Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Historically, brands chased customer loyalty programs as shiny objects. With so many brands now having taken hold, the novelty is wearing off. Now is the time to study the lessons learned by other brands and set a strategy that gives you control over your own destiny. To do so, build an infrastructure that helps you optimize all opportunities to engage customers and effectively drive sales — ultimately putting you several steps ahead of the competition.

With the acquisition of Gainfully, White Glove continues its growth in serving financial advisors, with a rapidly expanding focus on its done-for-you services and performance-based marketing to financial enterprises using this robust technology platform.

Artificial intelligence can be used for smart segmentation, optimization of email subject lines, and email automation workflow, which can help you to increase click-through rates and open rates. Let’s deep dive into how you can leverage AI to optimize your email marketing strategy.

Big thirst , a complete e-commerce platform that accelerates sales of alcohol for spirits brands and distilleries, launched today. Based in Austin, Texas, Big Thirst gives spirits brands access to new markets with an online shopping solution, marketing tools, distribution management, and analytics to effectively sell products online to consumers. It is a one stop shop to pave the way to profitable growth for spirits brands.

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns.

(NYSE: CALX) today announced that Cumberland Connect has more than doubled adoption of new revenue-generating services with EDGE Suites in just four months. In addition, Cumberland Connect is achieving email campaign open rates of up to 70 percent by implementing the integrated Calix Marketing Cloud (Marketing Cloud) and Mailchimp solution.

How a leap to an enterprise-level digital marketing platform paid off for St Frock just as Covid landed

LaMark Group LLC has announced a new update to the popular Groove suite for marketers, e-commerce store owners, and entrepreneurs. It provides full CRM functionality and integrates powerful solutions for business growth.

As technologies and industries continue to evolve, the advancements of various fields have led to the integration of multiple sectors within each other.

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.

20/20 Foresight is pleased to announce the launch of its new company, Capital Connect. Capital Connect offers the only fully integrated real estate marketing platform – the most extensive real estate contact database in the business, plus a full tech stack that supports email marketing, analytics, automatic real-time updates, client relationship management, and lead management. This platform will allow real estate professionals to expand their network, raise capital faster and more efficiently, and promote their services to the widest audience.

Bunzl, an industrial and safety supplies provider, shares the steps taken to deliver more relevant and timely customer communications and engagement

“The merger of these two industry leaders provides an opportunity to further expand and set new standards of quality and service that enable marketers to clean, enhance, and safely grow their customer databases,” stated TZP Partner, Rodney Eshelman. “We plan to accelerate growth through product expansion, new product development, and strategic acquisitions to meet the evolving needs of our existing and future clients.”