B2B Lead Generation: The What, Why, and How

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and larger businesses need to keep up with growth and profitability targets by bringing in new customers with the increasing competition from smaller rivals. A good lead generation engine can deliver outsized results and set the business to grow for several years. The good news is with the rise of digital marketing channels and distribution, there are now more ways to generate leads. So how do you start generating leads for your business? Let’s first explore what lead generation is all about.

Types of Digital Marketing Strategies and How to Use Them

There are different types of digital marketing strategies you can implement to achieve your digital business goals. They are distinct, but in most cases they intersect, complement each other and even share the same communication channels. In fact, it currently makes sense to use several strategies together, in order to get the most out of your business.

7 Inbound Marketing Strategies for 2021 (and Beyond)

In this article, we’ll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company.

How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

There’s social media, inbound marketing, and public relations. There are several people working together in each campaign. What can you do to bring it all together in a seamless way? Here’s where marketing technology can come to the rescue.

Five must-have B2B lead generation strategies to dominate

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has been a measure for most successful B2B businesses.

Marketing Automation: the Best Tools for Boosting growth

The best AI-powered marketing automation tools are the ones that make it easy for marketers to create and optimize content, increase sales, analyze data, improve marketing efforts, and get the word out about your business. Let’s take a look at some advanced artificial intelligence (AI) tools and platforms that can help your business reach its full potential.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.