3 Fresh Email Marketing Tips for Accountants in 2022

An effective email marketing strategy in today’s digital world can be critical in reaching your target market, increasing your brand awareness, and converting new clients. Therefore, it is an excellent investment for accounting firms looking to boost their brand reputation and land new clients.

What’s the difference between a head of marketing and a head of growth?

You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.

MarTech Interview with Austin Harrison, CEO at Northbeam

Austin Harrison, CEO at Northbeam catches up with MarTechSeries to chat about adtech/martech tips for today’s evolving online marketplace:

What is AI marketing?

AI marketing is the future of any small businesses outreach strategy. Find out the benefits, drawbacks, and best tools to use here.

Forget Proxy Performance KPIs. It’s Time To Focus On Revenue Again

The digitization of advertising unleashed a torrent of easily measurable statistics for marketers to measure performance. This led to a software category of partners that help brands and retailers understand how their campaigns perform on each channel by assessing KPIs like clicks, cost per acquisition and conversion rates. These KPIs have their place in marketing strategy. But digital marketing has become too focused on proxy KPIs in lieu of the metric that matters most: revenue. Pursuing digital KPIs has led marketers to make strategic errors. They chase conversions that do not spur incremental revenue, preserve outdated strategies due to a focus on metrics instead of process and drive down costs when it would be more helpful to focus on revenue gains.

The Top Strategies For Levelling Up Your Business With E-mail Marketing

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

Marketers optimistic despite headwinds

Four out of five Australian and New Zealand marketers say their work is increasing in value despite macroeconomic and labour headwinds, according to new research from Salesforce.

Update Beginner’s Guide To E-mail Marketing

Whether you’re B2B or B2C, email marketing campaigns are an extremely beneficial, strategic tool when used correctly. If you want to convert more leads and improve customer engagement, then email marketing is the way to go. In this article, we’re going to cover everything there is to know about email marketing.

64% of Enterprise Marketers Find Email Automation To Be a Major Trend in 2023

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

Digital Marketers Take Fragmented Tactics to New Targets

Top Digital Marketing Innovations, Digging Deeper Into Digital Marketing

Role of AI in Digital Marketing

AI has become mainstream to large brands and businesses who integrate technology to their business growth. Breaking the different stages of marketing and identifying the relevance of AI in each of these stages will help businesses propel forward their growth.