How SEO and digital PR can drive maximum brand visibility
Use SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and engagement.
The 5 Trends That Should Shape Your Email Marketing Approach in Q4
Q4 is upon us! That means the window has closed for huge, time-gobbling initiatives like onboarding a new marketing automation platform or starting a rebrand. That said, there are plenty of initiatives email marketers can—and should—undertake right now to fully capitalize on the surge of buying intent about to hit (if recent years are indicators, it’ll hit earlier than ever). In this post, I’ll look at the five biggest trends shaping our approach to email marketing this Q4.
Artificial Intelligence in Marketing
Mastering the AI Marketing Realm
Small Business Guide To Sending Marketing Emails
Many of us are familiar with the process of deleting automated emails without reading them. But surely there has been at least one that caught your eye, persuaded you to pause and skim through it, or maybe even made you click the link.
AI and Email Marketing: Current Trends – Choosing the Right AI Powered Email Marketing Platform
The evolution of AI in email marketing has been transformative. Historically, email campaigns were manually crafted, often lacking personalization. With AI’s advent, predictive analytics emerged, enabling tailored content for recipients. Algorithms now analyze user behavior, optimizing send times for higher open rates. AI-driven tools segment audiences more effectively, ensuring relevant content delivery. Natural Language Processing (NLP) enhances subject lines, making them more compelling. Automation tools also test multiple email versions, selecting the most effective one. The synergy of AI and email marketing not only boosts engagement but also ROI.
YouTube steps up roll out of Shorts ads
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected in months.
E-mail Analytics You Should Be Tracking
To reap the benefits of email marketing, learn how to track email analytics so you can improve your results. Some key metrics to track include open rates, click-through rates, bounce rates and conversion rates. Regularly monitoring and analyzing these analytics can help you optimize email campaigns for better engagement and higher return on investment (ROI). Here’s how to properly track your email analytics.
Everything You Need To Know About E-mail Marketing Campaigns
Email marketing campaigns are one of the cheapest ways to advertise your business, but email blasts can easily become lost in the inbox shuffle. To get the most out of your email marketing campaigns, take time to develop a concrete process that attracts your subscribers’ attention and leaves them wanting more. This guide will walk you through the basics. We’ll cover how to set goals and create a campaign idea, as well as details like crafting a subject line and choosing the images that best represent your business.
Educational Success: Strategies for Effective Digital Marketing in Academia
When it comes to achieving educational success in academia, effective digital marketing strategies can play a crucial role. In this digital age, educational institutions need to adapt to the ever-changing landscape and reach their target audience through online platforms like ai essay rewriter.
EasySender: EasyDMARC’s New Email Deliverability Platform
This article reviews each of EasySender’s components and shows how they work together to guarantee top-notch email deliverability.
The Essential Email Marketing Strategy for 2023
As we all know, sometimes businesses consider email marketing a necessary evil. But the truth is far from that. In this blog post, you’ll find ten essential steps that you need to follow to build a solid email marketing plan that boosts your marketing strategy as a whole.
Your 2024 Step-by-Step Guide to Owning Your Firm’s Digital Marketing Strategy (Hint: It leverages A.I.!)
For legal marketers and lawyers, digital marketing is no longer simply “nice-to-have.” It is the cornerstone of your firm’s overall marketing plan. And with the onslaught of artificial intelligence (A.I.) tools, digital is rapidly approaching a new frontier I don’t want to miss. So…do you have what it takes to succeed in 2024? And if not, how do you get it??
Three small business owners explain how to make it 5, 10 and 15 years
Insights from small business owners on reaching 5, 10, 15-year milestones
Cosentino selects Sprinklr for Social Media and Marketing Strategy
Global surfaces leader with 148 business units leverages Sprinklr’s AI-powered unified to create consistent, engaging experiences for customers on every channel
AI Tools for Better Social Media Profiles
An engaging profile is crucial for standing out on social platforms such as Facebook, LinkedIn, and Twitter. Here are three tools to help.
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results.
You Can Be Part Of An AI-Powered Transformation Of The Email Marketing Space At 56 Cents Per Share
If you've ever been a part of a marketing brainstorming session, you know that each new page on the road to the Buy button kills conversions. People like to get everything done in one place without opening a new tab. The more hoops they have to jump through, the less likely they are to buy.
Malouf Continues To Invest In Marketing Team
Logan, Utah-based Malouf Home has named Ashlee Willes as its new marketing director and Nikki Johnson as its email marketing specialist. Willes and Johnson will work directly with Sydnee George, brand manager, and Kelsie Nelson, content marketing specialist, to support the company’s growth and success.