Looking for a New Email Marketing Platform?

A robust email marketing plan can help marketers nurture, acquire, retain customers, enhance referral and cross-marketing goals while also supporting sales initiatives. To optimize ROI from any email marketing plan, marketers need a combination of the right email marketing platform and email marketing tactics. Before honing in on an email marketing platform, it is crucial for marketing teams to evaluate different vendors and compare their top features. Once marketers have a shortlist in place, ensuring certain factors are evaluated before making a buying decision will help companies find a best-fit platform that can help them achieve their core goals. Here are a few things to keep in mind:

The Ultimate Guide to Email Marketing for Attorneys

Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says that email generates $42 for every dollar spent. If you’re not currently investing in email marketing, you might be overwhelmed and unsure of where to start. Here’s everything you need to know about email marketing for attorneys.

Grow Your Reach: Scale Your Business In 7 Steps

Your business is growing. You’re selling more products or services than ever before, and you’re starting to feel the strain. You’re working longer hours, and you’re starting to feel like you’re not spending enough time with your family or friends. But scaling your business doesn’t have to be so difficult. With a little planning and a few key steps, you can take your business to the next level without sacrificing your personal life.

Why you Need a Digital Marketing Agency to take your Business to new Heights

In a world where technology is ever-growing and evolving, it's important for businesses to keep up with the latest trends in order to remain competitive. And that's where digital marketing comes in. A digital marketing agency can help your business by creating and executing a marketing plan to reach your target audience online. They have the expertise and knowledge to help you navigate the digital landscape and find the right strategies to reach your customers.

How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

From Cold Calling to Email Marketing – How to Boost Post Covid Travel Sales

During the pandemic, travel brands lost a vital connection with their core client base. As the world reopens from nationwide lockdowns, we can see a resurgence of the travel industry. US air travel has touched pre-pandemic levels, and hotel bookings are also at a 52-week high. This can be a golden opportunity to grow your client base and reinvent your core values as a travel company. In the post-COVID era, travel company CEOs must start marketing from scratch to boost post covid travel sales.

HOW TO USE DATA TO IMPROVE AFFILIATE MARKETING PROSPECTS

The affiliate marketing industry is a vast, growing, and ever-changing space. New products, trends, and technologies are constantly coming out, which presents a massive opportunity for affiliates to earn more money. One of the best ways to get ahead in this space is by investing in data. Data is the lifeblood of affiliate marketing. Using data can improve your prospects, conversions, and profits. You can read here to know-how. Otherwise, here are five ways to use data to enhance your affiliate marketing prospects.

How Do You Build A Loyal Customer Base?

The most effective tool a brand has at their disposal is customer data.

Why All Entrepreneurs Need a Content Strategist For Their Business

Having content ideas alone is never enough when you do not have a strategist to wield them into a potent marketing weapon. But when there is a content strategist in place, your brand's content aligns with your overall marketing strategy and your target audience's needs. The organic nature of content marketing makes it a handy marketing tool for businesses that do not have the revenue to go big with their marketing, thereby helping them cut costs.

17 Digital Marketing Metrics to Measure — The Ultimate Guide

Digital Marketing can be overwhelming & messy if you’re not carefully measuring the right metrics.

Why 2022 is the year of ‘relationship marketing’

Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.

5 Trends Shaping the Future of Franchise Local Marketing Right Now

Explore how franchise local marketing is changing to serve local customers better.

Use Your Calendar to Drive Sales for eCommerce

Online retail sales have astoundingly topped $4.9 trillion in the United States alone. Additionally, it is expected to grow by over 50% within the next four years. In short, eCommerce businesses are booming. In addition, eCommerce is one of the easier ways to break into the business world for new entrepreneurs. Moreover, an eCommerce company can be operated from home with a much lower startup cost and overhead. But, to separate yourself from the competition and drive eCommerce growth, you need a marketing calendar stat.

MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact

Dave Charest, Director of Small Business Success at Constant Contact shares a few marketing and growth tips for small business teams in this short catch-up with MarTech Series:

Invoca Nets $ 83 M Funding Round, Inmoment Acquires ReviewTrackers, More CX News

Martello and Mitel Renew and Extend Partnership, Quantcast Launches Brand Advertising Solutions, Microsoft Introduces Viva Sales, Validity Launches MailCharts SMS, Webex Releases Integrations With Eloqua and Salesforce, Canto Unveils Media Delivery Cloud, Merkle B2B Names Roland Deal CEO, Americas, Smartly.io Appoints Ryan Jamboretz as President, Commercial & Partnerships

Set up an online retail store the right way with these tips

Whether you already have a bricks and mortar store and are looking to branch out or start an e-commerce business from scratch, setting up an online retail shop can be daunting. The good news is that doing so has never been easier with e-commerce builders like Shopify. But even with Shopify or other e-commerce platforms, there are still a few things you need to do to set up your online retail store the right way. Here are six tips.

3 Simple Ways To Improve Your Onboarding Process

In just three phases, you can successfully onboard a new client, ensure a successful campaign launch, and cement yourself as an agency they're going to stick with.

As The Cookie Crumbles, Welcome the New Era of ‘Relationship Marketing’

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers interact with a brand on multiple channels, oftentimes unpredictably. Speaking with Paula Thomas on her weekly podcast “Let’s Talk Loyalty”, Cheetah Digital’s VP of Content and Data, Tim Glomb broke down key takeaways from the report, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty in the APAC region.

Buyer Personas: Digital Marketing’s Secret Sauce

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate details and guesswork. Buyer personas — also known as customer, audience, or marketing personas — although fictional, rely on research-based insights collected from prospective customers. E-commerce and social media platforms like Amazon, Facebook, and Walmart are no different. They need to shine a light on potential buyers, so marketers are not making sales pitches in the dark.

Are You Sacrificing Customer Experience for Marketing Leads?

Customer Experiences, Marketing and Webinar Customer Experience, Don't Let Customer Experience Become an Afterthought