Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
From data to dollars: Why email marketing is key to scalable business growth
By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.
Agent-based computing is outgrowing the web as we know it
AI agents based on ChatGPT, Copilot, Claude and Gemini are moving from passive assistants to active participants. Today, we ask them to do things for us. Tomorrow, we’ll authorize them to act as us.
Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)
Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.
Google Ads tests URL inclusions and exclusions for search
Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.
Ecommerce marketing strategies to boost sales
We’ll show you 21 ecommerce marketing strategies that vary in difficulty and resource needs from foundational to advanced. These strategies will help you stand out, attract new customers, build customer loyalty, accurately track your performance, and more.
Ikea Marketing Strategy: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base, with nearly 70% of its stores in Europe. Ikea added 19 stores last year, including its first in India. The Ikea marketing strategy includes some of the most iconic logos, campaigns and companies in recent history.
How to use GA4 annotations to add context and clarity to your analytics
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
How Enterprise Search And AI Intelligence Reveal Market Pulse
Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered.
Aligning The CIO, CFO & CMO For Search Driven ROI
Visibility in AI search isn’t just marketing. It’s infrastructure, finance, and strategy. Here’s how enterprise leaders.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
AI can scale ads, but great creatives drive brand impact
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.