10 examples of brilliantly executed email marketing campaigns

E-mail marketing is key to your business’s success, and designing an effective HTML newsletter to promote your business is one such method. Before putting pen to paper, consider going through your own inbox in order to take note of what stands out to you. Below are 10 examples of brilliantly executed emails that each have their own unique attributes.

6 Ways to Communicate New Products to Existing Clients

In order to ensure that your existing clients are aware of any new products or services that you may be offering, it is important to have a strategy in place for communicating these changes.

15 Top Digital Marketing Tools & Why We Love Them

Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why they're trending.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

Marketing 1-0-1: Indian SaaS Startups’ Guide To Building A Perfect Marketing Plan From Scratch

In this guide, we’ll break down everything you need to know about building a solid marketing plan for your SaaS product from scratch to help you scale in this crowded marketplace.

Why A Business Text Messaging App Can Help Your Business

To be able to catch customers' attention and expand your customer base, you need to look for creative ways to market yourself. One way to do this is by using a business text messaging app. Apart from being a platform that helps people stay connected, text messaging is also a highly effective tool for mobile marketing, especially for small- and medium-sized companies. Experience tells us that the results are also impressive when compared with traditional marketing approaches like print ads, cold calling, and word of mouth. If you're not convinced and find SMS marketing ineffective, here's why investing in a business text messaging app can really benefit your business:

How To Create Modern Marketing Funnel By Kritika Chaturvedi

A marketing funnel– is a roadmap laid out by a company to guide potential customers from their first interaction with the brand to becoming a paying customers.Your marketing funnel provides more value to your marketing strategy when you understand your customers—then you can make informed decisions to improve the customer experience as they move through the funnel. Why are marketing funnels important? You cannot downplay the importance of using a marketing funnel. In the end, it can change the game for your business. Here are several ways a marketing funnel can assist you in:

Digital Marketing Strategies: A Summary of Different Tactics

Digital marketing is a vast and ever-changing landscape, with new strategies and tactics popping up all the time. It can be hard to keep track of it all, let alone know which strategies will work best for your business. In this blog post, we will summarise the different digital marketing tactics you can use to reach your target audience. We’ll discuss SEO, PPC, social media marketing, email marketing, and content marketing and explain how each one works. By the end of this post, you’ll better understand which digital marketing strategies are right for you!

7 Marketing Strategies to try this Year

Marketing is an essential part of your business. It sets you apart from competitors, builds trust with clients and customers, and helps your company grow. To ensure that you make the most of your marketing efforts, here are seven strategies are to implement this year.

5 ways to drive more candidate traffic to your job search website

What good is a job board if you can’t drive to it the right candidate traffic? You don’t want your job board to resembly a ghost town. Rather, you want a growing hub where you successfully connect employers with candidates, preferably at scale. And that takes strategy on all fronts. Successful job boards drive candidate traffic to their sites and the jobs posted them in a variety of ways. There is no such thing as one successful strategy. Instead, you’re going to want to employ (pun intended) a variety of tactics. Here are five of the most popular:

Best types of content to strengthen your marketing strategy

When done right, valuable and easily discoverable content helps you establish your expertise, promote brand awareness, and more.