I am VP of and Head of Marketing for HCL Software. We are a $1 billion enterprise software division of HCL Technologies, a global technology company. We develop, support, market and sell a portfolio of products in four main categories: Customer Experience (CX), Digital Solutions (DS), Secure DevOps, and Automation & Security. Unica falls into the customer experience category. Not only do we develop and sell these products, we also use these same products for our own marketing automation operations.

For digital marketers, the coming of a new year comes with a chance to improve and strengthen their marketing strategies. This could mean staying up to date with the trends that could shape the world of digital marketing for small businesses. With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year:

More companies are relying on software as a service (SaaS) as a cloud-based option for delivering a variety of software applications to end users. Fortunately, they have a broad selection of SaaS applications from which to choose. Companies today can access all sorts of applications via the cloud from a large number of SaaS providers. While some of the most well-known of these deliver core business applications, there are lots of vendors that provide more specialized applications via the SaaS model.

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on live-streaming marketplaces, payment services, social commerce, headless commerce, customer experience, multichannel fulfillment, and holiday marketing. IF you click on the titles of the articles in this article, it will go to the articles of those titles.

Export Emails to Sheets is a Gmail add-on that gives you the ability to export your emails from Gmail into Google Sheets. This is a mobile add-on that is designed to help small businesses manage online sales directly from their Gmail app, on their phone, tablet or mobile device.

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

In today’s world, e-commerce is a critical component of becoming a successful retailer.

Mrkt360 is developing into a major force in the digital marketing industry and its social as well as corporate goals are crucial to that development. Our firm is constantly expanding and looking for the next possible way to both grow and improve the digital marketing industry. Our hope is to become a trusted leader within the industry, committed to not only clients, but partners, students, and the industry of tomorrow as well.

BIMI is an email authentication protocol that allows brands to verify their identity to email recipients through logos that appear alongside their emails. Brands must first pass through verification steps, such as implementing Domain-based Message Authentication, Reporting and Conformance (DMARC) and obtaining a BIMI certificate.

The COVID-19 pandemic is by no means a stopped clock either, and more often than not, the organisations that are most likely to thrive in these rocky times are those that are using this time to get ahead, refining their SEO to boost their Google visibility, as well as investing in multichannel marketing as a means of staying ahead of the curve. Here are a few other ways digital marketing can be your greatest defence against periods of great economic uncertainty.

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

With the advent of technology, everything these days is available at our fingertips, anywhere on the go. Here are the 10 best digital marketing tools for small businesses to take their sales and business to the next level.

What do the latest retail statistics tell us about retailing in 2021? You might be surprised. We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below.

How to attract new customers using social media,video content,search engine opimization.

At the beginning of every year, most startups and scaleups are on the lookout for the best growth strategies out there to implement throughout the upcoming twelve months. This interest shouldn’t fade away by the middle of the year. On the contrary, as explained in a previous article titled “Growth Marketing 101: What is it, and how does it work?”, attracting more engaged customers and putting them at the centre of every action should be your constant main goal.