
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.

Gemini AI can now watch YouTube videos for you, and this changes everything
It's going to make research a lot easier

Core and More Technologies Reports Record-Breaking Year-Over-Year Digital Marketing Performance Growth
Core and More Technologies, a leading New Jersey based digital marketing agency and a Google and Microsoft advertising partner, has released their annual client media statement. The results show a significant year-over-year performance increase across all digital marketing.

How App Orchid’s AI and Google Cloud are changing the game for business data analytics
The partnership centers on integrating App Orchid’s technology with Google Cloud’s Cortex Framework, which helps organizations manage data from systems like SAP and Salesforce. The combination allows business users to ask questions about their data in plain English and receive AI-generated analytics and insights.

Former Google, Meta leaders launch Palona AI, bringing personalized, emotive customer agents to non-techie enterprises
A new startup called Palona debuted last week that aims to fix this sorry state of affairs. It equips direct-to-consumer enterprises — think pizza shops and electronics vendors — with live, 24/7 customer support sales agents that are uniquely reflective of each business’s brand personality, voice, inventory stock and value proposition. The electronics vendor has a “wizard” agent made by Palona, while the pizza shop gets a surfer dude agent personality — naturally.

Google AdSense Combines Marketing Email Preferences - Expect More Emails...
Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.

The best live TV streaming services to cut cable in 2025
Reduce your monthly TV bill with one of our favorite streaming options from YouTube TV, Sling TV, Hulu and more.

Google refines ad quality systems to improve user navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

Google’s Q4 Earnings Point To An AI-Focused Future
Alphabet's Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.

Google Merchant Center Next fixes product download frustration
Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

5 Ways to Improve Your Digital Marketing Strategy in 2025
The world of digital marketing is a continually evolving landscape, and if you want to stay ahead of the game then you’ll need to use 2025 to leverage new strategies.

10 skills and traits of successful digital leaders
Digital leaders must balance business acumen with a deep understanding of ever-changing technologies — and possess the unique blend of abilities necessary to lead, transform, and innovate.

Google's new AI tool is changing the way teams work and organize research
NotebookLM Plus can be a helpful assistant for any team or professional. Here's how.

OpenAI’s agentic era begins: ChatGPT Tasks offers job scheduling, reminders and more
ChatGPT is taking a significant step toward becoming a full-blown personal assistant with the release of a new feature called Tasks. This could signal that OpenAI will release more agents in the future.

Why SEO Is So Important in Digital Marketing in 2025
It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.

Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

Lightning AI’s AI Hub shows AI app marketplaces are the next enterprise game-changer
Lighting AI CEO William Falcon told VentureBeat in an exclusive interview that AI Hub allows enterprises to find the application they want without having all the other platforms required to run it.

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted local customers.

ChatGPT's Deep Research tool can create reports from hundreds of online sources
There’s no two ways about it, there’s a newfound sense of urgency at OpenAI. Two days after releasing o3-mini to the world, the company made a surprise announcement on Sunday evening, revealing Deep Research. The new feature allows ChatGPT to find, analyze and synthesize hundreds of websites and online sources to create reports “at the level of a research analyst.”