Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too quickly to implement a change might kill your market performance since it can take 6 – 12 months to start seeing an improvement in your ROI. Wait too long to make a change and your business might fail. What’s a company to do? Let’s start with an understanding of why you need a digital marketing strategy.

5 Great Tips for Digital Marketing

It is no doubt that utilising the power of digital marketing is definitely necessary. If you’re looking to reach out to new customers, grow your business, and continue to keep your existing customers, you are essentially missing out if you’re not efficiently using a digital marketing strategy. So, to help you out, here are five great tips so that in 2021, your business will reach new goals with digital marketing.

Bennet Schwartz Discusses How Technology Changed The Marketing Industry

Bennet schwartz discusses how technology has changed the field of marketing, explaining how these updates are influencing the industry.

TECH TALK WITH MIKE: Why email marketing is still relevant

Email is still an active marketing tool. Indeed, it’s still one of the most important digital marketing strategies. If you’re in doubt, consider the following: It’s still the best way to engage customers.

7 Easy Ways to Drive High Quality Traffic to Your Landing Page Anyone Can Use

Driving high-quality traffic to your landing page doesn’t have to involve complicated or expensive marketing. And if it does involve money, the methods you choose should give you a high return on investment (ROI).

4 Digital Marketing Tips That Can Help During COVID-19

Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.

Off-Page SEO Tactics For 2021 – How To Gain More Traffic During the Pandemic

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

What Is Online Marketing?

What is Online Marketing? Digital marketing is basically the part of advertising which uses modern and internet-based electronic media such as mobile phones, desktop computers and other similar digital devices and platforms to advertise products and services. This form of advertisement has helped businesses achieve remarkable success since the medium allows them to reach more people at a cheaper cost. Businesses can easily create a website from where customers can find all the information about their products and services. This form of advertisement is very effective as it reaches the target audience instantly.

There’s More to Marketing Than Solely Relying on Social Media

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts. Here are five reasons why you can’t solely rely on social media marketing.

Why Your Sales Team Needs to be Trained in Digital Marketing

Digital marketing should be an integral part of your marketing plan and there are specific ways of doing it. Let’s take a look at the importance of training the sales team on digital marketing.

Wishing and Hoping Isn’t a Marketing Plan

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

4 Ways to Refine Your Lead Generation Strategy for Today’s Marketing Landscape

Let’s take a deeper look into how marketers can adapt to the changing world around them by refining their lead generation strategy to optimize funnels for better lead generation in the post-pandemic era.

Why a YouTube creator has focused on email as a way to connect directly with her fans

Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media.

5 Low-Cost Marketing Strategies for Your Self-Published Book

But instead of handing over most of your profits to a traditional publisher, you should just keep the rights and perform low-cost marketing strategies to get the most out of your self-published book. The following five strategies are the five book marketing tactics that'll get you the biggest value for your content.

4 Key Benefits Of Using Videos In Your Marketing Strategy

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy.

If you see a future as an influencer and want to monetize your influence, here are six ways to ensure affiliate marketing success.

From targeted outreach to optimizing your product pages, there are several practices that may help you with your e-commerce marketing!

Digital marketing tips for small business

With the current reduced dependence on physical options, especially during the coronavirus pandemic, many businesses are moving online. However, with this increased reliance on digital landscapes, digital marketing channels provide an opportunity that small businesses should leverage. That said, below are some digital marketing ideas that can benefit your small business.

Retailers Can Use Record Email Growth and Engagement to Deliver Sales

Buzzoka's Influencer Marketing Outlook report reveals that Instagram, MX Takatak, and YouTube will be the top influencer marketing platforms in 2021-22.

15 Tips Agency Pros Gleaned From Memorable Campaigns

Whether they were surprisingly successful or extremely challenging, the members of Forbes Agency Council have experienced their fair share of working on unusual campaigns. Below, 15 of them relay the most memorable client campaigns they’ve worked on and the lessons they took away from those experiences.

B2B Marketers: Generate (More) Social Media Engagement

When it comes to social media, this key metric has changed over the years. In the early days of social it was all about follower growth. Then, as PR teams took ownership, it evolved to be about reach and impressions. Now engagement is the right social media metric … since who cares how many people see your posts in the feed if no one is engaging?