This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority:

No matter your business, you need to increase sales to grow your business. Whether selling products or services, you must focus on getting prospects to your business’s front door. While most believe setting up a website and listing the products is all it takes to have an e-commerce business, there is more to it if you wish to be successful. But with the growing competition and over 12 million e-commerce stores competing for customers in various sectors, it is important to be where your customers are.

The most effective ways to market a small business are ever changing, so it’s important to keep an eye on the latest services, products, and tools.

We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers.

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

A real estate project is expensive, and digital marketing is less expensive than traditional marketing. As a result, the real estate industry is fully capitalising on this. A digital marketing strategy enables companies to increase their reach while simultaneously narrowing it to a specific target market. There are several strategies for tracking the performance of a digital marketing advertisement. This helps real estate developers determine which technique is ideal for their products. Whether it’s an independent house, an apartment, or a villa, real estate developers can promote their properties online in a variety of ways. Real estate developers must have a legitimate and effective digital presence to be successful in this large industry. There are several strategies for tracking the performance of a digital marketing advertisement.

SafeOpt is a platform that specializes in email retargeting, allowing businesses to send previously engaged customers emails inviting them back, to make a purchase, or just continue doing what they were doing on the site, to begin with. Out of all modern marketing strategies, email retargeting is one of the most effective. SafeOpt’s email retargeting is so useful because they have a massive network of consumers following them, which you can immediately get access to by signing up for its service. This post will tell you how you can use the SafeOpt platform to grow your business and some other tips for achieving success.

Top Digital Marketing Innovations, Digging Deeper Into Digital Marketing

The right approach and tactics can help brands build customer trust and credibility while increasing holiday sales.

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way. B2B and B2C marketing are surprisingly similar with obvious differences only posing a small challenge to marketers.

Dropshipping has become a popular business model for entrepreneurs. It’s simple to set up and manage, and there is less risk involved than with other business models. However, one of the main challenges is using dropshipping ads to get traffic to your store. In this blog post, we will share 10 ways that you can generate traffic for your dropshipping store.

Lynn highlights how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions.

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach new audiences. Marketers use various strategies to identify influential individuals and gain access to their followers. In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy.

Black Friday is a marketing term used to describe the Friday following Thanksgiving Day in the United States. The day after Thanksgiving is traditionally the busiest shopping day of the year as many retailers offer promotional sales to kick off the holiday season. Retailers will usually have their Black Friday sale at their physical locations as well as their online store. A Cyber Monday sale is also common and occurs the Monday after Thanksgiving.