EMAIL MARKETING TIPS TO INCREASE OPEN RATES, CLICKS AND CONVERSIONS
Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets 120 emails every single day. The result: It’s become more and more difficult to break through to prospects amid a deluge of marketing messages. It’s not impossible, though. So while in Boston last week for HubSpot’s annual Inbound conference, we picked up a few best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls. Following are a few tips and tricks shared by Jay Schwedelson, CEO and founder at Outcome Media and GURU Events.
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