Four strategies to build momentum before, during and after Black Friday

Black Friday is one of the busiest and most successful periods of the year for small businesses – but only if they have the right strategies in place.

3 Strategies to Earn Consumer Trust in Email Marketing

In 2020, there were 4 billion email users globally, and 59% of consumers said marketing emails influenced their purchase decisions. However, for email marketing to be effective, it must be individualized. Consumers are so adamant about this fact that 72% will engage only with brand messaging that is tailored to them. The question, then, is how can you craft personalized campaigns that avoid spooking audiences and destroying brand-consumer trust? Here are three tips.

Paubox launched drip campaign functionality for Paubox Marketing

Paubox today launched new intelligent drip campaign functionality for Paubox Marketing, a marketing automation solution designed exclusively for healthcare, enabling healthcare providers and marketers to easily send automated and personalized marketing emails that are HIPAA compliant. In addition, Paubox Marketing has a new drag-and-drop email design builder so users can quickly create great-looking email campaigns. These new Paubox Marketing features are designed to empower healthcare marketers to easily create engaging campaigns that deliver a strong return on investment (ROI).

When to Hire a Legal Marketing Consultant for Your Firm

A legal marketing consultant can provide your firm with the guidance you need to create and implement an effective marketing strategy to enhance your online visibility, grow your leads, and increase your marketing return on investment.

Report: What’s Working in Email Marketing

The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

The Top Strategies For Levelling Up Your Business With E-mail Marketing

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

Digital marketing: Best practices and strategies for your brand

Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.

Facebook, step aside for the agency-lead resurrection of Email Marketing

Facebook and Instagram have held the spotlight for too long, with advertisers spending more than US$114 Billion in 2021 alone. These numbers are expected to double in just a few years despite the rising CPC and limitations in consumer tracking due to heightened privacy laws. However, not all advertisers can (or will) dig deeper into their pockets, providing the opportunity for the long-lost hero of the past, email marketing, to make a valiant comeback.

Marketers optimistic despite headwinds

Four out of five Australian and New Zealand marketers say their work is increasing in value despite macroeconomic and labour headwinds, according to new research from Salesforce.

Essential Steps For Businesses To Create Demand

As a marketing professional, you might be used to looking after your clients, but when it comes to marketing yourself online, are you doing all you can to ensure your services are searchable and accessible?

Five Ways Anyone Can Build Their Personal Brand

The good news is that there are many tactics available to lawyers at any stage of their careers – such as content marketing, social media, public speaking and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.

6 Things That Most Heavily Impact the Effectiveness of Your Marketing Strategy

Your Target Audience Information, Market Environment, Marketing Vector, Calls to Action, Authenticity, Marketing Value.

Lead Generation for Lawyers: The Best Campaigns for Every Channel

Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective combination of tactics. Here are some ideas around important lead generation channels for law firms and lawyers. This breakdown will focus on social media, PPC, blogging, and email.

8 Of The Best CRM For Law Firms

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

What Does Marketing Look Like Without Third - Party Cookies

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving data regulations and changes in the tech sector as brands move from third-party cookies to first-party data and other less invasive methods of gathering customer demographics, analytics and historical details. Let’s take a look at marketing in a world without third-party cookies, and how it will impact a brand’s relationships with its customers.

Top 8 Marketing Automation Tools for Law Firms in 2022

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously beneficial in so many ways. A well-designed automation workflow saves time, reduces errors, increases audience engagement, and boosts the ROI of your law practice’s marketing efforts. If you’re not currently using a marketing automation system, it’s time to explore your options.

Division of labor: In jointly owned businesses, couples navigate who does what

We asked four couples about their roles running a jointly owned business, how they divided those responsibilities — and what happens when they disagree.