Consumers still ally with brands on social: Here’s what the numbers say
Nearly half of consumers are interacting more with brands on social media this year, according to a new report.
The Future of Digital Marketing in 2025
Digital marketing has been on a wild ride, and it’s only going to get crazier. With emerging technologies, shifts in consumer behavior, and a dash of unpredictability, businesses need to gear up for what’s coming in 2025. Spoiler alert: it’s going to be fun, fast, and filled with plenty of opportunities. Ready to dive in?
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
Reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators.
Threads Continues To Gain Momentum Based on Download Charts
Threads Continues To Gain Momentum Based on Download Charts
How brands are using AI in Meta’s Advantage+ campaigns
Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays.
Beyond the bait: Threads’ engagement challenge reshapes digital marketing
The era of easy virality through provocation is waning and would likely usher in a new age of authentic engagement that demands a complete overhaul of Threads’ brand promotion strategies.
7 best AI ad creative tools, for beginners to pros
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
7 Best Digital Marketing Channels: ROI Comparison (2024)
brands aim to maximize impact and reach their ideal audience with efficient budget allocation. So, how do you go about doing that, and which are the highest ROI marketing channels your business should invest in? We asked our trusted marketing experts to shed more light.
Instagram is adding new features for DMs
Direct messaging and chats have become key places for engagement on Instagram.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
iContact Review
Before you choose an email marketing solution, you must consider current marketing needs, customer relationship management (CRM), analytics, and how these efforts impact future sales.
How brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
OpenAI says ChatGPT now has 200M users
OpenAI has confirmed to VentureBeat that its hit product, ChatGPT, now has more than 200 million active weekly users. That’s double the number from 10 months ago.
Meta is bringing AI-edited video ads to Facebook and Instagram
New AI tools will let advertisers animate still images and expand the background of a video.
GoDaddy Launches AI-Powered Digital Marketing Tools to Empower Entrepreneurs
GoDaddy has announced the launch of its new Digital Marketing tools, designed to help entrepreneurs overcome common marketing challenges and maximize brand awareness. In response to a recent survey where 73% of small business owners expressed doubts about their current marketing strategies, GoDaddy aims to provide a comprehensive solution that addresses the time, money, and skill constraints faced by many small businesses.
Instagram Adds Broadcast Channel Replies
The key difference here seems to be that the main broadcast channel will remain just that, a singular stream of updates from the channel admin, providing another means for brands and influencers to keep their fans updated within IG DMs.