#LeadGeneration related marketing articles

Ballantine Digital Launches Specialized Marketing Services for B2B Manufacturing and Industrial Sectors

Ballantine Digital proudly unveiled a new website dedicated to empowering B2B manufacturing and industrial sectors with specialized digital strategies. Since its inception in 1966, Ballantine has been and continues to be a powerful source of traditional direct mail production services. Now positioned also to be a frontrunner in digital marketing, the refined services of Ballantine Digital will boost the digital marketing capabilities of small to mid-sized B2B technical businesses who want to evolve their online strategies.

3 ways to target your PPC competitors’ audience

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.

EngageBay Review

In this EngageBay review, we will look at what this cloud-based CRM is used for, its key features and benefits, and its costs. Here is everything you need to know about EngageBay.

BarkleyOKRP acquires Adlucent to boost performance marketing capabilities

The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

Top 5 paid search B2B lead gen strategies for 2024

Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.


Digital marketing agency Bespoke has appointed two new digital marketing strategists based at its Strawberry Fields offices in Chorley.

LinkedIn advertising: A comprehensive guide

Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.

Email tactics and CTAs for lead generation: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics, CTAs for email.

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