4 advantages of an email marketing platform

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them in their customer engagement.

7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns? The team from Red Website Design share 7 email marketing trends in this infographic.

Persado and Carahsoft Partner to Bring Powerful AI Communications and Marketing Platform to the Public Sector

Persado’s Solutions Now Available on Carahsoft SEWP V, ITES-SW2 and OMNIA Partners Contracts

How to build an email list for an affiliate marketing campaign

There are more than 3.5 billion email users worldwide, and the number is expected to grow exponentially over the years owing to a plethora of reasons. Statistically, email has more users than social media, so if you are still not making use of affiliate email marketing as part of your digital marketing campaigns, you are missing out on a lot of business opportunities.

Preparing Performance Marketers for Holiday Campaigns

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings.

Innovative Payment Solutions, Inc. Engages Response Media to Initiate Marketing Campaign for IPSIPay Launch

Response Media will be tasked with generating public awareness and amplifying the impact of the IPSIPay launch, which is expected in the coming weeks. Response Media is one of the leading data-centric digital media and email marketing companies focused on developing relationships between brands and their target audiences, maximizing customer acquisition.

How to use iOS15 privacy updates to your advantage

Apple recently integrated a new iPhone update, iOS15, impacting millions of users and challenging the brands trying to market to them. Major privacy changes in the software update have placed restrictions on marketing tactics and data tracking capabilities. What can we learn from these changes and how can brands leverage them to improve strategy and gain competitive advantage?

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

In this article, we will point out 5 unique email marketing ideas for any unforeseen situation such as the ones arising from pandemics and lockdowns.

Why newsletter sponsorships are the future of targeted advertising

Newsletter sponsorships are the savvy marketer's secret to tailored messages to specific audiences without violating data privacy or coming across as “too targeted.”

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you. Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing.

6 Best Marketing Tools for Law Firms (And How a Cat Filter Made One Lawyer Famous Overnight)

In 2021, businesses continue to market themselves in new ways trying to reach untapped audiences. There are new methods emerging every day, and lawyers should be keeping pace to make sure they’re focusing their marketing in the right direction. Although many traditional forms of advertising are still effective, you’d be doing yourself a disservice not to stay up to date with new methods that could put you at an advantage ahead of your competitors. Regardless of how effective you are as a lawyer, your marketing will still play a significant role in how well your firm does. Stay hip and stay up to speed with today’s marketing tools by familiarizing yourself with these essential marketing tools for lawyers.

Email Marketing Industry to Expand at a Stellar Pace 22.80% CAGR in Asia Pacific

The global email marketing market is highly competitive and fragmented. Several leading players are present in the global email marketing market, says an upcoming Transparency Market Research (TMR) report. Some of the leading market players in the global email marketing include IBM, Microsoft Corp. Responsys Inc. Zoho Corp, and Epsilon. These players are investing on bringing new technologies to penetrate into the wide arena of the global email marketing market.