The Personal Touch: The Agent-Client Connection in a Digital World

When it comes time to get a quote, your independent agency needs to have the right technology. Agencies should be using automated email campaigns and social media to create brand recognition. You need to be optimizing your website and using Google My Business to show up in local search results. Your insurance agency website needs to have a quoting engine to provide consumers with live, fast quotes.So,how can your agents maximize their personal touch in a digital world?

Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too quickly to implement a change might kill your market performance since it can take 6 – 12 months to start seeing an improvement in your ROI. Wait too long to make a change and your business might fail. What’s a company to do? Let’s start with an understanding of why you need a digital marketing strategy.

Three Steps Marketers Should Take To Build A First-Party Data Oasis

Marketers must pull off a spectacular magic trick these days. The majority of consumers support data transparency and privacy. Still, they also want a customer experience rich with personalized interaction, convenience and a deep understanding from a brand about "who they are" as a person. Capturing the zero-party and first-party data to make that happen requires intentional strategy.

3 Account-based Marketing Mistakes to Avoid from Today!

Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. At a time when the world is still reeling from the second year of an ongoing pandemic, the onus lies on marketing and sales teams to drive dedicated efforts to achieve faster results, keeping the various economic, local (especially true for global companies serving a global audience) and overall business operation challenges that the pandemic brings up.

Bennet Schwartz Discusses How Technology Changed The Marketing Industry

Bennet schwartz discusses how technology has changed the field of marketing, explaining how these updates are influencing the industry.

4 Digital Marketing Tips That Can Help During COVID-19

Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.

Off-Page SEO Tactics For 2021 – How To Gain More Traffic During the Pandemic

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

Is your business analysing the rise in data to better understand customers?

The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

Why You Need an Email Database for Real Estate Marketing

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

What Is Online Marketing?

What is Online Marketing? Digital marketing is basically the part of advertising which uses modern and internet-based electronic media such as mobile phones, desktop computers and other similar digital devices and platforms to advertise products and services. This form of advertisement has helped businesses achieve remarkable success since the medium allows them to reach more people at a cheaper cost. Businesses can easily create a website from where customers can find all the information about their products and services. This form of advertisement is very effective as it reaches the target audience instantly.

SEO:WHAT IS IT AND HOW DO I USE IT?

SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results.

The Future Of Digital Marketing Agencies In A Post-Covid World

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

Wishing and Hoping Isn’t a Marketing Plan

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

Automations for Scaling E-Commerce Businesses

Automation remains at the forefront of these e-commerce growth strategies, especially as its wide range of applications and ready accessibility make it a realistic option for most.

Tempe Chamber Of Commerce: 8 E-Commerce Marketing Best Practices To Follow

From targeted outreach to optimizing your product pages, there are several practices that may help you with your e-commerce marketing!

Internet Marketing Strategies That Works

The most effective way to achieve success in what is internet marketing is to use content creation in addition to search engine optimization, Pay per Click and pay-per-play strategies.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

Email Management Leader cloudHQ Unveils Free Email Templates

cloudHQ, an email management company based out of San Francisco, California, announced the release of Email Templates by cloudHQ, a brand new solution available in the Google Workspace marketplace.

Creating an Excellent Content Marketing Strategy: 9 Focus Areas

Creating an excellent content marketing strategy should focus on your company goals then develop a plan to help you achieve those goals. By producing an excellent content marketing strategy you grow your audience, increase sales, build a community, and increase your ROI. To develop your content marketing strategy there are several things you need to keep in mind. So, today we share our favorite tips and offer reviews of products to help you toward success.

7 EFFECTIVE STRATEGIES TO INCREASE YOUR EMAIL OPEN RATES

Use these tips when creating your email campaigns. You’ll increase your open rates—and that means more response and sales!