Sirge.io founder Chase Chappell talks about differentiation in the crowded digital ad space
Last year was incredible for digital advertising in the United States. The digital ad spending went well over the $200 billion mark in 2021, after an unprecedented 38.3% increase since 2020, according to data from eMarketer. Projections for 2022 see the rise slow down but remain in the double digits with 13.6%, for an estimated digital ad spending that’s just shy of $240 billion.
Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics
Hawke Media has built a reputation for its ability to not just offer third-party CMO services, but to prioritize customer success while doing so. Hawke does this through a robust and varied suite of services. These span the gamut, from key strategizing and branding consultations to content creation and management across a variety of marketing channels. The innovative fractional CMO brand is also known for its forward-thinking approach to marketing. Recently this manifested in the release of its groundbreaking AI-powered marketing insights dashboard, an innovative and powerful digital marketing tool.
Best digital marketing tools in 2022
Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. And you can expect things to keep evolving as technology continues to change. Just like a carpenter needs a hammer and saw to build a house; most companies also need various digital marketing tools to drive more traffic and convert potential leads into customers. 86% of markets increased brand awareness by using one or more digital marketing channels.
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.
10 People Shaping The Future Of Customer Experience
To keep up with increased customer demands, companies will need to adopt a range of new technologies, from robotic process automation and artificial intelligence to customer data platforms.
Protecting Your Brand from Cyberattacks
Is your brand’s reputation at risk?, Using password managers, LastPass, NordPass, A responsibility to your brand
7 Tips for Small Business Marketing
If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.
Make your digital customer journey a powerful tool in your brand building efforts
Ronald Griffin, Karl Cavalli-Björkman and Joachim Medalen of Nordic agency SEEN explain the benefits of video personalisation for brands, allowing them to reconnect with a disenfranchised modern audience.
A Scoop On Digital Marketing Services
To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.
5 essential tools to move your hotel out of the digital stone age
Today, tons of tools and resources are available to manage digital marketing more effectively. From business intelligence tools to market research and workflow-reducing solutions, there is a tool for every challenge. Too bad that most hotels are still stuck in the 2010s and don't make use of these. In this article I will introduce five must-have tools for an up-to-date modern digital marketing setup.
How to use content marketing to increase brand awareness
According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience. Content marketing, which brings together multiple marketing approaches – such as blogs, email marketing, social media marketing, and more – is a critical function for all brands. But it’s even more vital if you’re looking to increase brand awareness.
Why Content Marketing For Law Firms Doesn’t Have To Be Boring
If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.
Ecomail.app Offers Users a Simple, Automated Email Marketing Platform
Ecomail.app founders created the company to provide an easy, modern platform allowing users to build an effective email marketing strategy with dedicated support at every level. Various features and functionality make Ecomail.app the ideal platform for business owners who want automated email marketing and digital communication.
4 Overlooked B2B SaaS Lead Generation Strategies to Help Scale Your Startup
Finding the right lead generation strategy is just as much about trial and error as knowledge and experience. By building brand awareness through these four overlooked SaaS lead generation strategies, you can gain a foothold in your market despite your competitor's share of the space.
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
Mailchimp is targeting marketers where they’re spending their time: on social media. The email marketing company is aiming to appeal to marketers by targeting them on apps like TikTok, Facebook, Instagram and more with ads touting new tools like its customer journey builder, predictive segmentation and content optimizer.
7 Useful Small Business Marketing Tips
Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design
Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding
“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.
HOW TECHNOLOGY IS CHANGING THE AFFILIATE MARKETING LANDSCAPE
One of the most significant changes that has happened in affiliate marketing in recent years is the rise of mobile devices. More and more people are using their smartphones and tablets to access the internet, and this trend is only set to continue. This means that affiliates need to make sure that their websites and content are optimized for mobile devices, as this is where a large proportion of their traffic will come from. Another change that has happened recently is the increasing importance of social media. Affiliates need to make sure that they are active on social media platforms such as Twitter and Facebook, as this is where a lot of potential customers will be found. It is also important to interact with influencers on these platforms, as they can help to promote your products or services to their followers.
Omneky Improves Personalized AI Image Generation with Gpt-3 Powered Prompts
Omneky currently generates personalized ads for more than 200 clients across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. Omneky strives to have the most innovative platform on the market by constantly innovating and improving the product, including integrating AI generative models like GPT-3, DALL-E 2 and Stability AI’s Stable Diffusion.
Vuemobi Media Has Developed a Comprehensive Full-Service Digital Marketing Solutions Package to Help Local Businesses Increase Visibility and Growth
The digital marketer’s web design services create high-quality, functional websites one can easily view from different devices like tablets, mobile phones, and computers, among others. They help their clients capture digital customers by using professional photos and visual tours on their websites. The agency works with clients’ vision for their website but has a portfolio of designs to choose from if clients do not have a clear vision of the type of website they want. The designs offer optimal speed, performance, and search engine friendliness.