Grabbing the digital consumer: Hyperlocal marketing and the local F&B business

It is a great time to be a food and beverage (F&B) business as more peopleare choosing to eat and drink outside. Right from the nearby quick-serve, toan international franchise, or fast food, casual chain, to nearby restaurants, pubs, cafeterias, people are eager to have new experiences. While there will always be walk-ins, a F&B business can now tap into an additional channel of consumers - the silent and ‘invisible’ digital customer in the neighbourhood.

Business Owners! Get Ready For 2023 With Our Guide To Effective Local Communication.

As we are getting ready to wave goodbye to 2022, It is the time of year to start planning for what’s next.

Why Influencer Marketing Takes a Village

Village Marketing’s founder, Vickie Segar, speaks to LBB’s Ben Conway about creating campaigns for presidents, and why relationships are everything in the influencer space

Want to Boost Sales This Holiday Season? Here Are 5 Tips to Make Your Holiday Email Campaign a Success

Email tips, tactics and stats to help your business prepare for the busiest shopping time of the year.

Want to grow your business? Do it the right way with these key marketing strategies

So in this article, we will be talking about the key marketing strategies to fuel your business growth or simply how to increase sales through marketing. Before getting into the key marketing strategies, we will first look at what exactly is a marketing strategy and then cover the key marketing strategies or what are marketing techniques in the business. Then we'll talk about how to create a marketing strategy and end this article with why a marketing strategy is necessary. Let’s begin!

Influencer Marketing Platform Market Size to Grow by USD 27.39 Billion, Fashion and Lifestyle to be Largest Revenue-generating Application Segment - Technavio

This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

MarTech Interview with Jill Ransome, CMO at Jitterbit

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority:

E-commerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

No matter your business, you need to increase sales to grow your business. Whether selling products or services, you must focus on getting prospects to your business’s front door. While most believe setting up a website and listing the products is all it takes to have an e-commerce business, there is more to it if you wish to be successful. But with the growing competition and over 12 million e-commerce stores competing for customers in various sectors, it is important to be where your customers are.

8 digital marketing trends 2023 for small businesses

The most effective ways to market a small business are ever changing, so it’s important to keep an eye on the latest services, products, and tools.

Kajabi president Sean Kim wants creators to think like product managers

We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers.

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

How Digital Marketing is empowering the real estate companies

A real estate project is expensive, and digital marketing is less expensive than traditional marketing. As a result, the real estate industry is fully capitalising on this. A digital marketing strategy enables companies to increase their reach while simultaneously narrowing it to a specific target market. There are several strategies for tracking the performance of a digital marketing advertisement. This helps real estate developers determine which technique is ideal for their products. Whether it’s an independent house, an apartment, or a villa, real estate developers can promote their properties online in a variety of ways. Real estate developers must have a legitimate and effective digital presence to be successful in this large industry. There are several strategies for tracking the performance of a digital marketing advertisement.

How to Grow Your Online Business With SafeOpt

SafeOpt is a platform that specializes in email retargeting, allowing businesses to send previously engaged customers emails inviting them back, to make a purchase, or just continue doing what they were doing on the site, to begin with. Out of all modern marketing strategies, email retargeting is one of the most effective. SafeOpt’s email retargeting is so useful because they have a massive network of consumers following them, which you can immediately get access to by signing up for its service. This post will tell you how you can use the SafeOpt platform to grow your business and some other tips for achieving success.

Digital Marketers Take Fragmented Tactics to New Targets

Top Digital Marketing Innovations, Digging Deeper Into Digital Marketing

How Holiday Marketing Can Help Enhance your Brand Image

The right approach and tactics can help brands build customer trust and credibility while increasing holiday sales.

B2B And B2C Marketing: One In The Same After All?

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way. B2B and B2C marketing are surprisingly similar with obvious differences only posing a small challenge to marketers.

The 10 Best Ways To Get Traffic For A Dropshipping Store

Dropshipping has become a popular business model for entrepreneurs. It’s simple to set up and manage, and there is less risk involved than with other business models. However, one of the main challenges is using dropshipping ads to get traffic to your store. In this blog post, we will share 10 ways that you can generate traffic for your dropshipping store.

Martech Interview with Lynn Tornabene, Chief Marketing Officer, Anteriad

Lynn highlights how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions.

The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach new audiences. Marketers use various strategies to identify influential individuals and gain access to their followers. In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.

20 Fantastic Marketing Ideas for Black Friday

Black Friday is a marketing term used to describe the Friday following Thanksgiving Day in the United States. The day after Thanksgiving is traditionally the busiest shopping day of the year as many retailers offer promotional sales to kick off the holiday season. Retailers will usually have their Black Friday sale at their physical locations as well as their online store. A Cyber Monday sale is also common and occurs the Monday after Thanksgiving.