E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

Implementing a full-fledged SMS marketing strategy can be quite the investment, though, which is why a lot of e-tailers are questioning its worth in terms of ROI. With that in mind, this post attempts to highlight the value of SMS marketing for e-commerce by dispelling myths, sharing facts and calling attention to important success indicators.

The playbook is changing for some small businesses and digitally native brands looking to get in front of shoppers via social media platforms.

Automated email marketing is the best option for sending personalized messages. Thanks to automation workflows, you can send personalized offers to customers at the relevant time, laying the groundwork for increased revenue.

(NYSE: CALX) today announced that CityWest, a fast-growing British Columbia-based broadband service provider (BSP), is capitalizing on the tight integration between Calix Marketing Cloud and leading email marketing platform Mailchimp to transform its marketing execution.

Marketing metrics are the way to measure the progress in your marketing efforts.

CityWest is using the combination to create highly targeted, relevant, and engaging email campaigns that boost open rates to 54 percent, 262 percent higher than the industry average of 21 percent.

My goal is to show you several ways to increase your sales, engagement and website traffic by creating personalized product recommendations for first-time visitors and long-term customers alike.

Canadian broadband service provider simplifies the planning, creation, and execution of omnichannel campaigns with the integrated Calix Marketing Cloud and Mailchimp solution, exciting subscribers with targeted emails that yield amazing open rates and greater marketing ROI

GetResponse, a complete online marketing solution developer, has won the "Best B2B Email Marketing Solution" award in the 2021 MarTech Breakthrough Awards.

Now is the time to ensure that your strategy is well-targeted and measurable.

If you have a business online or offline, or are just thinking of business building, be it a blog, or website, to connect with and influence others, then you definitely need an email list.

Sendlane, a leader in email and SMS marketing automation for eCommerce merchants, announced today that it has officially launched on the Shopify App Store. Beginning today, Shopify and Shopify Plus users are able to integrate Sendlane’s unparalleled data-based customer communications tools directly into their eCommerce stacks. Already enjoyed by more than 300 Shopify customers, Sendlane is now available to Shopify’s 1.75 million merchants.

Specifically, the speakers will be looking at how digital content marketing helps build first-party databases. There will also be a look at case studies across the digital content marketing opportunity - and attendees will hear from the IAB SA Digital Content Committee on the latest definitions and guidelines.

Of course, Rome wasn’t built in a day, and there are several important things to first understand about building an email list before diving in. Too many new marketers simply start with buying lists from third parties, but this might not be the solution to meet your unique marketing requirements. To attract an audience, the best thing to do is actively build your email list.