HOW TO CONDUCT A MARKETING ANALYSIS

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

BUILDING VERUS BUYING YOUR E-MAIL LIST

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.