Bi-Weekly Roundup: Latest Social Media News & Digital Media Trends

So, we’ve rounded up some of the latest social media news and digital media trends from around the web. Keep on reading to discover some of the new updates from Twitter, Facebook, and LinkedIn.

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify Campaign Execution Through Intelligent Automation

Today’s announcement marks the first of many integrations with marketing technologies that bring sophistication to broadband businesses of all sizes”

4 Ways to Win Big With Email Marketing

E-mail marketing might elicit a yawn from digital marketers focused on more bleeding-edge and trendy technologies, like social media marketing or targeted content marketing. But those folks are missing out on one of the most powerful arrows in any marketer's quiver; a cheap solution that delivers steady, successful results.

3 Account-based Marketing Mistakes to Avoid from Today!

Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. At a time when the world is still reeling from the second year of an ongoing pandemic, the onus lies on marketing and sales teams to drive dedicated efforts to achieve faster results, keeping the various economic, local (especially true for global companies serving a global audience) and overall business operation challenges that the pandemic brings up.

5 Lessons from Netflix Marketing Strategies Your Business Can Use Today

There are a very few businesses in the world that have grown like Netflix. From an old-fashioned DVD rental service to the world’s largest content streaming service, Netflix marketing strategies sure have some great lessons for every business striving to make it big out there.

Jesse Willms Shows Top AI Technologies Used In Digital Marketing

Digital professional Jesse Willms has seen how many marketing strategies have evolved through the power of Artificial Intelligence (AI). In this post, he will be sharing the top AI tools that can be integrated into digital marketing strategies.

HOW TO MAKE AN E-MAIL CAMPAIGN SUCCESSFUL

One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. It allows you to target thousands of customers on a personal level, thereby increasing credibility, brand recognition, and sales. For such a campaign to achieve the best results, though, you need to employ the right tactics. These five tips should help with that.

B2B Email Marketing & Lead Nurturing: Planning Tips

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox.

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise.

How to Integrate the Social Media Strategy of Your Small Business With An Omnichannel Approach

If you want to provide a better customer experience, you’ve got to make social media a crucial part of your omnichannel marketing strategy. Seamless integration between different channels is better for both your customers as well as your businesses.

Can Email Be the ‘Brain’ of Your Business?

For us, the brain of an eCommerce business is not about the IQ of the owner – its actually about email. Yes, Email. Over the past few years, email marketing has had a resurgence in popularity, with rising cost of paid advertising and the ever-changing landscape and ‘ethical issues’ over some of the major companies that provide platforms for us as businesses. During this time, companies like Klaviyo have pushed email beyond just being a way to deliver an automated message – email can now be treated like a ‘nucleus’ for all eCommerce brand marketing. Here’s how.

Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

Having your tools play nice together, is critical for your teams to be aligned and drive consistent revenue and sales.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

B2B marketing strategies to boost inbound leads

To help you and your company find effective B2B marketing strategies, we asked marketing experts and business leaders this question for their best strategies. From leveraging company Facebook pages to prioritizing SEO, there are several B2B marketing strategies that may help you boost inbound leads.

How to Manage Customer Relationships with CRM

This blog explores Customer Relationship Management — explaining how it works and its benefits of using CRM.

25 Best Webinar Software Platforms

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.