The role of Artificial intelligence in digital marketing
In recent years, artificial intelligence (AI) has become a fundamental tool for the design and implementation of digital marketing campaigns, because it facilitates several tasks.
How AI could be about to reshape digital marketing
Technologies branded as AI have rapidly progressed from producing roughly-rendered approximations of human content, into an everyday tool may transform how the creative sector does business. Kate Farrell, head of design at digital marketing agency Sherbet Donkey, explains how AI is transforming digital marketing practices.
Industry KPIs: Email open rates climb dramatically as signal loss draws near
The news: Email open rates have increased significantly across advertising sectors over the last few years, per our Industry KPIs data provided by Klaviyo.