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8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

Future-Proofing Your Social Marketing Strategy in 2024

Much has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube. This entire transformation from text-only formats to video-heavy platforms happened in a concise time frame, indicating this medium’s dynamic nature. Social media is one of the most dynamic, fast-changing mediums out there, and it becomes essential to be connected with the changes, adapt to them and embrace them in one’s social media strategy.

SpotOn Launches Automated, AI-Enabled Tool for Email and Social Media Marketing for Restaurants

Restaurant technology solution SpotOn has announced the introduction of SpotOn Marketing Assist. Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools.

Email and Text Marketing Are Cookie-proof

Email Marketing and Text Marketing

Adspace’s launches new suite of digital marketing services

Adspace has published a new suite of digital marketing services. Adspace says this strategic unveiling positions Adspace not just as a service provider but as a pioneer at the intersection of technology and commerce. The full-service marketing agency is committed to driving growth and efficiency for eCommerce brands in an ever-evolving digital marketplace.

Internet Marketing: A Beginner’s Guide

Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing accounts for 56% of total marketing spend, and the industry as a whole is expected to reach over $786 billion by 2026. This means that if your company isn’t already dabbling in online marketing, it needs to be. Use this beginner’s guide to internet marketing to learn more about the basics.

Marine retailers say customers are responding to social media, email marketing campaigns and text messages.

Digital Marketing

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

Omnisend Review

A beginner-friendly marketing platform for e-commerce brands

Top 5 Reasons You Should Be Using Facebook For Advertising

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are unsure where to start. Here are the top 5 reasons businesses should be using Facebook for advertising.

Influencers who fail to disclose ads are ‘tarnishing industry and brands’

Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past.

How Important is Digital Marketing for Small Businesses?

In the dynamic world of small business, where patterns in the market and consumer behaviours are constantly changing, the role of digital marketing emerges as a pivotal force in defining success. At its core, digital marketing is not simply another channel of outreach, but a revolution in the relationship growing businesses have with customer discovery and customer validation. This makes it a necessary component of any thriving small business.

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.

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