As AI Drives Marketing, Customers Still Clamor For Human Support

The post-pandemic retail shift to online was dramatic. According to the U.S. Census Bureau, the most recent 2020 Annual Retail Trade Survey (ARTS) release, e-commerce sales increased by $244.2 billion or 43% in 2020, the first year of the pandemic, rising from $571.2 billion in 2019 to $815.4 billion in 2020.

Lavender lands $13.2M for its AI-powered email marketing engine

Lavender’s product is made up of three different components: a sales email coach, a “personalization assistant” and an email intelligence and coaching portal.

Digital marketing strategies

Email remains the king of digital marketing and an important means of maintaining a relationship and communicating with your customers, according to Mike Clements, owner at BakeSmart.

North Star goals for category leaders: First-party customer view

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.

5 Ways Distributors Can Compete with the B2B E-Commerce Giants

In a market where big B2B e-commerce players dominate, it’s understandable why smaller distributors may feel like the odds are stacked against them. Large online distributors and B2B e-commerce companies have strong buying power, big budgets and solid marketing campaigns in their favor. While competing with these big players may seem like a daunting task, as a smaller distributor you have unique advantages and qualities that can make you a formidable competitor. Here’s how you can level the playing field.

Event Tech Check: New Tools for Email Marketing, On-Site Printing, Business Travel, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

10 Marketing Automation Best Practices Generated by ChatGPT

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

The new era of commercial real estate can win by adopting the path of digital marketing

Digital marketing can be a powerful tool for commercial real estate companies looking to reach and engage with potential clients and customers. According to a survey by the National Association of Realtors, 48% of commercial real estate professionals use social media for marketing, and 41% use their company website for marketing. In addition, a survey by the Commercial Real Estate Development Association found that the most effective digital marketing tactics for commercial real estate professionals were email campaigns (57%), search engine optimization (53%), and social media (53%). Here are a few ways that commercial real estate companies can use digital marketing effectively:

How to Engage Your Online Community Using Email Marketing

Different ways of engaging your online community using email marketing

Attentive launches SMS Marketing sol. for Salesforce Commerce Cloud

Attentive’s customers can now benefit from highly personalized and targeted experiences for brands when connecting Salesforce with Attentive

Increasing Economies of Scale Through Combining AI With SaaS

Software as a service (SaaS) companies are beginning to explore the use of artificial intelligence (AI) to automate numerous business operations and increase their overall productivity. With this technology enabling providers to automate routine operations, enhance decision-making, and give customers a more tailored experience, this may result in increased leverage, increased scalability, and eventually, a higher corporate valuation. In order to make data-driven decisions and spur revenue growth, SaaS organizations should leverage AI to better understand and analyze customer behavior. AI may help SaaS businesses remain ahead of the competition and boost their overall market value by processing enormous volumes of data in real-time, while also offering insightful information about consumer behavior and industry trends. Let’s examine some of the benefits companies are seeing:

Tech Skills You Need to Become a Small Business Owner

Here are some key areas to explore as a small-business owner : Accounting Software, Website Building and SEO, Email Marketing, Social Media Management Tools, CRM Software, Mobile Payment Processing and Security, Project Management Software.

Tinuiti Snaps Up Ampush To Enhance Its Social Chops

Ampush tracks a metric it calls “acquisitions per impression” (APM), which is a combination of click-through rate and conversion rate. APM measures “how well we can drive yield from a single impression,” Oberlander said, by following audience exposure to ad creative before someone clicks and the effect of creative after a click across landing pages, quizzes and other curated content. APM data and other metrics flow into Amp, Ampush’s proprietary data aggregation tool, which gives users the ability to allocate traffic between different landing pages and measure conversion rates throughout the consumer journey.

Folderly, the AI-based Email Performance Platform, Receives Funding from Google

Google officially announced 25 new winners of the Google for Startups Fund. One of the selected startups is Folderly, an intelligent email performance solution to supercharge email marketing. Google’s investment in top-notch startups with Ukrainian roots aims to strengthen sustainable businesses and build foundations for post-war economic recovery. What Makes Folderly a Top-Notch Email Solution Platform. The team created Folderly in 2019, and just in 9 months, it skyrocketed to $1.5M ARR. Later, in 18 months, the platform reached $3M in revenue. The startup appeared in the market with a bold statement — excellent email deliverability is a goal every business can achieve. And, in a while, the Folderly team has already proven so.

MOps leaders as scientists: Embracing the scientific method

Harnessing insights from data created by user interactions is the key to improving customer experience and boosting conversions. Adopting a scientific approach — developing and testing hypotheses — is key to improving experiences and outcomes.

BOTS, Inc. is Offering ChatGPT and OpenAI Services for B2B Customers

ChatGPT is an AI model trained on a large fraction of text from the internet. It uses a deep learning technique called Transformer, which allows it to generate natural language text similar to human writing. ChatGPT can help translate language, answer questions, summarize text, write creatively, and more. The BOTS, Inc. team will help with ChatGPT integration into the customers’ website and e-commerce. With this integration, organizations can create content-rich, human-like conversational consumer experiences without engaging live agents, thus avoiding high costs. ChatGPT can help businesses by automating repetitive tasks and providing more engaging interactions with users, such as compiling research and translating texts from one language to another.

Kiteworks and Bluesource Announce Integrated Encrypted Email eDiscovery Solution

Kiteworks, which delivers data privacy and compliance for sensitive content communications through its Private Content Network, and Bluesource, a leading provider of data governance services, announced a partnership that integrates Kiteworks Email Protection Gateway (EPG) capability with email archiving and eDiscovery platforms that enable seamless search and discovery of encrypted emails.

Instagram Marketing: An In-Depth Guide

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. The social media site has more than 2 billion monthly users. That’s billion, with a “b.” And 90% of those people are following at least one business on the app. In this guide, we’re going to take a look at how Instagram marketing works, why it’s effective, and walk you through a strategy that can help you start attracting new followers and making sales – fast.

Amid Unprecedented 2022 Growth, Rivergate Marketing Onboards Omnicon, First International Client

Founded by Georgia Whalen in 2009, Rivergate Marketing provides a wide variety of services, including digital marketing, content creation, public relations, social media, and more, to clients to strategically position and build their brand, create demand, generate leads and cultivate relationships. As a partner to its clients, Rivergate Marketing works to lift any marketing burden, allowing clients to concentrate on their customers. Rivergate Marketing is poised to serve business-to-business clients in a variety of high-tech industries, including industrial automation and civil engineering. With a focus on advancing Omnicon's digital presence, Rivergate Marketing will develop a multi-channel content distribution plan to assist Omnicon in achieving business goals.

MarTech Interview with Liz Carter, CMO at Reputation

Signals, provider of the leading Signal Marketing platform enabling businesses to proactively identify, segment and engage with buyers from their behaviors and firmographic information, announced the integration of Okta, an enterprise-grade single sign on provider.