Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Digital marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you to reach a larger audience, engage prospects, and turn prospects into leads. Here’s our latest list of tips to help when developing marketing for a law firm.

Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the most financial impact. This means that if you’re a marketer and you’re not using AI, you’re missing out on the benefits of what is possibly the most transformational technology.

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.

In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing on Facebook groups and other forums.

Ecomail.app founders created the company to provide an easy, modern platform allowing users to build an effective email marketing strategy with dedicated support at every level. Various features and functionality make Ecomail.app the ideal platform for business owners who want automated email marketing and digital communication.

Geeky Tech, a digital marketing agency specializing in Search Engine Optimization (SEO) and Paid Media (PPC), has released a post on how companies can optimize the transition from Google’s Universal Analytics (UA) to Google Analytics 4 (GA4).

For today’s businesses, getting ahead isn’t just about planning ahead. It takes both planning and pivoting to drive short-term results and long-term business growth. The pressures and uncertainties of the global economy make it increasingly important for marketers to balance their early planning with the need to stay agile. To get the most return on investment (ROI), marketing and finance teams need to partner closely to build flexibility into how they manage their resources and budgets. This will enable them to shift investments wherever the biggest opportunities present themselves.

Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design

“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.

One of the most significant changes that has happened in affiliate marketing in recent years is the rise of mobile devices. More and more people are using their smartphones and tablets to access the internet, and this trend is only set to continue. This means that affiliates need to make sure that their websites and content are optimized for mobile devices, as this is where a large proportion of their traffic will come from. Another change that has happened recently is the increasing importance of social media. Affiliates need to make sure that they are active on social media platforms such as Twitter and Facebook, as this is where a lot of potential customers will be found. It is also important to interact with influencers on these platforms, as they can help to promote your products or services to their followers.

The digital marketer’s web design services create high-quality, functional websites one can easily view from different devices like tablets, mobile phones, and computers, among others. They help their clients capture digital customers by using professional photos and visual tours on their websites. The agency works with clients’ vision for their website but has a portfolio of designs to choose from if clients do not have a clear vision of the type of website they want. The designs offer optimal speed, performance, and search engine friendliness.