Optimove Expands Strategic Services Offering to Include SMS
Optimove, the first Customer-Led Marketing Platform, today announced it now includes SMS marketing in its comprehensive Strategic Services offering for email marketing, data analytics, and predictive modeling. The expansion provides the company’s client base with a holistic, all-in-one Strategic Services
Is Mass Email Marketing Dead? 5 Techniques For Success
Is mass email marketing a thing of the past? The short answer is no.
The Ultimate Guide to Marketing Automation
Marketing automation refers to the streamlined approach of employing software and online tools to automate repetitive marketing tasks. This technique's essence lies in its title: automation is harnessed to simplify routine marketing responsibilities.