Square Loyalty and Square Marketing Launch for UK Businesses

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes.

Scaling for Success: How FOS Grew Its Audience 20x In 18 Months

Front Office Sports has experienced tremendous growth in total readership following multiple product launches in recent months. As our audience increased from 25,000 to more than 500,000, we turned to Campaign Monitor for an easy-to-use, powerful email marketing solution.

Validity Invests in Flagship DemandTools Platform for Continual Delivery of Clean, Report-Ready Data

Today Validity, the leading provider of data quality and email marketing success solutions, launched a V release of its flagship DemandTools product. The data quality powerhouse enables organizations to market, sell, and support more effectively by making it easier to continuously maintain clean, accurate, and trustworthy data.

Zoho CRM review

In our Zoho CRM (customer relationship management) review, we look at one of the best CRM software packages available today, including contact management, email marketing, and sales automation features that can help you win new business.

SendSquared Partners with Barefoot Technologies to Bring Advanced Data and Marketing Solutions to Barefoot's Vacation Rental Management Platform

The collaboration will integrate SendSquared’s guest insights and communications technology with Barefoot’s VRM capabilities to provide vacation rental management companies (VRMCs) with tools to take guest communications to the next level.

Mid-Atlantic Recap - Campaigns: Not just for Politicians

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

How An Agile Marketing Technology Infrastructure Can Empower Customer Loyalty Campaign Creativity

Historically, brands chased customer loyalty programs as shiny objects. With so many brands now having taken hold, the novelty is wearing off. Now is the time to study the lessons learned by other brands and set a strategy that gives you control over your own destiny. To do so, build an infrastructure that helps you optimize all opportunities to engage customers and effectively drive sales — ultimately putting you several steps ahead of the competition.

Gainfully joins White Glove to Accelerate Growth in Enterprise Financial Services

With the acquisition of Gainfully, White Glove continues its growth in serving financial advisors, with a rapidly expanding focus on its done-for-you services and performance-based marketing to financial enterprises using this robust technology platform.

How To Leverage AI To Optimize Your Email Marketing Strategy

Artificial intelligence can be used for smart segmentation, optimization of email subject lines, and email automation workflow, which can help you to increase click-through rates and open rates. Let’s deep dive into how you can leverage AI to optimize your email marketing strategy.

Meet Big Thirst, The Spirits Industry’s Most Comprehensive E-Commerce Sales And Marketing Engine

Big thirst , a complete e-commerce platform that accelerates sales of alcohol for spirits brands and distilleries, launched today. Based in Austin, Texas, Big Thirst gives spirits brands access to new markets with an online shopping solution, marketing tools, distribution management, and analytics to effectively sell products online to consumers. It is a one stop shop to pave the way to profitable growth for spirits brands.

Inside Mailchimp’s push to bring AI to content marketing

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns.

Cumberland Connect Leverages Calix Marketing Cloud Integration With Mailchimp To Execute Seamless Omnichannel Marketing While Doubling Take Rates for New EDGE Suite Offerings

(NYSE: CALX) today announced that Cumberland Connect has more than doubled adoption of new revenue-generating services with EDGE Suites in just four months. In addition, Cumberland Connect is achieving email campaign open rates of up to 70 percent by implementing the integrated Calix Marketing Cloud (Marketing Cloud) and Mailchimp solution.

How digital marketing smarts doubled revenue at this Aussie fashion brand

How a leap to an enterprise-level digital marketing platform paid off for St Frock just as Covid landed

Groove Integrated Email Marketing CRM – Web Design/Sales Platform Launched

LaMark Group LLC has announced a new update to the popular Groove suite for marketers, e-commerce store owners, and entrepreneurs. It provides full CRM functionality and integrates powerful solutions for business growth.

Noida-based Panache Softech drives the integration of Softwares & digital marketing in India's upcoming startups and businesses

As technologies and industries continue to evolve, the advancements of various fields have led to the integration of multiple sectors within each other.

Twilio Expands Into Marketing With First New Product Born Of $3.2 Billion Acquisition Of Segment

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

Email Broadcast Expert Ken Mahar Helps Businesses Step Up Their Email Marketing Game

Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.

The Executive Team of 20/20 Foresight Announces the Launch of Capital Connect, the Only All-In-One Real Estate Marketing Platform

20/20 Foresight is pleased to announce the launch of its new company, Capital Connect. Capital Connect offers the only fully integrated real estate marketing platform – the most extensive real estate contact database in the business, plus a full tech stack that supports email marketing, analytics, automatic real-time updates, client relationship management, and lead management. This platform will allow real estate professionals to expand their network, raise capital faster and more efficiently, and promote their services to the widest audience.

How this industrial supplies retailer used marketing automation to keep up with customers

Bunzl, an industrial and safety supplies provider, shares the steps taken to deliver more relevant and timely customer communications and engagement

TowerData and FreshAddress Merge to Form Premier Email Data Company

“The merger of these two industry leaders provides an opportunity to further expand and set new standards of quality and service that enable marketers to clean, enhance, and safely grow their customer databases,” stated TZP Partner, Rodney Eshelman. “We plan to accelerate growth through product expansion, new product development, and strategic acquisitions to meet the evolving needs of our existing and future clients.”