If you haven’t launched a mobile app for your project yet then hurry up to do it. While you doubt your rivals attract customers, sell their goods, and get insane profits. And if you have already developed mobile software for your company then take care of its promotion. Make people want to install and use your app. Try these tips to make your eCommerce mobile apps truly popular and efficient.

While mainstream society’s acceptance of AI is a new phenomenon, the concept is not. Artificial intelligence has numerous applications in business. In fact, most of us have daily interactions with AI in some form or another. Artificial intelligence is already disrupting virtually every business process in every industry, from the mundane to the breathtaking. As AI technologies proliferate, they are becoming increasingly important for maintaining a competitive edge.

Direct-to-consumer marketing (D2C) is a marketing method where a company markets and sells products and services directly to end consumers, eliminating the need for middlemen.

Are you looking for ways to increase your engagement and overall sales? Interactive marketing is here to save your day! Interactive marketing is a two-way approach to marketing and advertising that allows consumers to engage directly with brands. This exchange of ideas usually occurs through digital marketing channels such as email, polls, chatbots, and social media. How can you embrace this new marketing style and the hottest interactive content ideas? Let’s find out!

Retailers are investing big dollars in marketing, making it imperative they understand the customers they are looking to reach online. Digital Commerce 360, in conjunction with Bizrate Insights, surveyed 1,015 online shoppers in May 2022, knowing that it was essential to understand their buying behavior, how they respond to online advertising and the role of social media. When asked, “Which of the following marketing efforts influence your decision to make an online purchase?” Our survey revealed myriad marketing efforts influence online shoppers in their buying behavior.

Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.

Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo’s latest enhancements:

Explore how franchise local marketing is changing to serve local customers better.

AI writing tools are changing the publishing world and can help you speed up your content creation process. Learn about your tool options.

Here are the steps you'll need to take to create a winning digital outreach campaign and build links.

In this post, we examine some of the best online marketing agencies you can find, some servicing the entire digital marketing field, with others choosing to specialize in a few narrow niches. You will see more in-depth reviews in our Digital Marketing Agencies collection.

In this article, we look at the most effective digital marketing methods and delve into the world of B2B marketing.

More than ever, modern publicity has evolved with the advancement of the internet, social media, and other forms of public relations.

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate details and guesswork. Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers. E-commerce and social media platforms like Amazon, Facebook, and Walmart are no different. They need to shine a light on potential buyers, so marketers are not making sales pitches in the dark.

Marketing an SaaS company can be difficult. You’re selling something that only exists as lines of code, which means you don’t have a tangible product to show off. Plus, you’re likely trying to reach a niche user base — one that may be challenging to reach and even harder to captivate. However, with some clever planning and the revival of classic marketing strategies, you can develop an SaaS marketing campaign that boosts your brand authority and gets you more sales. Here are five marketing ideas that can set your company apart.