ZeroBounce Increases Email Validation Accuracy to Help Businesses Boost Email Marketing ROI

ZeroBounce now checks email addresses with a money-back guaranteed accuracy of 99%, up one point from 98%. Thus, marketers and business owners relying on email to get their messages across can maintain higher-quality email data.

What Financial Advisors Need to Know About Email Marketing

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust. In short, email allows you to put your brand and messaging directly in front of your target audience. Finding success with email marketing for financial advisors hinges on developing an impactful strategy.

Here’s How You Can Drive Your Email Marketing Forward in 2023

A few conceptual changes to your core email marketing tactics can lead to better ROI in 2023. All it takes is a little bit of adjustment and better measurement parameters… The start of every new quarter or for that matter, new year revolves around assessing past marketing and sales tactics and strategies to measure how they performed, with the aim of finding areas for improvement. For both, marketing and sales teams, emails will remain a reliable channel through which to pursue new prospects and nurture existing ones. For marketers especially, identifying what can help drive more ROI through this channel without clogging their target recipient’s inbox with unnecessary content becomes more crucial. With that in mind, what should marketers do in 2023 to drive better email marketing ROI? Here are some starting points:

North Star goals for category leaders: First-party customer view

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.

Terminus Maximizes Marketers Ad Spend with Less Than 3% Fraud Rate

According to Terminus’ new ABM Benchmark Report: B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns.

10 Marketing Automation Best Practices Generated by ChatGPT

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

6-Step Guide to Improve Your Email Marketing Strategy

About 4 billion people use email daily. Each of these email users is a potential target for an email marketer. With such a large audience pool, it seems impossible to fail, yet some thrive while others don’t do so well in this field. This form of digital marketing is incredibly effective. Its ROI is so impressive that it’s suitable even for those with a stretched budget. The difference lies in the quality of their email marketing strategy. With that in mind and without further ado, here’s a brief six-step guide to help you improve your email marketing efforts.

3 email marketing shifts to make in 2023

Email really is one of the most effective and powerful ways of communicating with your customer base. As you can imagine though, nearly half of consumers feel as though they receive too many marketing emails. This means not only do you need to be sending a highly targeted, personalised and relevant email, you also need to make your email or newsletter stand out from the crowd - and one way of doing this (a big part of the puzzle) is to ensure it's crafted perfectly. It's an art. Read on for more.

The Future Of Marketing And Where It Will Progress To In The Next 12 Months

Although nobody can predict with one hundred percent accuracy what the future of marketing will look like in the next twelve months, using insights from industry professionals, we can make a few reasonable predictions. From an increase in the use of the subscription business model and customer personalization to story-driven content and push notifications, we outline some of the marketing trends we expect to see in 2023 below:

What are the 9 Crucial Questions in Strategic Communication?

9 Crucial Questions in Strategic Communication: Who am I trying to reach with a Strategic Communication project?, What are my marketing and communications goals?, What do I want the audience to do after hearing my message?, What is the target audience’s current level of knowledge about my market, product or service area?, Is my message coming from an emotional or logical place?, How can I change someone’s behavior after they learn about me and/or my company or organization?, How much time do I have to communicate powerfully with this audience and how often should I communicate with them?, Will this be one-time communication, needs to be refreshed periodically, or indefinitely ongoing messages need to be sent out at regular intervals?

Increasing Economies of Scale Through Combining AI With SaaS

Software as a service (SaaS) companies are beginning to explore the use of artificial intelligence (AI) to automate numerous business operations and increase their overall productivity. With this technology enabling providers to automate routine operations, enhance decision-making, and give customers a more tailored experience, this may result in increased leverage, increased scalability, and eventually, a higher corporate valuation. In order to make data-driven decisions and spur revenue growth, SaaS organizations should leverage AI to better understand and analyze customer behavior. AI may help SaaS businesses remain ahead of the competition and boost their overall market value by processing enormous volumes of data in real-time, while also offering insightful information about consumer behavior and industry trends. Let’s examine some of the benefits companies are seeing:

5 Ways To Make Your Marketing E-mails More Personal – Without Personalization

Let's look at seven ways to make your email hit harder without using actual personalization or data.

Referral marketing: What it is and how to use it successfully

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling. The practice has evolved from focusing on simply closing leads to opening new and long-term relationships. Nowadays, businesses need to be more strategic and focus on building trust before pitching to prospects. Every business – no matter what it is or where it is – wants to increase sales. Some try tweaking their marketing strategies, enforcing sales performance management software, and perfecting their website. Others rely on sales analytics tools to forecast numbers and insights, only to get mixed results. But what if it didn’t have to be a trial-and-error approach? What if you could implement effective sales strategies that focus on the fundamentals and give straightforward solutions? If that sounds better than crossing your fingers and wishing, keep reading.

Houston expert: 5 marketing musts for business growth plans in 2023

Continued growth starts with goal setting and coming up with a marketing and business development strategy that fits the unique needs of a business. This works most effectively when a company’s management team ensures that marketing and sales are working in lockstep. They are two sides of the same coin and need to see themselves that way to maximize results and therefore profit.

Online Marketing Tips That Will Help You Succeed

If you have been looking for tips on online marketing, then you have come to the right place. This article will provide you with some of the most important information you need to succeed in your marketing campaign.

Intuit Mailchimp Launches Campaign Manager and Webhooks

Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.

Top Ways To Improve Your CRM In 2023

Customer relationship management, usually shortened to CRM, refers to the processes that a business uses to manage the various interactions that it has with its customers. It encompasses the face-to-face and virtual conversations that the company has with new and prospective customers, and is constantly evolving as the business grows. If you run a business, it’s important to formulate a strong CRM strategy. No matter how big or small your company is, CRM enables you to stand out above the crowd and expand your business operations year-by-year. Even if you already have a CRM strategy in place, you should evaluate and update it regularly to make sure you’re providing your customers with everything that they need. By catering to your current audience’s needs, you can increase customer satisfaction and loyalty, and boost your success.

How to Develop a Strong Digital Marketing Strategy for Your Business

Are you ready to take your business to the next level with a strong digital marketing strategy? A solid online presence is essential for any company looking to thrive in today’s digital age. But with so many options and constantly changing algorithms, it can be overwhelming to know where to start. Don’t worry; we’ve got you covered. This article will cover how to create a digital marketing strategy to help your business stand out in a crowded online space. Keep reading to learn more!

7 effective ways to improve click-through rate of your email campaigns

Imagine investing hundreds of hours into an email campaign that has an impressive open rate but a below-par email click-through rate. Pretty demotivating right? Your email should tempt users to make those clicks and engage more with your emails. Wondering how to do that? You have arrived at the right place. We have listed a few tips and tricks that will help you improve your email click-through rate and open rate. But before we get to that, take a look at our email marketing services and how we help our clients in effective email marketing. Now, let’s understand what email click-through rate is.