Planning A Content Marketing Pivot: How To Smoothly Transition From One Strategy To Another

Adaptability is one of the cornerstones of marketing, especially during periods of transition. Whether your company is undergoing a merger, preparing to launch a new product or seeking out an untapped market, changing your content strategy can strengthen your brand identity and help you connect with your customers. While the reasons behind a pivot can vary, the strategies needed to implement it are relatively consistent. With that in mind, here are the steps you need to take when transitioning from one strategy to another.

Balancing Automation and Intelligence in Your Martech Stack

Marketers should first think about what kind of intelligence a particular process needs. Once that logic is addressed, the right AI tools, used by appropriately skilled marketers, can be effective in continuous improvement at scale, joining many more dots far faster than any human can hope to do.

How Will IOS14 Affect Facebook Ads In 2021? A Guide For Product Businesses

You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.

10 Steps to Get Started with Email Marketing without Undermining CX

Email marketing is one of the most cost-effective ways to promote your brand, connect with customers, and generate leads. Despite its many benefits, many businesses—small and large—are either unfamiliar with email marketing or are afraid of it. In this guide, we’ll cover everything you need to know about email marketing, including best practices, tips, statistics, and more, in connection to CX.


Once upon a time, the number of marketing channels was fairly limited, which meant the function itself fit into a neater, tighter box. The number of ways to reach customers has since grown exponentially, as has the scope of the marketing role. Today’s startups require at least four broad functions under the umbrella of “marketing,” each with its own array of subfunctions. Here’s a sample of the marketing functions at a typical early-stage startup:

How to Build an Effective Ecommerce Content Marketing Strategy

If you own an eCommerce shop and want to create a content marketing campaign, I’ll show you how to do it in an hour or less. It won’t take much less time if you have a basic understanding of digital marketing platforms like SEMrush and BuzzSumo. Get ready to hear a lot more about the subject in this comprehensive guide.

Building a marketing strategy in the telecom sector

For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Google Ads is a highly effective way to get qualified leads when it comes to B2B and B2C marketing, but it’s important to view the effectiveness of these leads through the correct lens.

Content Marketing for Startups: How to Succeed Even Early On

In this column, you’ll learn about content marketing campaign planning, how to be memorable even on a small budget, and how startups can measure content marketing success. Throughout, content marketers from successful startups share their tips and experience to help you achieve the best possible results. Let’s get started.

What You Should Know About Email Marketing

Email marketing can do more for your business than many people realize. There has been an assumption that email marketing is behind the times, but it isn’t owing to something called CRM. CRM stands for Customer Relationship Management. Essentially, especially with large lists of leads, CRM assures you don’t repeat yourself.

Planning and Implementing Your Email Marketing Strategy…Part 2

How do you go about growing your list? You can do this in many different ways, each one having their own level of effectiveness.The standard tools available are:

User experience is the difference between mediocre and next-level search marketing

A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.

Toys “R” Us redefines customer experience with a unified digital solution

Retailer Toys “R” Us has traditionally anchored its business on experiential brick-and-mortar stores, but five years ago, the company embarked on a project to integrate its pan-Asian online and offline retail presence.

Seven Common Mistakes Growing E-Commerce Businesses Make

Starting an e-commerce business is difficult, and it doesn’t become easier as you scale. Instead, the challenges become different. Knowing what to do and what mistakes to avoid can increase your chances of success. Here are seven marketing mistakes I often see growing e-commerce businesses make:

How to scale your agency with automated client reporting

In this article, we discuss exactly how you can automate your customer reporting from start to finish, including: What to include in customer reports, Telling data in your customer report, Report Automation: How Your Office Can Streamline. Let’s start.