How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness
Discover the power of AI tools in PPC advertising. Learn how automating tasks, enhancing targeting, and analyzing data can save time and increase efficiency.
Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
How to implement a PPC campaign
This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully.
Beyond SEO: Why Search Data Is Powerful Market Intelligence Data
Discover the untapped potential of search data. Gain insights into markets, behavior, and preferences to make more informed business decisions.
How to identify untapped opportunities in PPC
Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns.
11 Tips For How To Find Great Writers
Make your content shine with the help of great writers. Explore these top tips for finding experienced content writers for your website.
Advanced SEO: How to level up your keyword strategy
Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey.
What Is Click-Through Rate & Why CTR Is Important
Understand the importance of click-through rate and how it impacts Ad Rank and Quality Score in paid search advertising.
16 Essential Paid SEO Tools That Are Worth the Money
Discover 16 paid SEO tools that are worth the investment. Learn about key features, use cases, and tips to maximize.
How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
AI-Enhanced Keyword Selection In PPC
Supercharge your PPC keyword game with AI. Learn how AI can take the grunt work out of keyword research and give you actionable insights for better campaign results.
Reddit Makes Game-Changing Updates to Keyword Targeting
Reddit announced their keyword targeting expansion today, available on both feed and conversation ad placements. Also announced were AI keyword suggestions to help bolster performance.
15 AI tools you should use for SEO
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
How To Optimize Your Ecommerce Site For Holiday Shoppers
Get your ecommerce site ready for the holiday season. Learn how to attract shoppers and drive revenue during peak shopping periods.
12 Essential Steps In Building A Winning SEO Strategy
Stay ahead in the digital landscape with an effective SEO strategy. Keep up with the latest best practices and adapt to algorithm changes for maximum visibility.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
15 AI tools you should use for SEO
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.