This week, we are tackling the practice management topics of creating processes, your ideal number of clients and creating engaging email newsletters. Our first piece of the week takes a deep dive into creating standard operating procedures for your business. Our next piece is a video that covers why more isn’t always better. Our final piece provides tips to engage your client contact list.

Unfortunately, personal email accounts won’t cut it, trust me, you’ll need more for the volume of emails you intend on sending. This is where the power of an email service provider will come in handy.

How can email marketers extract trends from a year like 2020? Michael Trapani, Senior Director of Product Marketing, Acoustic, looks at the influence that the pandemic has had on email marketing, based on data from thousands of marketing teams.

The main issue on most marketers’ minds this year is data privacy, not only because of changing legislation like the CCPA, but also because of Big Tech’s changing policies — mainly Apple’s App Tracking policy, and, of course, the end of third-party cookies on Chrome. What’s more, antitrust activity against Big Tech is heating up. A Big Tech breakup resulting in an independent YouTube, Instagram or WhatsApp would change the targeting landscape entirely.

Alongside order placement, all the purchase-related communication has also moved online. And order confirmation emails have become a significant part of retailers’ email marketing, fulfilling several important roles: Keeping this importance in mind, marketers should create confirmations with much attention, following the best email marketing practices. Let’s see how to do it and how to use confirmation emails to drive revenue for your company.

As with your email marketing efforts to your first party lists, there are a host of things to get as right and as tight as possible.

Here’s what Apple previewed that most caught our eyes:

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

These are just a few tips to keep in mind as you use email to inspire your clients to return, and to revel in post-COVID optimism.

Now is a great time to make a change. There’s something about the summer air that puts a real pep in your step, so why not really lean into it? You may have been thinking about getting a new job for a while, perhaps now is the time to go for it!

Ease of access to online selling makes it difficult to separate yourself from the pack.Getting customers’attention through the noise is hard.Luckily,there are some ways to do just that,we’ll get into them here.

At first, benchmark email marketing can seem like it’s just for SEO experts and the high-budget marketing departments of major corporations. Not so. With a marketer-friendly email service provider, you can track your campaign performance over time and start driving more traffic with your emails.