What's in Your Consumer Data Privacy Closet?

Today, all companies are forced to think about privacy regulations while still trying to deliver on ever-increasing human-like interactions. Balancing these two requirements isn’t easy. I have worked with many teams where the first battle to better marketing is against the legal team. Nonetheless, there are still opportunities and best practices to succeed in these seemingly opposite fields. Here are three of them:

Unveiling our first MarTech Intelligence Report on email marketing platforms

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all?

A Quick Guide to Creating Email Marketing Funnels

Different leads are currently in different parts of the funnel and it’s your job to use your small business email marketing expertise to move them down this funnel to get them closer to making a purchase.The way you speak to them, the content you send them, and the type of emails you create will vary depending on the funnel stage. Here’s how you can create a funnel to keep your leads interested and show them why they should buy what you’re selling.

4 Simple Email Marketing Automation Tweaks that Increase Sales

The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Automated emails make up 32% of all email orders while accounting for only 2.4% of sends. Maximizing the effectiveness of these already powerful messages is essential for growing an ecommerce brand’s business.

B2B marketing ROI: 5 questions St. Louis businesses should ask

How are you defining returns?, What channel are you trying to calculate ROI for?, What are you being asked to do with this ROI?, What is a good B2B marketing ROI?, Are you being realistic about what the numbers can tell you?

A Small Business Guide to Email Branding

You’ll never get a second chance to make that first impression, so don’t overlook your emails when you approach brand development. From your subject line to your font and color options -- and even your email background -- you want to captivate and delight your customers. And don’t neglect email marketing as something that’s only for larger businesses with vast budgets. Small business email marketing, done right, can help level the playing field and let you connect directly with your customers.

A Beginner's Guide to Real Estate Email Marketing

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

How High Speed Training boosted email open rates by 50+%

Established in 2008, High Speed Training (HST) provides compliance and development training to keep people engaged in their chosen careers. By 2018, the organisation had supported over 1 million learners to gain their accredited certificates and it is now one of the UK’s leading online providers. As well as having a 170-plus course catalogue, HST offers free content – covering subjects including food hygiene, safeguarding, health and safety and business – via our resource centre, The Hub. This was a huge focal point for its digital comms, driving people to a centralised point and keeping them on track and highly motivated.

10 Engaging Newsletter Ideas to Grow Your Small Business

Among email marketing campaigns, newsletters naturally offer a personalized experience for your subscribers, making it one of your most effective tools to generate audience engagement and sales. To help you engage subscribers effectively, here are good examples of newsletters that you can learn from and build upon.

Which Growth Metrics Actually Matter for Startups?

The correct answer to this question largely depends on who you're asking, the startup's vertical and maturity and a plethora of other variables.

SaaS Growth Strategies for 2022

The SaaS market is rapidly expanding as new start-ups pop up almost every day. In this digital age, customers turn to search engines to find and compare companies before they commit to investing in a product. As competition grows, SaaS businesses have to up their marketing efforts and ensure that their solutions reach as many potential customers as possible.

How To Create Modern Marketing Funnel By Kritika Chaturvedi

A marketing funnel– is a roadmap laid out by a company to guide potential customers from their first interaction with the brand to becoming a paying customers.Your marketing funnel provides more value to your marketing strategy when you understand your customers—then you can make informed decisions to improve the customer experience as they move through the funnel. Why are marketing funnels important? You cannot downplay the importance of using a marketing funnel. In the end, it can change the game for your business. Here are several ways a marketing funnel can assist you in:

3 Ways CMOs Can Use Customer Voice to Build Brands

It powers go-to-market strategies, co-created experiences and ads.

The Essential Guide to B2B Email Marketing

Top 7 B2B email marketing strategies to try

Diversify your digital marketing strategy to benefit small business

Ways to diversify and innovate your digital marketing campaign

Best types of content to strengthen your marketing strategy

When done right, valuable and easily discoverable content helps you establish your expertise, promote brand awareness, and more.

10 Law Firm Newsletter Ideas to Attract Clients

Email marketing often gets a bad rap. After all, we all know the annoyance of getting spam and promotional emails. Much of this content just ends up deep in our inbox. The same can happen to newsletters… especially boring ones. Don’t let your law firm email newsletter fall to this fate. In this guide, I’ll talk about how to start a successful newsletter and use it to attract clients. You’ll get 10 content ideas for creating an engaging newsletter.