Opening Up the Email Marketing Engine to Artificial Intelligence

Email. No matter how much people talk about the move away from email and into more real-time communication channels, email’s here to stay. About 35% of marketers choose to send three-to-five emails per week to their customers, according to a HubSpot report. Some of you send more. Admit it.

The importance of marketing automation: workflows and how best to use them

Workflows are nothing else but command structures – we are used to visualize them as a flow because they foresee consequential instructions – that make marketing automation strategies operationally possible, i.e. they put them on the ground. Let’s look at them in more detail.

Five Ways To Drive Traffic To Your E-Commerce Store

Customers are becoming more tech-savvy and are now familiar with making and taking payments online. People today want speed, choice and convenience. They're often willing to browse and shop around to find the best deals, and as a result, they may not remain brand loyal to traditional brick-and-mortar businesses. Instead, with the click of a mouse, shoppers can compare features, prices and shipping costs. The following are five ways to drive traffic to your online store.

Top 3 Methods to Attract and Convert Leads in 2021

Lead generation has changed drastically, and businesses need to adapt.The way businesses find, engage, and convert potential customers isn’t the same anymore.This requires new lead generation techniques that not only increase the number of leads acquired but also nurture and convert them into high-paying customers.

Using an Automated Email Marketing Strategy

Email marketing automation software is the solution to your problems. These email marketing automation tools track all that information for you and work automatically to send the right email to the right person at the right time. Let’s take a closer look at the automation of email, including the benefits of doing it, and what it all means for you and your business.

Every Content Marketer Should Use These 9 Tools

As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I've outlined nine of the most important types of content marketing tools out there, along with some advice on how to make sure you select the right ones for you.

Why do you Need Better Buyer Intent Data to Drive your Marketing Strategies?

In today’s data driven marketing and sales environment, it is not enough to just map your prospects behavior. Enriched insights from buyer intent data are now becoming a necessity to not only identify more about prospects but to gauge more on user’s current and potential buying behavior while also helping to identify potential best-fit prospects and customers.

How to Get More People to Use Your Mobile App

One issue many people face when launching their app is they can’t build a substantial userbase. We understand that this situation is frustrating, regardless of the size of your business or industry. Today, we want to help alleviate this issue by sharing several tips and tricks to use to get more app engagement and downloads.

Lead Generation Strategy: Common Mistakes That Cost You Money

Whether you’re a B2B (business to business) firm generating leads through social media or a B2C (business to consumer) e-commerce site generating sales through your website, a sound lead generation strategy expands your opportunities to make a sale.

10 Inbound Marketing Ideas Your Brand Will Want to Use

Since inbound marketing relies heavily on organic search engine optimization (SEO), it’s much more cost-effective than traditional outbound marketing strategies like paid advertising.

How to increase conversion with b2b lead generation agency strategies?

Learn several effective strategies to attract B2B sales leads. And choose reliable B2B lead generation agency

Top 7 Marketing Automation Companies for 2021

91% of those who use marketing automation say that it is the most important tool for the overall success of your business.

5 growth marketing strategies to try in 2021

At the beginning of every year, most startups and scaleups are on the lookout for the best growth strategies out there to implement throughout the upcoming twelve months. This interest shouldn’t fade away by the middle of the year. On the contrary, as explained in a previous article titled “Growth Marketing 101: What is it, and how does it work?”, attracting more engaged customers and putting them at the centre of every action should be your constant main goal.

How to Design an Effective Online Marketing Campaign

Let’s face it, online leads are better leads. Online ads and social media promotion are becoming favorite business generators for realtors and investors. If you still think internet marketing is not that important for real estate firms, it’s time to divert your attention to the digital age. Undoubtedly, you can reach out to more people and achieve your marketing and sales goals faster, on time, and with less cost with digital marketing. Here’s how to design an effective online marketing campaign for your real estate investing business.

How to Build Your Own Digital Marketing Business from Scratch: Step-by-Step Guide

Digital marketing is an industry in demand and currently worth over $300 billion. More and more businesses are looking to develop and improve their online presence, and like any industry, where there is demand, there needs to be supply. If this is a field you are thinking of breaking into, you will want to know the steps required to do so. This article will take you through the basic steps required to launch and run a digital marketing company.