021, and it will likely continue to be in the years to come. Why? Because you can monetize your list of contacts.

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

The best practices of each of these channels involve attracting customers in order to build relationships with customers and convert them into sales.

Let’s take a deeper look into how marketers can adapt to the changing world around them by refining their lead generation strategy to optimize funnels for better lead generation in the post-pandemic era.

But what makes a good email signature? Read this guide to discover some reliable email signature examples you can use for your own virtual correspondence.

Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.

First, when you listen to your customers you make them feel valued. Secondly, such feedback offers you better insight into your business and marketing loopholes. So you can use them to improve them for a better customer experience. This will retain your customers and help you reach your conversion goals more easily.

When looking for the best Pitchbox alternatives, you have to make sure that you get everything that makes it better and provides more. Here are a few things that a Pitchbox alternative must have.

From targeted outreach to optimizing your product pages, there are several practices that may help you with your e-commerce marketing!