Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

What is Online Marketing? Digital marketing is basically the part of advertising which uses modern and internet-based electronic media such as mobile phones, desktop computers and other similar digital devices and platforms to advertise products and services. This form of advertisement has helped businesses achieve remarkable success since the medium allows them to reach more people at a cheaper cost. Businesses can easily create a website from where customers can find all the information about their products and services. This form of advertisement is very effective as it reaches the target audience instantly.

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts. Here are five reasons why you can’t solely rely on social media marketing.

Digital marketing should be an integral part of your marketing plan and there are specific ways of doing it. Let’s take a look at the importance of training the sales team on digital marketing.

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

Let’s take a deeper look into how marketers can adapt to the changing world around them by refining their lead generation strategy to optimize funnels for better lead generation in the post-pandemic era.

Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media.

But instead of handing over most of your profits to a traditional publisher, you should just keep the rights and perform low-cost marketing strategies to get the most out of your self-published book. The following five strategies are the five book marketing tactics that'll get you the biggest value for your content.

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy.

From targeted outreach to optimizing your product pages, there are several practices that may help you with your e-commerce marketing!

With the current reduced dependence on physical options, especially during the coronavirus pandemic, many businesses are moving online. However, with this increased reliance on digital landscapes, digital marketing channels provide an opportunity that small businesses should leverage. That said, below are some digital marketing ideas that can benefit your small business.

Buzzoka's Influencer Marketing Outlook report reveals that Instagram, MX Takatak, and YouTube will be the top influencer marketing platforms in 2021-22.

Whether they were surprisingly successful or extremely challenging, the members of Forbes Agency Council have experienced their fair share of working on unusual campaigns. Below, 15 of them relay the most memorable client campaigns they’ve worked on and the lessons they took away from those experiences.

When it comes to social media, this key metric has changed over the years. In the early days of social it was all about follower growth. Then, as PR teams took ownership, it evolved to be about reach and impressions. Now engagement is the right social media metric … since who cares how many people see your posts in the feed if no one is engaging?