How to Succeed in Collaborative Marketing

What is collaborative marketing? It’s a special relationship between two brands with similar interests where parties combine their strengths to their benefit. It’s all about engaging with followers and expanding their client base. Its benefits are numerous, yet, like all other aspects of your business that need plenty of planning and the rigorous attention of a hard-working and competent team, such as your outsourced software testing, it’s challenging and requires dedication.

3 Essential Email Marketing Metrics you should Track & How to Improve Them [Infographic]

Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are? The team from Salesforce share the essential email marketing metrics to measure in this infographic. Here’s a quick summary: Open rate, Bounce rate, Click-through rate. Check out the infographic for more detail.

7 Working Digital Marketing Tips for Businesses 2021

Digital marketing is the need of the time and you will have to forcefully accept it. Now, if you understood the dire need to implement this to grow your business, let’s understand few strategies that will help your business soar.

Five Ways To Drive Traffic To Your E-Commerce Store

Customers are becoming more tech-savvy and are now familiar with making and taking payments online. People today want speed, choice and convenience. They're often willing to browse and shop around to find the best deals, and as a result, they may not remain brand loyal to traditional brick-and-mortar businesses. Instead, with the click of a mouse, shoppers can compare features, prices and shipping costs. The following are five ways to drive traffic to your online store.

How To Build A Marketing Funnel that Generates Sales?

This is all about the marketing funnel and strategies that you have to follow for each stage. You must have a sales funnel for your business to have better sales and profitable business. So, work on your marketing funnel and drive a plethora of sales.

How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

Below, 12 members of Forbes Agency Council each provide their top piece of advice for reaching out and engaging with influencers. With this field perpetually evolving, their expert insights can help brands find influencers whose followers most closely resemble their target audiences and create partnerships that benefit both parties.

7 content marketing trends you can’t ignore in 2021

For digital marketers, the coming of a new year comes with a chance to improve and strengthen their marketing strategies. This could mean staying up to date with the trends that could shape the world of digital marketing for small businesses. With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year:

Why do you Need Better Buyer Intent Data to Drive your Marketing Strategies?

In today’s data driven marketing and sales environment, it is not enough to just map your prospects behavior. Enriched insights from buyer intent data are now becoming a necessity to not only identify more about prospects but to gauge more on user’s current and potential buying behavior while also helping to identify potential best-fit prospects and customers.

17 ecommerce marketing tips to follow in 2021

Running an online store is a lucrative business idea, but it doesn’t come without its challenges. Finding ways to make your ecommerce site stand out can feel like a daunting task. The good news is that there are plenty of marketing tactics you can adopt in order to share your ecommerce brand with the right people, at the right time. If you’re ready to up your marketing efforts and drive online sales, keep reading. This article will walk you through 17 foolproof ecommerce marketing tactics to optimize your online store. Also check out our roundup of the best ecommerce platforms.

Top tips: 5 insights into email marketing from 2020

How can email marketers extract trends from a year like 2020? Michael Trapani, Senior Director of Product Marketing, Acoustic, looks at the influence that the pandemic has had on email marketing, based on data from thousands of marketing teams.

App Store Optimization: How To Market Your Mobile App In 2021

To prepare for the changes, marketers will need to invest in brand advertising and product development, rethink subscription marketing strategy and identify alternative app stores and advertising channels.

10 Top Digital Marketing Trends to Watch Through 2021

In this column, we’ll take a look at what’s trending now, with an eye to where you should prepare to allocate budget in upcoming quarters to stay ahead of your competition

10 Best Digital Marketing Tools for Small Businesses

With the advent of technology, everything these days is available at our fingertips, anywhere on the go. Here are the 10 best digital marketing tools for small businesses to take their sales and business to the next level.

3 Strategies That You Can Implement For Multi-Location Franchise Marketing

This article is meant to give you three things to consider when you tackle the giant of multi-location marketing. If you want to improve your franchise marketing efforts, or you just stepped into the ring, you should be able to implement these tactics instantaneously.

4 Social Media Marketing Trends to Implement in Your 2021 Strategy

With the rise of social media comes the increase in marketing being leveraged across these platforms. Each day, more businesses are realizing the infinite potential that social media marketing has. Even brick-and-mortar businesses that have existed in the same capacity for decades are now jumping on the social media bandwagon — and rightly so.

50 Restaurant Marketing Tips

Restaurant owners looking for more revenue need to have an advertising strategy. Even if you’re looking for mostly local customers, you’ll need to consider online strategies. Read on to find out how these 50 restaurant marketing tips can help.

Compete The Ever-Changing Fashion Industry With These Marketing Strategies

You can see there are several sides to fashion marketing. Thus, learning and applying these practical tips to your business will help you increase your business’s customer drive and revenue.