DTC Marketing Trends to Watch for in 2022

Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021.

4 Ways to Improve Your Mass Email Marketing Strategy

E-Mail Marketing plays an essential role in customer retention and overall business success. And although spreading emails might seem like a relatively simple undertaking, believe it or not, there is much more afoot for getting the necessary results.

The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

Strategies To Satisfy Existing Customers

there are ways to reinforce your presence and offer help that are beneficial, and even welcome, because the channel and method of delivery is already a part of your customer’s routine.

17 Digital Marketing Terms Everyone Should Know

Social media, email, adtech—digital marketing hits across a wide array of disciplines. With that in mind, here are a few terms that all association pros should be aware of.

How to use iOS15 privacy updates to your advantage

Apple recently integrated a new iPhone update, iOS15, impacting millions of users and challenging the brands trying to market to them. Major privacy changes in the software update have placed restrictions on marketing tactics and data tracking capabilities. What can we learn from these changes and how can brands leverage them to improve strategy and gain competitive advantage?

Brand Wings Strengthens Its Sales Enablement Platform with Email Campaign Builder

Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to their contacts in any volume and receive analytics on the campaign’s effectiveness.

HOW TO USE EMAIL MARKETING TO BOOST YOUR PHOTOGRAPHY BUSINESS

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.