Email Marketing and Why it's So Important [Infographic]

Among the key points: Personalized emails, which include the customers' name, can have a significant impact on open rates, The right subject line, which is the first thing that your customers will see, can greatly improve response, Emails are more likely to be opened on desktop, which is worth noting in your composition and formatting. There's a heap more stats and insights into the below infographic, while you can check out Email Tool Testers' full report here.

List of SMTP Providers and a Brief About Them – Part 4

In this article we will review six of the best SMTP providers, allowing for a wide width so you can compare, contrast and settle for what fits your budget and marketing needs. Regardless of the choice, you end up with on this list, you are guaranteed a safe landing, this is because we have collated the best providers for you.

3 Essential Email Marketing Metrics you should Track & How to Improve Them [Infographic]

Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are? The team from Salesforce share the essential email marketing metrics to measure in this infographic. Here’s a quick summary: Open rate, Bounce rate, Click-through rate. Check out the infographic for more detail.

Email Marketing Funnel: How To Attract, Nurture, Convert & Retain Customers [Infographic]

Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients? The team from Branticles share their tips for success in this infographic.

Healthy Opens for Wealthy Email Marketing Campaign

Email is an essential tool for businesses, ever. So what is going wrong? A lot, actually! It’s no secret that there are many emails sent out every day, and not all of them will get read or responded to by the recipients. So if you want your target market to read your emails, you need to have reasonable open rates. Span Global Service’s infographic on good open rates gives you the right insights and is an excellent booster to start an email marketing campaign.

The 10 Best Tips for Making Beautiful Email Newsletters

If you want people to open your emails, you need to pay attention to your email newsletter design. Check out these tips!

Easy Tips to Improve Your Marketing Strategy and 10X Your ROI

Marketing strategies are often complex and costly. However, a successful business knows how to quickly simplify its marketing strategy and focus on what is important. We look at different types and provide you with a marketing strategy template to easily boost your ROI.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

Email Marketing Statistics – Everything You Need to Know

Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years.

Does Your Content Marketing Strategy Need To Be More Data-Driven?

A data-backed content marketing strategy will not only optimize the whole content writing and content marketing process, it will improve distribution efforts and boost content consumption metrics.Here are a few basic best practices that help set the pace for a better data driven content marketing strategy:

Six Ways To Repurpose Content Marketing To Boost ROI

Seasoned marketers know that high-quality content is an important pillar of any well-rounded search engine optimization (SEO) strategy. But often, great content is published and forgotten about, left to grow stale and outdated. Luckily, there are ways to work smarter vs. harder when it comes to your content marketing. With a bit of planning and thinking outside the box, you can revamp, repurpose and retool your content to bring you more traffic and, ultimately, a higher ROI.

Top 7 Marketing Automation Companies for 2021

91% of those who use marketing automation say that it is the most important tool for the overall success of your business.

5 growth marketing strategies to try in 2021

At the beginning of every year, most startups and scaleups are on the lookout for the best growth strategies out there to implement throughout the upcoming twelve months. This interest shouldn’t fade away by the middle of the year. On the contrary, as explained in a previous article titled “Growth Marketing 101: What is it, and how does it work?”, attracting more engaged customers and putting them at the centre of every action should be your constant main goal.