#Google related marketing articles

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.

6 Best Digital Marketing Courses and Certifications in 2024

In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

How businesses can win over AI skeptics

In a short time, AI has gone from being a technology used by the tech elite to one that most people use—or at least encounter—daily. AI is being deployed in health apps, customer service interactions, on social media, and in marketing emails, to name just a few examples. While companies are building their own AI and figuring out how the technology fits into their businesses, they’re also facing the challenge of how to transparently convey the ways in which they’re using these advancements.

Should you use AI to write work emails?

Research finds that AI-generated business emails are effective

Google Marketing Platform launches new API with enhanced capabilities

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

The (Underrated) Power of Email Deliverability: What Marketing Leaders Need To Know

The evolution of inboxes and systems means agility is key in auditing and advancing investments to reach consumers, ensuring that email also levels up into a larger, omnichannel engagement strategy. As marketers look to refine and refresh their strategies to keep up with shifting demands, keep these four areas in mind.

Act-On Deliverability Helps Marketers Avoid Spam Boxes, Comply With 2024 Email Authentication Rules

Act-On Software has partnered with customers for 15 years, guiding them through healthy email deliverability practices. As mailbox providers like Google and Yahoo tighten requirements in 2024, Act-On is again ahead of the curve to help marketers achieve email deliverability.

Klaviyo introduces AI to enhance digital marketing

AI may level the playing field for advertisers, but only those who harness its power for innovation will thrive.

Zib Digital prepares for digital marketing transformation with Google’s Search Generative Experience

Thanks to the ever-evolving algorithms of search engines, it becomes increasingly difficult to maintain the interest of a digital user. As search engine king Google announces the launch of their Search Generative Experience tool, Zib Digital, a leading Melbourne digital marketing agency, prepares to align with the inevitable industry transformations.

Everlytic demystifies new email authentication protocols

Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game.

Proton Mail enhances user privacy with hide-my-email alias integration

Proton Mail, the popular email service known for its strong focus on both privacy and security, has integrated hide-my-email alias features directly into its web and desktop platforms. This move gives users more control over their online identity, setting Proton Mail apart from other email providers like Gmail.

The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.

Acquia enhances brand management capabilities

Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.

Seode AI: New Era in Digital Marketing with Advanced AI and PR SEO Backlinks Solutions

eode AI is thrilled to announce the launch of its revolutionary AI-powered platform, Seode.ai, and its new venture, prlinkr.com

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Accredible Launches Credential Industry's First Email Campaigns

New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth

Keever SEO Launches Online Reputation Management for Elite Clients

Keever SEO has announced the expansion of its services to include online reputation management and crisis management, tailored for high-profile and high-net-worth individuals.

A Marketer’s Guide To Generative AI Startups

Marketers know all about hype. And generative AI is in the middle of a feeding frenzy.

Adobe Brings Conversational AI to Trillions of PDFs with the New AI Assistant in Reader and Acrobat

Adobe introduced AI Assistant in beta, a new generative AI-powered conversational engine in Reader and Acrobat. Deeply integrated into Reader and Acrobat workflows, AI Assistant instantly generates summaries and insights from long documents, answers questions and formats information for sharing in emails, reports and presentations. AI Assistant is bringing generative AI to the masses, unlocking new value from the information inside the approximately 3 trillion PDFs in the world.

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