Top 7 tips for marketing a new product

So, your company has a new product it wants to sing and shout about? That’s great news! However, you need to ensure that your business is following a marketing plan if you want your campaign to be successful.

Golf Course Marketing for Millennials: The Ultimate Guide

Be social, Authenticity, be the expert!, Mobile, mobile, mobile!, Reinvent yourself, Sell the experience, Loyalty is a process.

Why does your business need a Performance Marketing Agency?

In order to sustain the long-term growth of any business, it has now become more important than ever to find better ways to reach the right audience. In this context, a new and rising vertical known as performance marketing is gaining greater traction in generating marketing revenue. Brands investing in performance marketing reap better benefits and returns as a result of this new approach to paid marketing services.

Search Engine Marketing vs. Social Media Marketing: Understand the Difference

We'll cover two of the most popular types of digital marketing that can skyrocket your business and brand reach via the internet: search engine marketing (SEM) and social media marketing (SMM). Before we get into that, let’s define digital marketing and then learn more about SEM and SMM as well as their differences to help you decide what to choose and how to implement both digital marketing strategies.

New GoDaddy tools let microbuisnesses get even more creative online

op domain registrar and web hosting company GoDaddy has launched a new suite of creative tools for microbusinesses looking to ramp up their online presence.GoDaddy Studio includes a range of features for smaller businesses to create branded content such as promotions, logos, business announcements, ads and social media posts. Similar to Canva’s design app, GoDaddy’s new tools also allow businesses to layer videos over images to create content for platforms including Facebook, Instagram, Pinterest, Twitter, as well as in email marketing campaigns.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

How Digital Marketing Can Help Small Businesses Succeed

There is a lot of information online about digital marketing strategies and tactics, but it can be hard to figure out what works for your company. After all, choosing the right digital marketing strategy is important for achieving success. Below are examples of digital marketing strategies that can help small business owners achieve growth and success milestones:

How Digital Video Advertising Will Dominate The Next Decade

Video advertising is dominating the digital landscape. Learn how you can keep up with the changing trends by embracing video ads.

How Restaurants Today are Seizing Marketing Opportunities

Social media has become an integral part of everyday life.

Connecticut marketing campaign hopes to boost winter tourism

The new “The State I’m In” campaign is designed to attract both out-of-state and in-state visitors to winter attractions


Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

Why It Pays to Implement Digital Marketing for Your Small Business Amid COVID-19

As such, it’s a good idea to implement digital marketing campaigns such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. Why? Here are the top reasons to employ digital marketing during this pandemic:

Strategies Marketing Teams Can Use To Adapt To Supply Chain Issues This Holiday Season

The supply chain is an ecosystem, and with the impact of labor shortages, manufacturing constraints and shipping delays, customers may not get what they want, when they want. B2B and B2C marketing teams can adapt strategies to react quickly to an ever-changing situation which ultimately requires top-notch marketing finesse, tight execution and a customer-centric approach. Here are three ways marketers can prepare for the upcoming season:

What Interior Designers Need to Know About Digital Marketing Sales and Lead Generation

Tools to build commitment to your design brand at each stage of lead generation funnel.

8 examples of marketing objectives for small businesses

Not sure where to start with marketing? Adapt these eight tips to your business

Why and How to Use Mailchimp in WordPress

Sending bulk messages to your subscribers to promote your business in the hope that they'll reciprocate is often far from enough. A successful email marketing campaign requires an analytical and creative approach coupled with excellent software tools to effectively manage mailing strategy, design, deliverability, automation, and other aspects. There are lots of email marketing services out there that can help you grow your business and reach your audience in a productive way. In this article, we'll look at Mailchimp, one of the most popular and cost-effective email-related services, with over 10 million clients, including TED and Vimeo. We’ll discuss why it adds value to your WordPress website and how to use it on WP.

Yes, Small Business Marketing Is a Thing—Here Are 6 Strategies for Success

You don’t have to be a huge corporation to need a marketing plan.

InterFace Panel Names What’s Hot for Social Media Marketing in the Student Housing Sector

According to a 2021 survey noted by panel moderator Alison Slager, national business development executive for LeaseLabs by RealPage, 79 percent of marketers used paid ads across social media platforms. With marketing budgets tightening, it’s important to know what resonates with today’s students to ensure all marketing dollars are well spent.

CommentSold Acquires Vizzlie to Simplify Social Media Marketing for Retailers

Tool Enables CommentSold Merchants to Easily Customize and Schedule Facebook Posts, Comments and Other Customer Communications

First-Party Data: Optimization Tips for Marketers

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let us explore: