#IntegratedMarketing related marketing articles

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

Connected packaging on the rise in 2024

Companies are overwhelmingly likely to connect their packaging production to their digital marketing or online presence according to new research, as they seek to gain extra value from their marketing.

Check Point Software Technologies Ranked as a Leading Email Security Provider in Latest Industry Analyst Report

Continuing Excellence: Check Point Harmony Email & Collaboration Achieves Its Fifth Leadership Accolade in Just Over a Year

Stensul Revolutionizes Email Marketing for Enterprises, Says Forrester Q1 2024 Report

Stensul's platform transforms email marketing for large enterprises, enabling easy creation of brand-aligned emails by non-technical staff, revolutionizing the industry.

Klaviyo introduces AI to enhance digital marketing

A company specializing in digital marketing solutions, announced today the launch of Klaviyo AI, a new suite of artificial intelligence features designed to assist businesses in improving customer experiences and driving revenue growth across various channels.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

Tuta Mail adds new quantum-resistant encryption to protect email

Tuta Mail has announced TutaCrypt, a new post-quantum encryption protocol to secure communications from powerful and anticipated decryption attacks.

How To Win Deals In The High Tide Of Overwhelming Sales Emails

This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.

Net Atlantic Revolutionizes Email Marketing with Launch of AI-Powered Tools

Empowering email marketers with Idea Workshop, Email Writer, and Copy Optimizer AI tools

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo

Littledata now integrates with Klaviyo (NYSE: KVYO) for enhanced identity resolution, boosts Klaviyo Attributed Value (KAV), and optimizes email/SMS marketing.

Proton Mail enhances user privacy with hide-my-email alias integration

Proton Mail, the popular email service known for its strong focus on both privacy and security, has integrated hide-my-email alias features directly into its web and desktop platforms. This move gives users more control over their online identity, setting Proton Mail apart from other email providers like Gmail.

Yellow.ai launches generative AI-powered Email Automation for instant and scalable customer support

By automating 80% of incoming email customer queries, it drives accurate resolutions 24/7 while cutting operational costs 60%

AI SEO is Revolutionizing Search Rankings and Making Billions for eCommerce

Landscape of digital marketing, the integration of Artificial Intelligence (AI) into Search Engine Optimization (SEO)

Acquia enhances brand management capabilities

Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

7 forward-looking digital marketing tips for small business owners

This article will look at seven smart and easy ways for small businesses to do better in digital marketing in 2024. These strategies are not mere trends but foundational principles that small businesses can integrate seamlessly into their operations.

Click2Mail unveils revolutionary CRM Hub

Click2Mail, the leading provider of cloud-based physical mail solutions, today unveiled its groundbreaking CRM Hub, empowering businesses to seamlessly integrate physical mail into their automated marketing workflows. This revolutionary integration eliminates manual processes and streamlines communication, delivering personalized, high-impact mail at scale.

Accelerate Media Inc. Announces AI Addition to Digital Marketing Strategies

Accelerate Media Inc., a ground-breaking marketing agency founded in 2005 by Melissa Lord and headquartered in Winnetka, California, is announcing a significant shift in its digital marketing strategies. The agency is integrating artificial intelligence (AI) into its operations, proclaiming a new era of inventiveness and advancement in the industry.

Local search in 2024: Key trends and tactics for marketers

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.

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