CRM provider Creatio launches first ‘AI native’ platform with agentic digital talent built-in
In the generative AI age currently sweeping the business and tech worlds, the CRM (customer relationship management) software may seem antiquated — with some firms even forgoing them entirely in favor of radically different AI tools.
10 Top Converting Landing Pages That Boost Your ROI [With Examples]
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals.
SFB Digital Marketing Unveils Key Trends Shaping Google Advertising in 2025
SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation, evolving audience targeting methods, and innovative ad formats, businesses must adapt to maintain a competitive edge in digital marketing.
The 8 new rules of IT leadership — and what they replace
The technology landscape is rapidly evolving — so too is the way IT chiefs should lead their organizations. Here’s which old rules of IT leadership are no longer relevant and what has replaced them.
An email automation blueprint for smarter customer journeys
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.
Top 5 tactics to boost PPC lead quality in 2025
Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.
Maximize Your Digital Marketing Performance With Hotel Data Strategies - By Tina Markowitz
Whatever the industry, intelligent use of data will drive commercial and operational performance. A strategic data-driven approach generates the right demand, facilitates enhanced experiences, and builds customer loyalty. In fact, 82% of organizations with advanced data maturity benefit from positive year-on-year revenue growth.
Google gives Responsive Search Ads more flexibility
Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
How India’s SaaS brands can create, scale and supercharge global growth
Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.
Why 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
Operational excellence with AI: How companies are boosting success with process intelligence everyone can access
According to the Process Excellence Network, 2025 will see a laser focus on operational excellence as a pillar of survival and competitiveness. Optimized process flows — the right people, following the right rules at the right time — make for happier customers, more motivated employees, better staying power and a healthier bottom line. And it’s against this backdrop that technologies that power process intelligence have gained significant traction.
SFB Digital Marketing Unveils Key Trends Shaping Google Advertising in 2025
SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation, evolving audience targeting methods, and innovative ad formats, businesses must adapt to maintain a competitive edge in digital marketing.
3 ways Amazon just leapfrogged Apple, Google, and ChatGPT in the AI race
The long-awaited Amazon Alexa+ upgrade is here, setting a new pace for AI voice assistants.
Why marketing should own sales enablement technologies
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.
9 key metrics for IT success
IT departments are swimming in metrics meant to measure their effectiveness, but this compact collection of essential KPIs provides a true foundation for measuring IT success.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.