Digital professional Jesse Willms has seen how many marketing strategies have evolved through the power of Artificial Intelligence (AI). In this post, he will be sharing the top AI tools that can be integrated into digital marketing strategies.

One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. It allows you to target thousands of customers on a personal level, thereby increasing credibility, brand recognition, and sales. For such a campaign to achieve the best results, though, you need to employ the right tactics. These five tips should help with that.

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox.

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise.

If you want to provide a better customer experience, you’ve got to make social media a crucial part of your omnichannel marketing strategy. Seamless integration between different channels is better for both your customers as well as your businesses.

For us, the brain of an eCommerce business is not about the IQ of the owner – its actually about email. Yes, Email. Over the past few years, email marketing has had a resurgence in popularity, with rising cost of paid advertising and the ever-changing landscape and ‘ethical issues’ over some of the major companies that provide platforms for us as businesses. During this time, companies like Klaviyo have pushed email beyond just being a way to deliver an automated message – email can now be treated like a ‘nucleus’ for all eCommerce brand marketing. Here’s how.

Having your tools play nice together, is critical for your teams to be aligned and drive consistent revenue and sales.

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

To help you and your company find effective B2B marketing strategies, we asked marketing experts and business leaders this question for their best strategies. From leveraging company Facebook pages to prioritizing SEO, there are several B2B marketing strategies that may help you boost inbound leads.

This blog explores Customer Relationship Management — explaining how it works and its benefits of using CRM.

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.