Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

Pipedrive, the global sales-first CRM and intelligent revenue management platform for small businesses, announced today the launch of its new beta workflow automation feature in Campaigns by Pipedrive. Designed to help customers simplify marketing campaign management and bring their sales and marketing teams onto one platform, the new automated solutions aim to empower marketers by helping them to optimize the marketing strategy, reduce workload and tap effectively into data.

Just like how the internet connected people from across the world, Metaverse can help users experience an immersive virtual environment. Let’s learn what’s in for digital marketing in the Metaverse

If you’re responsible for marketing within a small or medium-sized enterprise (SME), you will be fully aware of its importance. This handy guide will help you use the right strategies and channels to promote your business effectively.

In this blog post, we’ll cover how to use these two tools together effectively to increase engagement with your audience and improve conversions on your website.

Marketing is nothing without proper data analytics, which is why an email marketing campaign cannot be effective without the use of an email tracking tool. An email tracking tool is an indispensable resource that companies can use to better understand how their emails are being received and used.

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

The digital consultancy helps marketers and companies engage their customers through custom solutions built on Twilio.

If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.

Finding the right lead generation strategy is just as much about trial and error as knowledge and experience. By building brand awareness through these four overlooked SaaS lead generation strategies, you can gain a foothold in your market despite your competitor's share of the space.

Not only did the all-in-one suite for calls, leads, clicks, email, SMS, and accounting maintain its ability to resonate with users across diverse business models and verticals, but the touted tech company also increased product ranks with substantial Satisfaction and Market Presence.

If we want to generate leads and expand our business, we must stop confusing our customers and start connecting with them. The first step is to learn how to simply and effectively explain the products and services we offer. Then we need to clearly communicate how we can help customers experience success.

Starting early in your college days and giving wings to your business idea means you have more time to experiment in the market, create better networking, greater risk-taking abilities, scope to upgrade your business skills and have more years to remain in the business world. With so many advantages, you can’t ignore the opportunity that lies ahead for you in the business world. With correct strategies and the right skills, including sales and marketing and finance, the sky’s the limit.

Put the human touch back into AI-powered marketing automation by affirming these values.

Customers approach businesses the same way they treat other people: they hold them to specific standards and form connections with those they trust. Today, consumers are vocal about their money and needs and want to do business with firms that would not back off from their commitment. Trust is the glue that holds any connection together. This includes the crucial brand-customer relationship. Customers will have more faith in your products and services if they trust your business. It’s essential to build trust with your customers.