Tailoring marketing approach for Healthcare – by Accumed’s Dedef Kayrouz

Marketing is essential in supporting the healthcare industry to communicate and provide value to consumers. Whether an established healthcare provider is trying to build brand equity to raise funding from investors or a health technology company trying to generate brand awareness and leads for a proprietary service, modern strategies are needed to adapt to consumer preferences. Various studies have shown that customers now prefer to receive personalised marketing content as it is more convenient for decision-making and reduces information overload. Similar to other industries, the healthcare industry, has shifted towards more customised approaches and sustainable relationships to build loyalty and encourage repeat purchases from the same supplier.

Top 10 Advantages of Facebook Marketing for Your Business

Social media usage has skyrocketed during the pandemic. Utilize this channel now to drive your recovery.

HIPAA Complaint E-mail Solution Paubox Raises $10 Million

The company has more than 4,300 customers, and now secures more than 70 million emails every month

7 Tips for Small Business Marketing

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

13 Local Marketing Strategies That Work In 2022

Digital and social media marketing are the most crucial parts of marketing a local business since, according to Google, “83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.” We’ll cover some of the online marketing tactics and strategies we’ve used with great success in reaching a local audience.

Digital marketing leads small businesses to transformational growth

Online Marketing. The SMBs lifesaver

How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.

G2 Awards Phonexa with Series of Accolades in Fall 2022 Report

Not only did the all-in-one suite for calls, leads, clicks, email, SMS, and accounting maintain its ability to resonate with users across diverse business models and verticals, but the touted tech company also increased product ranks with substantial Satisfaction and Market Presence.