72% of B2C Companies Don’t Have a Mover Marketing Strategy

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it.

5 Insights Into the 9,932-Marketing Technology Landscape

Scott Brinker, author of the Chief Marketing Technologist blog, and fellow researcher Frans Riemersma of MartechTribe, released the latest martech landscape this month and reported 9,932 solutions. That represents a 24% growth from 2020, or 2,904 new solutions added to the landscape.

GoGoGuest Partners with Emma on Platform Integration to Bring Real-Time Email Hyper-Personalization to Restaurants

The GoGoGuest and Emma integration gives restaurants the tools to deliver real-time tailored messages to each and every guest.

Calix Adds Constant Contact as 4th Out-of-The-box Integration for Marketing Cloud in a Year, Making It Simple for Even the Smallest Broadband Provider To Excite Their Subscribers at Scale

Thanks to the latest out-of-the-box integration for Calix Marketing Cloud with the leading email platform for small businesses, Constant Contact, even the smallest marketing team can easily automate their tailored communications to build their brand and improve engagement rates by as much as 200 percent

Validity Announces Partnership with Red Sift to Further Protect Domain Reputation

The data collaboration provides customers with added defense against phishing attempts

ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation

ActiveCampaign, which provides customer experience automation, has acquired Postmark and DMARC Digests. Postmark offers transactional email services, and DMARC Digests is an email authentication and monitoring service. ActiveCampaign offers transactional messaging with sales and marketing automation and CRM. It includes 750+ pre-built automations and provides segmentation and personalization capabilities across social media, email marketing marketing automation and CRM. This is ActiveCampaign's largest acquisition.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

Adobe: Market Leader With High Margins And Compounding Rapidly

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

Salesflare Review

If you heavily rely on email for campaigns, Salesflare's built-in email marketing and Email Finder tools could prove useful.

Mobile Marketing Market is expected to grow to US$ 91 billion by 2032 - Persistence Market Research

The rising number of mobile customers preferring online shopping while going through omnichannel to make themselves aware of the product and services is fuelling the growth of the mobile marketing market. Businesses use the mobile web and mobile applications related to their product or service for marketing it amongst the masses.

Perfect Reasons to Consider Digital Marketing Services for Law Firm

Online platforms have become reliable mediums of marketing. This is because it is versatile and cost-effective, and you will have to reach a broader reach to your clientele base. If you want to keep your law firm’s reputation, it is essential to consider online marketing services. This way, you can easily reach your targeted clientele. The following are the additional benefits of marketing your law firm online.

HomeActions eRelationship Platform Integrates With ATTOM’s Enhanced Navigator 3.0

Subscribers to HomeActions enable deep data dive into 155 million street addresses. HomeActions, a leading email marketing platform in the real estate space, has tapped ATTOM, a leading curator for nationwide real estate data, for its enhanced Navigator 3.0 solution offering best-in-class neighborhood demographics, home/market data and other local amenities for its users.

It all started with a Tweet: Collierville native will pursue IMC sports career after graduation

Hall recommended that Sepko pursue a social media internship at the Sanderson Farms Championship, a PGA Tour event in Jackson, and with her help, he became the first freshman ever hired there. “That experience showed me that sports social and digital media was the path for me,” said Sepko, who is just one of the school’s 2022 graduates who shared his Journey to Commencement.

Marketing 360® Named Noteworthy Product for SMS Marketing Software in Capterra’s 2022 Shortlist

The Marketing 360 platform’s easy-to-use, built-in SMS text message tool provides seamless integration with the rest of the Marketing 360 apps. It enables business owners to quickly create text message marketing campaigns and automation to help nurture their prospective and current customers. It also includes insights on campaign performance so that business owners can do more of what’s working and less of what’s not. In addition to being named a noteworthy SMS software product, Marketing 360 was also recognized on the shortlists for bar POS software, SMS marketing software, social media marketing software, salon software, and predictive lead scoring software.

Goodbye DXPs, Hello Composable Stacks

According to CMSWire’s State of Digital Customer Experience 2021 report, more than 90% of surveyed respondents said delivering quality digital customer experiences was important for them. Amongst the tools that respondents use for delivering these experiences, “Digital Experience Platforms (DXPs)” ranked a lowly 18th, with only 14% of respondents using those within their organizations.

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies

The South Dakota Department of Tourism announced new marketing partnerships today as it looks to expand and grow the state’s brand and marketing footprint. After a competitive request for proposal process (RFP), the South Dakota Department of Tourism has chosen to establish partnerships with four advertising and public relations firms beginning July 1, 2022.

Automate Your Workflow With The Right Solution: Crm Vs Marketing Automation

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.

Zoho Unifies Marketing Operations with New Platform Driving Business Growth and Improved Customer Experience

Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

15 Tools for Link Building

Link building is an essential part of search engine optimization. To earn backlinks, you need to connect with influencers and websites in your niche to establish your content and business as a trusted source. The link prospecting and outreach process can seem overwhelming, but there are plenty of tools to help. Link prospecting tools are available for discovering influencers and developing valuable relationships. Some backlink tools will check your competitors’ links for opportunities you’re missing, analyze the quality of your inbound links, and help you remove links that are harming your search ranking. Here is a list of tools for link building.

The marketing automation market size is expected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8%

The services enables benefit the organizations by enhancing the marketing project execution and streamlining marketing operations services form an integral part of the marketing automation software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance.