Why is knowing the best time to send a marketing email so important? Reports show that your email’s delivery time plays a significant role in open rates, click rates and overall email marketing performance. Consider these factors when determining the best time to send a marketing email.

Content strategy has rapidly evolved much beyond simply communicating about the product and making new sales.

You can sell everything from epoxy to the best betting sports odds. But it’s useless just to send emails through the base – you need to think about a strategy, to check the metrics. Let’s find out together how to evaluate the effectiveness of an email channel. The parameters which will help us in this are divided into three levels: Elementary, Intermediate, and Advanced.

Hiring a digital marketing agency can be first step in achieving targeted digital growth.

A smart, well-planned holiday marketing campaign can start anywhere, but here are seven creative ideas to connect with existing customers, reach new customers, increase brand engagement, boost sales.

As Executive Vice President of Marketing, John Loken is responsible for expanding the Recording Academy’s reach and influence through elevated brand storytelling and oversees creative services, brand communication, social media, email marketing, and more

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

WhatsApp Messaging Allows Enterprises to Enhance Customer Engagement and Brand Awareness

The Connecticut Office of Tourism has launched a $1 million marketing campaign designed to attract visitors to the state’s attractions during the winter.

Best Vacation E-mail Examples/Templates

There’s no particular roadmap for growth hacking your online store’s performance. However, several e-commerce sites are successful because they possess a growth hacking mindset and direct their efforts in the same direction by curating and executing campaigns and tests to generate more online sales. Taking this into consideration, let’s shed some light on the best growth hacks for online stores seeking to boost their performance.

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let us explore:

Holiday season is an invitation for shoppers to avail extra discounts on the products. To attract customers businesses need to optimize websites and display personalized offers. Read on to find out which points do businesses need to focus on to attract customers.

Conversion means different things for different businesses.It may mean getting audiences to provide contact info for lead generation, converting prospects to paying customers, or subscribing to your newsletters. Yet driving conversions is no mean feat. Today’s audiences are savvy people who don’t just settle anything unless it’s beneficial to their business. How do you prove value and drive conversions? We’ll look at several digital marketing strategies that may help nudge your audience to perform the desired actions.