When the economy is good, advertisers spend on branding. But that’s not the case when times are lean, Sir Martin Sorrell, executive chairman of S4 Capital, told AdExchanger. Serious economic headwinds and inflation, plus ongoing international conflicts, all impact advertising spend, and that means companies need to get choosier about their tech investments to keep growing competitively, said the former WPP CEO.

Simple mail transfer protocol (SMTP) is defined as an email protocol that enables the transmission of emails among user accounts over an internet connection. Simply put, SMTP is a set of rules that allows different email accounts and clients to streamline information exchange. This article covers the meaning, uses, and best practices of SMTP.

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.

At Third Marble, Chirs and team engineer affordable Google solutions to grow their client’s businesses. He says, “We rarely hear about how small businesses affect the U.S. economy, but did you know that 65% of all new jobs in the last 15 years came from small businesses? If we can support growth, we expect more jobs for small businesses. We believe we play a role in keeping this country strong by providing effective and affordable advertising services. We also agree that small business owners may not afford to spend hundreds of dollars a month on advertising. We hope to be the answer to this problem.”

Revinate empowers hoteliers to directly connect with their guests. Our Guest Data Platform and communication solutions unlock revenue for hoteliers and put them in control of the full guest experience — initial research, booking, check-in, throughout the stay, and even after check out — all via the communication channels that guests prefer, whether it's voice, text, email, or web. More than 12,000 hotels globally bank on Revinate to drive direct revenue and deliver delightful guest experiences.

Here are some key areas to explore as a small-business owner : Accounting Software, Website Building and SEO, Email Marketing, Social Media Management Tools, CRM Software, Mobile Payment Processing and Security, Project Management Software.

Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, and many marketing budgets remaining frozen, the cost per lead is increasing. Lawyers and law firms are increasingly turning to the online world for lead generation. Yet, using the web to generate leads is still something of a mystery for many law firms. How does a law firm begin to navigate the complex world of online lead generation and digital marketing? There are so many buzzwords to learn (inbound marketing, outbound marketing, tweets, impressions, conversions, bounce rate, etc.), and so many acronyms to decipher (SEO, SEM, PPC, CTM, CTC, etc.).

Google officially announced 25 new winners of the Google for Startups Fund. One of the selected startups is Folderly, an intelligent email performance solution to supercharge email marketing. Google’s investment in top-notch startups with Ukrainian roots aims to strengthen sustainable businesses and build foundations for post-war economic recovery. What Makes Folderly a Top-Notch Email Solution Platform. The team created Folderly in 2019, and just in 9 months, it skyrocketed to $1.5M ARR. Later, in 18 months, the platform reached $3M in revenue. The startup appeared in the market with a bold statement — excellent email deliverability is a goal every business can achieve. And, in a while, the Folderly team has already proven so.

If your goal is to drive users through your sales funnel with content marketing, you should understand the type of content that works well at each level. Today, I will share several strategies you can use to attract users to your business and improve sales across all stages of your sales funnel.

Content marketing is one of the best ways for any organization to bring in traffic to their site as it helps continue to educate consumers about the benefits of certain service lines and make them trust that your brand is the right one for their needs.

Motiva AI today announced Motiva Generator™, a new product that combines the large language models (LLMs) created by OpenAI and Google with customers' own content and performance data. Motiva Generator is a new way for marketers to create highly effective messaging based on what types of content and personalized strategies have worked in the past. Generator leverages specific, historical data to actively tune and shape the content-writing capabilities of the best Large Language Models. New features combine the Large Language Models behind ChatGPT with company-owned data to produce more effective marketing content at a dramatically lower cost.

A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., pay-per-click or PPC) sit. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. The web is a big, busy place, so marketers competing for consumers’ time, attention and, most importantly, money must understand the critical role search plays in digital marketing — and how to use search to their advantage.

As every industry braces for the challenges of the year ahead, new trends are set to rise as technology innovates faster than ever. From overcoming the anticipated economic slowdown to applying advancements of AI in marketing to leveraging first- and zero-party data, here are a few of the ways we can expect the martech sector to evolve in 2023.