Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Why? Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable. When leveraging it for business growth, your email marketing software can make all the difference. However, with the hundreds of tools out there, where do you begin? This five-point guide will help you choose the right software for your business.

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

Top 3 Ways to Generate more Leads with Email Marketing

For a business to keep flourishing, lead generation should be a constant companion. It’s the lifeblood of a business. However, over sixty-one percent of marketers admitted that it’s one of the biggest issues they try to fix in digital marketing. In order the improve this area of your business, email marketing needs to be considered. Let it be among your primary channels. This guide introduces you to the bolt and nail of how to work email lead generation into your business. Keep reading!

A Guide to Marketing for Small Law Firms

Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms can’t compete, though. In fact, small firms can capitalize on specific tactics to create a successful, sustainable marketing plan. Here’s what you need to know about marketing for small law firms.

Protecting Your Brand from Cyberattacks

Is your brand’s reputation at risk?, Using password managers, LastPass, NordPass, A responsibility to your brand

What is No-Code? The Best Tools to Get Started

Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.

12 Tips on Marketing for a Law Firm

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Digital marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you to reach a larger audience, engage prospects, and turn prospects into leads. Here’s our latest list of tips to help when developing marketing for a law firm.

SME guide to B2B marketing

If you’re responsible for marketing within a small or medium-sized enterprise (SME), you will be fully aware of its importance. This handy guide will help you use the right strategies and channels to promote your business effectively.

Startup To Human: A Founders Guide To Human-To-Human Marketing

Every startup knows that a smart marketing strategy is an important tool for growth. But as the challenging economic landscape continues to unfold, a shift to a more human-centric approach to marketing is becoming more essential.

5 college recruiting lessons from a mom and a marketer

The executive director of communications and marketing at Central College, in Iowa, shares what she learned from her own child’s college search.

Digital Marketing SEO & PPC Agency Releases Google GA4 Guide for UA Users

Geeky Tech, a digital marketing agency specializing in Search Engine Optimization (SEO) and Paid Media (PPC), has released a post on how companies can optimize the transition from Google’s Universal Analytics (UA) to Google Analytics 4 (GA4).

How to Connect With Your Favorite Email Marketing Tools

Email marketing is essential for any business in the twenty-first century. Whether you’re a blogger, an entrepreneur, or someone who’s just trying to promote something new and get the word out there, email marketing tools are always a necessity. Today we’re going to talk about some of our favorite email marketing tools that help us make sure we don’t miss out on anything!

RMS North America Releases Complete Campground Marketing Toolkit

RMS North America, a leading provider of cloud-based reservation and property management systems to the hospitality industry, today released its Complete Campground Marketing Toolkit. Campground owners and managers will now have access to email templates, a first-time camper guide, an industry report, and actionable insights on current marketing best practices within the comprehensive toolkit. Resources specifically designed to help campground owners and managers kickstart marketing efforts.


Artificial intelligence (AI) is changing every aspect of today’s lives. If you are a digital marketer, there is a high chance you are using some form of AI in your marketing. Even so, many marketers are yet to embrace or understand the potential of AI in marketing and so lose out on a lot that AI could do for their businesses. Embracing new technologies can be overwhelming when you do not understand the effect they will have on your business. So understandably, you could have some reservations. But worry not, as this guide can help you see the bigger picture and give you the nudge you need to plunge into the world of AI in marketing.

What is Klaviyo? An Introduction to Shopify’s Latest $100M Investment

In this short guide, we’ll explore the benefits of using Klaviyo, how it automates marketing emails and SMS campaigns, how brands can harness the power of personalized cross-channel communications.

7 Practical Ways to Determine Guests’ Preferences Pre-Arrival

A hotel business like yours should embrace powerful strategies to promote a pre-arrival experience for the customers, rather than waiting to offer them services when they physically arrive at your hotel premises. Guests’ experiences are of utmost importance for hotel businesses, and there are ways to improve them right at the initial touchpoint, i.e., pre-arrival.