13 Local Marketing Strategies That Work In 2022

Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, “83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.” We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching a local audience.

How to Create a Measurable Law Firm Marketing Budget

Throughout its history, many law firms have shied away from traditional marketing to maintain a sincere and pragmatic image. With the rise of digital marketing and increasing competition, law firms are pivoting their focus on full-scope marketing strategies to stand out. Continue reading to learn the need for law firm marketing, how to create a budget, and track your law firm’s budget with legal billing software.


As the legal industry is highly competitive, it’s more important than ever to stand out from the crowd. And one of the best ways to do that is through digital marketing. Digital marketing can reach a wide variety of potential clients and is relatively inexpensive compared to other marketing channels. Plus, it can be customised to target specific audiences.

Cross-border e-commerce revolutionises global retail

According to Forrester’s report, cross-border e-commerce is set to break the US $ 1 trillion barrier in 2022, making up a grand total of 20 per cent of e-commerce as a whole. The pandemic has further boosted the e-commerce revenue both in emerging and established economies globally.

How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.

Google just elevated content marketing to unprecedented levels

Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. The new ranking improvements aim to reduce the low-quality or unoriginal content that people find in the search engine results pages (SERPs) and allow them to see content that is useful, credible and original.

5 Marketing Tactics for Winning New Business

Marketing is the backbone of any business, small or large. According to Wordstream, the global digital advertising market will be worth approximately $786.2 billion by 2026. While traditional marketing strategies are still popular, digital advertising has taken center stage because it's cheap and has a better return on investment (ROI). If you’re a student entrepreneur, you’re probably looking for affordable marketing tactics that will help your business grow fast. Here are five marketing tactics for winning new business.

How to Develop a Content Creation Strategy

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience.

Thought Leadership Content: What It Is And How To Use It

Thought leadership content can help you earn customer loyalty by sharing your brand's earned insights and secrets.