Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
SAP Sapphire 2025 signals a bold shift in AI-powered business applications
At this year’s SAP Sapphire conference, the company set the stage for a new era in enterprise intelligence. SAP showcased a significant expansion in the capabilities for SAP Business Data Cloud, with intelligent applications that are prebuilt and composable to meet the needs of every business leader.
WWDC 2025: Everything Apple announced including iOS 26, Liquid Glass design and more
Apple revealed a bunch of changes coming to iOS, iPadOS and macOS later this year; here's what you need to know.
From data to dollars: Why email marketing is key to scalable business growth
By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.
Why SaaS vendors must shift from transactions to embedded partnerships
Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
Databricks open-sources declarative ETL framework powering 90% faster pipeline builds
Today, at its annual Data + AI Summit, Databricks announced that it is open-sourcing its core declarative ETL framework as Apache Spark Declarative Pipelines, making it available to the entire Apache Spark community in an upcoming release.
ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better
I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.
The 10 Apple Watch features that convinced me to switch to the wearable full-time
The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
CADDi Strengthens Strategic Partnership With Google Cloud, Enters Google Cloud Marketplace
CADDi, the AI-powered data platform transforming manufacturing by democratizing supply chain and design data, today announced its availability on the Google Cloud Marketplace. This significant milestone deepens CADDi’s existing strategic partnership with Google Cloud, further integrating powerful cloud adoption and AI technologies for manufacturers worldwide.
Apple's de-chatbot-ification of AI is nearly complete
If this were 1984, chatbots would be the command-line computers that techies love, while Apple Intelligence would be the Macintosh with its point-and-click interface that almost anyone could learn.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
Amazon bolsters ad business with InfoSum, Magnite partnerships
The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.
Android 16 is out, complete with live notification updates and new camera features
There's also an easier way to activate advanced security protocols.
Beyond the keyword: How AI is forging the future of enterprise search
In the rapidly evolving landscape of artificial intelligence, the very definition of “search” is undergoing a profound transformation. No longer confined to simple keyword matching, enterprise search is shifting toward understanding and reasoning over data in a conversational interface, and ultimately, enabling autonomous AI agents to reshape how work gets done in an organization. This evolution — driven by innovations like vector search, knowledge graphs, and agentic reasoning — is reshaping how businesses access, understand, and act upon their vast troves of information.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.