Digital marketing in Africa: The window of opportunity is now

As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.

10 ways to improve your airport’s seasonal marketing emails

Are you making the most of the seasons in your airport marketing campaigns? While it’s great to market your flights, hotel and holiday booking service all year round, you’ll know there are peak times when customers are most likely to be planning travel, which tend to be the same year-in-year-out. Planning to ensure your airport marketing campaigns are ready for these peak times is crucial. Target the right customer, with the right travel product, at the right time, and the revenue will soon start rolling in.

How agents apply digital marketing innovations to their listing strategies

From new platforms to content ideas, here’s how to boost your online presence

Why we care about B2C marketing: A guide for marketers

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader.

eCommerce Email Marketing: Why Do You Need It?

Before exploring the ways in which eCommerce email marketing can improve your business, it’s essential to understand what eCommerce email marketing does: Consumer Control, More Trustworthy, High Open Rates and ROI

Digital marketing: Best practices and strategies for your brand

Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.

Facebook, step aside for the agency-lead resurrection of Email Marketing

Facebook and Instagram have held the spotlight for too long, with advertisers spending more than US$114 Billion in 2021 alone. These numbers are expected to double in just a few years despite the rising CPC and limitations in consumer tracking due to heightened privacy laws. However, not all advertisers can (or will) dig deeper into their pockets, providing the opportunity for the long-lost hero of the past, email marketing, to make a valiant comeback.

REIToolbox Shares Tips on How Online Marketing Can Help Real Estate Businesses

“REIToolbox Provides Key Information as to Why Social Media Marketing is Necessary for Any Real Estate Business” These days, if you’re not on social media, you could be missing out on potential customers. Find out how social media can translate to sales here.

What Brands Need To Know About Facebook Marketing

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target audience is over 30, Facebook is still an extremely relevant platform to reach and engage customers. Let's take a look at Facebook marketing, demographics, advertising, best practices and insights about how brands can best use Facebook to reach their target audiences.

Essential Steps For Businesses To Create Demand

As a marketing professional, you might be used to looking after your clients, but when it comes to marketing yourself online, are you doing all you can to ensure your services are searchable and accessible?

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

How Digital Marketing is empowering the real estate companies

A real estate project is expensive, and digital marketing is less expensive than traditional marketing. As a result, the real estate industry is fully capitalising on this. A digital marketing strategy enables companies to increase their reach while simultaneously narrowing it to a specific target market. There are several strategies for tracking the performance of a digital marketing advertisement. This helps real estate developers determine which technique is ideal for their products. Whether it’s an independent house, an apartment, or a villa, real estate developers can promote their properties online in a variety of ways. Real estate developers must have a legitimate and effective digital presence to be successful in this large industry. There are several strategies for tracking the performance of a digital marketing advertisement.

Mapping Customer Journeys to Design the Right Digital Experiences

Getting Started: Step Into the Shoes of Your Customers, Next Step: Map Customer Journey Paths and Tailor Your Content, Continually Improve

6 Things That Most Heavily Impact the Effectiveness of Your Marketing Strategy

Your Target Audience Information, Market Environment, Marketing Vector, Calls to Action, Authenticity, Marketing Value.

The complete guide to Instagram templates (+ free downloads)

Why burden yourself with even more work by requiring yourself to create Instagram content from scratch every single time? Especially because many marketers are managing multiple social media accounts at a time. So let’s talk more about Instagram templates—why you’d want to use them, what they might look like, successful brands who are already making the most of their own templates and free downloadable templates you can use.

Top five ways e-commerce retailers can maximise sales this Black Friday

Sweep your website, Optimise your content, Inventory analysis, Customer Service, Marketing

Top 8 Reasons Why Digital Marketing is Better Than Traditional Marketing

It’s Cost Effective, Building Brand Awareness, Digital marketing is one of the most efficient and effective ways to drive sales, Digital marketing is a great way to expand your customer base and find new clients, Digital marketing is a great way to run experiments on new marketing ideas and approaches, Digital marketing has revolutionized the way businesses communicate with their customers, Digital marketing is a great equalizer, especially for small businesses.

The 10 Best Ways To Get Traffic For A Dropshipping Store

Dropshipping has become a popular business model for entrepreneurs. It’s simple to set up and manage, and there is less risk involved than with other business models. However, one of the main challenges is using dropshipping ads to get traffic to your store. In this blog post, we will share 10 ways that you can generate traffic for your dropshipping store.

Tips to Grow Your Business Through Digital Marketing in 2022

Digital Marketing Strategy To Grow Your Business, Defining Your Target Audience, Audit Your Website SEO, Economical and Effective Digital Marketing, Create Social Media Presence, Create a Blog, Contribute to Other Websites, Target Demographically, Target Mobile Users, Online Communities, Build Landing Page For Business, Email Marketing, Pay-per-click (PPC).

Market to Moms on Twitter

Twitter is not the largest social media platform. It doesn’t have lots of pictures, and your competitors may not use it. Nonetheless, Twitter can connect a business to Millennial and Gen Z mothers. Let’s be clear. Pinterest, Snapchat, Facebook, and Instagram are the social media powerhouses of mom marketing. But thanks to its authority as a news-oriented platform, Twitter can augment an ecommerce company’s efforts to attract mothers, especially in organic reach, email and SMS list growth, and brand building.