Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.

Facebook and Instagram have held the spotlight for too long, with advertisers spending more than US$114 Billion in 2021 alone. These numbers are expected to double in just a few years despite the rising CPC and limitations in consumer tracking due to heightened privacy laws. However, not all advertisers can (or will) dig deeper into their pockets, providing the opportunity for the long-lost hero of the past, email marketing, to make a valiant comeback.

Four out of five Australian and New Zealand marketers say their work is increasing in value despite macroeconomic and labour headwinds, according to new research from Salesforce.

As a marketing professional, you might be used to looking after your clients, but when it comes to marketing yourself online, are you doing all you can to ensure your services are searchable and accessible?

The good news is that there are many tactics available to lawyers at any stage of their careers – such as content marketing, social media, public speaking and volunteering, among others – that will enable them to build a stronger personal brand and achieve the ultimate goal of revenue generation.

Your Target Audience Information, Market Environment, Marketing Vector, Calls to Action, Authenticity, Marketing Value.

Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective combination of tactics. Here are some ideas around important lead generation channels for law firms and lawyers. This breakdown will focus on social media, PPC, blogging, and email.

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving data regulations and changes in the tech sector as brands move from third-party cookies to first-party data and other less invasive methods of gathering customer demographics, analytics and historical details. Let’s take a look at marketing in a world without third-party cookies, and how it will impact a brand’s relationships with its customers.

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously beneficial in so many ways. A well-designed automation workflow saves time, reduces errors, increases audience engagement, and boosts the ROI of your law practice’s marketing efforts. If you’re not currently using a marketing automation system, it’s time to explore your options.

We asked four couples about their roles running a jointly owned business, how they divided those responsibilities — and what happens when they disagree.