Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

Strategies To Satisfy Existing Customers

there are ways to reinforce your presence and offer help that are beneficial, and even welcome, because the channel and method of delivery is already a part of your customer’s routine.

HubSpot : How to Set Up Automated Email Marketing Workflows (+ Examples)

Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts. In this article, we'll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let's begin by answering the most important question:what is email automation?

9 Lead Nurturing Strategies That Work (+ The Best Marketing Tools That Help)

You want to let them know you noticed they stopped by. You want to let them know that you want to help them — and that even if they’re only looking for information right now, you’ll happily provide them with helpful tips and tricks to make their lives easier. Therein enters lead nurturing.

5 steps to launching a successful email marketing campaign

To triumph with this digital marketing strategy, you’ll need to stand out by eclipsing the competing brand communications in your contact’s inbox. Here are five best practices for breaking through the clutter and kickstarting a profitable email marketing campaign.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

E-mail Marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click through rates are lacking. How can you move forward? Thankfully, you don’t have to reinvent the wheel. You can follow a tried and true blueprint…. And try a gazillion different iterations until you get that golden ticket. How so? Keep reading.

HubSpot : The Ultimate Guide to Product Marketing in 2021

Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. Product marketing involves understanding the product's target audience and using strategic positioning and messaging to boost revenue and demand for the product. What makes product marketing unique? How is it different from conventional marketing? Let's unpack the differences.

IMPROVING EFFICIENCY & INCREASING PROFIT WITH PROCESS-FOCUSED MARKETING

You must look at the sales and marketing process as a whole. By focusing on the entire sales and marketing system from beginning to end you create a meaningful journey for your customer, that will be sure to build a lasting relationship. Process-focused marketing looks at the sales and marketing process as a whole, in three steps.

2022 Insurtech Gift Guide: The Ideal Technology Stack

The past two years have given us a lot to consider. The path forward for insurance brokerages, agencies, and carriers will require digital awareness, strategy, and the right combination of tools. These tools will aid insurance professionals in the quest to meet consumer marketplace expectations, improve their experience experience, and earn and retain their business.

MarTech Interview with Jeff Samuels, COO at Iterable

Jeff Samuels, COO at Iterable shares a few top B2B personalization and marketing data trends in this interview with MarTech Series:

5 digital marketing strategies that are dominating

In this article, we’ll discuss the basics of digital marketing and explain why it’s such an important tool for businesses of all sizes. We’ll also provide some tips for getting started with digital marketing yourself, by explaining the differences in marketing strategies. So, if you want to learn more about this essential business tool, keep reading.

Top Email Marketing Trends for 2022

We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second half of 2021

How to Jumpstart Your Marketing Efforts for the New Year

Don’t let the last week of the year go to waste when it comes to your marketing and business development efforts. Instead use this time to your advantage while everyone else is taking a break. Here are a few actions you can take to build your brand and business as the year comes to a close.