#KPI related marketing articles

The role of Artificial intelligence in digital marketing

In recent years, artificial intelligence (AI) has become a fundamental tool for the design and implementation of digital marketing campaigns, because it facilitates several tasks.

Spring refresh part 2: email marketing KPIs

Last week, Amy Doyle Ellwood wrote a spring refresh blog post, covering essential items like list cleaning, segment reviews and other highly valuable aspects that make up the building blocks for successful email marketing. If you haven’t checked it out, you can do so here.

How to Power up your Digital Marketing with Deep Learning Predictions

Today, 83% of organizations worldwide cite AI as a top priority, with the AI market projected to surge twentyfold by 2030. Amidst intensifying competition, it makes sense that businesses do not dare disregard AI technologies anymore.

Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns

Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector. This new tool automatically identifies and summarizes unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms. This groundbreaking feature gives brands and their agencies the contextualized, timely insights they need to move faster, make smarter decisions, and never miss an opportunity.

How AI could be about to reshape digital marketing

Technologies branded as AI have rapidly progressed from producing roughly-rendered approximations of human content, into an everyday tool may transform how the creative sector does business. Kate Farrell, head of design at digital marketing agency Sherbet Donkey, explains how AI is transforming digital marketing practices.

Mastering digital frontiers: Exploring programs in digital marketing

Digital Marketing

Industry KPIs: Email open rates climb dramatically as signal loss draws near

The news: Email open rates have increased significantly across advertising sectors over the last few years, per our Industry KPIs data provided by Klaviyo.

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