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Etsy will also improve the tools and resources available to them – Moskowitz said “thank you” coupons were popular with sellers and Etsy would work to make them easier to use this year – and would also introduce new types of offers for sellers. More pricing tools are in the works, and Etsy is investing in chat support and trust and safety. Etsy will also provide sellers with “even more insights into how your ads are working for you, so you can better understand what shoppers are searching for, and make smarter decisions about how to use your marketing budget to expand your reach.”

In the digital age, your business marketing will help a lot if you embrace a strong brand. But how do you do that? How do you build a brand? Though it may seem daunting, it’s easier than you think. There’s no hard and fast rule about how to do it, so you have to play around with things and see what works for you.

Improve content with the 20 best Content Marketing tools. Write better, reach more users, drive better results with content.

A successful Shopify store is built on a solid marketing strategy. Read on if you want to discover secrets of Shopify marketing.

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand

Regardless, AI-generated content in 2023 is only as good as the data it’s trained on. AI is a boon to marketers, but human review is critical to avoid errors and differentiate a brand. It’s the human element that makes email marketing successful.

Because of advancements in technology, modern businesses are able to develop strategies that are more productive. The usage of digital media has made both business and interpersonal communication more simpler. When we seek for something on the internet, we put ourselves in the path of digital marketing because the internet is available on practically all digital devices.

5G is set to become the cornerstone of the ‘smart world’, which will take internet of things (IoT) technology to the next level in introducing 5G connected vehicles and devices which have already been incorporated into Huawei’s Smart Hotel–which will bring welcome robots, cloud-connected gym equipment, computing terminals, and 4K streaming. One area that 5G is set to transform is digital marketing. These changes will be driven by faster connectivity speeds, and the emergence of more powerful interactive elements. Increased connectivity will pave the way for faster download times, more effective live streaming capabilities, and seamless location-based advertising via the ability to process data at a faster pace.

The advent of the Internet of Things has significantly impacted various industries, specifically B2B marketing. By utilizing the power of IoT, B2B marketers can achieve various goals with unparalleled benefits, allowing them to get an edge above the rest. The advantages of the Internet of Things in B2B marketing are numerous, including increased revenue, expanded business opportunities, superior customer experiences, enhanced productivity, and much more. It is crucial for B2B companies to learn further about IoT and its potential in marketing. Marketers are increasingly turning to IoT as a valuable tool – here’s why.

Did you know that users watch 1 billion hours of YouTube each day? That is the same as 8.4 minutes per day per person.

AI is slowly making its way into the daily tasks of advertising professionals. Like ChatGPT, there are many AI marketing tools that can prove effective for ad professionals. Social Samosa lists a few.

Looking to give your business a boost? Then you may have heard of growth hacking, a marketing strategy that's all about driving rapid growth. In their most recent study, the researchers from small business financier OnDeck will give you the full lowdown on growth hacking, telling you exactly what it is, how to use it to grow your business, and what rookie mistakes to avoid. They also added real-world examples with actionable tips to guide you through the process. So whether you're a startup or an established business, this comprehensive guide to growth hacking has got you covered. Get ready to unlock the secrets of explosive business growth!

Digital marketing isn't a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to be ahead of your competitors. To help you align your brand marketing to future changes and stay ahead of the curve, we've researched the 2023 trends that'll most impact digital marketing.

With so many companies selling their products online, the task of standing out to your audience gets harder every day. And with new companies entering the online marketplace, you have to be constantly looking for ways to capture those eyeballs searching for the products you carry. Some shoppers are only looking for rock-bottom bargain prices, regardless of whom is selling. But for others there is a simple option that can make your products stand out: Google Product Ratings or product reviews.

Your list of email subscribers is a valuable pool of existing clients, prospects, and centers of influence. Those individuals have demonstrated an interest in your business and services by allowing you to have a direct line of communication with them. Growing your email subscriber list should be a high priority. Not only can it maintain strong relationships with your existing clients, but you can nurture new leads and promote your services through your list. And email marketing has the highest ROI of any other marketing channel: a whopping $36 for every dollar spent. I’ll share strategies you can use to grow your list, manage it, and connect with subscribers effectively – broken down into four steps you can easily accomplish over a month.