Three Steps Marketers Should Take To Build A First-Party Data Oasis

Marketers must pull off a spectacular magic trick these days. The majority of consumers support data transparency and privacy. Still, they also want a customer experience rich with personalized interaction, convenience and a deep understanding from a brand about "who they are" as a person. Capturing the zero-party and first-party data to make that happen requires intentional strategy.

10 Steps to Get Started with Email Marketing without Undermining CX

Email marketing is one of the most cost-effective ways to promote your brand, connect with customers, and generate leads. Despite its many benefits, many businesses—small and large—are either unfamiliar with email marketing or are afraid of it. In this guide, we’ll cover everything you need to know about email marketing, including best practices, tips, statistics, and more, in connection to CX.

Global Digital Marketing Software Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts -

The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Looking forward, the publisher expects the global digital marketing software market to exhibit strong growth during the next five years.

10 Practical Content Marketing Tips for Small Businesses

Content has become a big part of every small business marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 useful tips to help you get started with content marketing.

The Most Common Mistakes People Make with a Video Maker

In this post, we’ll go over the mistakes that are most commonly made when using a video maker to create content. If you follow this guide, you’ll be able to increase your reach and improve brand image in the public eye.

4 Digital Marketing Tips That Can Help During COVID-19

Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.

How to Send an Email Blast (With Examples)

Email blasts convey powerful messages and drive conversion quickly, as long as they're executed efficiently.

Boost Your Business with These 5 Digital Marketing Tips

But where there are challenges there are also opportunities. Our hyper-connected world means you have opportunities to boost your business, by changing your business model and adapting to the way today’s consumers’ shop. So, for digital marketing tips and tricks, read on.

Five Tips For Writing Effective Email Subject Lines

So, it makes sense for email marketers to put more than a little thought into crafting an effective subject line. Below are five useful tips to help you get a handle on your overall subject-line writing process and then write better and better subject lines over time.

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

In this article, we will point out 5 unique email marketing ideas for any unforeseen situation such as the ones arising from pandemics and lockdowns.

Giveaway Emails: Essentials, Best Practices, and Inspiring Examples

As one of the most engaging and promising communication channels, email marketing offers numerous instruments to help entrepreneurs run their companies successfully. Along with promotional, transactional, and informational newsletters, the giveaway email can be a real boost for business.

How to create a successful email marketing campaign?

Email marketing has been an irreplaceable tool for business. Lead generation, outreach opportunities, and turning prospects into customers are the primary reasons why companies use emails within their strategies today.

Marketing Mix: Is Email Marketing Dead? Not If You Stay Updated on Best Practices

Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.

How to Elevate Your Law Firm Brand

You can have the best law firm in the world, but if no one knows you exist, you will not attract business. Marketing your law firm is incredibly important because you need to constantly broadcast your firm's messaging, offering, and identity. You want to establish yourself as the go-to law firm of the community. Even by attempting new marketing strategies for lawyers, you are outpacing most of your peers.

Email Marketing for Law Firms: Good2bSocial Digital Certification Part 7

Continuing the National Law Review’s overview of the Good2bSocial digital marketing certification, this week we look to Email Marketing for law firms. Email Marketing is a critical element of law firm digital marketing, and the Good2bSocial Digital Marketing Certification provides an overview of key principles such as Email Segmentation, A/B Testing and Email Marketing Drip Campaigns. Kevin Vermeulen Good2bSocial’s COO:, “There is a natural sense of urgency that tends to accompany the legal field that marketers can take advantage of with email marketing.”

Email Marketing Localization: How to Optimize Your Global Email Strategy

Refine your email strategy in a way that works for you, and be rewarded – no matter where you are in the world.