#GDPR related marketing articles

Is In-Store Retail Media Already Part of Your Marketing Strategy?

In-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driven strategies. Retail media networks are growing, with Tesco and Morrisons leading the way, and the future promises more personalisation and dynamic content despite challenges.

Digital marketing trends reshaping auto retail

Québec’s Law 25 is a prelude for what’s coming up in Canada, while CDP (customer data platform) is more than just cooler talk among digital marketers. These trends are set to reshape the industry, as consumer data collection takes on new meaning in 2024 and beyond.

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