How to Use Marketing Psychology to Influence and Persuade

When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways.

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns.

Effective Marketing in the Age of Covid-19

Email marketing continues to be a cost-effective way to reach your customers and clients, if it is done correctly.

Types of Digital Marketing Strategies and How to Use Them

There are different types of digital marketing strategies you can implement to achieve your digital business goals. They are distinct, but in most cases they intersect, complement each other and even share the same communication channels. In fact, it currently makes sense to use several strategies together, in order to get the most out of your business.

10 Product Announcement Emails (and What You Can Learn from Them)

Email is profitable because it allows you to talk directly to your audience. You don’t have to rely on ever-changing algorithms and hope your message reaches the intended segment. Email gives you a direct, unobstructed means of communication, thus a bigger return.

5 Marketing Lessons Learned From Growing a Startup

While building a startup presents various challenges, the reality is that growth is impossible without one thing: marketing to build an audience. During our journey, we made a lot of mistakes. Fortunately, we monitored and analyzed what works and what doesn’t to help our colleagues avoid wasting time and effort. Here are five marketing lessons we learned while growing a startup.

Email/Social Media Marketing Strategy – Small Business Growth Webinars Launched

The new platform offers a range of complimentary webinars and articles on topics such as email, social media, influencer, and content syndication marketing. Presenters are often successful entrepreneurs who have significant experience in the digital sphere, including Chris Munch, Justin Atlan, and Winter Vee.

7 Inbound Marketing Strategies for 2021 (and Beyond)

In this article, we’ll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company.

How To Make This E-Commerce Holiday Season Your Best Yet

Online, some leading e-commerce retailers are already publishing their holiday deals. Cutting through the noise will take a well-planned strategy.

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest is surging as technologies to target key account improves and relevant data becomes more accessible.

Email Marketing Market Is Dazzling Worldwide , MailChimp, HubSpot, Adobe, Epsilon

The latest update on Global Email Marketing Market study provides comprehensive valuable insights on the market development activities demonstrated by industry players, growth opportunities and market sizing for Email Marketing, complete with analysis by key segments, leading and emerging players and geographies (2021-2027).

Audiences spend 10 seconds reading an email, down 15%

As audiences are spending less time reading each email, and are likely being inundated with messages, marketers need to pay close attention to the factors that influence success – consumers are most likely to engage with an email if they recognise the brand, the email is relevant or discounts are included.

5 tips for e-newsletter success with patients

An email newsletter can provide a wonderful way to educate and engage your current and prospective patients — keeping you, your services and your products top of mind. It is also a great way to build your authority, differentiate yourself from your competitors, create anticipation for new services/products, generate more patient visits, and even create sales on demand.

Five Ways To Skyrocket Sales With Product Recommendations

My goal is to show you several ways to increase your sales, engagement and website traffic by creating personalized product recommendations for first-time visitors and long-term customers alike.

7 Game-Changing Tips for Your Email Campaigns

Next time you’re going through your inbox, pay attention to the reasons why some of those emails get read while others just get sent straight to your trash. You will learn a lot from this simple exercise; in the meantime, you can follow these seven game-changing tips for your next email campaign:


The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Effective marketing strategies for lawyers to build a successful law firm brand

Law firms have to find new and creative ways of getting potential clients to remember them, especially in this digital age when everyone’s attention span is short. One way of doing this is by implementing effective marketing strategies for lawyers. There are many ways to build your law firm brand and establish yourself as an industry leader. In this blog post, we will discuss some legal marketing strategies that law firms can use to build a successful law firm brand and increase their client base.

How to Get Back Into a Career in Real Estate After a Hiatus

Whatever the reason, if you’re now ready to get back to your real estate career, you’ll need to invest some time and energy in a professional reboot. Here’s seven steps to get started and get your business moving forward again.

Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

Now is the time to ensure that your strategy is well-targeted and measurable.

Demand Spring Releases Marketing Automation Platform Insights Report

“This report outlines the feedback and results we gathered from marketing professionals across a variety of industries, and provides insights on the most desired MAP features, usage challenges, and the metrics that are viewed by marketers as the most important.”