Can AI Marketing Transform Your Business?

In 2022, Statista published a report that said, "AI is expected to have wide adoption in and implications for every industry vertical and is likely to be one of the next great technological shifts, like the advent of the computer age or the smartphone revolution."

6 Ways Marketers Need to Balance Privacy, Personalization

Build Trust, Be Authentic, Empower Consumers

What's in Your Consumer Data Privacy Closet?

Today, all companies are forced to think about privacy regulations while still trying to deliver on ever-increasing human-like interactions. Balancing these two requirements isn’t easy. I have worked with many teams where the first battle to better marketing is against the legal team. Nonetheless, there are still opportunities and best practices to succeed in these seemingly opposite fields. Here are three of them:

Family Law: Marketing Tips & Tricks to Grow Your Practice

There's much more to it than meets the eye regarding family law. Family law attorneys need to have strong negotiation skills and be able to mediate between warring spouses.

The Ultimate Guide to Video Marketing for Lawyers

Video marketing is a brilliant tool for lawyers wanting to increase their digital presence. Significant video websites, like Facebook, Twitter, LinkedIn, and YouTube, have made uploading, viewing, and sharing more straightforward, allowing you to keep your audiences engaged. With videos, you can effectively explain complex legal notions, easily engage with prospective clients, and have the opportunity to show your authority, knowledgable, and trustworthiness. Law firm video matters because it helps you find potential clients, builds your brand identity, creates loyalty, and improves your website’s SEO.

Intro Guide to the Metaverse and Digital Marketing: A Toolkit for Marketeers

The Metaverse is a perfect place for startups to showcase their products, services, and message to users who can access their content from anywhere in the world at any time of day."

How to decide if you need an enterprise email marketing platform

Here are some questions to ask to determine if your organization can benefit from this software adoption.

Email Marketing Software Market 2022 Recent Trends by Major Competitors – Zoho Campaigns, Infusionsoft, VerticalResponse, HubSpot, Benchmark Email, AWeber, etc

The Email Marketing Software market report includes market share and industry growth trends. A quantitative research review of technological breakthroughs, economic development, and a complete assessment of technology leaders are also included in the Email Marketing Software report.

How to Create a Successful Email Marketing Strategy at Your Law Firm

I am of course a huge proponent of the power of social media, but don’t underestimate the effectiveness of email marketing to directly reach your prospects, referrals, important contacts, alumni, the media and of course, your clients.

What they don’t tell you about your email personalisation — SwiftERM

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

How Studying Law Can Make You More Employable As A Digital Marketer

Here are just a few ways legal skills can translate into a digital marketer that’s a force to be reckoned with.

The importance of digital marketing for law firms

Digital marketing is a cost-effective way to enhance conversions and engagement for any business, yet many law firms are still utilizing online strategies and capabilities to grow. In this article, we discuss which digital marketing tactics are used by modern law firms to fuel growth. We spoke to legal marketing experts who shared some insights on how law firms that are focused on growth can quickly evolve their online strategies.

Customers are relying on web searches, but some lawyers aren't prioritizing SEO and social media marketing

Michelle Creeden, the practice administrator for National Legal Center, a law firm in Candia, New Hampshire, always relied on business referrals rather than advertisements. It had never been a problem—until the pandemic arrived and obliterated those businesses, drying up the referrals seemingly overnight. So two years ago, Creeden turned to search engine optimization and social media to market the law firm.

Content Bot: The future of email marketing for hotels

As one of the Top 5 innovators in the hospitality sector for Artificial Intelligence awarded by h2c, dailypoint™ is constantly working to introduce new technology to improve guest experiences and streamline processes for hotels. We’re proud to introduce our latest innovation – the revolution in guest communication:

Social Media Management Market Worth $63.74Bn by 2028 at 24.3% CAGR Led by Cloud-Based Deployment, Deep Dive Analysis of 18+ Countries across 5 Key Regions, 50+ Companies Scrutinized in New Research Report by The Insight Partners

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

Four Reasons To OutSource Social Marketing For Businesses (And How To Do It)

In today’s world, social media is a powerful tool for businesses of all sizes. However, managing a successful social media campaign can be time-consuming and expensive. That’s why more and more companies are choosing to outsource their social media marketing. Here are the top four reasons why:

Email accessibility: The best practices for email marketers

Accessibility is a big topic in the email community right now, and one that senders should be embracing as best practice.

Playing by the Rules: Fintechs Use AI for Marketing Compliance

Like other functions in financial services, marketing is going through a period of disruption. Multi-channel campaigns, celebrities, influencers and affiliates, bold language and gamification are all being used to increase market share. To maximize marketing investments while preserving brand value and meeting compliance, fintechs should leverage advanced technology to allow self-fix and smart monitoring of all external communications and marketing campaigns.

Personalisation and Automation – The Next Iteration of a Communication Legend

Older than the Internet itself, email has stood the test of time and is as relevant today, for both personal and business communication, as it was for the purpose it served some 50 years ago.