Below, 12 members of Forbes Agency Council each provide their top piece of advice for reaching out and engaging with influencers. With this field perpetually evolving, their expert insights can help brands find influencers whose followers most closely resemble their target audiences and create partnerships that benefit both parties.

For digital marketers, the coming of a new year comes with a chance to improve and strengthen their marketing strategies. This could mean staying up to date with the trends that could shape the world of digital marketing for small businesses. With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year:

In today’s data driven marketing and sales environment, it is not enough to just map your prospects behavior. Enriched insights from buyer intent data are now becoming a necessity to not only identify more about prospects but to gauge more on user’s current and potential buying behavior while also helping to identify potential best-fit prospects and customers.

Running an online store is a lucrative business idea, but it doesn’t come without its challenges. Finding ways to make your ecommerce site stand out can feel like a daunting task. The good news is that there are plenty of marketing tactics you can adopt in order to share your ecommerce brand with the right people, at the right time. If you’re ready to up your marketing efforts and drive online sales, keep reading. This article will walk you through 17 foolproof ecommerce marketing tactics to optimize your online store. Also check out our roundup of the best ecommerce platforms.

How can email marketers extract trends from a year like 2020? Michael Trapani, Senior Director of Product Marketing, Acoustic, looks at the influence that the pandemic has had on email marketing, based on data from thousands of marketing teams.

To prepare for the changes, marketers will need to invest in brand advertising and product development, rethink subscription marketing strategy and identify alternative app stores and advertising channels.

In this column, we’ll take a look at what’s trending now, with an eye to where you should prepare to allocate budget in upcoming quarters to stay ahead of your competition

With the advent of technology, everything these days is available at our fingertips, anywhere on the go. Here are the 10 best digital marketing tools for small businesses to take their sales and business to the next level.

This article is meant to give you three things to consider when you tackle the giant of multi-location marketing. If you want to improve your franchise marketing efforts, or you just stepped into the ring, you should be able to implement these tactics instantaneously.

With the rise of social media comes the increase in marketing being leveraged across these platforms. Each day, more businesses are realizing the infinite potential that social media marketing has. Even brick-and-mortar businesses that have existed in the same capacity for decades are now jumping on the social media bandwagon — and rightly so.

Restaurant owners looking for more revenue need to have an advertising strategy. Even if you’re looking for mostly local customers, you’ll need to consider online strategies. Read on to find out how these 50 restaurant marketing tips can help.

You can see there are several sides to fashion marketing. Thus, learning and applying these practical tips to your business will help you increase your business’s customer drive and revenue.