#IntegratedMarketing related marketing articles

Hoover, AL Digital Marketing Outsourcing For Business Growth: Report Launched

The recently released report provides readers with a better understanding of how outsourcing digital marketing strategies can lead to cost savings, increased efficiency and additional business expertise.

Future Trends in B2B Email Deliverability (Chapter 2)

Email is still a strong tool for B2B (business-to-business) contact and lead creation in the ever-changing world of digital marketing. But the conquest of email marketing depends on one very important thing: delivery. Email delivery is more than just another one of the many email marketing trends we follow. It’s what determines the success of your campaign.

GetResponse releases AI Campaign Generator to help businesses create full-scale marketing campaigns in seconds

GetResponse, a leading global email marketing platform, officially released its AI-powered Campaign Generator (AICG), a first-of-its-kind, seamless and automated solution designed specifically to empower marketers of any experience level to create essential online marketing campaign assets within seconds.

Collabra Announces Innovative Digital Marketing Partnership with Bright MLS

Integrated AdBuilder digital advertising solution and SphereBuilder™ marketing automation and analytics platform will be available to Bright MLS Subscribers this fall

Validity announces New Product Enhancements to Improve Data Quality for Salesforce Users at Dreamforce 2023

The newest features and integrations from Validity simplify and enhance the experience for Salesforce users

Seven benefits of including e-mail in your digital marketing strategy

In today's digital age, e-mail marketing remains a staple for businesses seeking to connect with their audiences, promote products or services and foster customer relationships. While e-mail has been around since 1971, it is anything but outdated, as it remains effective and continues to adapt to trends.

Cendyn Elevates Their Hotel Digital Marketing Offering with Seamless Integration of Google Performance Max for Travel Goals

Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the game-changing integration of its digital ads management platform with Google Performance Max for Travel Goals. This integration marks a pivotal moment for its customers, promising to reshape how they connect with their audiences and drive conversions across their digital channels.

CloudSponge Unveils 'Better Sharing' to Transform Email Sharing for WordPress Websites

User-Friendly Tool Allows WordPress Users to Easily Share Links Via Email, Offers Seamless Integration with CloudSponge’s Popular Contact Picker

HMC CDO’s 10 Practices to Address Digital Marketing Challenges

HSMAI hosted a Chief Digital Officers from hotel management companies during a recent Executive Roundtable. Drawing insights from these industry leaders, this article highlights ten best practices that can help organizations effectively navigate these challenges.

Can't Find an Email? Google Bard Can Now Search Through Your Messages

The latest update to Google's ChatGPT competitor turns it into a search engine for your personal Gmail, Docs, and Drive. It's 'a fundamentally new capability,' Google says.

HubSpot leads in 2023 Gartner® for B2B Marketing Automation Platforms

HubSpot, the customer platform for scaling businesses, today announced that it’s been placed in the Leaders Quadrant of 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms report.* HubSpot was evaluated for Marketing Hub based on its Completeness of Vision and Ability to Execute, and was named a Leader in the category by Gartner for the third consecutive year.

Leaked Xbox Emails Reveal Microsoft's Scramble to Fill ‘Huge Hole’ in 2022 Game Lineup

The revelations from leaked Microsoft emails are coming in thick and fast. The latest set reveals Microsoft’s scramble to find video games to fill a huge hole in its lineup in 2022.

Omnisend – Elevating Ecommerce Marketing with Ease

Omnisend elevates your marketing efforts by enabling automated sales generation, refined targeting, and consistent brand messaging across diverse channels. Whether you operate a boutique online store or a large-scale ecommerce enterprise, Omnisend adapts to your needs. With Omnisend in your toolkit, precision reigns as you deliver personalized messages to the right audience at precisely the right moment through the optimal channel. Omnisend emerges as the quintessential solution for your ecommerce marketing endeavors, ensuring relevance and impact in today’s competitive landscape.

How To Track Email

In this comprehensive guide, we will explore the importance of tracking email, different methods for tracking, popular email tracking metrics, the best email tracking tools available, how to set up email tracking, tips for effective tracking, and solutions to common tracking challenges. By the end of this guide, you will have the knowledge and tools necessary to effectively track your emails, monitor engagement, and improve your communication strategies.

10 CRM Email Marketing Software Platforms to Consider

Generate leads and engage customers using email marketing tools. Explore free and paid services for small businesses.

Getresponse Releases AI Campaign Generator to Help Businesses Create Full-Scale Marketing Campaigns in Seconds

GetResponse, a leading global email marketing platform, officially released its AI-powered Campaign Generator (AICG), a first-of-its-kind, seamless and automated solution designed specifically to empower marketers of any experience level to create essential online marketing campaign assets within seconds.

Acquia Digital Asset Management Platform Empowers Marketing and Creative Pros to Leverage Generative AI

Native Integration for AI-Generated Product and Image Descriptions Speed Time to Market for Digital Assets Used Across Customer Channels

The Rise of AI in Digital Marketing

The digital marketing landscape, once dominated by human intuition and manual strategies, is now being revolutionised by Artificial Intelligence (AI) and Machine Learning (ML). These technologies are not just fleeting trends; they’re foundational shifts, ushering in an era of hyper-personalisation, predictive precision, and enriched customer journeys..

The Best Email Marketing Services and Survey Software of 2023

To help you choose the right software for your business, we evaluated the top options on their usability, affordability, features.

Mailchimp Launches GenAi – Powered Marketing Assistant For Smbs and the rest of the articles

The email marketing and newsletter giant Mailchimp is at it again. Earlier this week, the company launched its latest game-changing solution for SMBs — a marketing assistant powered by generative AI. Intuit Assist for Mailchimp is expected to help businesses generate content, personalize their marketing, and learn faster from their marketing mistakes.

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