Top 7 tips for marketing a new product

So, your company has a new product it wants to sing and shout about? That’s great news! However, you need to ensure that your business is following a marketing plan if you want your campaign to be successful.

RiRi Okoye: 10 Reasons Why Marketing Plans Fail and How to Fix Them

Have you analysed your marketing strategy for the year? Many businesses struggle with marketing and getting their products or services to the right audience without figuring exactly where the problem comes from. Let’s highlight some marketing failures and how they can be avoided:

What Social Media Trends Will Emerge for 2022?

2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Earlier this year I offered up some predictions on what I thought the year would hold for social media. Here’s how I see social media shaping up in 2022, along with what strategies marketers should develop for a complete customer experience.

HubSpot : Which Marketing Channels Will Brands Prioritize in 2022

To learn more about the marketing channels that are being used by businesses today, the HubSpot Blog surveyed more than 1,000 global marketing professionals working in B2B and B2C companies to find out the channels they leverage. In this post, we'll discuss the findings that will help you understand how to amplify your reach, resonance, and revenue, all while prioritizing what matters most: your customers.

5 steps to launching a successful email marketing campaign

To triumph with this digital marketing strategy, you’ll need to stand out by eclipsing the competing brand communications in your contact’s inbox. Here are five best practices for breaking through the clutter and kickstarting a profitable email marketing campaign.

3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

Why is knowing the best time to send a marketing email so important? Reports show that your email’s delivery time plays a significant role in open rates, click rates and overall email marketing performance. Consider these factors when determining the best time to send a marketing email.

Content Strategy and Marketing: The Key Differentiator for Building Strong Brand Value

Content strategy has rapidly evolved much beyond simply communicating about the product and making new sales.

Email marketing metrics , How to know newsletters are working

You can sell everything from epoxy to the best betting sports odds. But it’s useless just to send emails through the base – you need to think about a strategy, to check the metrics. Let’s find out together how to evaluate the effectiveness of an email channel. The parameters which will help us in this are divided into three levels: Elementary, Intermediate, and Advanced.

Choosing the Best Digital Marketing Company for Your Business in 2022

Hiring a digital marketing agency can be first step in achieving targeted digital growth.

Boost gift spending with key holiday marketing strategies

A smart, well-planned holiday marketing campaign can start anywhere, but here are seven creative ideas to connect with existing customers, reach new customers, increase brand engagement, boost sales.

The Recording Academy Appoints John Loken To Executive Vice President, Marketing

As Executive Vice President of Marketing, John Loken is responsible for expanding the Recording Academy’s reach and influence through elevated brand storytelling and oversees creative services, brand communication, social media, email marketing, and more


Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

Apteco & Syniverse Collaborate to Offer WhatsApp as a Channel for Marketing Automation

WhatsApp Messaging Allows Enterprises to Enhance Customer Engagement and Brand Awareness

Connecticut debuts marketing campaign to encourage winter tourism

The Connecticut Office of Tourism has launched a $1 million marketing campaign designed to attract visitors to the state’s attractions during the winter.

Best Holiday Email Examples/Templates

Best Vacation E-mail Examples/Templates

10 Growth Hacks to Improve your Online Store Performance

There’s no particular roadmap for growth hacking your online store’s performance. However, several e-commerce sites are successful because they possess a growth hacking mindset and direct their efforts in the same direction by curating and executing campaigns and tests to generate more online sales. Taking this into consideration, let’s shed some light on the best growth hacks for online stores seeking to boost their performance.

First-Party Data: Optimization Tips for Marketers

With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let us explore:

Holiday Ecommerce Marketing Guide for 2021

Holiday season is an invitation for shoppers to avail extra discounts on the products. To attract customers businesses need to optimize websites and display personalized offers. Read on to find out which points do businesses need to focus on to attract customers.

Five digital marketing strategies that improve conversions

Conversion means different things for different businesses.It may mean getting audiences to provide contact info for lead generation, converting prospects to paying customers, or subscribing to your newsletters. Yet driving conversions is no mean feat. Today’s audiences are savvy people who don’t just settle anything unless it’s beneficial to their business. How do you prove value and drive conversions? We’ll look at several digital marketing strategies that may help nudge your audience to perform the desired actions.