Cyber week is one of the most important times of year for eCommerce businesses. Traditionally, starting the day of Thanksgiving through the following Monday, retailers offer some of their best deals of the year. While Black Friday has dominated brick-and-mortar stores since the 1950’s, Cyber Monday is a relatively new shopping day. It started in 2005, when online retailers noticed their sales spiking after Thanksgiving. By 2014, it became the largest online shopping day in the country, and it hasn’t stopped since. So, what can eCommerce businesses do to maximize their sales starting the week of Thanksgiving through Cyber Monday? We rounded up 18 strategies, including advice from 10 CEOs and Founders of eCommerce businesses to ensure your company thrives this holiday season.

This article will explain to you the topmost accomplishing marketing approaches and their examples, along with tricks on how to employ them effectively.

In other customer experience and digital marketing software news... OpenText Updates Experience Cloud, Terminus Launches New Integration, ON24 Joins HubSpot App Marketplace, Judo Raises $3M in Seed Funding, Netlify Raises $105 Million, UserTesting Announces IPO Price, Litmus Announces Acquisition of Kickdynamic, Federal Grand Jury Validates Trade Claim Against Sprinklr.

The 2021 holiday shopping season calls for 2021 strategies: Boost your social media holiday marketing strategy, Listen and learn, Prepare for unexpected peaks, Test everything, Build influencer relationships, Refine your email strategy to up your holiday marketing game, Refine your email strategy to up your holiday marketing game, Use AI to get personal, Avoid cart abandonment issues, Get your website and mobile apps in top holiday shape, Prioritize SEO, Elevate your mobile experience, Add new functionalities easily, Get the new holiday planning guide.

Here are four ways to optimize the lead capture process: Do an audit, Examine high-traffic pages, Measure, measure, Drive targeted leads to your site.

The marketers that win in the future will be the ones who focus on the long game instead of trying to grow more quickly. They’ll invest in relationships, in-person, virtual and digital, and they’ll be valuable to their customers before they’re ready to buy, when they’re ready, and after they’ve bought. Focus on building relationships at scale, provide value, track what you can and trust the process even when you can’t track everything.

It's all about small business marketing. In this "Marketing 101" guide, we'll walk you through these key areas: Understanding why you need to market your website and business, Figuring out the main marketing channels and if they're right for you, Finding the best tools and software to enhance your marketing, Doing your marketing yourself or working with an outside company, Tracking your results and tweaking your approach

With Thanksgiving right around the corner, cloudHQ released a new mail merge feature as part of its text and email marketing campaign app, MailKing Mail Merge for Gmail. Now, anyone can use the app to send a mail merge right from Google Sheets. This is an easy way for anyone to send bulk emails to their contacts in a personalized way.

In today’s digital age, businesses that rely solely on traditional methods of marketing such as print or direct sales, risk being left behind by the competition. According to Statista, global digital advertising expenditure in 2020 was estimated to be $378 billion, and is forecasted to reach $646 billion by 2024. Digital marketing is the promotion of goods and services through the internet and other online-based channels such as computers, smartphones and tablets. By employing a digital marketing strategy businesses can promote their goods and services to greater numbers of people thanks to the global reach of the internet. This article will look at six benefits of introducing a digital marketing strategy to help boost your marketing plan and your business’ success.

There’s no denying the power and potential of a full-fledged marketing budget, but there are changes marketers can make to ensure the lead pipeline doesn’t run dry, and they’re still scaling and growing their businesses.

Digital advertising, also referred to as online advertising and paid media, is an affordable, easy-to-use placement of promotional material on platforms such as social media, search engines, websites and even in email inboxes. Sites like Facebook, YouTube, Yelp and Google Search, in turn, sell ad space on their websites and search engines to be able to deliver services to their own customers.

When you’ve built multiple e-commerce brands and scaled them beyond $1,000,000 in revenue like I have, there are some steps you learn not to skip. Eventually, these become standard operating procedures (SOPs) — repeatable systems for growing successful brands. It’s as simple as following a familiar road to a preferred location. Let me draw you a map.

Most retailers heading into the holiday season this week remain affected by supply constraints, but that doesn't mean they can't maximize interest in what they do have with Black Friday and Cyber Monday right around the corner.

WiseStamp allows organisations to easily create and manage email signatures that can be tailored to their brand

Wondering whether you need always-on marketing? Here's why you do and the practical steps it takes to get started today.